Louis CHRONICLE - Saint Louis Universitymysite.slu.edu.ph/images/stories/sluchronicles/20033.pdfCEA...

CEA spearheadsIntrams ’03 opening

BY JOSEPH YABUT

COLLEGE OF HUMAN SCIENCES

CHRONICLEVol. 38 No. 3 Official Publication of St. Louis University, Baguio City, Philippines PH 0048-8992

www.slu.edu.phThird Quarter 2003

LouisSaint

Quarterly Newsmagazine

short cocktail party.At six in the evening of the same day, the 16 candidates

were formally introduced to the public as they presented theirindividual talents at the CCA Theater. The casual interview andthe talent presentation made up 20% and 10% of the overallrating of the candidates, respectively.

The candidates for Mr. Intrams were: Paul MichaelEscobar(CAC),YsmaelValdez(CEA), IanJay Zapanta(CON),ReymarionDe Guzman(CHS),

Fredrik Borcena (CICS), Jason Gonzalvo (COE), JustinianoBai (COM), and Daryl Sudasena (CNS). Meanwhile,

the candidates for Ms. Intrams were SarahMarie Macatulad (CEA), Arleine Villanueva

(CAC), Lourdes Adelline Nicole Young(CHS), Anna Maureen Cardenas

(COM), Marie Fe Cimafranca (COE),Genny Palenzuela (CNS), JoannaTamondong (CICS), and Sidney JoyTaguiam (CON).

Mr. & Ms. Intrams crownedBack to Saturday’s pageant

finale, things heated up as the 16candidates, clad in sportswear,started off the competition with a

production number that sent theaudience screaming out loud. The

panel of judges was introduced, and thecandidates went back onstage and sat on

makeshift bleachers for their casualinterview with Publications Officer Nito

Meneses as host. The questions were based onthe resume’ the candidates filled up prior to thecompetition.

As the casual interview wrapped up, the winners of thevarious special awards were announced, with each winnerbagging a corresponding prize. The winners of the specialawards are as follows: Mr. Talent-Mr. CAC, Ms. Talent-Ms.CON, Mr. Congeniality- Mr. CHS, Ms. Congeniality-Ms.

CNS, Mr. Photogenic-Mr. CICS, Ms. Photogenic-Ms. CAC,

Celebrating its 50th year anniversary, host College ofEngineering and Architecture (CEA) led the jam-packed opening ceremonies of this school year’sIntramurals last August 16 at the SLU Burgos Gym.

As early spectators settled on their seats, the athletes ofSLU’s nine different colleges went out on a parade of colorsas their respective colleges cheered on. The program officiallykicked off witha rendition ofCeline Dionand AndreaBrocelli’sworld-famous“The Prayer”,followed by thesinging of thenationalanthem. CEA Dean Engr. Bonifacio Dela Pena then gave theopening remarks, acknowledging the variouspersonalities involved with the day’s festivities.Ending his speech, he called his fellow deansonstage for the unfurling of the collegebanners. Following the unfurling, thisyear’s intramurals theme was sungthen VP for Administration Atty.Arnulfo Soriano delivered thePresident’s Message in behalf of Fr.Paul Van Parijs.

Moments later, Intrams 2002-2003 MVP Awardee Gary Ballescaadministered the Oath ofAmateurism and, concluding theprogram’s opening sequence, CEAstudent Soilan Faroden took thespotlight and “lighted” the giganticsymbolic torch. The audience roaredat the sight of the said “lighting”, andsettled down once more in anticipation ofthe Mr. & Ms. Intrams competition finale.

Pre-pageant interview, talent show stagedPrior to the pageant finale, a pre-pageant show took

place at the CCA theatre last August 14. At about 2:30 inthe afternoon, the pageant judges, namely ChairmanProfessor Benito Cardenas, Mr. David Sanchez, Mr.Aloysius Mapalo, Ms. Gladys Tampinco,, Mr. RobertoBañares, Mr. Joselito Santos, and Mrs. Cecille Obispo-Santiago, conducted a casual interview with the contestantsat the CCA’s 1st Basement lobby, which was followed by a Next page

2 CHRONICLELouisSaintEDITOR'S NOTES

Cover Story

1 CEA spearheads Intrams '03 opening

News

3 SLU website innovatedHamera among the top five 2003 envoys

4 Students take part in regreening movement5 Skills for extension services enhanced

Buwan ng Wikang Pambansa celebrated6 SLU library reorganized7 SLU CAC bags AME Awards8 10 Years... Youthful service for the Lord9 TASLU 1st GA and colloquium

Family Welfare Program10 Student and parent participants selected

Most Outstanding Physician of Baguio-Benguet11 FSUN grants scholarships to CEA students12 CAC offices practice 5S principles13 Reaching Out

CAC Dean presents Baguio competitiveness study results

Feature

14 Entrepreneurial Marketing: integrating entrepreneurshipinto marketing

15 The Untold Story...16 MOMFI summer tours 200318 - 19 Intrams centerfold20 SLU joins CHED in KALAHI launch21 Everything you should know about great acting22 Ambassadors of goodwill23 Cultural exchange24 A Heideggerian discourse towards a meaningful text-istence26 Intramurals 2003 scoreboard

No. of university-wide and college-based organizations &publications

Perspectives

27 Peace by Peace: Greening our mountains28 Signpost: State of the nation in the SONA29 Raves and Rants: TV Blitz: Prologue30 Common Junction: I will survive31 This Side Up: Speaking of

AME BCC celebrates 2nd year anniversary

Board Passers

32 Chemical EngineersSocial WorkersPharmacists

33 PhysiciansArchitectsMedical TechnologistsSLU BS Medical Technology

Announcements

34 SLU Participates in HILAGAThe Fulbright ProgramDan David Prize Scholarship 2003National Academy of Science and TechnologySoutheast Asian Ministers of Education Organization

35 Relevance of museums in writing local history36 Research Journal now off the press

C o n t e sC o n t e n t sC eo n t sC o n t e n t s Third Quarter 2003Vol. 38 No. 3

Ms. Avon Lady-Ms. CAC, Mr. Klik-Mr. COE, Ms. Klik-Ms. CHS,Mr. Sportswear-Mr. CAC, and Ms. Sportswear-Ms. CON.

Following the awarding was a musical production numberby the CCA dancers, composed of the SLU Dance Troupe andthe young dancers under the helm of CCA Director Mrs.Rebecca Nulud.

The 16 candidates were again called onstage for theannouncement of the three pairs of finalists. Qualifying for thefinal round were Messrs CAC, COE and CEA, and MissesCOM, CAC, and CHS. The finalists were sent to the CCA asthey prepared for the deciding question, which was based onthe theme “Strength, Stability, and Excellence… 50 years andBeyond.” In the end, Ysmael Valdez of CEA and LourdesAdelline Nicole Young of CHS were named as this year’s Mr.& Ms. Intrams, respectively, with Mr. COE and Ms. CAC as 1st

runners-up, and Mr. CAC and Ms. COM as 2nd runners-up.

Closing Intrams 2002-2003The afternoon session started off with a production

number from the CEA Pep Squad, followed by the awardingceremonies for the winners of the previous year’s intramurals.

CEA bagged the awards for basketball (men andwomen), volleyball (men), chess (men), table tennis (men andwomen), judo (men), and sepak takraw (men). CAC got theawards for chess and judo (both women), while CNS took homethe awards for badminton (men and women). Rounding up thewinners’ circle are CHS with the award for volleyball (women),COE for taekwondo (men), and CON for taekwondo (women).Overall, CICS, COE, CHS, CAC, and CEA garnered 5th, 4th, 3rd,2nd, and 1st place, respectively.

Mascots take over SLUThe afternoon’s program proper started with the parade of

the different mascots. Each mascot posed and walked aroundthe gym’s floor area as an assigned narrator read itsdescription. Here is a list of the names of the mascots: “TheSphinx” (CAC), “Educaris” (COE), “Queen Nefertiti” (CEA),“Asiyahola” (CHS), “Isomorph” (CICS), “Immotep” (COM),“Gaea” (CNS), and “Futurist Florence Nightingale” (CON).

The judges for the afternoon competitions wereintroduced following the mascot parade. They are: ChairmanCommodore Franklin Mangonon, Ms. Joana Yasol, Mr. BillCarham, Dr. Myrna Araneta, and Mr. Sandy Selga.

“Bringing It On”Finally, the much-awaited cheering competition kicked

off, as each college’s cheering squad rendered their uniquedance steps, stunts, yells, and cheers. After the performanceof the last competing college, the CEA Pep Squad returned tothe floor to perform yet-another exhibition number.

All the participating squads were then called back on thefloor for the grand cheer, headed again by the CEA Pep Squad.

Soon enough, the winners of the afternoon’s competitionswere bared, starting off with CNS bagging the Best Mascotaward, CAC being awarded the Best Corner plum, and the COEsquad garnering the Best Costume and Best Choreographyawards. Alain Karmichael Clavio of CHS was named BestDrummer, while Michelle Best of CNS was awarded as BestCheerleader.

Ending the day’s festivities, COE bagged 1st place for thecheering competition, with CNS and CHS following at 2nd and3rd place, respectively.

CEA spearheads... From page 1

3Third Quarter 2003 NEWS

BY NITO N. MENESES

SLU website innovated

St. Louis University’s resolve tosustain and further increaseits competitiveness in theacademic community both

nationally and internationally, and toestablish a one-stop online site whereone could find every bit ofinformation and data about SLU, wasboosted with the recentreconstruction and updating of theSLU website www.slu.edu.ph. It is thegateway to an electronic depository ofrich information on excellence andachievements in academics, researchand outreach.

Worldwide browsers will seemajor changes in SLU’s website whichinclude animations, morecomprehensive information onacademic course offerings andgraduate programs, calendar of on-going and upcoming events, researchand outreach programs, new linkages, the SLU strategic plan for2003-2008, a virtual tour of SLU, easier navigation and user-friendly links. To be able to accommodate large graphics and torender smooth transitions, SLUNET uses an 80-gigabyte server.

Colleges, departments, offices, units, affiliates andstudent organizations who would like to upload information anddata into the SLU website should fill-in a Website Request Formwhich is available at the offices of the Deans and heads of offices.They should in turn submit the accomplished forms to the

Publications Office together with the electronic copies indiskette format every last working day of the month.

The composite team which undertook the reconstructionand updating of the website and which will regularly maintain itis composed of Dr. Noel de Leon, Engr. Angel Peralta, Engr. JoeyPangilinan, Engr. Winston Chugsayan and Mr. Nito Meneses. Ifyou wish to communicate with the team, you may e-mail either [email protected] or [email protected].

Mr. Gilbert M.Hamera, a 5th

year ChemicalEngineering

student of SLU-CEA, hasbeen chosen as one of thetop five BayerEnvironmental Envoys for2003 who will be going on aweek-long all expense paidenvironmental trip toLeverkusen, Germany. He isthe only winning studentfinalist from Baguio Cityand the CAR. With thisaward, he automaticallybecame a member of the

Hamera among thetop five 2003 envoys

Gilbert M. Hamera

elite Bayer Young Environmental Envoys Club that meets everyyear to share contributions and exchange views on theenvironment.

His project proposal entitled “Ilog Para Sa Kinabukasan”was approved by the 5-man Board of Judges who interviewed himextensively and who will also monitor the implementation of thisproject. Mr. Hamera, a young researcher, is the head ofChELikasan (Chemical Engineers for Kalikasan) and is also theEditor-in-Chief of the Arches and Edges 2004 (Official Yearbookof CEA). He hails from Castillejos, Zambales.

The Bayer Young Environmental Envoy Program waslaunched in the Philippines in 2001 in partnership with theUnited Nations Environment Program-Asia Pacific andLuntiang Pilipinas headed by Sen. Loren Legarda incooperation with CHED. The program is aimed atchallenging college students from universities and colleges

Next page

BY NITO N. MENESES

The new animated look of www.slu.edu.ph.

4 CHRONICLELouisSaint

CASES members in action.

Forester Tom Velasco (left) and Mr. Ronaldo Felizco.

NEWS

nationwide who have a genuine concern for the environmentto participate actively or pursue projects that would save andprotect Mother Nature.

The annual search selects 12 young environmentalenvoys nationwide who will participate in an ecological camp.At the end of the eco-camp, the envoys are to present theirpersonal action plans to a board of judges. The top five areawarded the trip to Germany where they will gain first-handimpressions of the broad spectrum of environmentalprotection measures that government and industry use inhighly developed countries, as well as interact with youthcounterparts from other countries in the Asia Pacific. Theother four top student-winners are from the University of SanAgustin-Iloilo City, UP-Diliman, De La Salle-Lipa, and MarianoMarcos State University-Laoag.

Readers who are interested to join his environmentalprojects may e-mail him at: [email protected].

Hamera among...From page 3

Students take part in regreening movement

S tudents of SLU-College of Acountancy andCommerce have given a hand in environmentalpreservation. According to Forester ThomasVelasco, who supervised the tree planting activity,

the SLU students from the CAC prepared a short program tocelebrate their first season of tree planting with a slogan “Adopta Watershed, College of Accountancy and Commerce EcologicalSociety (CASES).”

Velasco showed deep gratitude to the students. Withtheir contribution to tree planting, he said he is anticipating therestoration of ecological balance and protection of theenvironment because it is part of God’s creation to serve theCordillerans.

He further stressed that a memorandum of agreementshall be executed between the DENR and CASES headed by itspresident, Tracy de Guzman, and their adviser Ronaldo Felizcoto ensure their commitment in the protection and maintenanceof the seedlings they planted.

BY PEARL T. NERJA

The 150 SLU students who participated in the activitywere able to plant a total of 300 seedlings of Anchoan. They arealso willing to plant more seedlings and to adopt the site as theirreforestation area. They assured Velasco that the trees theyplanted will be maintained and protected until they survive. Inthis way, these seedlings can really be of help to maintainecological balance.

Velasco said that these tree planting activities are alsopart of the “Let’s Go Green, Adopt a Mountain/WatershedProgram” of the government.

He further encourages and invites students from otherschools and universities to join this kind of endeavor as part oftheir recreation and investment. For more information on theconduct of similar activities, please call 442-7316 and look forThomas Velasco or Maximo Macli-ing.

Senator Loren Legarda and Gilbert during the awarding.


Skills for extensionservices enhanced

BY NITO N. MENESES

St. Louis University (SLU) and Benguet State University(BSU) jointly conducted a one-day workshop on“Skills Enhancement for the Promotion of Research-Based Community Extension Services” last July 27, 2003

at the AV Room, Rizal Building. This workshop was inconnection with the Philippines-Institutional University Co-operation Programme funded by the Flemish Inter-UniversityCouncil or VLIR (Vlaamse Interuniversitaire Raad).

A total of 196 participants attended the workshopcomposed of the following: SLU administration/faculty/others(62); BSU administration/faculty/others (5); SLU students(67); and BSU students (62). The objective of the workshop wasto impart the necessary skills and knowledge to the participantswho are directly involved in implementing communityextension services particularly in communities identified andcovered by the joint project. The efficiency and effectiveness ofthe community workers will be a great factor for the successfulimplementation of the VLIR project.

The first session of the workshop was a brief overview ofthe IUC-SLU-BSU project by Dr. Noel B. de Leon, SLU VP forAcademic Affairs, followed by the lectures of the resourcespeakers. The speakers and their respective topics were asfollows: Community Organizing Processes by Mrs. Carmen Bolinto(SLU College of Nursing faculty) and Dr. Maria Luz Fang-asan(BSU College of Agriculture faculty); The Interview as a ResearchTool by Dr. Nadezna A. Lam (SLU CNS faculty); Soil and WaterSampling, Collection and Analytical Procedures by Dr. Carlito Laurean

(BSU Director for Research); and Plant Sampling, Collection andAnalytical Procedures by Mrs. Adeltrudes Caburian (CNS-NSRUResearch Coordinator and Faculty).

During the workshops, the participants were divided intosmaller groups according to the specific workshop topic andfield of study. With the faculty as facilitators, they simulated thetasks that are awaiting them in the communities.

Dr. Sonwright Maddul, BSU VP for Research andExtension, said in his closing remarks that there must be a linkbetween research and extension since on-farm research is badlyneeded and is in fact a weak operational need. He said, however,that he is pleased about the holding of the seminar and hehopes that the participants will be able to put into practiceeverything they learned.

A university-wide celebration of Buwan ng WikangPambansa in August with the theme “Wikang FilipinoPagyamanin,

Wikang BernakularHuwag Limutin, WikangIngles Pagbutihin” wasdone through simplebut meaningfulactivities. The Diwa ngKabataan took chargeof integrating theactivities of thedifferent colleges intoone celebration.

During themonth, a poster-makingcontest on the themewas conducted wheretop five winners werepicked out of about 20entries. They weregiven Certificates ofAppreciation lastAugust 23. The judges of the contest were Chit Florentin, Dr.Minda Louise Schlaff and Pilar Estira.

Buwan ng Wikang Pambansa celebratedLast Oct. 1 & 2, 2003, the organization presented the

stage play Aling Poleng at the Gonzaga building where theproceeds funded anoutreach activity at theDSWD SilunganCenter last October 5.The orphans wereentertained throughskits, games and manyother activities.

On December, theDiwa ng Kabataan willbe spearheading theproject Piso Para saPasko where they willcollect some funds, oldtoys and otherchildren’s materials tobe donated to poorchildren. The Diwa ngKabataan, with Mrs.Veronica Doctolero asadviser, is composed of

about 70 members who are majoring in Filipino. (Dean MarvinCarreon, Diwa ng Kabataan, president)

A participant presents a spot map output.

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Diwa ng Kabataan members after the closing program.

6 CHRONICLELouisSaintNEWS

Library Section Location Person-In-Charge

Technical Section and 4th Floor Elizabeth GumanlawFilipiniana Library

Reference Library 6th Floor Daisy Mendoza

Medical Library 3rd Floor Adelina Del Rosario

ICS Library 5th Floor Janet Setosta

Engineering Library 6th Floor Rina Diaron

IPR Library 4th Floor Gerardo Claveria

Nursing and Natural Sciences 3rd Floor Jovita ValenaLibrary

Main Library 5th Floor Emily Gumangan

Law and ASRC Libraries 3rd Floor Jovy Guanzo

Textbook Department 2nd Floor Aurelia Bang-otan

Next page

The SLU Library has undergonephysical reorganization andreshuffling of staff assignmentseffective this First Semester,

2003-2004. The physical reorganizationis a part of a longrange plan forautomation and atthe same time toaddress somepressing concernssuch as the following:(1) Classification ofbooks according tothe Dewey DecimalClassification formatwhere relatedlibraries, materials orsubjects are relocatedand placed adjacentto each; (2) Clearingthe mezzanine floorsof the 5th and 6thfloors of the library ofthe heavy books andshelves as a safetyprecaution for thelibrary staff andstudents. Suchstructural stress on the mezzanine wouldbe dangerous in case of earthquakes andother calamities, and, (3) The return ofthe SLU Museum of Arts and Cultures atthe 2nd floor as a component of thelibrary. Upon the approval of the SLUAdvisory Board of this reorganization, theorganization was implemented startingthis First Semester 2003-2004.

