Los Angeles CountyMetropolitan Transportation Authority

Metro

One Gateway PlazaLos Angeles. CA 90012-2952

213.922.2000 TelmetrO.net

TO:

THROUGH:

FROM:

SUBJECT:

ISSUE

March 15, 2007

BOARD OF DIRECTORS

ROGERSNOBLE ~CHIEF EXECUTI~F;I~ER

MATI RAYMOND~CHIEF COMMUNICATIONS OFFICER

FEBRUARY COMMUNICATIONS REPORT

Improving awareness of communications activities.

DISCUSSION

This In the Public Eye report visually recaps communications activities fromFebruary 2007.

NEXT STEPS

The March report will be issued next month.

ATIACHMENT

February In the Public Eye Metro campaigns and customer information

February 2007

State Legislative Leave-Behind

Federal Legislative Plan

Go Metro50¢ Fare Campaign

Vanpool Program

In the Public Eye

February 2007

Table of Contents

top line Monthly Summary i

campaigns 50¢ Fare 1 12-Minute Map 2 Go Metro 3 Route Promotion 4 Expo Light Rail 5 Metro Gold Line Eastside Extension 6 LA Marathon 7

current promotions Federal Legislative Plan 8 State Legislative Leave-Behind 9 Metro Rewards 10 Poetry in Motion 11 Neighborhood Art 12 customer information “9 to 5” Map 13 12-Minute Map 13 Metro News 13

metro briefs Insertion Summary 14

customer signage Various Projects 15

web Web Stats 16

media relations Press Releases 17

cross promotions and events Recap 18

regional communications Recap 20 programs

government relations Recap 22

sector activity Recap 23

metro volunteer program Recap 24

commute services Sales Figures 25

metro art Canoga Station 26

standing publications Rider’s Guide 27 Connections 27 Destinations 27 System Map 27

coming soon Overview for March 2007 28

February 2007 top line

Top Line

Fare Revenue In February 2007 • Revenues up from last year:

> Budget: 3.1% > Actual: 3.0%

Ridership In January 2007 • Boardings up from last year:

> Budget: 6.0% > Actual: 4.1%

Customer Satisfaction

(Based on Spring 2006 Survey)

> 33% of ridership chooses Metro to commute to/from work

> 86% of ridership said that Metro’s image is improving

> 82% of ridership said that Metro bus service is better now than last year

> 85% of ridership said, “I am satisfied with Metro service.”

Public Opinion

(Based on Fall 2006 General Public Survey)

> 84% feel that Metro cares about providing quality service

> 73% are aware of bus service in their neighborhood (up 18 points from 2004)

> 62% say that Metro’s image is better than last year (up 15 points from 2004)

> 75% identified Metro as public service provider in LA County

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February 2007 campaigns

Objective To promote ridership and inform the public of reduced bus fares offered February 18-24

Elements Ads Car Cards Posters Press Event Props Web

50¢ Fare

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February 2007 campaigns

Objective To promote frequent service operating every 12 minutes or less on weekdays.

Elements Ads Backlits Car Cards E-mail blast Take Ones Web

�2-Minute Map

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KOREATOWN

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EAST LA

PARAMOUNT

COMMERCE

CITYTERRACE

GARDENA

LAC + USCMED CTR

CSULA

metro.net

Service so frequent,you don’t need a timetable.

Metro has about 100 lines throughout the county with servicerunning every 12 minutes or less. They’re easy to see in our new 12-Minute Map. Download the map online at metro.netor call 1.800.COMMUTE to request a copy.

For fast, frequent service, skip the timetables. Just check the map and Go Metro.

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Metrolink Station

Transit Center

Service operating at least every 12 minutes on weekdays throughout the day

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Metro Local orLimited Line

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MunicipalBus Line

‘12-Minute’ Map

Metro RapidLine & Stop

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Interstate Freeway 110

Metro Rail Line& Station

Metro RailTransfer Station

JAN 2007 Subject to Change 07-1717 ©2007 LACMTA

Transitway& Station

Metro Liner & Station

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February 2007 campaigns

Objective To humorously dramatize the downside of heavy traffic and attract discretionary riders to Go Metro.

