CSR of LVWhat is Corporate Social Responsibility (CSR)?

Business world, mainly the company's "responsibility" is to always make money to

increase shareholder wealth. In other words, corporate financial responsibility driving force is the

bottom line. However, in the past decade, the broad corporate responsibilities are working

conditions, the environment for the local community, and ethical practices have gathered

momentum and a firm foothold. The corporate social responsibility (CSR) is known as a new

drive. Corporate Social Responsibility is often referred as "triple bottom line" of the company

because it is sum of financial, social and environmental performance.

Nowadays, more and more companies associated with the productivity and

competitiveness in a rapidly changing business sense to maintain that, they want to be socially

responsible. In the last decade, the limits of globalization, technology has blurred acceleration

time and distance masked. In view of the great change, in a corporate environment, businesses,

manage their benefits and risks to protect their brand reputation should improve their capacity.

Due to globalization, intense competition, skilled workers, investors and consumers are also

present allegiance. How companies and workers, and its host communities and markets a success

of their business can promote sustainability.

Corporate Social Responsibility of Louis Vuitton

Louis Vuitton has positioned its marketing strategy by creating a website especially for

young people to help them through engagement with the arts for three years.

The Louis Vuitton Young Arts Project arrange the group of five leading art galaries of

London: Tate, South London Gallery, Whitechapel Gallery, Hayward Gallery and royal

Academy of Arts.

Objectives: ~

Their aim is to:

Provide unique access to the art for the young people of London

Develop Arts interest and inspire young people who are interested in career

development

Make connections with five prestigious art galleries in London

They help young people to create unique websites so that they can work together

with others and explore new projects.

Partnership: ~

The Louis Vuitton Young Arts has been released through four areas:

1. Creative Workshops

Group of young people attend the events throughout the year and share their

experiences with each other in the gallery tour.

2. Louis Vuitton Summer Academy

The five-day course held at Louis Vuitton headquarters and in partner agencies

annually during the summer. Exhibitions and creative workshops, visits of variety of

artists, curators and other professionals from each of the partner agencies participating in

the work of a group of young people.

3. Recreation

To communicate, share and for help they provide a platform for young people so

they can discover themselves.

4. Year-end Celebration

Louis Vuitton and all the partner institutions after completion of the program they

celebrate the achievements of youth groups that organized the event every year.

http://www.marketingmagazine.co.uk/article/1074882/louis-vuitton- focuses-csr-arts-drive

http://www.tate.org.uk/join-support/corporate-support/sponsorship/ corporate-social-responsibility

www.rhcatalyst.org