Immediately after the transfer ofthe administrative offices occupyingthe 3rd floor of the library such as theOffice of the VP for Administration,Personnel Office, Publications Office,and the Legal Office to the newlyrefurbished Jose Burgos Building, thephysical reorganization started. Itinvolved the different sections of thelibrary except the Law, Filipiniana, andIPR sections which remained as is. TheMedical Library was moved from thesecond floor to the 3rd floor where itnow occupies the area vacated by theAudio-Visual Room. The Nursing andNatural Science Libraries were

SLU library reorganizeddesignated as common areas forreading purposes only.

As a result of this reorganization,library materials that have relatedsubjects like the medical, nursing and

natural scienceslibraries are placedproximately witheach other for theconvenience oflibrary users as thisfacilitates readingand research. Thespaces for readingareas wererelatively reducedin some sectionsand these are forconsultation,examination orbrowsing ofmaterials. Thereading areas,especially in theLaw, IPR,Filipiniana, andmezzanine floors atthe 5th and 6thfloors are common

reading areas. It was no longer possibleto maintain specific reading rooms foreach library section because the spacesvacated by the transferredadministrative offices are not sufficientfor separate reading rooms.

BY ISIKIAS T. PICPICAN & VIRGILIO C. FUERTE

SLU LIBRARY

The main and ICS library (5th floor).

transferred from the 6th floor and 5thfloor Mezzanine respectively to the 3rdfloor where they share the samesection. The ASRC library and CICMArchives now occupy opposite rooms at

the left wing of the 3rd floor of thelibrary. The Engineering Library wasmoved from the 6th floor mezzanine tothe main floor while the ICS library wasmoved from the 5th floor mezzanine tothe main floor. The whole mezzanineareas of the 5th and 6th floors were

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Furthermore, there are restrictionscaused by the building design whereinvacated office areas are not contiguousdue to the hallways and the lobby area,especially at the 3rd floor. Due tothese constraints, the SLU AdvisoryBoard decided to formulate a policywhereby any student may use thereading areas on a first-come first-served basis.

This reassignment of personnelin the various library sections wasintended to familiarize the staff of thefunctioning and nature of work of eachsection. It was expected that with thisreorganization, the delivery of libraryservices to the library users would beenhanced and improved. The Reference Section, Engineering and Multimedia Library (6th Floor).

SLU library...from page 5

Saint Louis University through theDepartment ofEntrepreneurship, Managementand Marketing, College of

Accountancy and Commerce (CAC)received the Institutional Award from theAssociation of Marketing Educators(AME) Philippines, Inc. Since 1996SLU-CAC has been an active partner ofAME in promoting quality marketingeducation. CAC faculty membersactively play major roles in theorganization. They hosted regionalmarketing conferences to promotequality marketing education and forgedlinkages and networks with marketingeducators and practitioners.

Also, AME awarded the MostOutstanding Consortium for the school-year 2002-2003 to AME Baguio CityConsortium (BCC). The SLU CACspearheaded the formation of the formerAME Luzon Chapter now known as theAME Baguio City Consortium. Thisschool-year, the AME BCC is chaired byMrs. Asuncion G. Nazario, coordinatorfor Entrepreneurship, Management andMarketing, SLU CAC. The consortium iscomposed of SLU as the lead school,Baguio Central University, University ofBaguio, Cordillera Career DevelopmentCollege, University of Pangasinan, andLyceum Northwestern University.

Prof. Rosalind R. Camat, CACfaculty, is this year’s sole recipient of theAME Presidential Award for herexemplary contributions to AME and

SLU CAC bags AME AwardsBY ROBERTO M. ARGUELLES

DIRECTOR, EISSIFAnniversary and Induction Ceremonies2003-2004 last June 21, 2003 at theSampaguita Hall, Manila Hotel. Thisyears’s theme, "Orchestrating People,Technology and Values Towards QualityMarketing Education", bespeaks ofAME’s capable leadership to empower its

members to take initiative, toparticipate and become responsible atall levels and functions.

For school-year 2003-2004, theAME Officers and Board of Directorsare: Dr. Concepcion Libuit (AdamsonUniversity) president; Prof. Josiah Go(De La Salle University) president-elect; Dr. Amelia D. Balan (TrinityCollege) VP – Membership; Prof. MaVictoria M. Ac-ac (San Beda College)VP – Research; Prof. Rodelon V. DelMundo (DLSU Dasmarinas) VP –Linkages; Prof. Margarita E. Peros(Centro Escolar University) treasurer;Prof. Corazon B. Ramos (Santa IsabelCollege) board secretary; Prof.Nemesio T. Barboza (University ofMakati) internal auditor; Prof. Chere’

C. Yturalde (Angeles UniversityFoundation) PRO. The BODs are: Prof.Ma. Victoria S. Abergos (AdamsonUniversity), Prof. Roberto M. Arguelles(SLU), Prof. Rosalind R. Camat (SLU),Prof. Zenaida S. Diola (Centro EscolarUniversity), Primitiva B. Hilot (ACESTagum College), Prof. Concepcion P.Labitan (DLSU College of SaintBenilde), and Anabelle C.Payawal,office secretary.

quality marketing education. Theconferment reads as follows:“For actively participating in AME’sactivities and projects, for reviving the newvery active Baguio City Consortium, forcoordinating most of the AME regionalseminars in Baguio City, Pangasinan and

Nueva Vizcaya, for helping in the launchingof the DRUG-FREE SCHOOL PROGRAMco-sponsored by AME Baguio Cityconsortium, Catholic Women’s League andSaint Louis University, for initiating theformation of the AME Cagayan ValleyConsortium, and for sharing a lot of ideasthat contributed to the growth anddevelopment of the Association.”

The awards were given during thecelebration of the AME 15t h Founding

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Photo by Ed Caronongan


It seems that it was only yesterdaywhen the Youth in the Spirit of Love(YSL) Catholic Community wasfounded on July four, ten years ago.

We thanked the Lord for his fruitfuloverflowing blessings to the communitythrough a program last July 6 at Beckel,La Trinidad, Benguet. Through thickand thin, beyond challenges along theway, YSL remains steadfast to serve thecommunity for the greater glory of ourheavenly Father.

Beckel was chosen by the group tocelebrate its anniversary because throughthat serene place one can easily meditatebecause of the ambiance.

The activity includes the symbolictree planting. Ten seedlings wereplanted in one of the elder’s lot as asymbol of the community’s existence.Like a tree, the community spreads itsbranches welcoming birds, animalsand any living matter to go for shelter,and nourishing them by its fruits. Thelighting of candles was also part of theprogram whereby the ten candlesrepresent the blessings that werecontinuously flowing in thecommunity from its first year in SLU.The day’s affair was concluded by atwo-hour mass to praise and worshipthe Lord for his utmost graces and his

BY MARCO C. BALLESTEROS

YSL CORRESPONDENT

JOURNEY

will for the community to stand for tenyears.

YSL as a youth community alsoshares its mission to the society. With themission and vision of YSL as a Christiancommunity under the guidance of theLife in the Spirit of Love CatholicCommunity touches the heart of everyindividual. Just like a tree, as the missiongoes on, YSL nourishes the soul byspreading the Good News. The parables,sharing of experiences and talks basedon the Holy Scripture are instruments in

bringing the youth closer to our Lordand Savior.

As the light keeps burning, the YSLcommunity at SLU still hopes for anotherten years, if not ten decades, more toenrich the spiritual growth of allLouisians.

* * *I wish to thank and congratulate

YSL for its ten long years of serving theLord. My gratitude is likewise expressedto the Cherishians and to the Elders ofYSL.

10 Years … Youthful service for the Lord

Joyful songs as a way of thanksgiving.

Ten years of strong faith.

igio o e s e igio o s“My religion cons“My religion cons sististsistsists

a lf h b eof a humble

dmir tio o theadmiration of their tio thdm o eadmiration of the

i b e pl i ita u eillimitable superior

h r v lspirit who reveals h r v lspirit who reveals

h s l gf th th s lf th g thimself in the slighthimself in the slight

detdeta w a e e r oils we are able to

pe cepercecpe eperceiv ive wiv ive w h ur ith our fra r h u ith our frailil

aa d b mn f l nd feeble mind.”

A r Ee t ns eA e t E ns eAlbert EinsteAlbert Einste niininin

7 - 51 51 7 - 55(1879-1955)(1879-1955)


The Theological Association ofSaint Louis University(TASLU), an organization ofReligion faculty members of

SLU in the elementary, high school andcollege departments, held its firstgeneral assembly and theologicalcolloquium at the Saint Francis Seminaryin Maryheights, Bakakeng last July 27attended by 45 members.

Mr. Ireneo Barlis was the mainspeaker of the colloquium and his topicwas on The Role of the Laity in the Church.Mrs. Joyce Fernandez also spoke onLeadership and Commitment.

The members of TASLU alsoelected their first set of officers. Theyare as follows: Executive Boardmembers – Ireneo Barlis, RomanoBulatao, and Jose Soliman Jr.; President– Dennis Placido; Vice-President –Conchita Daliling; Secretary – RicoJacoba; Treasurer – Virginia Valdez;Auditor – Samuel Bartolome, and PRO– Raymundina Sales.

Aside from its elected officers,TASLU has honorary members in itsExecutive Board. They are PacitaVizcarra, Director of the SLU Instituteof Philosophy and Religion, togetherwith Benita Abuan, Esther Manzano,and Cristina Segnaken, departmentheads in Religion at SLU.

TASLU 1st GA andcolloquium

BY RAYMUNDINA B. SALES

INSTITUTE OF PHILOSOPHY AND RELIGION

TASLU helps in strengthening the role of the laity in the church.

The In-Plant Family WelfareProgram is a national populationpolicy and program under the

Department and Employment ( DOLE)which aims to improve the quality ofworkers in both government andprivate entities. It is embodied in everyCollective Bargaining Agreement(CBA) of companies and institutions. Itwas initially called Family PlanningProgram in the 1960s but due to itsnarrow approach in its goals, it wasrenamed Family Welfare Program toinclude many dimensions.

There are 12 FWP dimensions inour SLU chapter headed by energeticchairpersons. Each dimension has itsown goal and activity every year. Reportsare then collated by the the FWPchairman, Dr. Ermelinda Guinaran andsubmitted to the DOLE.

The following FWP dimensions and the respective chairpersons are:� Education and skills Mrs. Felerina Ellamil� Nutrition Mrs. Constance Florentin� Ecology Mr. Leo Ramos� Cooperatives Mr. Arturo Asuncion� Outreach Programs Dr. Guadelia Reyes� Livelihood Mr. Robert Arguelles� Responsible Parenthood Dr. Jose Ursua� Occupational Safety Mr. Francisco Castillo� Health & Sanitation Dr. Benjamin Vergara� Christian Value Formation Mrs. Connie Daliling� Housing & transportation Mrs. Florence Estigoy� Leisure & Sports Mr. Francisco Castillo

Inter- employees Sportsfest is undertaken by the Leisure and SportsCommittee annually. It invites all employees to join the said activity. For this year, theopening is tentatively set on October 13 for non- teaching employees and Nov. 10 forteaching employees. A total of 20 teams will compete in the different events such asbowling, table tennis, badminton, dama , pool, volleyball, dart, chess, basketball. Theawarding of prizes will be done on January 24, 2004 during the University days.

Family Welfare ProgramSLU ChapterBY DR. ERMELINDA C. GUINARAN

HEAD, MEDICAL CLINIC


Pathways to Higher Educationannounced the selection of 65student and parent-participantsafter a two-week rigorous

interview of almost 100 applicants withthe help of its social work volunteers.Together with their parents, theycompose the first batch of beneficiariesserved by Pathways’ Community HomeService Provider (CHSP) project. Theycome from various public and vicariatehigh schools in the city, namely: BaguioCity National High School (22), PinesCity National High School (17),Vicariate high schools (13) and IrisanNational High School (13).

The students already startedtheir Saturday classes under Pathwayswith the assistance of several student-teacher volunteers from the College ofEducation. In addition, varioustrainings/workshops and seminarswere conducted to both student andparent-participants facilitated bydifferent kind-hearted individualsfrom SLU and other outside agenciesfrom August 17 to 30, 2003. Some ofthese seminars and workshops were onDeveloping Talents by the CHSRepertory, Multiple Intelligence andLearning Styles by Roda Marie Abubo,Parent Effectiveness by Marcela Donaalof Plan Philippines-Benguet, andFinancial Assistance Programs byJohannes Pal-laya of DTI and Jennifer

Student and parentparticipants selected

Hombrebueno of the City SWD Office.The participants gave positivefeedback with regards to theseactivities, saying that these gave themopportunities to acquire new skills

BY KENNETH A. KISER

ADMIN ASSISTANT, PATHWAYS

and knowledge.With the CHSP project, Pathways

organized a group of parents who canprovide different services to individualssuch as tailoring, carpentry andfurniture making, knitting andcrocheting, food catering, driving,welding, laundry, and services of adental technician. Several home-madefood products are also on sale. Theobjective of this project is to assist theseparents in increasing their earningssince most of them are not employed.With everybody's involvement, we can beable to help these families send theirchildren to school.

Through the project, the staff andvolunteers fully realized the realsituation in our society – that most ofthe high school students can barelymake it to college without the help ofother people. During the interview,amidst tears and a painful look, most ofthe parents and the students expressedtheir desire to finish their studies sothey are appealing to people to helpthem.

To give these students and theirfamilies a chance to have better livingconditions, Pathways is tapping availableresources within the SLU Community toimplement its projects and activities.Kudos to all these people and offices/colleges who have helped. Furthermore,Pathways is networking with individualsand other agencies to get involved withthe cause that it is promoting.

Most Outstanding Physician of Baguio-BenguetBY GEORGE CASTILLO

COLLEGE OF NURSING

Dr. Victor G.Dumaguing ofthe SLU

Hospital of the SacredHeart and the SLUColleges of Nursingand Medicine is theMost OutstandingPhysician of Baguioand Benguet 2003, anaward given by thePhilippine MedicalAssociation on itsCentennialAnniversaryConvention last May.He was chosen by theCommittee on Awards,chaired by Dr. Perla D.Santos-Ocampo and approved by the Board of Directors. The congratulatory letterwas personally sent by PMA President, Dr. Gil C. Fernandez.

Dr. Dumaguing was one of the ten Filipino doctors who attended the 12t h

European Congress on Obesity held in Helsinki, Finland last

A student and a parent undergoing the simultaneous interviews.

(L-R) Dean Mary Grace Lacanaria, Dr. VictorDumaguing and Fr. Paul Van Parijs.

To page 26

Phot

o by

Ed

Car

onon

gan


The Foundation for the Support ofthe United Nations (FSUN)-Philippines, in coordinationwith Vision and Foresight

International (VFI), recently awardedscholarship grants to five students ofthe SLU College of Engineeringand Architecture (CEA)particularly the Department ofArchitecture. Dr. Marc Lavaro Jr.,VFI president and Alou Meneses,VFI Coordinator for Baguio City andBengue t, announced the names ofthe FSUN grantees after a carefulscreening and selection process. Theyare Jhun G. Murao (1st year), RaphaelBenjamin B. de Guzman (3rd year),Alfredo G. Padaoan Jr. (3rd year),Ceasar J. Ali (3rd year), and ManolitoC. Chavez (4t h year).

The grantees conceptualizedthe logo of the First Baguio Book Fair andBazaar 2003 which is slated on October 6-12, 2003 at the Baguio ConventionCenter and as a token of appreciationfor their outstanding concepts, eachwill be awarded by FSUN onOctober 12 with a free six-monthDistance Education ComputerCourse (DECC) approximatelyworth US$200 for each of themwhich may be completed throughthe Internet or CDs that will beprovided. These five students willjoin 700 other Filipinos alreadyenrolled and enjoying the FSUNcomputer education course. Beforethey will be given a Certificate ofCompletion, they must first submit aWebsite-Thesis which will beevaluated and graded by FSUN.

Mr. Murao conceptualizedthe permanent logo that will beused in all the succeeding annual book fairs in Baguio while Mr.

FSUN grants scholarships to CEA studentsBY NITO N. MENESES

de Guzman conceptualized the logoexclusively for the Book Fair 2003. The

other two logos will be used in backdrops,flyers, other promotional materials. Mr.

Chavez conceptualized the slogan forthis year’s book fair which is“Creating Great Minds ThroughReading”. The computer coursesthat they will enjoy which arepackaged as one are FrontPage,Adobe PageMaker, Excel, Word,

PowerPoint, Outlook, Access,Publisher, Windows, PhotoShop,

Netscape Navigator, and InternetExplorer.

The First Book Fair 2003 aims topromote the literacy program of BaguioCity and help it to sustain it as aninstitutionalized city of learning. Theevent coincides with the Baguiocentennial celebration as the

Summer Capital of the Philippines as wellas a fitting activity to celebrate UN We e k

in Baguio. The Book Fair will displayand sell hard-to-find books,references, multi-media, and e-books

which will be sold at discountedprices.

FSUN is an internationalNGO dedicated to the goal ofassisting the UN in carrying out itsmission by playing an active role inthe country’s quest for leadershipin Information Technology in theAsia Pacific region particularlythrough its DECC thereby increasecomputer literacy. VFI is an eventmanagement company registered withthe DTI offering services such as,among others: public relations,advertising, journalism, broadcast

communications, AV production,media works, business

development marketing and film production.

The permanent Baguio Book Fair logo.

The Baguio Book Fair logo for 2003.

