Los Angeles International Airport - · PDF fileAverage age• 7.3% passenger increase from...

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Los Angeles International Airport Los Angeles, CA www.jcdecauxna.com Fast Facts 2016 total passengers 80,921,651 Average monthly passengers 6,743,471 % Domestic travelers 72% % International travelers 28% % Business passengers 36% Total number of terminals 9 Total number of airlines 70 Travelers’ Demographic and Lifestyle Summary Average household income $94,623 Average age 45 Average market value of owned home $662,187 (market average = $574,521) Market Penetration 48% of adults in the Los Angeles DMA traveled by air in the past year; of these adults, 74% departed from LAX. Los Angeles International Airport is a primary point of departure in the Los Angeles DMA. Residence of LAX Travelers by County Los Angeles 63% Orange 19% San Bernardino 7% Riverside 6% Ventura 5% Market Overview • In 2016, Los Angeles reached a record high of 47.3M visitors, an increase of 3.6% over the previous year • Mexico, China, Canada, Australia and the UK were Los Angeles’ top 5 visitor generating markets • LA is the first U.S. destination to welcome more the 1M visitors from China; this market is the 7th year with at least +20% YOY visitation growth from China • Top domestic visitor markets are LA County, San Francisco, NYC, San Diego & Phoenix Airport Overview • LAX is the world’s 4th busiest airport • 7.3% passenger increase from 2015-2016 • In May 2016, almost one-third of LAX’s carriers will move terminals/gates in order to accommodate Delta’s terminal move to T2 & T3. This will help the airline move closer to its airline partners & will help the airline carrier connect passengers directly to TBIT Sources: LAWA, discoverlosangeles.com, Los Angeles Tourism, 2016 Nielsen/Scarborough Research Corp./VNU

Transcript of Los Angeles International Airport - · PDF fileAverage age• 7.3% passenger increase from...

Page 1: Los Angeles International Airport - · PDF fileAverage age• 7.3% passenger increase from 2015-2016 45 ... passengers directly to TBIT Sources: LAWA, ... • Nearly 50% of LAX travelers

Los Angeles International Airport Los Angeles, CA

www.jcdecauxna.com

Fast Facts 2016 total passengers 80,921,651 Average monthly passengers 6,743,471 % Domestic travelers 72% % International travelers 28% % Business passengers 36% Total number of terminals 9 Total number of airlines 70

Travelers’ Demographic and Lifestyle Summary Average household income $94,623 Average age 45 Average market value of owned home $662,187 (market average = $574,521)

Market Penetration 48% of adults in the Los Angeles DMA traveled by air in the past year; of these adults, 74% departed from LAX. Los Angeles International Airport is a primary point of departure in the Los Angeles DMA.

Residence of LAX Travelers by County Los Angeles 63% Orange 19% San Bernardino 7% Riverside 6% Ventura 5%

Market Overview• In 2016, Los Angeles reached a record high of 47.3M visitors, an increase of 3.6% over the previous year• Mexico, China, Canada, Australia and the UK were Los Angeles’ top 5 visitor generating markets• LA is the first U.S. destination to welcome more the 1M visitors from China; this market is the 7th year with at least +20% YOY visitation growth from China• Top domestic visitor markets are LA County, San Francisco, NYC, San Diego & Phoenix

Airport Overview

• LAX is the world’s 4th busiest airport• 7.3% passenger increase from 2015-2016• In May 2016, almost one-third of LAX’s carriers will move terminals/gates in order to accommodate Delta’s terminal move to T2 & T3. This will help the airline move closer to its airline partners & will help the airline carrier connect passengers directly to TBIT

Sources: LAWA, discoverlosangeles.com, Los Angeles Tourism, 2016 Nielsen/Scarborough Research Corp./VNU

Page 2: Los Angeles International Airport - · PDF fileAverage age• 7.3% passenger increase from 2015-2016 45 ... passengers directly to TBIT Sources: LAWA, ... • Nearly 50% of LAX travelers

LAX Travelers Profile Adults in the LA DMA departing from LAX

www.jcdecauxna.com

Automotive (yr) Index

New car owned is a Mercedes 230 New car owned is a Infiniti 207 New car owned is a BMW 201 New car owned is a Lexus 196 New car owned is an Acura 146

• They account for nearly 60% of all households in the LA DMA who plan to pay $45,000 or more for a new vehicle in the next year

• 61% of travelers who intend to buy a new luxury vehicle in the LA DMA have departed from LAX

• They represent a potential of $21.5 billion in new vehicle sales in 2017

• 46% of LAX travelers have Wireless capability in their current vehicle while 36% have Satellite radio

Apparel (yr) Index Spent $500+ on men’s shoes 200 Spent $500+ on women’s shoes 192 Spent $500+ on men’s business clothing 188 Spent $500+ on women’s business clothing 183 Spent $500+ on men’s casual clothing 173 Spent $500+ on women’s casual clothing 147

Jewelry (yr) • They are 57% more likely to spend $500+ on jewelry annually than the average adult in the LA DMA