Elements Building Banner King Ad Web

Go Metro

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February 2007 campaigns

Objective To increase system ridership and promote destinations near Metro Rail stops to the public.

Elements Rail Posters Web

Route Promotion

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EXP 05.01.07

Go Metro to STAPLES Center.It’s a landmark for sports and music fans, the place to cheer a favorite team or performer. And Metro delivers you to STAPLES Center’s front door, without the tra;c or high-priced downtown parking. To explore LA, Go Metro.

7th Street/Metro Center

WashingtonSan PedroGrand

PicoExit

Red Line Purple Line

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Go Metro to Hollywood.Hollywood is happening again, with trendy boutiques, red-hot clubs and world-class dining. And naturally, Metro puts you in the center of it all. Go underground on the Red Line, and you’ll emerge at the epicenter of hip. To explore LA, Go Metro.

Exit

Hollywood/Western

Hollywood/Vine

Hollywood/Highland

Universal CityNorthHollywoodOrange Line

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February 2007 campaigns

Objective To provide the public with an update on the status of the project from Downtown LA to Culver City.

Elements Ads Web

Expo Light Rail

Light Rail Connecting Downtown Los Angeles to Culver City

The Expo Light Rail Line will travel along the Exposition railroad right-of-way between Downtown Los Angeles and Culver City. It will share track and two Metro Blue Line stations (7th Street/Metro Center and Pico) as it leaves Downtown LA. It will then continue along the Exposition right-of-way to Washington and National Boulevards. Eight new rail stations will be constructed along the Expo Line: 23rd St, Jefferson, Vermont, Western, Crenshaw, La Brea, La Cienega and Washington/National. The new stations will be located along Flower St at 23rd St and Jefferson Blvd, and along Exposition Blvd.

The 8.6-mile long Expo Line will parallel the heavily congested I-10 freeway. It is scheduled to open in the summer of 2010. Estimated travel time between Downtown LA and Culver City is estimated at under 30 minutes.

The cost of Phase 1 of the project to Culver City is $640 million. Planning for a future Phase 2, to extend the Expo Line to Santa Monica, began in January 2007.

Construction Activities

Construction on the Expo Line is under way, having begun in October 2006 on Flower St, from 18th to 23rd St, in Downtown LA. Construction activities include utility relocation and sidewalk reconstruction. Other activities involve roadway improvements, tra;c control and streetlighting. Utility relocations along the alignment from 23rd St to Vermont Ave will begin early this year. All construction work will be performed in accordance with City of Los Angeles rules and regulations.

Urban Design Committee

The Exposition Construction Authority’s Board approved conceptual design elements for the Expo Line at the December 2006 Board meeting. These basic design elements include the station canopy, landscaping palette, vertical elements, such as fencing and soundwalls, and other station enhancements. The Expo Urban Design Committee, comprised of community members appointed by the Expo Board, has been meeting since last June to provide input into the design elements of the project. The Urban Design Committee, together with Expo sta=, presented the design elements at community meetings and in meetings with stakeholders along the alignment to receive feedback and to ensure that the elements were consistent with the design elements discussed during the environmental process.

Expo Local Jobs Program

Expo has developed a Local Jobs program that encourages its contractor to hire workers along the Exposition right-of-way corridor. This program will provide residents who live along the Expo Line with access to employment in high-wage jobs in the construction industry. The Local Jobs program seeks to ensure that a minimum of 30% of work hours are performed by residents along the Exposition corridor. FCI/Fluor/Parsons, the design-build contractor, has implemented this jobs program by hiring local residents, sponsoring apprentices from the community and forming partnerships with community and faith-based organizations to recruit residents for pre-apprenticeship programs.

To learn more about the Expo Local Jobs program, visit BuildExpo.org.

Expo Line Quarterly Update

For more information about the Exposition Light Rail line, please visit BuildExpo.org or call 213.922.3976.

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February 2007 campaigns

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Metro Gold Line Eastside ExtensionTemporary Bus Stop Relocations/Paradas Reubicadas Temporales

Due to construction in the area, several bus stops will be temporarily relocated. Updated information to be provided periodically. Please refer to the map on the other side to >nd the closest stop near you.