Manolito ChavezAlfredo Padaoan Jr. Ali CeasarRaphael Benjamin de GuzmanJhun Murao


If you visit the College of Accountancyand Commerce (CAC) offices, thevery conducive working atmospherethat you will immediately notice will inspire

you. This is because the members of PamilyaKomersyo are implementing a ContinuousImprovement (CI) process following theprinciples of 5S. The noteworthy transformationof the offices of the Dean, AdministrativeCoordinator, Graduate Programs Coordinator,Department Coordinators/Heads, and theFaculty are overwhelming. The tables, chairs,cabinets, and other fixtures in the CAC offices areclean and properly arranged. Plants that aboundin the working area make it worthy as the secondhome for the faculty members.

A friendly competition among the variousdepartments was conducted. Four well-known andprestigious officials of the university were invitedto be the board of judges. They were Mrs.Evangeline Trinidad (VP for Finance), Dr. NoelDe Leon (VP for Academic Affairs), Dr.Ermelinda Guinaran (Head, Medical Clinic), and Mrs. Rebecca Nulud (Director of theCCA). The evaluation used by the judges was adapted from the evaluation tool used byTexas Instruments (TI), an internationally recognized implementor of 5S and TotalQuality Management (TQM). The Department of Economics won the “Gold” award.They were recognized during the General Faculty Meeting and Acquaintance Party ofthe CAC instructors on August 21, 2003 at the Prince Plaza Hotel.

5-S is the acronym for five Japanese words on basic housekeeping which areconsidered to be the very foundation of TQM. These are:

Japanese English Filipino Description

Seiri Sort Pagliligpit Proper management of things in theworkplace; sorting out things andmaterials, identifying those that arenecessary and not necessary and finallydisposing those that are not.

Seiton Systematize Pagsasa-ayos A culture of orderliness bysystematically and strategicallyarranging the necessary items alreadysorted out in their proper places foreasy access.

Seiso Sweep Paglilinis Always keeping the workplace cleanand in proper order.

Seiketsu Standardize Pagsasa-nay Always maintaining a high standard ofhousekeeping including themaintenance of a sanitary work area.

Shitsuke Self-discipline Pagpapa-natili A culture of making the first four “S” ahabit and being done spontaneouslywithout being told to do so. Theemphasis here is on creating aworkplace with good habits.

The original concept of 5S, which was developed by Takashi Osada in theearly 1980s, are the five principles to a total quality environment. For theJapanese, implementing the 5S principles is not only useful to the workplace but

CAC offices practice 5S principlesBY NITO N. MENESES

also helps them personally byimproving their thinking process. Forthem, these principles are the basicrequirements for high efficiency inproducing better quality products andservices with little or no waste. Toyota,the major car manufacturer, was one ofthe pioneering firms to adopt the 5Sprinciples.

The faculty and staff of thecollege are generally committed topractice the Office 5S techniques.They believe that 5S is the veryfoundation of TQM activities. Tabletops, cabinets, drawers, planters, andthe other fixtures in the CAC officesare clean and orderly. Plantsenhancing the atmosphere abound inthese offices. For the members ofPamilya Komersyo, 5S is a way of life.

The uncluttered CAC office, a product of 5S.

“The greatest blessingof our democracy is

freedom.But in the last analysis,

our only freedomis the freedom to

discipline ourselves.”- Bernard M. Baruch


Dr. Reynaldo S. Bautista, Dean ofthe College and Accountancyand Commerce (CAC),

discussed the gist of thecompetitiveness study conducted onBaguio City with the Rotary Club ofBaguio South (RCBS) during its weeklymeeting at the Baguio Country Club lastSeptember 17, 2003. He was invited byBenedicto “Benny” Alhambra, RCBSClub Service Director. RCBS, whichtruly reflects the Rotary drive andcommitment to epitomize the axiom“Service Above Self,” is composed ofbusinessmen, educators, doctors,entrepreneurs, and other prominentspeople in the city.

The Asian Institute of Managementspearheaded the nationwide researchand commissioned the SLU-CAC as oneof its institutional partners in the CityCompetitiveness Ranking Project for thethird consecutive year. In 2001, BaguioCity was the third most competitive cityamong the 10 cities considered in thestudy. In last year’s study, which included33 cities, Baguio City was third among themid-sized cities, and fifth overall.

The performance of citiesalongside others was revealed in thestudy so with their strengths andweaknesses. Dr. Bautista presented theindicators (or drivers) used todetermine the competitiveness of citieswhich are: Cost of Doing Business,Dynamism of Local Economy, Linkages

CAC Dean presents Baguiocompetitiveness study results

BY NITO N. MENESES

and Accessibility, Quality of HumanResources, Infrastructure,Responsiveness of Local GovernmentUnits to Business, and Quality of Life.Comparing Baguio City with other mid-sized cities in last year’s research, weranked first in terms of quality of humanresources, second in terms ofinfrastructure, and third in terms ofquality of life. Some of the overallstrengths in last year’s research werealong the areas of road density, numberof tertiary educational institutions,incidence of theft per 100k population,tourism industry as a vibrant sector, andaverage cost of acquiring telephoneservices for communication. Some ofthe overall weaknesses of the city wereon the areas of reliability of waterservices, reasonableness and flexibilityof land use (or zoning), transport of rawmaterials from domestic sources, andlocations of international entry and exitpoints.

Dr. Bautista’s talk was timelybecause CAC is in the process ofcompleting the data in this year’scompetitiveness research. In a mannertypically done in focus groupdiscussions, he validated and clarifiedwith the Rotarians some data collectedduring this year’s survey as well asanswered their questions. He was givena certificate of appreciation by Gismo“Jigs” Agulan, RCBS president.

The CHS-Department ofPsychology held its 3rd outreach activity dubbed as“Reaching Out” last

September 1 in Urayong, Bauang, LaUnion participated in by 13 facultymembers and one graduate student. Thegroup, which was headed by this author,visited two centers, namely: the SubstituteHomecare for Women and the RegionalRehabilitation Center for the Youth.While in those two centers, the facultymembers interacted with the residentsand the youth offenders throughinterviews, unfreezing games anddistribution of goods and vegetables.

The objectives of the outreachactivity were the following: a) to know theservices rendered by the staff of thecenters and to observe the rehabilitationservices; b) to allow faculty members tointeract with the residents; and, c) todistribute some goods as an outreachactivity of the faculty.

The trip also served as a bondingactivity among the faculty membersamong whom were Lalet Sucilan,Geraldine Sanil, Jonathan Yogawin,Farida Cabbigat, Precy Bautista, IrenePadtoc, Jennifer Latawan, Mary AnnBanisal, Sally Maximo, Emma Sanchez,Marie Judith Cacho and Ma. TheresaLeones. The graduate student was AnaBautista.

The faculty members had afulfilling experience from the trip. Hereare their thoughts: (Cacho) “Whenreaching out to victims of harshness andaggression, what matters more is the qualitytime with them where they would feel theydeserve respect despite their weaknesses,limitations or wrong-doings”. (Sanil) “Societyis both kind and unkind to a victim or anoffender. Pain, deprivation, violence, andabuse have drove them to the centers. While itwas society who contributed to their presentsituation, it is the same society that takes careof them.” (Cabbigat) “After spending the daywith them, I am struck most with their strengthand resiliency in living life close to beingnormal.” (Yogawin) “The whole activity justre-affirmed the goodness in every person. Nomatter how dark one’s past may be, there isalways room for hope. No matter how small, agesture of kindness makes a difference to ahuman soul.” (Leones) “It is rewarding tohave the opportunity to experience thephenomenological world of the residents of thetwo centers and to contribute to theirpsychological wellness. After all, that is whatpsychologists are for.”

Reaching OutBY MA. THERESA L. LEONES

HEAD, PSYCHOLOGY DEPARTMENT

The rewarding experience of both the faculty and the residents is shown in theirfaces.

14 CHRONICLELouisSaint

Marketing is of critical importance to the success ofmost entrepreneurial activities. Compared toother business functions, marketing has beenrated as much more important to a new venture’s

prosperity. Marketing is the tool that an entrepreneur needs tohelp a product or service to be perceived as more valuable thanthe products of the competitors. Marketing strategies andtactics help guide in the development of products and servicesthat the market wants, help target the firm’s offering to the rightconsumers, get the product or service to the customers, andhelp insure that the costumers perceive the incremental valueof the offering better than the competition and will pay for theadded value.

There are studies made on small entrepreneurial firmswhich indicate that one of their problems is the lack ofmarketing capabilities. As a result, small firms encounterproblems in managing their marketing activities. Thus,marketing barriers may prevent many small firms fromperforming and competing as well as they might.

It is often argued that a relationship exists betweensuccess and the integration of the marketing concept in theentrepreneurial activities of the business enterprise. Smallfirms, therefore should adopt the marketing concept. As an

alternative, business enterprises may develop a marketingpractice similar to the planning approach to marketing. Theuse of strategic marketing may be useful in the conduct ofentrepreneurial activities. The argument here is usuallybased on the idea that marketing management can beimposed on small firms by a kind of transfer. According toMeziou, although marketing orientation is part of themanagerial philosophy of many small businessentrepreneurs, small firms generally seem reluctant to adoptthe marketing concept.

The marketing concept can be the cornerstone of themarketing discipline. To be market-oriented is a culturalorientation that relates to basic beliefs about the significance ofthe customer. If this particular culture supports the businessenterprise, the organization should focus on customer needs inits target market. Marketing management argues that the marketorientation should lead to a strategic marketing approach. Thebusiness enterprise should decide on how to compete in itsmarket.

According to Kohli and Jaworski, marketing can beclassified into the following:

� Marketing as an organizational philosophy. This is theset of values that requires an understanding of theimportance of customer to the success of the businessenterprise. Basically, this is the customer orientationconcept.

� Marketing as a strategy. This refers to how a businessorganization is to compete and survive in the marketplace. This involves research and analysis of themarketing environment in order to definemeaningful groups or segments of customers.

FEATURE

Entrepreneurial Marketing: integratingentrepreneurship into marketing

BY ROBERTO M. ARGUELLES

DIRECTOR, EISSIF

� Marketing methods. These are the specific marketingactivities and techniques such as productdevelopment, advertising, pricing, selection ofdistribution channels, which implement the strategy.This is commonly known as the marketing mix.

� Market intelligence. This underpins each of thesemarketing principles. The members of a marketing-oriented organization undertake information-relatedactivities.

Hence, we can from this point deduce that marketing maybe characterized as the organizational philosophy of customerorientation supported by marketing strategies through thedifferent methods underpinned by market intelligence throughthe process.

Unlike marketing, entrepreneurship is explicitlyfocused on innovation. Originally, entrepreneurship was notthought of as a business function, but as the innovativefunction of society. According to Schumpeter, theseindividuals who start new enterprises are calledentrepreneurs. The creative function by which anentrepreneur adapts a creative idea to a market opportunity byway of new combinations of resources, can be specified as acombination of two dimensions – the combination of new

product ideas and new ways of production into a business ideain order to meet new demand; and the acquisition of theresources relevant to undertake the business activities.

Entrepreneurship is fundamentally an opportunity-based activity. It creates value by pulling together a uniquepackage of resources to exploit this opportunity. Theentrepreneur must therefore link the opportunity he hasidentified, with the key resources that are necessary to exploitthis opportunity. In this way the entrepreneurial opportunity-seeking function will either revolutionize, destabilize thepattern of production and reorganize the business industry assuggested by Schumpeter. In any case, the entrepreneur useshis competence to see through the strategic window ofimperfect information. The environment opens a window ofopportunity – a short period with a very low degree of “fit”between the requirements of the market and competencies ofthe business enterprises competing in that market. Theentrepreneur also uses his ability to reach and organizeresources that were previously underutilized in a new andmore effective and efficient way. The entrepreneur can thusboth make shifts in using existing and available resources andorganize potential new resources in order to realize perceivedopportunities.

In the context of marketing terms, the entrepreneuridentifies the market as he has seen situations in terms ofunsatisfied needs. But unlike marketing, entrepreneurship isbasically an inside-out or supply push process. Not-yet-existingopportunities are not discovered and reacted upon – butdeliberately invented or created by the entrepreneur, accordingto Blenker.

Next page

15Third Quarter 2003 FEATURE

As suggested, the traditional marketing managementapproach implies that business firms should study its position inthe marketplace. It should understand both its own strengthand weaknesses and the variables in the market that poseopportunities and threats. When the business enterprisesunderstand the causes and effects of the marketing variables,this knowledge can be used to formulate a marketing plan, aplan which in a series of steps manipulates the controllablemarketing variables in order to realize its long-term goals andobjectives.

Entrepreneurial marketing is defined as marketingcarried out by entrepreneurs or owner-managers ofentrepreneurial ventures. The main thrust of entrepreneurialmarketing is an emphasis on adapting marketing to forms thatare appropriate to business enterprises, acknowledging thelikely pivotal role of the entrepreneur in any marketingactivities.

In another context, we can argue that both the marketingand entrepreneurship processes involve the identification of anopportunity, the use of resources, some kind of strategy and thedevelopment and management of this activity. Althoughmarketing and entrepreneurship seem to contain the samegeneral tasks, the focal point of the two differ. Entrepreneurshipis concerned with conceiving a new venture and with fillingresource gaps – while marketing tends to focus on developing anew venture by planning and managing. Both, however, areinvolved in the development of distinctive competencies.

Planning plays a major role in evaluating andimplementing the opportunities identified. Analysis andplanning is useful in the process of setting priorities, selecting

the opportunities to pursue and in the implementation andmanagement of the new activity. But the lack of entrepreneurialelement would limit the business enterprise to allocatingresources among its known set of product or marketinvestments, it would optimize the allocation of resources withinthe constraints of its existing businesses. Thus it seems obviousthat some kind of entrepreneurial competencies are useful formarketing. Marketing would benefit if it could include theentrepreneurial understanding of the environment – theentrepreneurial ability to make sense of the market conditionsand to generate the resources that are necessary foropportunities to occur. Such an ability would make it possible toinvent market opportunities for products that do not yet existand thus create the business enterprise’s structure.

This is the essence of entrepreneurship – an overviewthat shows market possibilities expressed in customer needs –and recognizes combinations of resource supplies that can beemployed in the pursuit of opportunities. Usually a change inone dimension is related to stability in another. One dimensioncreates the context for the change in the other. In marketing,the environment is assumed to be changing while the firm issomewhat stable. In entrepreneurship this is not the case. Boththe market needs and the available resources are perceived aschanging. Entrepreneurship thus deals with real uncertaintyrather than risk. In the case of marketing management, weusually treat the innovative process as a question of dealing withrisk, but the entrepreneur must deal with real uncertainty.Moreover, the entrepreneurial use of personal relationships andnetworks is a strong element in their way of performing both themarketing and entrepreneurial function. An entrepreneurialapproach to marketing should incorporate this strength.

O ur story is seldom told by anyone, nor does anyone dareto tell it. Our story is not just an ordinary one that youknow. We have different stories like those you read or

see in telenovelas on television and soap operas on radio.It all starts with just a simple dream - a dream that will

hopefully change our lives. It is a dream to step into College,pursue and finish the Degrees that we choose for our future.But before we can achieve this dream, there are trials and

We come from different places of the country…just to make way for our future.

We have diverse cultures and traditions…still we have unity.

We have different races…but still we have the same goal in life.

We have different status in lifebut we’re proud to say….

We’re Working Scholars

The Untold Story…BY JETHRO V. DELA CRUZ

COLLEGE OF EDUCATION

PRESIDENT, SLU-LAWS

hardships. It’s just likewalking into a landmine,if we take the wrongstep…‘kaboom’ andwe’re gone.

We have justopened the door to ourfuture and the key is inour hands right now.And we have juststepped inside the smallroom where the battle-ground is. Once we arethere, the trials andhardships begin. There will be no turning back on the samedoor that we had just entered. If we think of returning, we losethe battle. Just think that we are here with you, even in the lineof fire. We will make a way for you and for us, so that we will walktogether to the exit of the small door we have just entered.

During the great battle of our lives, we cannot deny thereality of trials and hardships. Sometimes many of us arewounded; those wounds are inflicted on us. We know that forevery wound that we get, we grow stronger and we scintillate.My mentor told me “GO, GROW, and GLOW”. We GO, for thisworld is full of trials, hardships and challenges, we GROW tomeet and to surpass these challenges and we GLOW foreventually we shall succeed in the battlefield of this life.

This is our life… and this will be our story.

Jethro V. dela Cruz

Entrepreneurial Marketing... from page 12

16 CHRONICLELouisSaintFEATURE

Summer has always been a busy time for the MedicalOutreach Missions Foundation, Inc. (MOMFI), but lastsummer was one of the busiest. The mission tour beganright after the last day of the second semester’s final

examinations. A one-day medical-dental mission in LourdesChurch, Kisad Road, Baguio City, was conducted in Marchwhich catered to the beneficiaries of the Save Our StreetChildren Foundation, Inc. This was followed by a four-dayContinuing Mission Education program to prepare thevolunteers for medical missionary life. Last April 1, the RegionalManagement and Coordinating Committee of DILG sponsoreda one-day medical-surgical-dental mission in Wangal, LaTrinidad, Benguet. In-between the missions, the MOMFI officewas filled with eager volunteers as they rolled cotton balls,

repacked medicines, prepared medicine envelopes, cleanedand autoclaved instruments, repacked surgical gloves, andiodized salt and oatmeal, and prepared all the necessarymaterials required for the series of major medical missions.They also earned pointsand merits in order to beincluded in one or two, ifnot all, the scheduledsummer missions. Therewas never a dull and boringmoment in the MOMFIoffice as the volunteersenjoyed the camaraderie ofthe diverse personalitieswith one commonality, thatof SERVICE…SACRIFICE…… andLOVE.

Last April 15,together with Dr. Romeo O.Abiog, SLU MOMFI VicePresident and Dr. Molly C.Abiog, a group of 11MOMFI volunteersresponded to the healthneeds of barangay Dasay,San Juan, La Union in a one-day medical-surgical-dental mission. The mission was sponsoredprimarily by the Abiog family.

On April 21, the next mission was for Paracelis, Mt.Province. It was through the initiative of Joyce A. Viteno,Paracelis municipal coordinator of Social Action DevelopmentCenter Monitoring Team, the support of Fr. Valentin C. Dimoc,Director of the Social Action Development Center and with theendorsement of Msgr. Francisco F. Claver, Apostolic Vicar ofBontoc-Lagawe to Fr. Paul Van Parijs. The team arrived inParacelis at around lunchtime, after which we proceeded toAnonat and started the four-day medical, surgical and dentalmission in the four clustered sites of Paracelis, covering thebarangays of Anonat, Muliang, Buringal, Palitud, Bananao,Butigue, Baccarri, Bunot, Bantay and Poblacion. The long and

MOMFI summer tours 2003

tiring trip, the rough and dusty roads, the experience of beinglost in the middle of wide river beds in the late evening whilethe team moved to the next site, did not dampen the spirit ofthe MOMFIANs. It did not matter if bathing required drawingwater from a pump, or wading through the knee-deep river, oreven standing under the rain.

