LOUIS VUITTON

VL

H I S T O R YLouis Vuitton was born in

Anchay in the Jura Mountains in 1821. At age fourteen,

Louis Vuitton set out for Paris on foot. After two years of

learning a trade, he arrived in Paris in 1837 where he is

apprenticed to a packing-case maker.

The history of travel has always been linked to this

legendary Frenchman.

The tradition of Louis Vuitton goes back a long way. The company

was founded in 1854 by luggage manufacturer Louis Vuitton

Malletier who set the standards for design by insisting on

extraordinary quality and craftmanship in every product.

Catering to the rich and beautiful, Louis Vuitton often custom-made

extravagant orders, such as a 1930's toiletry case in crocodile

skin and tortoise shell for a famous opera diva, and a desk

trunk for conductor Leopold Stokowski.

His visionary approach in designing luggage was unrivaled during his days. A good example

was in 1875, the couturier Charles divulged an important trade secret

to Louis Vuitton: crinolines and leg-of-mutton sleeves would soon give way to softer materials. Louis

Vuitton responded to this information by adding to his range of trunks one with hanging space and several drawers: this became

the famous Wardrobe, the first piece of furniture used for

travelling.

In recent years Louis Vuitton has dusted off its slightly stuffy image.

The bags, still made of exotic leathers like alligator, lizard and ostrich, have been updated to a

modern version of sport luxe. The line now includes back- and fannypacks. But the most

revolutionary change was the appointment of young American designer Marc Jacobs as artistic director in March 1997, and the introduction of his ready-to-wear

line.

Louis Vuitton died in 1892. Over a hundred years after his death, the firm which

bears his name still survives. It is now owned by LVMH

(Louis Vuitton Moet Hennessy) and its CEO is the Pope of

Fashion himself..

P R O D U C T S

Toile Monogram

Louis Vuitton's symbol of quality since 1896, the Monogram

canvas is lightweight, supple, strong and sturdy. Completely

waterproof, it is highly resistant to surface scratches - perfect for travel and contemporary

lifestyles.

Damier Canvas

Designed in 1888, Damier canvas remains contemporary over the decades.

Its geometricpattern and sober elegance have made it timeless.

Since 1996, Louis Vuitton offers a range of luggageand accessories in

Damier canvas, for city or travel.

Epi Leather

Inspired by the grained leather used by Louis Vuitton in the 1920s,

Epi leather is tanned with plant extracts, then deep-dyed. Its originality

comes from the two tones obtained from a shine and special colouring on

the top of the grain. Epi leather is water repellent and resists scratches. Four new colours have been added to this range: Vanilla, Lilac, Pepper

and Moka. This range is composed primarily of city bags, clutch bags and travel accessories

in dynamic, contemporary shapes.

TAKASHI MURAKAMI

Monogram MulticolorEye Love Monogram

Cherry BlossomCharacters

Cherry Blossom Satin

Monogram Multicolore

The monogram multicolore offers a visionary and avant-garde version of monogram canvas with

33colors that make the famous canvas travel

Eye Love MonogramThe Eye Love Monogram line is a

limited and numbered edition. This prestigious

line takes one of the most representative

symbols of Takashi Murakami’s work: The eye

This interpretation of the monogram pattern represents a real technical

challenge,combining a very wide range of

colors and extreme accuracy in the silk-screen printing

Cheery Blossom

The Monogram Cherry Blossom offers a very original

version of the canvas with a printing of cherry blossom,

symbol of upcoming spring in Japan .

Characters

A very limited and numbered edition of rigid jewel boxes,illustrated with 4 characters created by Takashi

murakami to celebrate the Louis Vuitton spring-summer fashion show.

Each of this characters; LV hands ,flower hat man , onion head and

panda is screen printed 200 specimens.

Material Sewed Thread

Logo

TRUE

。 Uneven＞ Canvas＞ Fireproof stuff。 Stiff

。 Darker sewed thread。 Durable＞ Waxed linen thread

。（ Early age ） （ Recently ）＞ Green logo ＞ Brown logo ＞Symmetry ＞ not always symmetry

FALSE

。 Reflect light＞ Less uneven＞ Rubber。 Soft＞ rubber

。 Lighter sewed thread＞ Ordinary cotton thread

。 Dark brown and light brown。 Can be symmetry

HOW TO DISTINGUWISH TRUE AND FALSE

Printed Character

Serial Number Scent

TRUE

。 Clear and rounder＞ Made in FranceMade in SpainMade in U.S.A

。 Clear 。 Form of serial number ： □ □XYXY

□□ ＞ abb. Of factory number X Month Y The last 2 numbers of a yearEX ： AB1435 －＞ 13th month in 1945

。 Denim leather smell

FALSE

。 ALSO Clear buttaller and bigger

。 Don’t have serial number。 Unreasonable serial number※However fake has had reasonable number. If you want to buy the real one, you’d better go to the monopoly store.

。 Weaker in denim leather flavour。 Rubber smell

Fashionable Dress Show

Marc Jacobs

LOUIS VUITTON’s Art Chief

LOUIS VUITTON IN TAIPEI

NAME LIST:

90115202 陳薇婷 Winnie 90115239 龔秀紋 Sammi90115246 杜佳慧 Molly90115249 李懿萱 Lesctery 90115252 金允真 Jasmine

PowerPoint Maker:

Jasmine

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