To con>rm bus stops prior to your trip, please call 1.800.commute.

Debido a la construcción en el área, las paradas de varias líneas de autobús serán reubicadas temporalmente. Nueva información será proveída periodicamente. Consulte el siguiente mapa para encontrar la parada más cercana a usted.

Para con>rmar las paradas antes de viajar, por favor llame al 1.800.266.6883.

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Metro Gold Line Eastside ExtensionTemporary Bus Stop Relocations/Paradas Reubicadas Temporales

Due to construction in the area, several bus stops will be temporarily relocated. Updated information to be provided periodically. Please refer to the map on the other side to >nd the closest stop near you.

To con>rm bus stops prior to your trip, please call 1.800.commute.

Debido a la construcción en el área, las paradas de varias líneas de autobús serán reubicadas temporalmente. Nueva información será proveída periodicamente. Consulte el siguiente mapa para encontrar la parada más cercana a usted.

Para con>rmar las paradas antes de viajar, por favor llame al 1.800.266.6883.

Objective To inform the public of bus service changes due to the construction of the Metro Gold Line Eastside Extension.

Elements Post Cards Web

Metro Gold Line Eastside Extension

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Subject to change at any time/Sujeto a cambios sin previo aviso

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Former stops/Paradas anteriores

New temporary stops/Nuevas paradas temporales

Unaffected stops/Paradas no afectadas

Re-established stops/Paradas re-establecidas

Boyle HeightsTemporary Bus Stop Relocations/Paradas Reubicadas Temporales

February 2007

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Former stops/Paradas anteriores

New temporary stops/Nuevas paradas temporales

Unaffected stops/Paradas no afectadas

Re-established stops/Paradas re-establecidas

Boyle HeightsTemporary Bus Stop Relocations/Paradas Reubicadas Temporales

February 2007

�

February 2007 campaigns

Objective To promote rail service options to participate in the LA Marathon and notify customers of service impacts.

Elements Ads Banners Car Cards Flyer Maps Metro Briefs Metro News Take Ones Temporary Signage Web

LA Marathon

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PERSHINGSQUARE

Due to the LA Marathon on Sunday, March 4, many Metro bus lines will be rerouted and there will be no bus service within the yellow shaded area shown on this map.

Please check metro.net or call 1.800.COMMUTE ahead of timeto make your travel plans for that day.

Debido al Maratón de Los Angeles el domingo, 4 de marzo, varias líneas de autobús de Metro serán desviadas y no habrá servicio deautobuses dentro del área amarilla mostrada en este mapa.

Por favor visite metro.net o llame al 1.800.266.6883 para planear su viaje ese día.

- Marathon Route

- Bike Route

- Metro Blue Line

- Metro Red Line

- Metro Purple Line

- Metro Station

LEGEND

metro.net

Metro bus detours on Sunday, March 4

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Finish Line

Starting Line

Go Metro to the LA Marathon

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February 2007 current promotions

Now, let’s get moving.

2007 Federal Legislative Plan

priority item Continue to work in close coordination with officials at the U.S. Department of Transportation, Members of Congress, California State Legislators, Board Members, local officials, and all other interested parties to ensure appropriations funding for the Full Funding Grant Agreement for the Eastside Light Rail Line. This effort includes:

Goal #1Secure Funding in the FY 2007 Transportation, Treasury, and General Government Appropriations Bill

Proposed Activities> Secure $80 million funding for Eastside Light Rail Line

Full Funding Grant Agreement; $10 million funding for bus maintenance facilities improvements, support funding for Los Angeles County Municipal Operators; and secure federal funding through the Housing & Urban Development Department’s Economic Development Initiative program for enhancements to Metro’s existing bus and rail network.

> Explore opportunities to secure federal funds and legislative language to expedite the construction of Metro’s next rail priority, the Mid-City Exposition Light Rail Project. Funding sources may be derived from federal bus and rail accounts in the annual transportation appropriations bill and/or sources made available in SAFETEA-LU (P.L. 109-59).

> Continue to seek federal funding for priority highway, bus and rail projects.