The monitoring team headed by Fr. Dimoc and Mrs.Viteno actively participated in the said mission, byaccompanying the MOMFI team as they transferred from onemission site to another. Simultaneous with the Paracelis Mission,another group of MOMFI volunteers joined the 2n d Mass HealthScreening Program in Taba-ao, Kapangan, Benguet from April22 to 26. This was implemented by the CDA-JICA Project Officewith the LGU of Kapangan, Benguet. Dr. Joseph Frias, SLU

College of Medicine and MOMFI alumnus, and presently amedical officer at the Kapangan District Hospital, supervisedthe MOMFI volunteers.

On April 28, MOMFI joined CHED with other lineagencies of the Kapit BisigLaban Sa Kahirapan(KALAHI) in Daga,Conner, Apayao. Theprogram was launched onsite on April 29, after a day’sjourney to the province ofApayao. KALAHI, is aproject of the National Anti-Poverty Commission of theOffice of the President.MOMFI, in cooperationwith the College ofMedicine, College ofNursing and the SLUHospital of the SacredHeart (SLU-HSH), formedthe medical team headedby Dr. Robert E. Tolentinowho represented SLUunder CHED in thelaunching. The team,together with some

KALAHI participants, were delayed for about 6-7 hours becausethe bus transporting us broke down and the team had to wait fora another vehicle. The group had to sleep in Camp Melchor inGamu, Isabela that evening. The team arrived just in time inDaga, Conner, Apayao for the program launching and themedical mission the following day, after which they joined theKALAHI caravan en-route to Claveria, Cagayan for the post-launching evaluation. The next day (April 30) the caravanproceeded back to Baguio via the Ilocos Highway. The Baguio-to-Conner, Apayao via the Nueva Ecija-Cagayan Valley route, andthe Conner-to-Baguio via the Cagayan-Ilocos road, completedMOMFI’s medical tour of Northern Luzon. There wereunforgettable experiences along the way, such as the overnightstay at Camp Melchor, the stopover at Calvary Hills in Iguig,

BY LANY V. BERNAL, RNMOMFI NURSE & SECRETARY

MISSION COORDINATOR

The medical mission in Allaguia, Pinukpuk, Kalinga.

"In G d s Care S a e"In God's Care, We Share"I G ar S a" n d s C e e"In God's Care, We Share"


Cagayan, the early morning dips in the beaches of Claveria, theinvigorating lunch along the waterfalls in Pagudpud, IlocosNorte, and the fulfilling gastronomical stopovers in Laoag Cityand Vigan City.

Barely less than 24 hours after coming from the Connermission, the MOMFI team again left Baguio in the afternoon ofMay 1 for Allaguia, Pinukpuk, Kalinga for a two-day medical-dental-surgical mission in cooperation with Fr. LudovicusMamokoten, the Indonesian SVD parish priest of Pinukpuk,and the Pinukpuk Rural Health Unit, which was headed by Dr.Rizal Cala, Pinukpuk Municipal Health Officer and an SLUMedicine and MOMFI alumnus.

Last May 11, in cooperation with the Philippine Collegeof Surgeons-Cordillera chapter, and the Rotary Club of BaguioSummer Capital, MOMFI left for Cervantes, Ilocos Sur viaHalsema Highway for a two and a half days joint major surgical,dental and medical mission at the Bessang Pass MemorialHospital in Cervantes. The mission benefited the residents ofCervantes and other barangays of Quirino, Ilocos Sur and Tubo,Abra. The surgical team washeaded by Dr. Paul AdlaiQuitiquit, President of PCS –Cordillera, secretary of theRotary Club and Chairman ofthe Department of Surgery atSLU-HSH. The said missionwas thru the effort ofAbraham Octaviano, SLUfaculty, and Dr. WinstonAguirre, Medical Director ofthe Bessang Pass MemorialHospital. The team workedbeyond 10 o'clock everyday toaccommodate all the patients.The surgical team wascomposed of Dr. Quitiquit,Dr. Pablo Candelario, Dr.Ricardo Ruñez, Dr. ClimpsonCamide, Dr. Melchor Diclas,Dr. Elmer Jimenez, Dr. JadeMalvar, and some surgicalinterns of the Department of Surgery of the Baguio GeneralHospital and Medical Center, and the SLU-HSH. Dr. JoselitoDomingo, a pediatric resident from SLU-HSH, and othermedical and pediatric interns, served both the young and theelderly. Dr. Basilio Fongayao Jr. of the Radiology Dept. ofBGHMC, Dr. Peter Cating, a private dentist, and PaquitoMarquez of the Rotary Club, joined the team.

Last May 14, about seven hours after the team arrived fromthe Cervantes mission, the MOMFI team was again on board anAuto Bus and left at 8 PM for a 10-hour trip to Tuguegarao,Cagayan. After a sumptuous breakfast in the house of Drs.Maritoni and JayJay Manaligod, both SLU College of Medicineand MOMFI Alumni, the team was on the road again for anotherbumpy and dusty four-hour ride to Poblacion, Kabugao, Apayao.The medical mission was sponsored by the SVD CatholicMission headed Fr. Romy Benitez, SVD, Kabugao Parish priest,in cooperation with Fr. Servasius Thetun, SVD, assistant parishpriest; the Parish Pastoral Council; the different SIMBIGgroups; and the LGU and RHU of Kabugao. The first missionday, May 16, was an unforgettable experience for the team, whenthey boarded five small motorized bancas for a one and a halfhour boat ride upstream against the strong currents of theApayao river in order to reach barangay Musimut. The teamreturned to the Parish convent again through a one-hour boatride downstream the same river. It was raw fun but quite riskyand scary for most, especially for those who did do not swim. In

the subsequent three days, the mission was held in barangaysPoblacion, Baduat and Lenneng. After the mission, the team hadthe chance to visit the Callao Caves in Peñablanca, Cagayanbefore coming home to Baguio.

To end the summer mission, MOMFI joined CHED againin the KALAHI launching program in barangay Happy Hallowhere in Baguio on June 24. The team conducted a medicalmission while the KALAHI launching was going on. A total of13,235 patients were served in MOMFI’s pharmacy throughoutthe summer missions.

* * * * * * * * *This account is a typical summer in the life of MOMFI

volunteers, both the young and the not-so-young; always on thego, a life filled with fun… filled with adventure… amidstdangers… risks…and sacrifices. It is a call to extend a hand toour brothers and sisters in far-flung areas. It is also a chance toevaluate ourselves, what we want to do with our lives. One canonly find what is really meaningful to himself if he is faced withthe risk of losing everything he has, including his life. There is

no other noble work in thisworld but to serve otherswithout expecting somethingin return. If you wererewarded for that job, well…that is a bonus. There isnothing more precious thanthe feeling that you havedone something good forothers, and this is clearly whatMOMFI is all about, living upto the motto, “In God’s Care,We Share”. The fun, theadventure, the camaraderie…the unending stories…..well,…these are just the sideeffects of being a missionary.One may not understand orcomprehend what keepsMOMFI always on the roadamidst the tiring and longtrips, scarcity of comfortable

amenities, risks of meeting accidents, and acquiring diseases,and simply foregoing the summer vacation to get much neededrest after hectic schedules in school. Ask any MOMFIAN, and heor she will answer you only with a smile and quickly ask you inreturn, “Saan ba ang next mission?” The journey goes on, not onlyto continue reaching out to our least fortunate brothers andsisters, but also for MOMFI to go on exposing and trainingvolunteers in missionary activities so that they could experiencethe real meaning of SERVICE, COMPASSION, CARE andGENEROSITY.

MOMFI, through Dr. Robert E. Tolentino, its ExecutiveDirector, would like to thank the following persons, aside fromthose abovementioned, who shared their time and skills withMOMFI’s journey of reaching out during last summer. They are:Dr. Jose Ursua, Dr. Therese D. Tolentino, Dr. Vernon Regualos,Dr. Leonor Benedito, Dr. Juffey Tabingan, Dr. JayJay Manaligod, Dr.Rey Raper, Dr. Rommel Gonzales, Dr. Raymond Oribio, Dr. ArnelPaguel, Dr. Annie Acmor-del Rosario, Dr. Marites Reyes, Dr.Yvonne Guinid, Dr. Jeanelle Tang, Dr. Joselito Domingo, Dr. MyraEstrada, Dr. Ferdinand Pinangat, Dr. Cerilo Baucas, Dr. LeamorDickson, Dr. Noel Bueno, Jude Tayaben; the SLU-HSH PhysicalTherapists, the Baguio Dental Chapter dentists, the interns,medical clerks, and the MOMFI student volunteers. Specialthanks goes to the SVD missionaries and Rev. Fr. Paul H. VanParijs, SLU President.

The medical mission in Kabugao, Apayao.

Text by Nito Meneses

He finished his elementary education at the Our Lady of Atocha thenwent on to the San Jacinto Seminary in Tuguegarao City, Cagayan. Hisbreeding at the seminary where he graduated high school spelled thedifference. There, he said, everything was in a regimen from break of dawnuntil sunset so he learned how to schedule his day. Asked what traits heimbibed most while in the seminary, he said, “ I would say praying and goodstudy habits.”

He is now fourth year irregular in Industrial Engineering, a course here-enrolled in after trying out Mechanical Engineering. This Mr. Intrams isindustrious. “While I was enrolled then, I took part time jobs of four hours each in foodoutlets like Jollibee, Chowking and Pizza Hut. I learned to be hard-working and to valuemy earnings which helped a lot in my daily needs.” While in Baguio, he had to‘learn the ropes’ of household chores including cooking simple recipeswhich he learned from his sisters.

Asked what were his learning from the Mr. and Ms. Intrams pageant.He said, “As I mingled and interacted with the other contestants, I learned to build myself-confidence because I felt that I could do things that I ordinarily don’t do. I also

Up-close and personal with the 16 candidates. An opportunity

Ysmael Valdez Mr. Intrams 2003

The College of Natural Sciences won overall in the Mascot Competition with itsdepiction of Gaea from Greek Mythology. CNS also won the Best Cheer Leader award.

The simplicity and discipline of Ysmael“Marco” S. Valdez stems from hischildhood years in Alicia, Isabela wherehe was born and raised. He is the

youngest among four brothers and sisters and theonly one left in school as they are nowprofessionals. Life out there in Alicia, he said, issimple and uncomplicated, with corn and ricefarming as the main economic activity of his townmates. “I am proud of them because they are hard-working,” he said.

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Nicole’s dad is in California, U.S.A. for a year now as a teacher aide for acenter for the disabled. Actually, her mom is a bit conservative and was notkeen on letting her join the competition. But the next thing she knew,Nicole found herself strutting onstage as a full-fledged contestant. Duringthe Talent Night at the jampacked CCA theater three days before the finaljudging, she was really nervous.

Nicole’s greatest asset, according to her, is being able to speak hermind. This asset is what actually backed her up in seizing the title. Besides,she was truly proud in representing CHS in the competition, aside from thedesire to develop her confidence, personality and for the sheerexperience.

Asked what her learnings from the recent Intrams pageant are, shesaid, “One should always do his or her best in whatever endeavor. Also, what isimportant is to have fun and a sense of enjoyment in any activity. And most of all, youmust believe in yourself.”

As an advice to her fellow students who desire to join such events shesaid, “the important thing is you enjoy what you are doing, and think that the honors

Adelline Nicole Young Ms. Intrams 2003

Winners all! Mr.and Ms. Intrams2003 YsmaelValdez (CEA)and LourdesAdelline NicoleYoung (CHS)flanked by the 1st

runners-upwinners (fr.extreme right)Jason Gonsalvo(COE) andArleineVillanueva(CAC); 2nd

runners-upwinners AnnaMaureenCardenas (COM)and Paul MichaelEscobar (CAC). COE – the winning cheering team.

Lourdes Adelline Nicole “Nikki” L. Youngfinished her elementary education atSmall World Nursery School. She is thethird among her five brothers and sisters.

She prides herself of having good study habits and agood memory which makes her at ease and enableher to easily cope with her major subjects at the CHS.Being an English major, she is particularly interestedin reading classics such as the Phantom of the Opera.She also loves cooking mostly European food whichshe prepares during Christmas, her favorite event.

To page 26Photos by Ed Caronongan

for them to be heard casually. (Mr. Gonsalvo is partly hidden)


U pon the invitation of CHED-CAR Director Dr.Magdalena C. Jasmin, SLU joined the series ofKapit-Bisig Laban sa Kahirapan (KALAHI) launchingprograms in the Cordillera region. KALAHI is a

poverty reduction program of the President Gloria Macapagal-Arroyo's administration. CHED-CAR, which is a member of theRegional KALAHI Convergence Groups, invited HigherEducation Institutions in the region offering health-relatedcourses such as SLU to join the caravan to conduct KALAHImedical missions.

The SLU medical team which was headed by Dr. RobertE. Tolentino, Executive Director of MOMFI was a compositegroup composed of the College of Medicine, College ofNursing, SLU Hospital of the Sacred Heart, and the MedicalOutreach Missions Foundation, Inc. (MOMFI). The firstKALAHI launching was in Tulgao, Tinglayan, Kalinga lastFebruary . The first medical team was composed of Dr.Tolentino, Dr. Ana Custodio, Dr. Dave Taclobao, Dr. ClintonBalud, Dr. Noel Bueno, Dr. Crisanto Macam , Catherine

Carabbacan, Joanna Lagman, Princess Sharolle Salom, LydanaCarreon, Edelgard Michael Ulep, Warren Alngag and LanyBernal. The College of Nursing was represented by CarmenBolinto, Deborah Matbagan, Vanessa Sapguian and EngelbertManuel. The team left for Kalinga via the Halsema highway toBontoc, Mt. Province then to Tinglayan Kalinga together withPresidential Assistant for Northern Luzon Rene Diaz, Officeof the President. The following day, the caravan hiked toTulgao for the launching simultaneously held with a medicalmission.

The team proceeded to Kadaclan, Barlig, Mt. Province forthe next KALAHI launching last March 12. The team

SLU joins CHED in KALAHI launchBY DR. VERNON REGUALOS AND DR. ANDREW BAUTISTA

proceeded to Mount Data Lodge in Bauko, Mt. Province for thepost launching evaluation.The SLU medical team was composedof Dr. Tolentino, Dr. Vernon Regualos, and Dr. KareemEustaquio, interns Sebastian Moll, Jennifer Costales, RichardBoado, and Donna Villanueva; medical clerk Cecillia Contreras,and Christine Balais; and nurses Lany V. Bernal, Mrs.Bolinto,Deborah Matbagan, Cathleen Balino, and Mary Jane Sales.

By the end of April, SLU once again joined severalgovernment line agencies for the KALAHI program launchingin Conner, Apayao. The team traveled via Kennon Road then theNueva Ecija-Nueva Vizcaya route, passing through Isabela, andCagayan. However, due to the breakdown of the vehicle carryingthe medical team, the team waited for replacement vehicles sentby NOLCOM-Tarlac which were two vans and a military truck forthe supplies. The team stayed overnight at Camp Melchor inGamu, Isabela.

The next morning, the team resumed its journey to Daga,Conner, Apayao, the public dialogue, program launching,medical mission were held. The medical team then joined the

caravan of CHED and POPCOM andproceeded to Claveria, Cagayanwhere we stayed overnight beforeheading back to Baguio.

On June 24, SLU joinedCHED and several government lineagencies for another urban KALAHIlaunching in Happy Hollow, BaguioCity. As usual, the medical missionwas held simultaneously with a publicdialogue program.

The following month, anotherrural KALAHI launching andmedical mission was scheduled inLingay, Kiangan, Ifugao. It was also atthis time that typhoon Harurot wasthreatening the northern Luzon area,but the SLU team (composed of agroup of seven Medical ClerksMedicine Class of 2004 and theirCommunity Medicine rotation withDrs. Tolentino, Regualos and JuffeyTabingan, and Lany Bernal) wasalways ready to heed the call ofservice.

Upon reaching the Poblacion in Kiangan, typhoon Harurotintensified and made the roads impassable so the KALAHI teamlaunched the program in Poblacion instead. After the programlaunching, the team back home to Baguio City.

We would like to thank the Urdaneta City Administratorfor the use of a dump truck to ferry us through the floodedhighway to the Urdaneta City Hall were we slept before cominghome to Baguio safely.On August 13-15, Dr. Regualos and Ms. Bernal of MOMFI attended theCAR Rapid Assessment and Strategic Planning (RASP) WorkshopKALAHI Convergence Group at the National Power Corporation TrainingCamp in Bagac, Bataan. – Editor

The KALAHI medical mission in Tinglayan, Kalinga.


Although I am actor-centered, my approach is notminimalist. After a successful show, I prefer theaudience saying, "Ang ganda ng play dahil magagalingang mga aktor!" Rather than, "Ang ganda ng play dahil

bongga ang props!" When I watch stage plays, aside from knowingthe story, I first look into the acting styles of the performerscarrying the plot, then on howevery scene carefully flows, andthe list goes on and on. For me,the grandeur of any theatreproduction is seen primarily onthe performance quality of theactors portraying characters onstage and building the story. But I don’t set asidestage props of different types. These things should take intoconsideration for they complete the show. The actor’sperformance should go hand in hand with everything useful onstage. When I direct, I give emphasis and exert more effort onestablishing great acting. Unfortunately, some theatreproductions are being “overplayed” by huge set pieces andnumerous props while the actor’s performance is left behind.

Acting is performing a role so that an audience mayparticipate in the illusion that it is observing and reacting to acharacter played by an actor. Let me share with you views on whatgreat acting is all about from the best in the business.

John Gielgud“All acting should be character acting. Study role from the

inside. Develop an understanding of the atmosphere of the scriptand the background of your character, from which you can buildyour performance outward so it comes to life naturally, in properrelationship to other characters, under the control of the director.

Of all the arts, acting must be least concrete, the mostsolitary. One gains experience from one’s fellow actors andaudience-they are the living canvas upon which one hopes topaint the finish portrait one has envisaged. With their shiftinglevels of reactions, the actor may hope to improve hisperformance, keep it flexible and fresh.”

Laurence Olivier“Acting is the art of persuasion. The actors persuade

himself first, and through himself, his audience. For this youneed observation and intuition. The actor is important asilluminator of the human heart-as important as the psychiatrist,the doctor, and the minister!