• They spend an average of $446 on jewelry each year

• 35% of LAX female travelers purchase jewelry annually

Health & Beauty (yr) • 78% of all LAX female travelers have purchased perfume, cosmetics and skin care products in the last year • LAX female travelers are nearly 3.5x more likely to spend $500 or more on cosmetics/perfumes than the average female adult in the LA DMA • 39% of all female adults in the LA DMA who have used a cosmetic surgeon in the last year depart from LAX annually

• They are 55% more likely to visit a dermatologist annually than the average female adult in the LA DMA Recreation/Entertainment (yr) Index

Visited Times Square (NYC) 228 Attended the LA Lakers basketball game 181 Attended live theater 164 Attended IndyCar Series 163 Attended any paid ticket music concert 162 Attended the LA Clippers basketball game 154

• They are 70% more likely to go on a cruise in the next 3 years than the average adult in the LA DMA

• Nearly 50% of LAX travelers have been to a casino in the last year; they are nearly 60% more likely to go to Hollywood Park Casino and 51% more likely to go to Chumash Casino Resort to gamble than the average adult in the LA DMA • 40% of LAX travelers eat at a sit- down restaurant 5+ times per month

Advertising at LAX reaches the most desirable audience of the Los Angeles DMA; they are highly educated, affluent individuals with active lifestyles, and they influence major purchasing decisions for the home and business.

Traveler Purchasing & Lifestyle HighlightsLAX air travelers are affluent; they buy more luxury items and spend more money on automobiles, entertainment, jewelry and cosmetic products than most adults in the Los Angeles DMA.

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>$35K $35K-49.9K $50K-74.9K $75K-99.9K $100K+

Household IncomeAll LAX Travelers (Average HHI: $94,623) Los Angeles DMA (Average HHI: $73,411)

Education Index

College Graduate 149 Post Graduate degree 167

Male 55% Female 45%

Percentage of Travelers by Age Average Age: 45

18-24 10%

25-34 23%

35-44 18%45-54 19%

55-64 16%

65+14%

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>$35K

$35K-49.9

K$50K-74.9

K$75K-99.9

K$100K+Percentage of Travelers by Race

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>$35K

$35K-4

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$50K-7

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$75K-9

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$100K+

White 46%

Hispanic 33%

Other 4%

Asian 11%

Black 6%

Sources: LAWA, discoverlosangeles.com, Los Angeles Tourism, 2016 Nielsen/Scarborough Research Corp./VNU

Page 3: Los Angeles International Airport - · PDF fileAverage age• 7.3% passenger increase from 2015-2016 45 ... passengers directly to TBIT Sources: LAWA, ... • Nearly 50% of LAX travelers

LAX Business Travelers Profile Business professionals in the LA DMA departing from LAX

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Corporate Purchasing (yr) Index Business travel/ convention arrangements 415 Information technology 350 Overnight delivery services 296Computer hardware/software 271 Office equipment/supplies 206

Financial (yr) Index Used an accountant 212 Has bonds 200 Used online investing/ stock trading (yr) 191 Has stocks or stock options 187 Has money market funds 184Has mutal funds 182Market value of owned home is $1,000,000+ 171

Technology/Electronics (yr) • 91% of LAX business travelers own a Smartphone while 65% own a Tablet • LAX business travelers spend $2,207 on electronics annually

• 80% own a high-definition TV (HDTV) and are 50% more likely to own a streaming media player (Apple TV, Roku, etc.)

Social Media (yr) Index LinkedIn 241 Twitter 177

• 73% of all LAX business travelers have used Facebook in the past month

Credit Cards (3 mos)

• 89% of LAX business travelers use credit cards regularly • The top choice of credit card payment among LAX business travelers is VISA at 78% share, followed by MasterCard at 47%

• They are 57% more likely to use their American Express card than the average adult in the LA DMA

Internet Purchases (yr) Index

Spent $2,500 226 Airline ticket 212 Cultural events tickets 197 Computer 193Insurance 186Vehicle 182Flowers 169 Movie tickets 163 Wine 162

Leisure/Activity (yr) Index Sailboating 372 Surfing 230Boating 216 Tennis 195 Golf 166 Hiking/backpacking 159

Traveler Purchasing & Lifestyle HighlightsLos Angeles International reaches nearly 29 million business travelers annually, making it the #1 JCDecaux business airport in our entire portfolio. According to Biz2Credit’s analysis, Los Angeles ranks fifth on their top 25 cities for small businesses in 2017! It’s making strides in the entertainment, interior design and fashion industry.

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>$35K $35K-49.9K $50K-74.9K $75K-99.9K $100K+

Household IncomeAll LAX Business Travelers (Average HHI $109,422) Los Angeles DMA (Average HHI $73,411)

Percentage of Travelers by Age Average Age: 45

18-24 8%

25-34 25%

35-44 20%45-54 19%

55-64 17%

65+ 11%

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$35K-49

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Male 61% Female 39%

Percentage of professionals, by title, flying in the Los Angeles DMA who depart from LAX Vice President 94% CEO 93%President 88% Board Member 87% Owner/Partner 83%

Percentage of professionals flying in the Los Angeles DMA, who depart from LAX

Attorneys/judges 88%IT professionals 82% Financial professionals 81% Medical professionals 74% Architects/engineers 63%

Employment Characteristics

Sources: LAWA, discoverlosangeles.com, Los Angeles Tourism, 2016 Nielsen/Scarborough Research Corp./VNU