Goal #2Identify Legislature Priorities as a National Dialogue begins on the Reauthorization of Safetea-Lu

Proposed Activities> Continue to educate Congress on the countywide consensus

proposal, which includes principles and priority projects, and resolutions from Mobility 21 for the reauthorization of TEA-21. Continue to distribute copies of legislative propos-als to members of California’s Congressional Delegation and members of House and Senate authorizing committees.

> Work cooperatively with local governments, local transit agencies, community leaders, business owners, organiza-tions, trade associations, residents and riders groups, as well as with other transportation agencies throughout the United States to secure funding for transportation projects and operations in Los Angeles County to ensure that transit and highway interests are well represented.

Goal #3Work with the National Surface Transportation Policy and Revenue Study Commission (1909 Commission) to ensure that the solvency of the National Highway Trust Fund which provides hundreds of millions of dollars to Metro annually

Proposed Activities> Continue Metro Government Relations active role in

working with the 1909 Commission to ensure that mem-bers of that body have the information they will need to provide a report to the U.S. Congress in 2007 that reflects policy proposals that will strengthen the support Metro receives from the Federal Government (federal funds presently constitute, on average, 12% of Metro’s budget).

> Continue to work with the commission’s to ensure that its planned hearing in Los Angeles County in February of 2007 appropriately addresses Metro’s concerns with respect to federal programs and policies.

Goal #4Secure possible Homeland Safety and Security funding from the department of Homeland Security

Proposed Activities> Support increased funding for improved safety and

security systems on Metro bus and rail facilities and Municipal Bus Operators’ bus facilities. These funds are available through competitive grants issued by the U.S. Department of Homeland Security.

> Work to encourage Congress to provide robust funding for federal transportation security grants to be allocated directly to local transportation agencies, thereby eliminating the need to go through the State.

Goal #5Additional Goals

Proposed Activities> Work with the Southern California Regional Transit

Training Consortium on its FY07 legislative efforts to obtain federal funds to streamline bus maintenance training for alternative fuel buses.

> Work with intercity, commuter and urban passenger rail operators to support improved funding for rail rehabilita-tion and modernization funds.

> Work to support initiatives in Congress that seek tostrengthen Metro’s commitment to a Drug and Alcohol Free Workplace Program.

> Support the efforts of the LOSSAN Rail Corridor Agency to secure funding for and ensure capacity, reliability and safety on the coastal line from San Diego to Los Angeles to San Luis Obispo.

We are ten million people.2007 Federal Legislative Plan

metro.net

Los Angeles CountyMetropolitan Transportation AuthorityOne Gateway PlazaLos Angeles, CA 90012-2952

Contact:David KimDirector of Federal Advocacy202.349.1483

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Objective To provide information to members of the Federal Legislature to increase support and funding of Metro programs.

Elements Brochure

Federal Legislative Plan

February 2007 current promotions

Rideshare for three months and…> Get a $15 giftcard for Ralphs, Target, Best Buy or Starbucks> Be entered in monthly and quarterly drawings of $100 giftcards

Share the ride.Get the rewards.

Sign up for Metro Rewards! Contact your employer representative: 0

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Los mejores de América

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Comparta sus viajes al trabajo por tres meses y…> Reciba una tarjeta de regalo de $15 para Ralphs, Target, Best Buy o Starbucks> Cali>que para rifas mensuales y trimestrales para tarjetas de regalo de $100

Comparta el viaje.Reciba las recompensas.

Inscríbase para el programa Metro Rewards! Contacte a su representante de la compañía:

�

Objective To encourage ridership at companies across LA County by offering a gift card incentive.

Elements Gift Cards Posters

Metro Rewards Program

February 2007 current promotions

Together, we can build his future.

Together, we can deliver the world.The Port of Los Angeles and Long Beach are the >fth busiest port complex in the world, handling more than 14.2 million Twenty-foot Equivalent Unit (TEU) containers a year. The volumes are projected to more than double to 36 million TEU’s by 2020.