To be successful in a role, the creative actor should try tolook and sound unlike any actor attempting to portray it. I dothis by collecting a lot of keenly observed details, and thenfashioning an original character out of all those details.

The great actor needs to be supremely confident in his

A Drama Production of "The Caucasian Chalk Circle".

ability to create a unique person. This is a little like the power ofhypnotism. And teamwork with your fellow actors is a greatessential. Actors must absolutely love each other to come up witha memorable performance.

And you all must share humility towards the work.Supreme confidence and humility-that’s an equation a verydifficult to achieve.”

Paul Scofield“Acting is a constant communication between thinking

and feeling. Otherwise, the performance doesn’t take shape, itdoesn’t work right. One’s voice follows the rest; it somehowbecomes a willing instrument in the totality of yourcharacterization.”

Richard Boleslavsky“An ideal actor has to combine in himself these qualities:

Talent. An apt mind. Education. Knowledge of life. Observation.Sensitivity. Artistic taste. Temperament. Voice. Goodenunciation. Expressive face and gestures. Well-built body.Dexterity. Plasticity of movements. Tenacity in work.Imagination. Self-control. Good health.

He must develop his sprit, intellect and body. For hisspirit, he has to train his will power to the point of becoming

master of his soul. This canbe achieved by developing aquality known as Spiritual

Concentration.He has to make his

spirit sensitive and flexible bydeveloping another quality

known as Spiritual or AffectiveMemory. And he has to educate his spirit in order

to make it strong and healthy in feelings. This is accomplished bydaily exercise on the “fulfillment of spiritual problems.”

To develop his intellect, he has to educate his artistic tasteand sensitivity by frequent contact and study of all works of arts.He must increase his knowledge of life by constantly training hisobservation. And develop in himself the faculty of imagination.Finally, for the development of his body, the actor must train hisvoice by vocal exercise; his body by dancing, fencing, differentkinds of sports, and control of his muscles; his face by make-up;and his speech by diction and enunciation. He must also developin himself the art of inner and outer mimicry and incarnation.”

Acting is an important tool to bring out the best of allstage plays. Whether it is a musical or a straight drama, be it farceor melodrama. A director should see to it that his actor is on theright method, exact character, and clear presentation. On theother hand, theatre requires larger than life acting so that therealistic and non-realistic worlds will perfectly blend togetherand achieve artistic excellence.

Everything you should knowabout great acting

BY DAN ROMMEL L. RIOPAY

TANGHALANG SLU, CCA

Theatre production of "The Sign of the Seagulls".


After Saint Louis College (SLC) started its collegiatelevel in 1952, it likewise started to organize andmaintain a school band in 1953 which, through theyears, became the pride not only of the university but

also the entire City of Baguio, its residents and Louisiansworldwide. Generations of college students who are financiallyinadequate to pursue college education but who are gifted withskills in playing musical instruments have been benefited intheir college days by being full scholars as members of the band.Rain or shine, regularschool day or a holiday,these working scholarsprovide the superbclassic rendition of thePambansang Awit, thegraduation march Aidaor a fanfare for a cumlaude graduate or achoreographed streetdancing duringPanagbenga everyFebruary or just plainmusical entertainmentthrough intermissionnumbers in schoolprograms.

What became thetrademark of the band wasthe delivery of crisp,excellent notes whether for a marching piece or a difficultoverture. Each time the band is heard and seen in the streetparades and other functions, it is immediately associated with SLUas an academic institution. Likewise, almost everyone familiar withSLU readily knows that it has a professional school marching band.

SLU Band – a Legacy

Ambassadorsof Goodwill

BY NITO N. MENESES

These made the SLU Band aninstitution in itself.

Mr. Macario G. Fronda hasbeen the Band Director all these 50years of the countrywide-famousSLU band and who at age 81 is stillactively setting the directions of theband, setting the policies andimbibing values that every Louisianband member should have, theforemost of which is the virtue ofdiscipline. Without him and thekind of discipline that he wants the band members to follow, theSLU band could not have earned laurels and acclamations fromvarious sectors.

As Baguio grew through the years in its economic andsocial situation, so did the SLU Band. If a true admirer of theSLU Band wants to know its golden past, there is no other richresource but Mr. Fronda himself- the composer, arranger andconductor - and the “surrogate father” of a special breed of

musicians in the campus.He vividly remembersorganizing a small 11-member band way back in1953 when the school wasstill known as SLC. Hisproblem was the lack ofprospective members, sohe had to travel toPangasinan, La Union,Ilocos Norte and IlocosSur just to recruit. Theschool started to buyinstruments and woodenmusic stands to be used inconcerts and practices.

In 1957, the bandmembers were furnishedwith the elegant andsmart-looking gala

uniforms. Because the band was already getting to be well-knownin the 1960s and with the school’s generosity and Christianspirit to benefit as many students as possible, the number ofmembers swelled to 99 in 1967. The blooming of the electronic

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Mr. Fronda

A concert at the Peoples' Park in July 2003.

The SLU Band circa 1955. Mr. Fronda (with necktie) sits beside Rev. Fr. Alberto Van Overbeke, the rector of the then St.Louis College from 1954-1962.


An Interview with the FSA President:

BY ELIZABETH DAZ

COLLEGE OF HUMAN SCIENCES

To be a leader is quite tough. Itgoes with a lot ofresponsibilities while pullingyourself as much as you could

to be yourself. More so, if you haveinadequate experience, and the peopleyou are to lead comefrom different countriesand cultures, the wholething might be in vain.

In the case of ayoung gentleman, Mr.Young Han Kim, asecond-year FinancialManagement student,everything goessmoothly well. Josh, ashe is fondly called, iscurrently thePresident of theForeign StudentsAssociation (FSA). Hehails from South Korea and he hasbeen in the Philippines for only abouttwo years. He enjoys staying here inBaguio although his parents and hisonly brother are living in the South. Hejust took over the position of JungKwun Kim at Brent InternationalSchool as the dorm master and KoreanLiterature instructor. Despite his hecticschedule, he has been veryaccommodating to accept an interviewwith the SLU Chronicle. So now, let usknow more about the FSA President.

Q . What is the mission of FSA?A. Our mission is to enable foreign

students to blend with each other aswell as other students in the campusthereby finding unity in diversity.

Q . How does it feel to be the presidentof the SLU-FSA?

A. I feel so good because I can actuallyimplement my leadership philosophy.I want to be a leader eager to renderservice to the members of theorganization, rather than just reignover them. I believe that my positionshould be lower than those of othersso that I could recognize their needsthoroughly. That is my opinion as apresident and as a leader. Actually Ifeel so good because I am trying to belike one.

Q . How did you find the SLU-FSAacquaintance party held last July 26 atVenus Hotel?

Cultural Exchange

A. It was superb. Many people fromdifferent schools showed up. It wasnot only a SLU-FSA AcquaintanceParty but it was like a big familyreunion of foreign students here inBaguio City. I’d like to thank all the

guests for attending.Q. What are thebenefits of themembers of yourorganization?A. Our office is not justfor hanging out butrather it is for learningand interacting with eachother. In this respect, Ithink our organizationshould be open toeverybody and to thisinteraction so long as heor she has a sense ofresponsibility.

Q . How can you lessen the feeling ofisolation by the others? (Due tocultural differences)

A. It is the toughest issue we have.Unlike other organizations, ourmembers group together according towhat language they speak. I think thisis but natural. However, I encouragethe members to speak English, whichI regard as an international languageso we can avoid misunderstandings.

Q . If you could enforce one law to thefullest, what would it be?

A. I’ve never thought of making a law orsomething. But one concern thatcomes to my mind is to lessen thepolicy on dress code imposed in theschool. It would be great if the right toexpressing ourselves would be moreappreciated in more ways. I’m notsaying that we could be in ourbirthday suits at school though.

Q . So far, how is your relationship withthe members?

A. Everything is all right. We try tounderstand our differences and lookat the good things we have incommon. Obviously, this interactionlabels our organization as a realforeign students association.

Q . What are your plans for theorganization?

A. Firstly, two of our members will bejoining a conference that will be heldin Manila. This participation will be agreat opportunity for us to inform

people from other schools about howactive SLU-FSA is. My other plan is tohave a field trip. I believe that this willhelp us strengthen our fellowship,but above all, it is going to be a lot offun.

Q . What is your message as the FSApresident?

A. It is a great privilege for me to renderservice to the people I care for. I’malways thankful to all of you for beingsupportive. All I need from you is anhonest criticism on each decision orplan made by the officers and myself.Thank you.

Q . Aside from FSA, what organization orgroup would you like to lead or bepart of?

A. SLU Debate Society. I love intellectualstuffs since that is not where I believeI belong. As far as I’m concerned,debating makes my knowledge morefirm and abundant. This process alsohelps me fully shape myself mentallyand intellectually. I can breathe withpeople who are smarter and moreknowledgeable than I am.

Q . As a foreign student, what do youremember most of your first tripabroad?

A. Actually, the Philippines is the firstforeign country I have ever been.What I remember most upon myarrival in Manila is that it was hot! Iwill never forget the feeling when Ijust got out of NAIA. I was full ofexcitement because everythinglooked so exotic and beautiful exceptfor myself who was sweating like a pig.

Q . What is your most memorable trip?A. I always love to talk about my trip to

Banaue Rice Terraces. It was beyondmy imagination. I realized theawesomeness of nature and I saw thegreat challenge that the people fromthe past experienced. I thinkeverybody should go and see this 8thWonder of the World.

Q . For you, what makes tourists travel tothe Philippines?

A. Some people prefer to travel incountries where everything is soorganized and planned such asSingapore and Hong Kong. But Ithink the Philippines is modernizedand exotic. And most of all, thiscountry is where the variety of natureis alive. That is why this country canfulfill the needs of each tourist. Theycould go shopping at Makati City aswell as scuba diving in Cebu. That iswhy people love to come here againand again.

Q . If you could reside anywhere (asidefrom Baguio City) in the Philippines,where would it be? Why?

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Young Han Kim


Introduction

In what follows, I will explore thepossibility of forging what Iconsider to be a creative dialoguebetween philosophy and

technology. By creative dialogue, I meanthe mutual exchange of insights by bothphilosophy, as a discipline of radicalinquiry into the dimensions of humanexistence, and technology as anactivity of human cultivation ineffecting a more meaningfulhuman life. Hence, thisattempt proposes a criticalappreciation of technologyin our everyday life, since weexist within the realm ofmachines. That is, by way of aphilosophical elaboration of thequestion of technology, I intendto offer some views on how wecan understand the place oftechnology in our life.Specifically, what I propose in thisessay is an ethical considerationconcerning the phenomenon of tex tmessaging.

Without belaboring the obvious,text messaging (texting) hasconspicuously become an integralcomponent of our day-to-day means ofcommunications. It has significantlybeen made into a lifestyle. But perhaps,commenting about its nature andpractice might enable us to understandin new light its true role in our lives.

Heidegger and TechnologyTo proceed with this endeavor, I

will need to re-appropriate fordiscussion an issue raised by the Germanphilosopher named Martin Heidegger(1889-1976) who, some 50 years ago,came up with an important treatment

Philosophy and TechnologyA Heideggerian discourse

towards a meaningfultext-istence

about the nature and challenges oftechnology to humanity under the essayentitled The Question ConcerningTechnology (1953).

The said work by Heidegger waslater proven as a ground-breakingexposition about modern technology. Asit turned out, Heidegger’s worksignificantly elicited reactions from andgenerated discussions among specialistsand non-specialists alike. For one,philosophers since then have curiouslyand seriously debated about the relationof technology to human life. Another, tophilosophers of technology, that essay is amonumental piece that sharply mirrorsthe present human condition which is

inevitably marked by humanity’s everincreasing dependence onthe theory of technology.

As I see it, theimportance of this

particular essay by Heideggerlies primarily in its prophetic

account of the impact of the powerof technology on human existence. Itwas a prophetic account which hassignificantly been fulfilled in almostevery aspect of human life.

According to Heidegger, if there isanything that can truly measuretechnology’s success in the life of everyindividual, it is the power of technologyto shape every individual’s way ofthinking. In other words, it is not so muchon our dependence on electrical andmechanical devices that truly gauges thelevel of technology’s impact on ourexistence. But what crucially reveals theinfluence of technology on our lives is thekind of mentality we have developed,which ceases to be meditative orprimordially perceptive, in favor ofsomething calculative or artificiallyputative.

Technology refers to a kind ofthinking that is characteristicallycalculative, computative, and imitative. Itis a form of thinking that tends to bedangerously manipulative, insofar as itgives the impression that technologicalknowledge is purely a controlmechanism that empowers the humanperson to have dominion over theenvironment. This description oftechnology as Heidegger maintains is,however, not necessarily bad; it isprovocative. That is, it calls us to thinkcourageously in order to preserve theintegrity of our being. The issue oftechnology brings us to our criticalstance, whereby we decide on therationality of technology; it must exist forthe welfare of humanity.

Following Heidegger’s thesis thatthe essence of technology is revelation(“Technology is a way of revealing”), wecan surmise that through technology webegin to see the kind of persons we areand the kind of world we are living in.Technology discloses who we are, and italso projects what we can be.

The skills and abilities that weinculcate in our dependence ontechnology can be harnessed to improveself-understanding and the social andpolitical conditions. Ideally, then,technology (understood philosophicallyas a mode of thinking that distinctlydefines our relating to our environmentin terms of shared practical devices) isoriented towards enhancing the qualityof our existence. (This anthropologicalview of technology precisely underscoresthe Greek ideal of TECHNE, i.e., thedevelopment of skills or the training forexcellence.)

The case of text messagingTexting has truly become a mode of

existence. It has undeniably opened up awhole new horizon of humaninteractions. That the Philippines isreputedly the TEXT CAPITAL OF THEWORLD illustrates how the technology oftext messaging and its variations havesignificantly created a culture within apeople.

By an etymological description ofthe word TEXT, we get more than theleisure and pleasure of exchangingmessages with others. The word TEXT isderived from the Latin verb TEXERE(i.e., to weave, to bind with). Thus,TEXTING will mean BEING INTER-

“You become responsible, forever, for what you have tamed.”– Antoine de Saint-Exupery, The Little Prince

BY JEFFREY M. CENTENO

DEPARTMENT OF PHILOSOPHY, IPR

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WOVEN, INTER-CONNECTED, orBOUND WITH OTHERS. Texting,therefore, basically refers to a manner ofkeeping our relational nature. “For there isno such thing as a human person who existssingly and solely on her own,” Heideggerreminds us.

There is another Latin verb inwhich the word TEXT is rooted:TANGERE (i.e., to touch). By reference,TEXTING means KEEPING-IN-TOUCH.There is indeed a tactile element (i.e., oftenderness, affection, or caress) inexchanging text messages with oneanother, which inspires a way of sharingexperiences with one another. (kapag tayoay nag-te-text, hinahaplos natin ang isa’t-isang: 1) ligaya ng pagka-kaibigan; 2) lambingng pag-iibigan; at, 3) bisa ng kalooban.)

In short, if text messaging is anauspicious moment of endearment, thenusing it for stalking another is certainly outof the question. But, then, again, theambivalence of technology can have thebetter of its practitioners. People can alwaystake advantage of the impersonality of text

messaging in order to pursue the irschemes that might not exactly be deemedas socially responsible.

Tele-technology, as manifested inour culture of text messaging as a form oflife, is an indication of how we cancreatively broaden the base of oursociality. As it stands, whether intelecommunications in particular or inall forms of explorations in general,technology appears as the ground ofhuman possibilities.

ConclusionThus, technology can assist us in

the actualization of our potentials ashuman persons. It can bring out the bestin us, only if we remain keen on andmaintain its constructive role in our lives.Keeping technology’s positivecontribution to our lives means beingable to handle it well and will always becrucial in all human pursuits. Thisimplies that there must always be aconscientious action to use machines forthe building of a more humane society,and not only for some work efficiency.Notwithstanding our dependence on theadvantages of technology in our lives, we

Heideggerian...from page 24

Ambassadors...from page 22

age in the 1980s, however, shifted thepreference of the youth to electronicinstruments, thus membershipplummeted to just 39 in 1988. As the yearswent by, due to the economic difficultiesfaced by parents in sending their childrento school, the membership picked upagain. To provide equal opportunity, Mr.Fronda proposed in 1998 (and wasapproved) that the band accept ladymembers. As of the 1st semester 2003,SLU is benefiting a total of 140 bandscholars mostly coming from the CEA.

If a student wants to be a member,he or she should have a background inplaying an instrument, owns aninstrument (whether bought, rented orborrowed), and sets of Type A and Buniforms as their counterpart to thescholarhip. With the implementation ofthe College Entrance Examinations, Mr.Fronda and the College deans closelymonitor the academic performance ofthe band members and determine if theydeserve the benefit until they graduate.

Without the support from being anSLU band member, its members could nothave successfully earned college degrees.With the benefits of the full scholarship thatthe alumni of the SLU band enjoyed, many ofthem became successful in their professions.

Mr. Fronda is so proud about how the alumniof the band are excelling in boardexaminations such as being in the top 10,especially the engineers. With much humility,he is thankful that all his efforts are paying off.He was never remiss in encouraging the bandmembers to aim for Number One at all times.The commitment to help students finish theirstudies continued with the formation of theMusic Makers Association in 1999 which iscomposed of former band members whoprovide free tutoring sessions to poor buttalented children for them to develop theirskills on the rudiments of reading notes andplaying selected instruments. The MMAI is acontribution to the development of the youthby inculcating the knowledge and skills andconsequently transforming them into giftedand productive citizens.

The foremost authority who hasgiven SLU popularity and has spread itsgoodwill outside of the campus is Mr.Fronda - the man at the helm of sustainingthe band. He started in 1947 as aclassroom teacher of the St. Louis Schoolelementary department, then became ahigh school PE teacher and band leaderin 1953, then the Dean of Student Affairsfrom 1967 to 1987 which marked hisretirement. He still serves as consultantand music lecturer.

His compositions and arrangementsinclude, among others, the now-famousTribute to the Cordilleran the Baguio Flower

Festival Panagbenga theme (1989), the SLUHymn, SLU Diamond Jubilee Hymn (1986),SLU Presidential March (1997), and theHuwarang Pamilyang Pilipino Hymn (1998).

