Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth...

17
Lou Schachter Managing Director BTS Sales Practice Advantage Sales Leadership Webcast Series 2009 Copyright © 2009 BTS All Rights Reserved

Transcript of Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth...

Page 1: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Lou Schachter Managing Director BTS Sales Practice

Advantage Sales Leadership Webcast Series 2009

Copyright © 2009 BTS – All Rights Reserved

Page 2: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Topic Partner Date

Set Customer Expectations Higher BTS April 14

Applying Total Quality Management to Sales HR Chally May 8

How to Drive More Business – Now Advantage Performance June 9

How to Manage Sales in Times of Recession HR Chally Aug 6

Sales Forecasting Market Partners Sept 4

Sales Transformation BTS Oct 9

More Profitable Relationships Faster Clarity Advantage Nov 3

Coaching Produces Sales InsideOut Dec 4

Advantage Sales Leadership Webcast Series 2009

Copyright © 2009 BTS – All Rights Reserved

Page 3: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Copyright © 2009 BTS – All Rights Reserved

Page 4: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

PRODUCTS

SOLUTIONS

ACCELERATORS

Needs

Problems

Results

Copyright © 2009 BTS – All Rights Reserved

Page 5: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Large, strategic effort… to change the way your company goes to market… or to change how your sales force interacts with its

customers… particularly a shift from product or solution selling

to accelerating their customers’ business results

PRODUCTS

SOLUTIONS

ACCELERATORS

Needs

Problems

Results

Copyright © 2009 BTS – All Rights Reserved

Page 6: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Confusing, unaligned initiatives

Copyright © 2009 BTS – All Rights Reserved

Page 7: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Over-focusing on product knowledge

Copyright © 2009 BTS – All Rights Reserved

Page 8: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Not investing in coaching 19% Gap!

Performance of Salespeople Against Goal

Level of Coaching Performance By Manager

Copyright © 2009 BTS – All Rights Reserved

Page 9: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Skipping some critical activities

Develop a better understanding of changing customer requirements

Align compensation with strategy

Copyright © 2009 BTS – All Rights Reserved

Focus on account management and sales pipeline

Segment your markets and realign salespeople

Refocus sales training to emphasize new sales skills

Leverage technology investments

Page 10: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

PRODUCTS

SOLUTIONS

ACCELERATORS

Needs

Problems

Results

Copyright © 2009 BTS – All Rights Reserved

Page 11: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Copyright © 2009 BTS – All Rights Reserved

Page 12: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Denial Commitment

Resistance Exploration

Copyright © 2009 BTS – All Rights Reserved

Page 13: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Copyright © 2009 BTS – All Rights Reserved

Page 14: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Copyright © 2009 BTS – All Rights Reserved

Page 15: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Build Stakeholder Alignment

Participant and Manager Alignment

The workshop experience

Build Accountability Implement Action Plan

Before(Align Stakeholders)

During(Build Capability)

After(Apply Learning)

iBooster Development Action Plan Business

ResultsImpact Map

Copyright © 2009 BTS – All Rights Reserved

Page 16: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

PRODUCTS

SOLUTIONS

ACCELERATORS

Needs

Problems

Results

Copyright © 2009 BTS – All Rights Reserved

Page 17: Lou Schachter BTS Sales Practice - Advantage … · Title: Learning that Drives Revenue Growth Author: Lou Schachter Created Date: 10/9/2009 4:14:08 PM

Copyright © 2009 BTS – All Rights Reserved