1

Ofer GuettaCSI – Lotus Business Development Manageroferguet@uk.ibm.com

p 2

Process Efficiency

Organizational Effectiveness

Optimization Of Complex SystemsOptimization Of Complex Systems

p 3

4,7574,75716,00016,000 ApplicationsApplications

113131 NetworksNetworks

668080 Web Hosting CentersWeb Hosting Centers

66155155 Host Data CentersHost Data Centers

11128128 CIOsCIOs

YE 2006YE 200619921992

Reduced Complexity Saves MoneyReduced Complexity Saves Money

Source: IBM CIO's Office

p 4

Innovation Can Help Increase RevenueInnovation Can Help Increase Revenue

p 5

A Key Enabler of Innovation Is CollaborationA Key Enabler of Innovation Is Collaboration

p 6

The Evolution Of CollaborationThe Evolution Of Collaboration

Document Centric

People Centric

Community Centric

p 7

Executive Challenge: Dealing With This New Era Executive Challenge: Dealing With This New Era

VirtualWorkforce

CorporateTransparency

GenerationalDifferences

p 8

The Lotus StrategyThe Lotus Strategy

p 9

p 10

Delivering Collaborative CapabilitiesDelivering Collaborative Capabilities

ContactInformation,

Skills, Expertise

Communities,DiscussionsBlogs/Wikis

SharedDocuments

SharedBookmarking

Activites/Project

Management

InstantMessaging,

Web Conferencing

E-mail,Calendar, Contacts

Scorecards,Business

Intelligence

Telephony,Video, VOIP

Documents,Presentations,Spreadsheets

Composite Applications

Business Mashups

Electronicforms

p 12

Digital Collaborative Infrastructure

Collaboration Foundation

Web 2.0Enterprise 2.0

BeyondOffice

Building The Digital InfrastructureBuilding The Digital Infrastructure

p 13

In Context Of How People WorkIn Context Of How People Work

p 14

Supporting Various Types of RolesSupporting Various Types of Roles

Collaboration Tools as the Focus

Line of Business Applications as the Focus

InformationLOB Applications Collaboration Services

p 15

People Work On ActivitiesPeople Work On Activities

Work More Effectively !!!

p 16

IBM Unified Communications and CollaborationIBM Unified Communications and Collaboration

Open & Extensible Intelligent Integration Unified experience Multi-vendor support

Broad ecosystem Customer Choice Leverage existing investments

Business Process Optimization Responsiveness & Agility Competitive Advantage

Plan, Deploy, Manage Reduce Risk Faster Time to Value

Vision: Foster innovation and business agility by making it easier for people to find, reach and collaborate through a

unified user experience

p 17

Social Computing – The Power of ParticipationSocial Computing – The Power of Participation

Connect to undiscovered information & experts

Discover new relationships

Execute better business decisions

p 18

Social Content Social Networking Situational Applications

“Web 2.0 Goes to Work”

Leader in Enterprise 2.0Leader in Enterprise 2.0

p 19

Search Evolving to DiscoverySearch Evolving to Discovery

Discovery

p 20

Web Delivery as a PlatformWeb Delivery as a Platform

Internet Era

Cost effective

Easy to consume

Facilitates collaboration

System 360System 360Operating Operating

SystemSystem

DatabaseDatabase

System NetworkSystem NetworkArchitectureArchitecture

Mainframe Era

Client Server EraPersonal

Computers

Web

Web Delivery Era

p 21

Extend IBM's Software As A Service OfferingsExtend IBM's Software As A Service Offerings

p 22

Support and Contribution of Open SolutionsSupport and Contribution of Open Solutions

Linux

Open Document Format (ODF)

Open Source Solutions

p 23

A look towards the futureA look towards the future

Rich content

Activity oriented

Live connections

Programmable

What you you want to do? I want to create a...

Collaborative Authoring

Reputation/Ranking/Value

Discovery

Co

nte

nt l

aye

rS

em

antics la

yer

p 24

Gaming Attributes Applied to Business,

Education and Training

Collaborative ReasoningImmersive Collaboration

Emerging TechnologiesEmerging Technologies

p 25

https://info2.lotus.com/bluegrass/

Custom Content AssemblerCustom Content Assembler

Enable users to pick and filter topic, and assemble their own content.

DITA - The Darwin Information Typing Architecture (DITA) is an XML-based architecture for authoring, producing, and delivering technical information.

Bluegrass -

p 26

NSF DATA

SymphonySpreadsheet

Sametime awareness

eg. Integration with Lotus Notes and Lotus Sametime

Lotus Symphony as wired componentryLotus Symphony as wired componentry

p 27

Livetext: Auto-recognition of text patterns, and actions Google Gadget Integration and Widget Dashboard User configured wiring

My Widgets: My Widgets: Extensibility to context related servicesExtensibility to context related services

p 28

Providing relevant information to make more timely business decisions

Codename Atlantic: IBM Lotus & SAP SynergyCodename Atlantic: IBM Lotus & SAP Synergy

p 29

IBM has acquired 60+ Companies in 5 yearsIBM has acquired 60+ Companies in 5 years

p 30

Flexible standards-based approach

Web 2.0-based dynamic and personalized user experience

Superior platform for composite applications

Integrate Applications & Information in ContextIntegrate Applications & Information in Context

Collaboration &Content Management

InformationBusiness process

Interaction and client services (online or offline)

Rich Clients PortalBrowser Mobile Content Content FeedsFeeds

Applications &Integration

Communications& Social Software

Task Specific Task Specific ApplicationsApplications

On

Pre

mis

ean

d/or

Web

As

A P

latfo

rm (

Saa

S)

IBM Lotus Collaboration StrategyIBM Lotus Collaboration Strategy

p 32

Unified communications and collaboration services

Composite application and integration services

Social software for business

Collaborative content and team services

Mail, calendaring and collaborative applications

Pixel perfect, digitally signed forms

Productivity tools for document, presentations, and spreadsheets

Extend composite applicationsto laptops, desktops, kiosksand mobile devices

Easily assemble enterpriseand internet content

Mashups

On-premise servers for small businesses

p 33

ReviewReview

Background Collaboration >>> Innovation >>> Revenue Growth Evolution of collaboration: Document Centric >> People Centric >>

Community Centric IT challenges: Virtual Workforce, Generation Differences, Corporate

Transparency

The Lotus Strategy People work in different ways. Lotus provides collaborative capabilities, delivered in the context of the

work you do. Unified communications Social computing Web as a delivery platform Open standards

p 34

Thank YouThank You