Because of the excellent trackrecord of the SLU Band, it became aperennial winner in many competitions.Foremost of these are the Baguio FlowerFestival Panagbenga, Independence Dayparades, Binalonan Tours and in CampJohn Hay festivities. The SLU band isproud to have performed back-to-back withprofessional and commercial bands such asthe former PC Band, 13th Air Force in ClarkAirbase, Coca-Cola, Banda 45 fromBulacan, PMA Band, Kabataan Band inNueva Ecija and the Banda 55 in Bataan.

Today, as they practice theirprofessions as medical doctors, teachers,engineers, industrialists, lawyers,businessmen, military personnel, orgovernment and private office workershere in the Philippines or overseas, theystill cherish the fond memories andespouse the virtues they learned frombeing an alumnus of the SLU band andwill be thankful to SLU for the rest of theirlives. Indeed, as SLU was the right choicewhere knowledge and learning came tofulfillment for every SLU graduate,equally so is the SLU Band which serves asthe university’s legacy to every successfulformer band member, to the university’shistory and to the community.

need to remind ourselves that we buildmachines for the purpose of creating abetter relationship with our world. Thetechnology of text messaging preciselyrequires us to do just that. Interestinglyenough, it is from this view that thescience of the interaction betweenpeople and things, popularly known asergonomics, or sometimes called humanengineering, takes on its importance.

Heidegger’s philosophical account oftechnology exactly challenges us to re-examine our ways of being, in relation tohow we have become on the basis of ourtechnological successes. The same self-examination likewise calls us to look atourselves deeply and reflect on our valueshonestly. After all, the fulfillment of humanbecoming depends on the creative interplaybetween the reflective elaboration ofphilosophy and the creative utilization oftechnology, in view of exploring thepossibilities of human life. That is, a criticalcollaboration between philosophy andtechnology can bring about a blueprint fordesigning a better world. And maybe, ameaningful text-istence can initially pave theway on our journey towards that world.

Message sent...


learned that motivating the other contestantswas fulfilling. As I do that, I also motivate andtrust myself. The live events onstage happen onlyonce so I saw to it that my executions are perfect.”

He hopes to work in the U.S. aftergraduation and earn some dollars whichhe will use in a business he will set upupon returning to the Philippines. “Tomy fellow students, I would highly suggest thatyou study hard and work towards fulfillingyour dreams and goals in life. And mostespecially – pray.”

Asked on what he would advisefuture Intrams candidates, he said, “don’ttake the competition too seriously. Join andenjoy the fun and company of your fellowcontestants. The title is not important. Whatis important is how you deal with otherpeople by building friendships which in theend would be more remembered.”

Ysmaelfrom page 16

Adellinefrom page 17

are not for you alone but also for the college youare representing. Therefore, you must put“passion” in whatever you do.”

For Nicole, being active in schooldoes not stop after winning the Ms.Intrams coveted crown. According toher, she will continue participating inschool activities whenever herschedules will allow. After graduation,she intends to teach pre-schoolchildren. She said, “if one feels depressed,the sight and sound of children perk up andmotivate the spirit.”

As an advice to her fellow studentswho desire to join such events she said,“the important thing is you enjoy what youare doing, and think that the honors are notfor you alone but also for the college youare representing. Therefore, you must putpassion in whatever you do.”

INTRAMURALS 2003 SCOREBOARDas Sept 25, 2003

Basketball Volleyball

College Men Women Men WomenW L W L W L W L

Accountancy & Commerce 5 2 5 1 5 2 5 2Education 3 3 6 1 2 5 3 4Engineering & Architecture 7 0 2 6 6 1 7 0Human Sciences 1 7 2 5 1 6 5 2Information & Computing Sciences 5 1 1 7 2 5 2 5Law 4 4 7 1 3 4 0 7Medicine 0 8 1 7 6 1 1 6Natural Sciences 3 4 5 3 0 7 7 1Nursing 3 4 4 1 7 1 2 5

June 2003. It was attended byendocrinologists, cardiologists,internists, nutritionists and researchersfrom all over the world.

The highlights of theconvention focused on the alarmingincrease in children and adolescentobesity, and the relationship of obesitywith certain cancers especially amongwomen.

Dr. Dumaguing is the Director ofBawas Taba, Dagdag Ginhawa Program.The clinical arm of the BTDGprogram, MEDICS (Metabolism,Energy, Dietary InterventionConsultancy Services), continues toprovide free consultation, diet plansand treatment regimen to patientswith weight problems. It can becontacted thru its secretariat at09183419140.

Most Outstanding...from page 10

A. Well, I would be very sad if it wouldnot be in Baguio because I could notstand the heat. There are some coolplaces though. However, my secondoption would be Cebu City. But Ithink Baguio City has lots of importantand historical places that tourists mustvisit.

Q . What advice do you wish to share withother foreigners?

A. “Do not travel alone!” I went toSagada alone last year. It was duringthe rainy season and a strongtyphoon was coming. In short, Ialmost died young. I was bored todeath. People there might havethought I was there to kill myself.No wonder they thought so. Therewere absolutely no tourists at alland I was there to get into the cave.Anyway, it was fun but I got to makeit a rule to travel with somebodyespecially during the rainy seasonso as not to become a suspiciousstranger.

Q . What do you wish most when you areaway from home?

A. I miss the breakfast my mom used toprepare for me. Honestly, she is notthat good a cook but nobody on earthcan fix me such a sweet, sweetbreakfast exclusively for me. I miss itso much.

Q . Upon arriving home, what is the firstthing you do to beat the homesickness?

A. I take off my clothes and soak myselfin hot water. I take some nap while mybody is being relaxed. Then, I startfeeling at home.

Cultural...from page 23

Organizations Publications� University-wide 13 1� College-based� Accountancy & Commerce 10 2� Education 11 1� Engineering & Architecture 10 3� Human Sciences 8 4� Information & Computing Science 3 1� Law 2 —� Medicine 4 —� Natural Sciences 4 2� Nursing 1 — Total 66 14

Source: Student Affairs Office

No. of University-Wide and College-BasedOrganizations and Publications

SY 2003-2004

27Third Quarter 2003 PERSPECTIVES

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VIRGILIO B. REOMA

E Y PEPEACE BY PEACE

Greening ourmountains

For our mountains to be green, we must ensure that ourtrees are healthy. This thought lingers in my mind afterparticipating recently in two important environment-related events. One, a formal launching of a partnership

on an ecological project between a Baguio-based NGO and alocal community organization in Kibungan, Poblacion,Benguet. And two, a seminar-workshop on Forest Situationorganized by the Cordillera Green Network (CGN). Both werefocused on the challenge to restore (that is, as it is humanlypossible) the forest and biodiversity of our mountainous,landlocked region.

At the Kibungan project launch, Kankanaey elders as wellas younger women and men were present – all leaders andfollowers of the ELAMFLA (Ebe Lipucan Abbas Mayos Farmers’Livelihood Association) and the sitio Polis community withwhom the CGN signed an agreement. The memo of cooperationstipulates, among others, the obligation of CGN to provide some50,000 tree-seedlings during the months of August andSeptember, as well as the technical training and value-formationsessions throughout the one-year duration of the project. Fortheir counterpart, the local residents will plant and care for theseedlings and ensure that the planted seedlings will survive andbe able to green and rejuvenate the mountains.

Fr. Elpidio Silug, the Catholic priest of KibunganMissions, gave an insightful warning before blessing some of theseedlings: “God always forgives; we sometimes forgive; but nature neverforgives!” On this matter, I suppose the good priest knew that hisKankanaey listeners know better. They know better who and whatcauses the forest destruction. The problem was they felthelpless and powerless against those who ravaged themountains, including those among themselves who, eitherintentionally or accidentally, burned bushes and trees. Oneelder told me that those among them who work for cattle-raisersintentionally burn bushes so that new grasses would grow fortheir cows. Others, he said, are simply unmindful of the ill-effects of burning mountain vegetation.

Kibungan’s chief executive officer, mayor Murphy Paayas,hit me on my guts when he said, “We need to plant trees because weneed them to build our homes, our schoolhouses, and our coffins!” To me,he looked like he was on his twilight years (late sixties?) and Iwas amazed by the way he connected our project to the finality ofour life on earth. What he did not mention though was thatpeople (maybe including his own) have been cutting trees forlegitimate purposes but failed to plant replacements. That’s whywe now have the real problem of deforested mountains. I am noteven mentioning here the bigger obvious reason: the over-extraction of our forest resources by large commercial loggingcompanies.

We denude even those mountains and hills that havebeen declared to be national parks and protected areas. Take,for instance, Mt. Data at the Benguet side which is nowbecoming a home to an expanding vegetable industry thatcontaminates with chemicals our soils and water sources and

destabilizes our mountain ranges. Even the mountains and hillsof Kibungan are now transformed into a virtual “sayote country”.These are just a few of the sad examples of how we tilt thebalance — to our eventual disadvantage— between our socio-economic needs and our need for ecological health. Indeed,we need to demonstrate alternative livelihoods to arrest thisphenomenon! Maybe our up-and-coming graduates andprofessors of Mountain Engineering and Management coursescan help in this regard.

The denudation of our mountains and the destruction offorests and the lives of diverse creatures thriving in the forest arean interconnected global phenomena. These were some of thesituational facts discussed by a researcher from theEnvironmental Science for Social Change in a seminar-workshopon Forest Issues at the Maryknoll Training Center. Global datashow that less than 50% of the total forest area in the planet isnow dysfunctional, if not totally irreparable. Only Russia,Canada, and Brazil hold the virgin forests that act as “carbonsinks” and “lungs of the world”. Sooner or later, we will belistening more intently to the scientists who are telling us about“global warming” which is due mainly to the over-storage of“greenhouse gases” our industrialized and industrializingeconomies are sending up to the atmosphere. Most of theseGHGs could have been “inhaled” by the healthy trees, had wenot destroyed most of these forests.

Our country is included in the list of places which arefacing real ecological imbalance. In the 1900s, some 90% of ourtotal 33-million-hectare land area was forested lands. ESSC’sstudies reveal that, as of the year 2000, only 18% is left of ourforested areas. And, if we go by the “business-as-usual” mentality,there will only be 6% forest area left by the year 2010. Scientistssay, our ecosystem needs at least 33% forest lands to maintain abalance.

No doubt about it, we should pool our heads together andcome up with doable ideas to lessen the adverse impact ofecological imbalance. Public policy advocacy is definitely a goodcall and advocacy groups should start or continue organizingand working on their agenda. Practical projects like the actualtree-planting in Kibungan and the indigenous practices ofMuyong (in Ifugao and Kalinga) and Batangan (in MountainProvince) are good initiatives that need to be sustained.Information-education-and-communication campaigns aboutreforestation (in particular) and ecology (in general) are nobleactivities that may be considered for incorporation into theNational Service Training Programs of our colleges anduniversities. I’d rather not talk about the government agenciesand institutions that are mandated by law to do programs andactivities related to the protection of our environment andmanagement of our natural resources. Let them tell us whatthey are doing.

For our mountains to be green, we must not only see to itthat our trees are healthy. We must also make sure that ourminds are not sick and distorted and our collective political willis not weak.

POSTSCRIPT: Plant-propagators among us, like Fr. GerardBraekman, will perhaps agree with me that with all these talksabout reforestation, the more doable things to do – here andnow – would be to start saving seeds, establishing our own littlebackyard seedling nurseries, share seedlings with others, andplant them ourselves where they are needed. . After all, the bestway to effect change, to borrow the words of Mahatma Gandhi, isto be the change we want to see in the world.

28 CHRONICLELouisSaintPERSPECTIVES

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MARCO C. BALLESTEROS

SI OSTSIGNPOSTI TS OSSIGNPOST

State of theNation in the SONA

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With the political climate a day prior to the deliveryof her Excellency President Gloria Macapagal-Arroyo’s second State of the Nation Address,rumors rose that her address will not push through

as scheduled.In the joint session of congress last June 28, 2003 together

with the distinguished guests from the diplomatic corps, thehigh-ranking officials in the government and millions ofFilipinos glued on to media as Mrs. Arroyo energeticallyaddressed the nation in a jocund aura. At the end of her 45minute long speech, majority of the marginalized denizens ofthe country gave her a lucid shilly-shally applause. There weredifferent interpretations of the society in her SONA. During herfirst SONA, she introduced her aspirations for a StrongRepublic. At present, the President’s vision for the remainingnine months is to create a legacy imbued by harmoniouscontinuity of her Medium Scale Development Plan instrengthening a Strong Republic.

A lot of people belonging to the higher economic stratabelieved that the administration is exerting its best in executingtimely commended policies and delivering basic services gearedto cater to the needs of every individual. Influential technocratsincluding the Makati Business community and the CatholicChurch were in grin. They believed that the pursuit of thegovernment to elevate the national economy was haftly achieved.As a consequence, they gave a solid support to Mrs. Arroyo.

On the flip side, the militant groups gave a very minishapproval rating. Bountiful accusations were thrown against theadministration. The reforms that were passed to providethousands of job opportunities, constant food on the table,comfortable homes, at par education with advanced nations andpeace in the countryside bear rotten fruits. Notably, they say thatthe effort of the administration is on the leverage of the chosenfew and not to the men at large. Each sector is entitled to its owncomments but let us first acknowledge that a Strong Republiccannot stand on its own. Unity and not polarization, action andnot words are the answers to a Philippine Development.

��

Not even the strongest storm traversing the horizon, theworst catastrophes mankind has ever experienced or the mostdestructive natural phenomenon could ever dare to bury hisname six feet underground. Amidst all this tribulation, in spiteof someone trying to magnicide my persona, my fighting spiritstill soars upward because of very special inspiration whoconstantly reminds me to stand in what I believe in. Beguilingimaginations of enigmatic statements thrown against me causedmy heart to speak in a ponderous way enabling the furioussentiments and temper cloak with a bit of sneer.

My detractor -he, who must not be named, moves freelyaround militating to thrust my reputation with a knife in a veryungentlemanly manner. He is very eager in dissevering me justto enlace fame, power together with his retention in the higherpolitical continuum. Envisaging me to be engulfed by a nocentdevilish strategy tarnishing my credibility I built for nearly two

decades and expelling me into the political geography. To omuch verbal diarrhea transmitting on one sided, self-servingand ill-generated little pieces, to puzzle my political andpersonal labefaction. He corrupts the mind of denizens of aparticular community leaving me defenseless and at the losingend in slugging my side. Leverage is at his hand includingmendacity, which brings to his mileage using his politicalmachinery. A name-eater, who craves much of ballyhoo. If thischapter finds its way to the enemy better be known that this is adefense mechanism bound to salvage my name’s integrity frommalady brought by a pachyderm foe’s niaiserie. I am notconfounded by such political maneuver that my detractorsallegations because through bitter times I still hope to taste thesweetest part - to face he my troglodyte plaintiff and stand onboth feet fearless in kicking off to answer each accusationunnerved before me. Every threat defies terror but for me asspeculations are abound you cannot pacify it at an instance. Letthe fire keep burning until such perfect time you can blow offand juxtaposing an echalot to the devilish tantrum of themisanthropist. Make or break, I will never say die because myname is at stake. I am in nimious mirth to handle propaganda injustifying bringing home the truth with the glory or even the cupof feathers attached to my name. I am eschewing violent meansto suffice, accompanied by nemesis to end the glutted egregioustagged with myname and other intentions. Simply, I ambemused why I am the center of such contestations perhaps heis begrudging at me or maybe, he is in a dementorware.

It takes two to tango, but for me it takes a broomstick tocleansweep the false rumors priced with me. I hope I could letthe people whom my detractor made aplomb to decipher thefetishist name-dropping against me, One by one I start countingmy patience but I am waiting an aptly conversation to clarifythings out. My friends might go astray because of a glib tonguemy enemy emasculate in my public pronouncement. Revenge isnot at all my answer but vengeance is his. In my escheat, I wish toindulge in scraping his tongue with a tooth.

Oh Lord my Lord, King of all Kings, omnipresent,omnipotent I pray to please tame the tongue of the mammal.

��

Life is a journey means it should be undertaken with aseries of great effort in exploring the mysterious paths. Its road’sdirection requires a keen sense that is essential for one’sachievement and success. Its mysterious aura is apt to createnumerous visions both desirable or not. Yet, it may also seemmonotonous when a person trudges without any direction.

In life, we are faced with such complicated matters. Moreor less when we move on we are branded as a bewildered traveleron the vast expanse of our world. Sad to say, most people willhave nowhere unless life is given a better look. If we only tryseveral steps and eagerly look forward, we may survive. Thisspecial journey I am referring to is just for once, it can not betaken the second time around. Like a tree, it sprouts…matures…. grows continually until it reaches its productive yearsthen eventually… its very end. C’est la vie! It is a breath takingand worth exploring journey. Therefore, we must live everydaywith the fullest; no matter how intricate and diverse our era, is itreally changes.

��

Underground view Changes happen anytime. With thewords I weave on this section, I guess it is opportune to changethe name of my column from pointing on the issues now I wantto Signpost my points. What is written on this space are aproduct of political orientations and echoes of a young adult’s

29Third Quarter 2003

123456789012345678901212345678901234567890121234567890123456789012Joseph S. Yabut

E R SS D ES D R SRAVES AND RANTSRAVES AND RANTS

TV Blitz:Prologue

PERSPECTIVES

heart. I hope you will welcome this episode as much as youwelcome the first. My second segment is a reflection ofcontemporary politics.

��

Matters from the heart

I wish to congratulate the Black Team of the SAMH-LRHSports-fest win or lose you are still the winner. I would like toextend my warmest congratulations to my teammates, Dustinand Judith, at least we bring home the bacon from the BibleQuiz Show. Belated birthday greetings to Cherry and advancebirthday greetings to Lhae. Thanks to my classmates, Trina and

“Who says television was made for all? One thing that I can tellyou is that television is not for the weak at heart, much less forthe weak in mind.”

– The Artist, from “This Little Blue Marble Called Earth”��

I’ve already used several writing styles and formats duringmy short time with the SLU Chronicle, but there remain alot of things still to be tried out. So, beginning this edition,I’m going to start writing an anthology- that is, a series.

Choosing how to write something was easy, but choosing what towrite considering the time this issue will be released was adifferent story.

As I was writing this, it was two weekends counting downto the Emmys, the most prestigious award-giving body fortelevision. And whenever I got the precious chance to watchtelevision (believe me, Mass Communications is a VERY busycourse), I saw a lot of channels promoting their shows asnominees for a certain Emmy category. Being the influentialmedium television is, I got interested to write a series regardingtelevision programs. And, seeing how complex it might be, Idecided to write the anthology according to the differentprogram genres.