The ports contribute signi>cantly to the State’s vitality, making California the eighth largest economy in the world. The ports can maintain their competitive edge and could create 1,381,000 new jobs in the region, but only if we make signi>cant investments in goods movement infrastructure. (SCAG; Goods Movement in Southern California: The Challenge, The Opportunity, and The Solution, 2005).

Forty-two percent of the goods that come in to the United States are processed through the port complex. If you have purchased clothing, cars, bikes, electronics or toys, chances are, you are a customer of our ports. We deliver the world to your doorstep everyday.

Together, we can get the job done.Historically, LA has not received its fair share of transportation funds because existing formulas discriminate against the region.

Los Angeles County is a key asset to California, however existing state funding formulas steer significant transportation dollars away from Los Angeles County. STIP fund allocations are weighted to population (75%) and highway miles (25%). This only seems bene>cial for LA, because the state counts the centerline of a highway to calculate mileage and not the number of lanes that makes a two-lane rural highway equivalent to a ten- lane LA freeway.

Discretionary programs have allocated just 40% of those funds to Southern California, but we have 60% of the State’s population. Caltrans’ basic maintenance program is not required to be allocated according to North/South split, and Los Angeles County has more distressed lane miles and vehicle miles traveled than anywhere else in California.

With the passage of the infrastructure bonds, the state is poised to make major investments in Los Angeles County. It’s time that the state recognize the contributions made by our region. The infrastructure bond funds should be allocated in proportion to the infrastructure needs and investments made by our local taxpayers.

Together, we can make 39 votes count.The Los Angeles County legislative delegation has 39 votes. It’s imperative that we use those votes in the most e=ective way possible. Acting together, we can e=ect legislation that proportionately allocates bond funds to LA. But we must act together.

> Let’s >ght for the projects at the California Transportation Commission.

> Let’s >ght for the allocation of goods movement funding based on cargo volume.

> Let’s >ght for the needs-based criteria such as population and congestion measures to allocate bond proceeds.

> Let’s >ght for a North/South Split that is applied to all discretionary programs, including those to be developed.

> Let’s >ght for transit security funds that are allocated based on federal risk measures.

Los Angeles County now stands at a crossroads. With the passage of Propositions 1A, 1B and IC, we now can act to >x what’s broken, fund what’s needed, and create the blueprint that truly serves the needs of our many constituents.

�0

Objective To garner support and recruit legislative votes for projects affecting Los Angeles County.

Elements Brochures

State Legislative Leave-Behind

February 2007 current promotions

Objective Each month a poetry placard is posted on every Metro bus to enhance bus customers’ journeys. The poem for February is Cleared Away by Dana Gioia.

Elements Car Cards

Poetry in Motion

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February 2007 current promotions

Objective To present the distinctive character and vitality of neighborhoods and destinations served by the Metro system.

Elements Rail Posters

Neighborhood Art

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February 2007 customer information

NewsMetro’s Wilshire Customer Center at Wilshire Boulevard and LaBrea Avenue before and after its recent refurbishing.

Además:

>Remodelación del Centro de Metroen Wilshire

>Festival Pan Africano empiezael 8 de febrero

>Ahorre 50% en la Exhibición del Hogar

>$10 de descuento para Universaly LA Kings

1.800.266.6883metro.net febrero del 2007

Art Transforms Metro Wilshire Center

Artist Jim Isermann created a Miracle Mile landmarkwith the recent refurbishing of Metros Customer Centerat Wilshire Boulevard and LaBrea Avenue. In additionto having a new eye-popping exterior, the center servesmore than 10,000 patrons a month and also handlesMetro’s lost and found operations.

Go Metro to...

Metro Riders Save 50% AtLA Home Show

Take Metro to the Home Remodeling & Decorating ShowFebruary 16-18 at the Los Angeles Convention Center andget a 50% discount off the admission price.

Just show your valid Metro pass or Metro Rail ticket atthe box o;ce to receive the discount.

Enjoy do-it-yourself workshops, see the World of Kitchens,Outdoor Living and Garden Expo and visit the DreamBackyard. For more information, visit thehomeshow.comor call 818.557.2950.

