Marketing is Design: Three Words that Increased Sales 1000%

Rob WallingSoftware By Rob.com

Micropreneur.com

Lots of traffic…

No sales :-(

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Image by mil8

Image by Jorge Bassy

Easy on the triple sec!

You in the pink! Don’t I know you from somewhere?

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Cause: buffer overrun

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Performant? Check!Scalable? Check!Core dump? Check!

•Re-design•Two shopping carts•Product line expansion•Added 800 number•Added categories•Added non-towel products•Varied shipping•Offered coupons•And on and on…

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Traffic

Sales

Old: $210/month

New: $2200/month

Conclusion: Testing = good

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1000 visitors x .5% = 5 sales

2000 visitors x .5% = 10 sales

1000 visitors x 1% = 10 sales

More trafficis expensive

A/B testing is cheap

Start here…

The Same

You may not like me, but I’m really, really smart.

“…in the end you're still using the same focus groups; you're still doing split samples where you ask half a sample one way and the other half a different way.”- Frank Luntz

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I’m a wise man and I approve this saying…

Winner

A few days later…

Sign up…

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