So for my next edition, expect lots of raving and rantingabout what’s hot and what’s not on the various TV genres…Perhaps we’ll start off with Reality TV… and maybe thosetelenovelas (Filipino, American, Mexican, Chinese, you nameit!) everyone is crazy with (and I have to confess, I am not.).

��

For the second straight time, I would have to tip off my hatto SLU’s resident performing companies for staging yet anothersuperb performance in “Gabriela Silang: Isang Musikal”.

Many of you may think I sound as if I’m a publicity manfor our performing companies, but I’m not. Some of you say,“He’s giving them a two thumbs up, but the show wasn’t evengood when we were the ones who watched.” Is that really thecase? Because if it is, then let me tell you this: perhaps I’m justlucky to be able to watch during the dates when they give asuperb performance, while you aren’t. But hey, that’s youropinion, and I respect that. Now surely you could– and should–do the same. As the cliché goes, “Beauty is in the eyes of thebeholder”.

��

This installment of boo-boos covers the various pageantsthat led to this year’s Search for Mr. & Ms. Intrams. As you will

see, beauty, brains, and barrels of laughter were all part of themenu…

Host: Why did you join this competition?Candidate: Well, I joined this contest because I want to givemeaning my life.(Why? Is meaning asking for your life?)

H: Are you nervous?C: Not really. I’m just tensed, it’s like having butterflies in mystomach.(And I thought you WEREN’T nervous…)

H: How is your relationship with the other candidates?C: Good. We are like hard rocks.(What is that supposed to mean?)

H: What for you is the most important thing a role model shouldpossess?C: For me, the most important thing that a role model shouldpossess is wiseness…(WISE answer!)

H: Is there anything else you would wish to say?C: Yes. I would like to thank [brand name] for my outfit,[another brand name] for my shoes, and [name] for my hair andmake-up. That’s all. Thank you!(Do we have a celebrity here? Thanks… for the plugs.)

H: If you were to become the President of the Philippines, whatchanges will you make in your country?Audience member: I will change the President!(Good decision!)

Meanwhile, on other happenings…

Student: Sir, maliban po sa office supplies, ano pa ang kulang saopisina ninyo?Police Officer: Bale kulang din kami ng mga gamit sa opisina namin.(capital DUH?!?)

Debater No.1: May hika ba si [name]?Debater No.2: Wala, pero alam ko may asthma siya.(He has no hika, but he has asthma… right…)

��

Time for the miscellaneous stuff…

Belated congratulations to the CHS Cheering Squad forwinning third place in this year’s cheering competition. And,naturally, congratulations to all the winners, too!

To my groupmates in Comm1… Merci por “Destin”…��

As usual… that’s all for now… Enjoy the upcoming break!

��

friends, cordial thanks to Igan, Jado and Ian for the highlyscholarly discourses, my warm thanks to the third year interns ofSaint Albertus Magnus Hall (men’s residence) for their supportin electing me as the third year representative, my colleagues inParliamentary Association of the North for supporting me as aFinance Secretary and POSAS for selecting me as one of theCommissioners. My heartfelt thanks to those who send me theircomments in last quarter edition of SLU Chronicle, mycolleagues in SLU Debate Society, especially Janice & Mace,those who believed and supported me in my flight at SAMH,and the Andrada Family. Special thanks to my parents, Lhae,Angel L. and Stephanie Anne M. Manuel – SLU LRH.

30 CHRONICLELouisSaintPERSPECTIVES

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Christianne Jason Amadeo

M C M J OC MM J OCOMMON JUNCTIONCOMMON JUNCTION

I will survive

Before I start and discuss about the more serious stuff ofthis new column, let me give you a brief background ofthe title of this column. Common Junction-“common”meaning general, familiar, usual, popular,

undistinguished or vulgar. “Junction” meaning connection,linking, joint or coupling. Therefore, a more general meaningof this column is “usual link”. Not to mention that the initials ofthis column points out to the initials of my name too. Movingfurther, the purpose and contents of this column may be quiteobvious. It speaks of the more familiar experiences of the youthtoday. It somewhat sums up the sentiments, feelings, andcommon attitudes of the youth, or to be more precise, thestudents around.

��

At one point in our elementary and high-school years,we may have uttered the phrases: “When I get to college, Iwill.….”, “When I go to college, I want to take up.…”, and “I want tobe a _____ someday”. The time we have been waiting for isalready here. Time has been so fast, isn’t it? But if we come torealize, it’s not easy to put into action the words we have beenuttering before. We thought that college can be so easy andvery exciting.

In its sense, it may be really exciting—because we aremore liberated and free from the same old uniform, haircuts,leather shoes, and large back-packs. But, if we think about itseriously, being in college doesn’t mean enjoying life and tryingeverything we haven’t done in the past years. This stage of ourlife and trying everything we haven’t done in the past years. Thisstage of our life already means our future. One big mistake canmean our future too. And if we don’t do good in this stage, wemay end up being unemployed, still dependent on our parents,and most likely have jobs which are less profitable. So why don’twe start making something out of our hangovers for high schooland the past years? Everyone can be successful if they start itright. So, to my fellow freshmen, I have read some books as wellas surveys which could greatly help us finish college with colors.Likewise, to our ate and kuyas, go through these points andreflect. It’s never too late.

1. Know your strengths and weaknesses. Be constant withyour performance in your strengths and do more if you can.There is so much room for improvement. Give moreattention to your weaknesses. Know the field where you feelless competent and ask for help from good ones. Don’t beshy, it’s better to have done something to your failure than torepeat the same mistakes you have done.

2. Adjust and make positive attitudes and perspectivesto words and limitations and imperfections of theenvironment. We cannot do away with boring lectures,redundant lessons, and annoying mannerisms ofinstructors. So, why not focus on grasping the materialspresent rather than criticizing them? You will have to learn

them anyway.3. Know the tools and skills you need for effective

studying. In this part, intelligence and special skills areonly secondary. Motivation, effort and perseverance, standsto be more effective than any other tool. But, it doesn’tmean that you don’t need your wits anymore, use yourskills strategically.

4. Make plans and timetables which you can reallyfollow and apply. Make schedules for studying. The onlyhard part in studying is to get focused and concentrated onreviewing. So, if you know that you have a schedule to review,you can easily set your mind on the job and get focusedeasily. Stick to your plans and priorities and forget in themeantime the fun you will miss with your friends. There arestill many chances waiting for you.

5. Select a good place to study. It is essential to have agood setting to study. The bed, canteen, couch andvideo room is not advisable. These places are toocomfortable. It may encourage you to rest, entertain yourself,or socialize. Your main motive will not be your priorityanymore. So, it is better to study in places where there is lesstension, less distraction, and has proper lighting.

6. Set you goal and prioritize. Set your character to yourdreams. Imagine that you are living a wealthy andsuccessful life. Then, set that dream as a goal and focuson attaining that success. Meanwhile, be inspired withyour dream and do well in school. Prioritize what youthink can make you someone in the future. And in thisstage of your life, it is better to prioritize your studies thananything else.

7. Always think that you will be successful, neverquit and never treat yourself as a loser. To besuccessful in college, we must commit ourselves toschool, we must not rely on fate but instead rely on ourcapabilities, we must learn from our mistakes. We musttreat those who are superior to us as inspiration and tryto grasp good things from them. Never quit as long asyour feet touches the ground, boost yourself up withconfidence and strive to survive!

Let us always remember that we are studying for a cause.That is, not only to obtain a diploma but also for self-attainment. The, feeling of graduating with good grades isinevitable. At this point, it is everyone’s task to find his/herrole in this life. And if you have found your reason why youexist in this world, you are already successful. All thechallenges we face today are scripts and puzzles of our success.You can never appreciate the beauty of your life if there are nohardships. The choice then lies in our hands. So to allfreshmen like me, think about who really want to be in thisworld. Start completing the puzzle of your life. Don’t be afraidto fail. Life is a merry-go-round of joy and sorrow.

��

Some of the concepts of the contents of this column are based on thesurvival kit. Read it and learn more. If you have suggestions orcomments, e-mail me at [email protected]. I would be more thanwilling to attend to your pleas and accept comments (either positive ornegative) as long as it is for the good of the publication and our fellowstudents.

31Third Quarter 2003 PERSPECTIVES

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Rolando dela Cruz, Ll.B.

T T THIS SIDE UPTHIS SIDE UP

Speaking of

In existential phenomenology, man’s intersubjectivity i.e.the disclosure of his existence to himself, fellowman andworld, is manifested in human sexuality, corporeality, loveand language. Of these, language underlies and

constitutes the unique expression of the three. Languagewhich is meant more than idle talk or meaning-bearingdiscourse permeates all phases of human thought and makespossible the revelation of man as existence. In Martin Buber,language becomes speech as dialogue. The dialogic characterof speech transcends hermeneutics because in Buber, speech isthe human existence becoming present to itself, a phenomenonknown as consciousness but without the Sartrean category of“objectivity”. Man is not merely a speaker but speech itself andthat man’s spokenness is his existence (Schalom Ben Chorin,1978). Speech as existence-in-dialogue encounters the other as“other” yet at the same time “appropriates” the other as “other-for-me”, because man cannot be indifferent to his ownexistence. Speech as existence-in-dialogue becomes then anintegral dimension of man as being, and that dialogue isinescapable as man is the very existence-in-dialogue. As such,man as existence-in-dialogue bears some fundamental meaningon human sexuality, love and corporeality.

Man as incarnated subject enters into a dialogue with thetotality of reality and with the “other” as incarnate subject.Human sexuality is co-terminus with the human subject asincarnate being and thus transcends the givenness of thephysical. It manifests the character of the human subject assexuality-in-dialogue with the world. Love, when seen as afundamental option for openness to the totality of reality,encompasses the world. Thus, the Chardinian view of love as

total disclosure to the world in both its physical andmetaphysical sense i.e. phenomenological and epistemological,finds grounding in the concept of the world as an element ofintersubjectivity and that the traditional bias against the world asthe locus of evil was first of all the product of a dualistic view ofreality. In a sense therefore, the world is itself a subject and thelocus of the dialogue. In a sense likewise, the world as it werehumanizes man and constitutes the very possibility of man asintersubjectivity. In a manner of speech, I am the world and theworld is me in dialogue, both co-present to each other. In aunique manner of viewing the world, God so loved it that Hesent His beloved Son to sanctify and confirm the metaphysicalmeaning of the world as the focus of salvation. Man’scorporeality is at once sexuality and since both are engaged inman as being-in-the-world-with-others, love as an expression andan option, is the core of man’s dialogue with the world, hisprimordial task and orientation. In this way thus, love, sexuality,corporeality and speech are but expressions of man’sengagement with his world. In this way too, speech understoodas existence is all these and more. In legalese, man’s right offree speech is his very right to life, liberty and property.

As existence is consciousness-in-the-world-with-others,speech is the explicitation of that consciousness, the emergenceof man about whom existence “speaks” in a formal manner.Formal because man cannot assume a standpoint with referenceto his existence as he is the standpoint itself. Thus too, thedescription of speech as the system of symbols is merely a formalcharacterization because man cannot take a standpoint withreference to speech as he is speech itself. Verily, the “limits ofmy language are the limits of my world” (Wittgenstein). Butone may not assume limits even as an assertion in thesubjunctive sense unless there is compelling reason for thehuman consciousness to posit as a primitive fact of existence theultimate ground itself — man as the “speaking subject” and the“spoken about subjectivity”. Speech as man’s disclosure ofhimself is therefore inaccurate because every “disclosure” isnever ending and that the historicity of that “disclosure” makesobjectification at most a passing fancy of flippant mindreaders tobe taken for what it is — glorified flippancy.

AME BCC celebrates2nd year anniversaryBY DAISY M. GARGABITE AND PROF. ROSALIND R. CAMAT

The Association of Marketing Educators of thePhilippines-Baguio City Chapter (AME-BCC), aconsortium of the AME Philippines, an affiliate ofthe Philippine Marketing Association in

cooperation with SLU CAC celebrated its second yearanniversary with a fun run at Camp John Hay Scout Hill and aseminar at SLU Center for Culture and the Arts lastSeptember 14, 2003.

With this year’s theme, “Orchestrating People, Technologyand Values towards Quality Marketing Education,” thecelebration is a tangible proof to two years of excellence. TheAME’s prime objectives are: (1) to bridge the gap betweenmarketing practitioners and teachers of marketing to provide themuch needed linkages between practitioners and those in theacademe, and (2) to help improve the quality of marketingeducation available in the Philippines and thus provide a goodmatch between theory and practice.

The fun run’s primary beneficiaries were the childrencancer patients of Baguio General Hospital and Medical

Center. Dr. Manuel Factora, Director of the BGHMC, was theprimary guest of the said event. The proceeds of the fun runwere given to the beneficiaries last September 18. MelissaMiranda, 10 years old was given P15,000 but unfortunately, shedied on the same day. The other patients are Gener Ladaona,five, who received P10,000, and Diana Valdez, nine, andGenalyn Galanse, 18, who received P5,000 each.

On the afternoon of Sept. 14, a seminar was conductedfor the research students from the Management, Marketing,and Entrepreneurship (MME) Department headed by Prof.Asuncion G. Nazario, MME Coordinator and the presentchairman of AME BCC together with other universities likeUniversity of Baguio (UB), Baguio Central University (BCU),University of Luzon (UL), AMA, STI and the universitiesoutside Baguio City.

The seminar’s speakers from Unilever Philippinesnorth and central Luzon areas were Lingdon Dayrit,Operations Manager of North Star Promotion Group, and PaulLoiz, Area Activation Executive, discussed “Value ImbuedMarketing Education in the Era of Information.”

Through the efforts of the AME BCC officers Prof.Asuncion G. Nazario (SLU) chairman, Prof. Richel L.Lamadric (SLU) and Prof. Marilou Dela Pena (BCU), internaland external vice chairmen, respectively; Prof. Maria Joan P.Barlis (SLU) secretary; Prof. Maria Elizabeth M. Trinidad

To page 34

32 CHRONICLELouisSaintBOARD PASSERS

Abad, Melinda R.Acoba, Jhonna V.Agbanlog, Faith P.Alejandro, Noella Trinidad S.Alvaran, Lawrence F.Balinggan, Editha T.Balingit, Maria Katherine F.Balong-angey, Daisy B.Banez, Janice S.Baquiran, Emily Gay S.Basa, Roe Emer F.Bautista, Jessika Dianne E.Bautista, Rea Ann V.Bay-ed, Dolly K.Belvis, Melissa Ellen D.Bernabe, Elaida F.Besana, Maria Isabel B.Buenafe, Ma Jennifer M.Calatayud, Kathy T.Canapi, Michelle Ann A.Caragan, Liza L.Celo, Ayn Nova B.Claudio, Mark Gregory F.Dacanay, Irma C.Datu, Dianne P.De Guzman, Rosalyn M.Sakai, Yuriko Florence F.De Vera, Arven Jay B.Dimaguiba, Julie Rose P.Dioquino, Maricris D.Dizon, Roma M.Dongui-is, Ednorie Delight G.Eisma, Jacqueline A.Encarnacion, Mae Flor B.Espinosa, Lady T.Espiritu, Ailyn S.Estipona, Lorie May S.Estrada, Sharon L.Fragante, Bernadette L.Geronimo, Edrian O.Gonzales, Madelaine R.Hidalgo, Angelo A.Jacaban, Erin Gray G.Joson, Jo Anne C.Lapuz, Katherine L.

PHARMACISTSExamination: July 10-11, 2003

SLU PASSING: 90 / 92 = 98.00%National Passing: 979 / 1671 = 58.58%

N.B. SLU WAS RATED NO. 2 by PRC for Top Schools forPharmacy (with 10 or more examinees)

Lawangen, Rowena B.Licyayo, JenniferLomibao, Georgia Li-ann V.Lomibao, Sunshine Grace V.Lopez, Lilibeth A.Lopez, Roshelle L.Lopez, Yvette D.Lorenzo, Louie ClaireMalubag, Marie Liese Victoria S.Mansur, Aisha P.Manzano, Sheryl Ann M.Marrero, Leynard M.Matute, Antonnie P.Melegrito, Alpha May M.Mercado, Myra Zarah C.Nafrada, Lealyn C.Nisperos, Vanessa T.Ordonez, Leah R.Ortiz Luis, Maria Cristina J.Pacalso, Alinela Joyce C.Padua, Rafael, Jr. M.Patinglag, Jill B.Peralta, Elaine PortiaPosilero, Ellen Mae A.Prado, Leilani F.Regala, Vanessa AnneRogriguez, LailanieSanchez, Felicidad Marion Q.Santiago, Diana Lareen A.Serran, Dyna C.Sim, Ma Concepcion T.Sison, RosalindaSolonio, Bernadeth T.Sotelo, Mark Lester Romulo G.Sotto, JacelynTabtab, Jacqueline L.Tambuyat, Jose, Jr. L.Tan, Anna Lissa J.Tangalin, Ariane B.Tantingco, Ma Rhoda P.Tiu, Marichelle F.Tolete, Richie M.Tuquib, Alma S.Villanueva, Jeddah May V.Wong, Emely Dale M.

Abeleda, Geraldine M.Alingcayon, Genevieve A.Apiles, Teresita G.Arinduque, Cheryll C.As-il, Florence G.Aspillaga, Jocelyn P.Ayasao, Joyce C.Balingway, Rusela P.Bao-in, Annie A.Basbas, Ma Bernadette C.Bawer, Ophelia Grace C.Benter, Michelle D.Buanzi ,Maria Isabel A.Cabbigat, Efrenlito B.Calixto, Alena C.Castulo, Catherine P.Codmos, Elizabeth B.Daguio, Nenie B.Dorot, Ralyn K.Dugao, Jenny B.Dupingay, Rushell P.Fagyan, Laurie K.Frogoso, Jannice A.Galing, Lylanie L.Galzote, Marife C.

SOCIAL WORKERSExamination: June 24 and 25, 2003

SLU Passing is 94.33 % (50/53).National Passing is 48%

Ganyalib, Merlina B.Gayaso, Aelline G.Gayudan, Gina G.Guibac, Jayne K.Guillermo, Joselita J.Gunan, Paz B.Guzman, Cleofe S.Javar, Zenaida U.Joseph, Arfil P.Lao-ed, Laila M.Lopez, Agnes D.Mamoyong, Rosa P.Mangalip, Vanessa Ella B.Marquez, Ronan Jee D.Moc-eng, Maggie B.Ngoap, Mary Rosaline D.Niwane, Annie Luz A.Olegario, Ailene M.Pakiwon, Elvira D.Palaoag, Rosemarie C.Pulon, Jovelyn A.Soriano, Geraldine C.Tadina, Mary Joy A.Talaue, Jessica G.Valenciano, Wilma J.