LA Chinatown Firecracker5k/10k Run/Walk Feb. 11

It’s the Chinese Year of the Pig. What better way to celebratethan by attending the running of the 29th Annual LosAngeles Chinatown Firecracker 5k/10k Run/Walk Sunday,February 11.

The events get underway at 7am at College Street and NorthBroadway in Chinatown with a performance by the LionDancers and the lighting of 100,000 firecrackers to chaseaway the evils and call the runners to the starting line.

For information and race registration, visit firecracker10k.orgMetro Rail’s Chinatown Station is an easy way to getclose to all the action. Use the Trip Planner at metro.netfor connections.

15th Annual Pan African FestivalStarts Feb. 8

The 15th Annual Pan African Film &Arts Festival, America’s largest andmost prestigious film festival of its kind,returns to the Magic Johnson Theatresand the Baldwin Hills-Crenshaw Plaza.Running February 8-19 it o=ers the verybest in films, arts, crafts and fashions.

In addition to screening more than 150films from throughout the world, thefestival showcases the work of hundredsof fine artists and unique craftspeople.For information, log on to paff.org.

Universal StudiosHollywood$10 Discount

Get the star treatment when you bring your valid Metropass or Metro Rail ticket to the Universal Studios Hollywoodbox o;ce and receive $10* o= general admission to thepark. Visit universalstudioshollywood.com for the latestpark attractions.

*$10 off general admission ticket cannot be combined with any other offers or sightseeing tours – restrictions apply. Offer valid through 3/31/07. One $10 off general admission discount per Metro pass or Rail ticket.

Kick-Starting the Lunar New Year

Take Metro to the 6th Annual Lunar New Year Parade andFestival in Pasadena on Sunday, February 18. The fun startswith the parade at 10am with Black Eyed Peas’ apl.de.appresiding as the Grand Marshal. The festival is being heldfrom 11am until 5pm at Pasadena’s Central Park. Exit MetroRail’s Del Mar or Memorial Park stations to get close to allthe events.

Discover Pasadena and Alhambrawith Metro

Look for two new AT&T Yellow Pages for Pasadena andAlhambra coming soon. The Pasadena Yellow Pages featuresthe new mixed-development at Metro Rail’s Del Mar station onits cover while the Alhambra Yellow Pages shows the recenttunnel breakthrough for the six-mile-long Metro Gold LineEastside Extension.

$10 Savings On LA KingsHome Games

Get instant savings on LA Kings home games now throughApril 7. Bring your valid Metro Pass or Metro Rail ticket tothe Staples Center box o;ce and get $10 o= any seat.For more information, call 888.KINGS.LA or onlineat lakings.com. Discounts apply to all games except thoseon Feb. 17 and Feb. 24.

22nd LA Marathon On March 4

Go Metro to follow all the action as thousands of runners,bicyclists and spectators join in for the 22nd Annual LAMarathon on Sunday, March 4.

For the first time, the 26-mile course starts in UniversalCity and runs down through Hollywood, Mid-Wilshire,USC/Exposition Park, West Adams and East LA, endingin Downtown.

As a result, there will be no Metro Bus service in a largeportion of Central LA. Lines normally passing throughthat area will be rerouted to either the Wilshire/Western,Grand, Vernon, or Union Station Metro Rail stations.

Use the Trip Planner at metro.net to plan your day at therace and also check the site for updated information onMetro Bus detours during the event.

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NewsMaratón deLos Angelesel 4 de marzo

Metro’s Heart Is In The Right Place

Metro is teaming up with the American HeartAssociation to promote “Go Red for Women” with freehealth screenings for women on Wednesday, February 14.St. Joseph Hospital will be conducting the screenings inthe Union Station East Portal beginning at 7:30amto help women – and men – determine their risk forheart disease and begin taking steps toward ahealthier lifestyle.

For more information, visit the Go Metro Specials pageat metro.net.

“� to 5” Map

Metro News

Mapa delServicio Expressde MetroJulio de 2006

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Metro works with LADOT and other municipal carriers to provide you with an express bus network for better commuting throughout LA County.

Express services o=er various perks likecomfortable, high-back seating withreading lights, faster service via carpoollanes, and convenient connections tomajor employment centers and park/ridelots. Visit metro.net to find out whichexpress service is best for you.

Go Metro to work. Get your boss to pay for your pass.

Metro has a special incentive program for employers to purchase your pass.

Whether you work for a large or smallbusiness, we can tailor our program to fitindividual company needs and make iteasy for your employer to pay your way allyear ’round.

Ask your employer to call 213.922.2811.Before long, you may be able toGo Metro FREE!

Metro trabaja con LADOT y otros medios de transporte municipales para proporcionarle una red de autobuses Express para que viaje mejor a través del Condado de Los Angeles.

LosserviciosExpressofrecenvariosbeneficiostalescomoasientoscómodosconrespaldosaltosylucesparaleer,serviciorápidovíaloscarrilesdecarpoolyconexionesconvenienteshaciacentrosdeempleoprincipalesylugaresparaestacionaryviajar.Visitemetro.netparaobtenermásinformaciónsobrequéservicioExpresseselmejorparausted.

Vaya en Metro al trabajo.

Haga que su jefe pague por su pase.

Metro tiene un programa de incentivos especial para que los empleadores le compre su pase.

Yaseaquetrabajaparaunacompañíagrandeopequeña,nosotrospodemosdesarrollarunprogramaqueseacomodealasnecesidadesindividualesdelacompañíayfacilitequesuempleadorlepaguesusviajesdurantetodoelaño.

Pídaleasuempleadorquellameal213.922.2811.Antesquesedecuenta,puedaque¡VayaenMetroGRATIS!

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Metro works with LADOT and other municipal carriers to provide you with an express bus network for better commuting throughout LA County.

Expressserviceso=ervariousperkslikecomfortable,high-backseatingwithreadinglights,fasterserviceviacarpoollanes,andconvenientconnectionstomajoremploymentcentersandpark/ridelots.Visitmetro.nettofindoutwhichexpressserviceisbestforyou.

Go Metro to work.Get your boss to pay for your pass.

Metro has a special incentive program for employers to purchase your pass.

Whetheryouworkforalargeorsmallbusiness,wecantailorourprogramtofitindividualcompanyneedsandmakeiteasyforyouremployertopayyourwayallyear’round.

Askyouremployertocall213.922.2811.Beforelong,youmaybeabletoGoMetroFREE!

Metro trabaja con LADOT y otros medios de transporte municipales para proporcionarle una red de autobuses Express para que viaje mejor a través del Condado de Los Angeles.

Los servicios Express ofrecen variosbeneficios tales como asientos cómodoscon respaldos altos y luces para leer,servicio rápido vía los carriles de carpooly conexiones convenientes hacia centrosde empleo principales y lugares paraestacionar y viajar. Visite metro.net paraobtener más información sobre quéservicio Express es el mejor para usted.

Vaya en Metro al trabajo.

Haga que su jefe pague por su pase.

Metro tiene un programa de incentivos especial para que los empleadores le compre su pase.

Ya sea que trabaja para una compañíagrande o pequeña, nosotros podemosdesarrollar un programa que se acomodea las necesidades individuales de lacompañía y facilite que su empleadorle pague sus viajes durante todo el año.

Pídale a su empleador que llame al213.922.2811. Antes que se de cuenta,pueda que ¡Vaya en Metro GRATIS!

�2-Minute Map

NewsArte transforma alMetro Wilshire Center

El artista Jim Isermann ha creado un nuevo monumentoen el área de Miracle Mile con la reciente renovación delCentro para Clientes de Metro en el Bulevar Wilshire y laAvenida La Brea. Además de tener un nuevo exterior quellama mucho la atención, el centro atiende a másde 10,000 clientes al mes y también dirige la oficinade objetos perdidos de Metro.

Viaje en Metro a...

$10 de descuentopara los EstudiosUniversal de Hollywood

Obtenga el trato de una estrella cuando traiga su pasede Metro o su boleto válido de Metro Rail a la taquillade los Estudios Universal de Hollywood y reciba $10*de descuento en la entrada general al parque. Visiteuniversalstudioshollywood.com para ver las nuevasatracciones del parque.