CHEMICAL ENGINEERSExamination: May 6-8, 2003

Acosta, Joel F.Campolet, Andrew L.Garpida, Susana D.Geslani, Jeffrey D.

Gonzales, Ma. Rensie P.Macaranas, Margaret M.

Malbog, Rosalyn D.Ortiz, Eloisa E.

Padilla, Geinah R.Quijon, Dion V.Terre, Claire C.

SLU PASSING: 11 / 27 = 40.74%National Passing: 149 / 409 = 36.43%

“A racehorse that consistently runs just a secondfaster than another horse is worth millions of

dollars more. Be willing to give that extra effort thatseparates the winner from the one in second place.”

H. Jackson Brown Jr.

33Third Quarter 2003 BOARD PASSERS

Abenoja, Tyneth D.Aceret, Karen P.Almario, Jalyn Rose O.Alsisto, Jenie Lyn L.Ang, Jonathan Ross F.Aquino, Ma-an L.Ariem, Jerico V.Baterina, Aubryan Christian P.Blancio, Maricel D.Borja, Junior U.Buada, Maricon S.Cancino, Caroline Ann P.Castil, Junah C.Centeno, Julie V.Cureg, Ma Concepcion C.De Guzman, Dan Jeremie M.De Leon, Rochelle M.De Vera, Jacqueline C.De Vera, Jake Benno R.Depaynos, Tanya Charissa H.Dino, Crizel C.Dy Yaco, Mary Flor T.Espejo, Hana V.Espiritu, Bernard D.Fajardo, Christine P.

Fernandez, Jannet H.Gamis, Allan Q.Gonzales, Eric Jason S.Hidung, Amylyn P.Lamug, Maria Victoria E.Landayan, Honey LouLicyayo, Yvone B.Malihan, Melanie R.Mirador, Janice S.Orlino, Therese Marie G.Ortega, Emmylou L.Paz, Jonalyn I.Pobre, Christian H.Rabena, Carolyn M.Respicio, Jennifer M.Rizol, Christof Dan P.Sagcal, Shereen S.Salvador, Cheryll C.Santos, Ma Criselma C.Sonido, Arnel E.Tiglao, Edgardo Jr D.Tomas, Ronald F.Ursua, Daiy S.Ventanilla, Jet P.

MEDICAL TECHNOLOGISTSExamination: September 6 & 7, 2003

SLU passing: 53 / 55 = 96.00%National passing: 957 / 2082 = 45.96%

SLU was rated no. 1 by PRC among top schools with 25 ormore examinees

Ryan C. Tablac 9th — Place (85.90)Nassreen A. Fontanilla — 10th Place(85.80)

Christian Darren P. Baguistan — 11th Place (85.70)Leslie Anne T. Batac — 20th Place (84.80)

ARCHITECTSExamination: June 12, 13 and 15, 2003

Ancheta, Edwin F.Bandala, Ferdinand M.

Callangan, Fritzie P.Caramat, Julius D.

Cavinta, Michelle Kanee Q.Deyan, Hobert O.

Domingo, Ma. Victoria S.Ducusin, Jaime Jr. P.

Gutierrez, Lord M.Reyes, Alexis D.

Soriano, Joanne B.Tabago, Jethro Jose M.Velasquez, Marian C.

SLU PASSING: 13 / 25 = 52%National Passing: 403 / 1,233 = 32.68%

SLU is ranked no. 2 among the top schools for Architecturewith 20 or more examinees and with at least 50% passing

percentage.

Abalos, Thea S.Adan, Ryan Neil C.Aguilar, Christopher C.Ambanloc, Imee R.Apilado, Emelyn D.Ausa, Reden S.Ayochok, Christine P.Bartolome, Jessie Lyn P.Camingawan, Anna Marie N.De Guzman, Darla Kay ADe la Cruz, Liberty M.De Vera, Leonodes M.De La Cruz, Rose Anne P.Estonilo, Edwin P.Fernandez, John R.Fernandez, Nick R.Gomez, April Lily R.Gundayao, Raquel Dicsa S.Guzman, Charles Ronald R.Hsia, Azenith May T.Jacaban, Lizbeth G.La Madrid, Geraldine A.Laguardia, Allan A.

PHYSICIANSExamination: August 9, 10, 16 and 17, 2003

Laureta, Mary Jane O.Lomanog, Rex Alvin L.Madrid, Marichelle D.Magday, Allan M.Malvar, Jaime P.Mendoza, Luzviminda S.Nagales, Rochelle H.Ompico, Melissa G.Ong, Sheila Roberta A.Oras, Celetrell May W.Pangda, Hernan B.Pekas, Annie Claire B.Presti, Aurora A.Quismorio, Jose Ignatius SQuitasol, Peter Allan A.Raymundo, Alam P.Romias, Ma Nilda RachelleSalao, Bridgit Hydee A.Villar, Clarence B.Yala, Expidito T.Yangot, Lina Rose B.Yapchiongco, Arlene E.

Bartolome, Jessie Lyn P. – 6th Placer

SLU Passing = 44/66 = 66.67%Nat’l Passing = 1350/2430 = 55.56%

SLU was ranked 8th in the August 2003 Physician LicensureExamination

SLU BS Medical TechnologyCongratulations for winning in the PhilippineAssociation of Medical Technologists – Baguio BenguetChapter (Baguio-CAR Pamet) Annual Quiz Bee 2003.

September 13, 2003 at theBaguio General Hospital & Medical Center

1st PLACE: ST. LOUIS UNIVERSITYDelegates:� Chitra D. Punjabi (BSMT 4)� Kristel L. Padua (BSMT 4)� Charisse Joan B. Tablazon (BSMT 4)

N.B.: The delegates landed 4th place in the National QuizShow last September 19, at the Chinese General Hospital,Manila.

Advisers:� Mrs. Ann P. Opiña, RMT� Mr. Darwin F. Casuga, RMT� Mr. Allan Jay C. Espiritu, RMT

34 CHRONICLELouisSaintANNOUNCEMENTS

SLU Participates in HILAGA

Four books of theCordillera Research andDevelopmentFoundation (CRDF) arecurrently on sale at theHILAGA Bookstore of theDepartment of Tourism(DOT)-CAR at thePaskuhan Village, SanFernando, Pampanga. TheHILAGA Project fromSept. 21 to December2003 features the best ofRegions 1, 2, 3 and CARincluding historical andcultural books of the regions. With the project, SLU’sresearch endeavors will be introduced to all exhibitorsand visitors.

National Academy ofScience and Technology

Now accepting nominations for the following awardsfor CY 2004

� Outstanding Young Scientist Award� Nas-Dupont Talent Search for Young Scieetists� Outstanding Scientific Paper Award� Outstanding Book/Monograph Award� Pro-Scientia Transformatrix Award� NAST-LELEDFI Award for Outstanding Research in

Tropical Medicine

Deadline for submission of nominations is Nov. 28,2003. Details at the office of the CNS Dean ore-mail [email protected]

Dan David PrizeScholarship 2003

The Dan David Foundation is awarding 10scholarships of US$15,000 each to outstandingdoctoral students from all over the world. Advanceddoctoral studies of excellent achievement and promisestudying topics related to the following fields chosenfor this year are invited to apply:

Cities:Historical Legacy (Past time dimension)• Past refers to fields that expand knowledge of

former times.Leadership: Changing Our World (Present time

dimension)• Present recognizes achievements that shape

and enrich society today.

The Fulbright Program

Advanced Research & University Lecturing Awardsin the U.S. 2004-2005.

The FulbrightScholar Programhas providedthousands ofscholars with theopportunity to

establish professional contacts in their field; todevelop collaborative research relationships with U.S.scholars; and to enhance their scholarly publicationsand other contributions with research conducted inthe U.S. For many faculty, the Fulbright Programoffers an opportunity to pursue scholarly work withoutinterruption.

Deadline: October 20, 2003Email: [email protected]

(SLU) treasurer; Prof. Mary Elaine Santos (UB) asst.treasurer; Prof. Bayani Ang (UL) PRO; and Prof. DominadorUmipig (BCU) auditor, the seminar was successfullyconducted.

The National AME officers who also witnessed andparticipated in the event were Prof. Concepcion Libuit(Adamson Univ.) – president; VP for Membership Prof.Amelia Balan (Centro Escolar Univ.); VP for Linkages Prof.Rodelon Del Mundo (De La Salle Univ. –Dasmarinas); BoardMembers Prof. Maria Victoria Abergos (Adamson Univ.) andProf. Nemesio Barbosa (Univ. of Makati); office secretaryAnabelle Payawal; AME Committee on Youth Chairman Prof.Roberto Arguelles (SLU) and BCC Director-in-Charge Prof.Rosalind R. Camat (SLU).

AME BCC Celebrates...from page 31

Brain Sciences (Future time dimension)• Future focuses on breakthroughs that hold

great promise for improvement of our world.

Deadline: January 10, 2004e-mail: [email protected]

Southeast Asian Ministersof Education Organization

(SEAMEO)

6-Month Internship Programme for Southeast Asians

The areas and fields of internship will bein Brunei, Indonesia, Malaysia, Thailandand the Philippines and will coverpetroleum & gas industry, collegeteaching, librarianship, nursing services,agriculture, automated industries,information technology, technical &

vocational education, electronics, and tourism.

Interested applicants may e-mail [email protected] are available at the Publications Office

35Third Quarter 2003 MUSEUM

Two leading museum bodies aptly described what amuseum is, its general role and functions, and what itshould be. According to the International Council ofMuseums (ICOM), a museum is "a permanent

establishment, administered in the general interest, for thepurpose of preserving, studying, enhancing by various meansand, in exhibiting to the public for its delectation andinstruction groups of objects and specimens of cultural value:artistic, historical, scientific and technological collections,botanical and zoological gardens and aquariums, etc. Publiclibraries and public archival institutions maintaining permanentexhibition rooms shallbe considered to bemuseums."

On the otherhand, the AmericanAssociation ofMuseums (1962)described the museumas "a nonprofitpermanentestablishment, notexisting primarily forthe purpose ofconducting temporaryexhibitions, exemptfrom taxation, open tothe public andadministered in thepublic interest, for thepurpose of conservingand preserving,studying, interpreting,assembling, andexhibiting to the publicfor its instruction and enjoyment objects and specimens ofeducational and cultural value, including artistic, scientific(whether animate or inanimate), historical, and technologicalmaterials." As defined, museum shall include botanical gardens,zoological parks, aquaria, planetaria, historical societies, andhistoric houses and sites which meet the requirements set forthabove.

From the above descriptions, different types of museumcan be gleaned, one of these is a historical museum. Historicalmuseum, shrines or archives are tasked with the collection andpreservation of memorabilia and historical specimens andparaphernalia, paper documents and other relevant materialsand collections. The museum serves as the storehouse of all thenation’s treasures and heritage.

While the collections in a historical museum arespecifically historical items in nature, other types of museumscan likewise be important repositories of valuable itemsnecessary in studying local histories. One cannot, forexample, discount the relevance of religious museums inproviding data for local histories. Military, ethnographic,archeological site museums are likewise important in thestudy of local history.

Relevance of museums in writing local historyBY IKE PICPICAN

ARCHIVIST & CURATOR, MUSEUM

More specialized museums dedicated to the life andexploits of a person can also provide invaluable information inlocal history. Some examples are the Rizal’s family dwelling inCalamba, Laguna; the Aguinaldo museum in Cavite; the Marcosmuseum in Batac, Ilocos Norte; the Crisologo House andMemorabilia and the Padre Burgos House in Vigan; and theJuan Luna shrine in Badoc, Ilocos Norte.

The archeological findings found in the museums ofCagayan, Palawan, Butuan, etc. were the basis of archeologist,anthropologist and historians to reconstruct Philippine pre-history based on the hard fossil evidence. The different site

museums all over thecountry like thepetroglyphs of Angono,the Palawan cavecomplex, the mummycaves of Kabayan, etc.portray the diverselifestyles of earlyFilipinos. More so, theover a hundredmuseums in thedifferent parts of thearchipelago offer awide range ofinformation for historywriting. Asacknowledged centersfor scientific researchand investigation, themuseum provides theliving evidence andhistorical factsnecessary inunderstanding the

actual events and experiences of a region, a province or amunicipality.

The development of local museums then becomesparamount in the writing of a local history. While the museumworker endeavors to collect, preserve and conserve valuableheritage of the people for posterity, the local historiansendeavor to utilize these valuable museum pieces tosubstantiate the text of their historical expositions. Themuseums thus provide the missing data in the writing of a localhistory.

The extensiveness of museum collections, be it in smallcommunity museums, provincial, regional or the nationalmuseum, can be significant in determining the exhaustivenessof a genuine Filipino history. From such museum collections,historians are able to resolve the flaws in the writing ofPhilippine history, or even overcome the limitations imposed onthe local historian for historical materials and resources.

The growing and continuing concerns of the museumcommunity to collect and preserve the historical and culturalheritage and patrimony of the nation, makes more vibrant andalive the study and writing of local and national histories.

Museum visit can be a relaxing, entertaining and learning experience.The collections provide information about the people's day-to-day livesor even their world views.

36 CHRONICLELouisSaintANNOUNCEMENTS

Entered as second class mail matter at the Baguio City Post Office on April 30, 2002 and published quarterly by thePublications Office, 2/F Jose Burgos Administration Building, Saint Louis University, A. Bonifacio St., 2600 Baguio City, Philippines

Tel. Nos.444-8246 to 48/442-3043/2793/2193/443-2001 Local 297 • Fax No. 442-2842Email: [email protected] and [email protected]

Official Publication of Saint Louis University, Baguio City, Philippines , PH 0048-8992

Writers/Contributors: Roberto M. Arguelles, Andrew Bautista, Reynaldo S. Bautista, Lany V. Bernal, George Castillo, Jeffrey M. Centeno,Virgilio C. Fuerte, Rolando dela Cruz, Ermelinda Guinaran, Kenneth A. Kiser, Ma. Theresa Leones, Pearl T. Nerja, Isikias T. Picpican, VernonRegualos, Virgilio B. Reoma, Dan Rommel Riopay, and Raymundina Sales • Student Writers/Artists: Christianne Jason Amadeo, Marco C.Ballesteros, Dean Marvin Carreon, Jethro V. dela Cruz, Elizabeth Daz, Roderick Ortega, and Joseph Yabut • Photo credits: Eduardo D.Caronongan, CAC, KALAHI, MOMFI, TASLU, Gilbert Hamera, YSL, Pathways, Psycho Dept., and Mac Fronda.

Printed by: SLU Printing Office: Blas Anthony C. Cacanindin — Printing Operations Officer

Editor: Marianito N. MenesesComputer Layout Artist-Encoder: Ester M. Bersamira

CHRONICLELouisSaint

The SLU Research Journal Vol. 34 No. 1 June 2003 issueis now being distributed. The SLU Research Journalwhich is printed bi-annually in June and December,is a compendium of selected and timely research

outputs whose findings may help resolve current local ornational issues and concerns.

The June 2003 issue is devoted tostudies generated by graduate students ofthe College of Accountancy and Commerceand it revolves around the theme of humanresources management, financialmanagement and entrepreneurship. Thecontents include the following studies:

1. “Patterns of Farm Decision Making ofMarried Women: The Case of the TomayCutflower Farmers MultipurposeCooperative, Inc.” by Gladys M. Navarro.The study focuses on the dynamics ofvillage-level management of smallenterprises particularly the decisionmaking processes between the husbandand wife.

2. “Lending Policies of Finance Companiesin Baguio City” by Sharon S. Baylon. Thestudy examines how sound, stable andefficient the lending policies of financecompanies in Baguio City are. With thestudy, it is hoped that the lendingcompanies would realize the importanceof their policies, and further improvetheir performance.

3. “Professional Competence of Human ResourcePractitioners in National Government Agencies in theCordillera Administrative Region” by Grace C. Canave. Thestudy assessed the level of professional competence ofhuman resource practitioners in the CAR alongrecruitment and selection, training and development,benefits and salaries, and performance appraisal.

4. “The Financial Management System of the Divine WordColleges of Northern Luzon” by Fr. Crispin A. Cordero. TheDivine Word Missionaries, otherwise known as SVDs, areengaged in the school apostolate in the Philippinesthrough its four colleges in Northern Luzon. Theenhancement of the financial management system of these

BY NITO MENESES

Research Journalnow off the press

colleges would have a significant effect in improving theirfinancial standing thus enabling them to fulfill theirmission.

5. “Structural Dimensions of Small Business Enterprises inBaguio City: Basis for Organizational Intervention” byRoberto M. Arguelles. The study focused on the crucialfactors such as the environments and the internalorganizational structure which affect the efficacy of smallbusiness enterprises which build up local productionstructure, create employment, income, and knowledge.

6. “Rule and Management in Contemporary PhilippineSettings” by Eufronio Morr L. Pungayan. The study dealt ona better understanding of how the present rule and

management approaches in the Philippinesevolved and how they were influenced by thehistorical socio-cultural structure of the earlyFilipinos.

The SLU Research Journal is in abooklet form size 6 x 8.5 inches with anaverage of 116 pages. It is sold at P250.00 acopy to local subscribers while it is $40 percopy for overseas subscribers. To date, therea total of 39 local subscribers, 12 overseassubscribers, and 121 exchange publicationarrangement. Copies of the current and pastissues are available at the PublicationsOffice.

Graduate school students maycontribute to the RJ by submitting a double-spaced computer-printed hard copy and anelectronic copy in 3.5 “ diskette.

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is a monthly campusbulletin that announces

activities and events of the succeedingmonth. Spread in four pages, the

publication provides a variety of almost-daily calendar ofupcoming events and happenings in every nook and cornerin the university, including both the Laboratory Elementaryand High Schools. The deadline for submission ofannouncements, etc. for Buhay SLU is every 3rd week of thecurrent month.

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To our readers and clients:Please start using the new e-mail addresses of the PublicationsOffice:

• [email protected] for Nito Meneses• [email protected] for Ester Bersamira

Vol. 34 No.1 June 2003Buhay SLU

Louis CHRONICLE - Saint Louis Universitymysite.slu.edu.ph/images/stories/sluchronicles/20033.pdfCEA...

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