*El descuento de $10 en la entrada general no puede ser combinado con otras ofertas o visitas de turismo – se aplican restricciones. Oferta válida hasta el 3/31/07. Un descuento de $10 en la entrada general por cada pase de Metro o boleto de Metro Rail.

Inicio del nuevo año lunar

Viaje en Metro al 6to Desfile y Festival Anual del Año NuevoLunar en Pasadena el domingo 18 de febrero. La diversión seinicia con el desfile a las 10 de la mañana y apl.de.ap del grupoBlack Eyed Peas será el gran mariscal. El festival se llevará acabo desde las 11am hasta las 5pm en el Parque Central dePasadena. Baje en las estaciones Del Mar o Memorial Parkde Metro Rail para llegar cerca de todos los eventos.

Descubra Pasadena y Alhambracon Metro

Busque las nuevas Páginas Amarillas de AT&T para Pasadenay Alhambra que estarán disponibles pronto. Las PáginasAmarillas de Pasadena muestran la nueva construcción dedepartamentos realizada en la estación Del Mar de MetroRail en su portada mientras que las Paginas Amarillas deAlhambra muestran la construcción del túnel de seis millasde largo de la Extensión hacia el Este de Metro Gold Line.¿Necesita más copias? Las puede encontrar en susupermercado local Ralph’s o visite yellowpages.com.

$10 de ahorro en los juegos en casade LA Kings

Obtenga ahorros instantáneos en los juegos en casa de losLA Kings desde ahora hasta el 7 de abril. Traiga su pase deMetro o su boleto válido de Metro Rail a la taquilla de StaplesCenter y reciba $10 de descuento para cualquier asiento.Para más información, llame al 888.KINGS.LA o visitelakings.com. Los descuentos se aplican a todos los juegos,excepto aquellos que se llevan a cabo el 17 y 24 de febrero.

22vo Maratón de Los Angeles el4 de marzo

Viaje en Metro para ver toda la acción mientras que milesde corredores, ciclistas y espectadores se juntan para el 22vo

Maratón Anual de Los Angeles el domingo 4 de marzo.

Por primera vez, el recorrido de 26 millas se inicia enUniversal City y viaja a través de Hollywood, Mid-Wilshire,USC/Exposition Park, West Adams y el Este de Los Angelesterminando en el Centro.

Como resultado, no habrá servicio de autobús de Metro enuna gran parte del Centro de Los Angeles. Las líneas quenormalmente pasan a través de esa área serán re-dirigidashacia las estaciones Wilshire/Western, Grand, Vernon oUnion Station de Metro Rail.

Use el Trip Planner en metro.net para planificar su día ytambién visite el sitio de Internet para obtener informaciónactualizada sobre los desvíos de los autobuses de Metrodurante el evento.

Metro desea lo mejor para tu corazón

Metro está uniéndose con la Asociación Americana delCorazón para promover “Go Red For Women” con exámenesde salud gratuitos para mujeres el miércoles 14 de febrero.El Hospital St. Joseph estará llevando a cabo los exámenesen el Portal del Este de Union Station comenzando a las7:30 de la mañana para ayudar a las mujeres – y hombres– a determinar su riesgo por enfermedades del corazóny comenzar a tomar medidas hacia un estilo de vida mássaludable.

Para más información, visite la página de Go MetroSpecials en metro.net.

El Centro para Clientes de Metro en el Bulevar Wilshire y la Avenida LaBrea antes y después de su reciente renovación.

Also:

> Wilshire Center Make-Over

> Pan African Fest Starts Feb. 8

> Save 50% At Home Show

> $10 O= Universal/LA Kings

1.800.266.6883 metro.net February 2007

MetroNewsLA MarathonMarch 4

Los usuarios de Metro ahorran 50% enla Exhibición del Hogar de Los Angeles

Viaje en Metro a la Exhibición Anual de Remodelación yDecoración del Hogar el 16 al 18 de febrero en el Centro deConvenciones de Los Angeles y obtenga 50% de descuentoen la entrada.

Sólo muestre su pase de Metro o boleto válido de Metro Railen la taquilla y reciba el descuento.

Disfrute de los talleres de “hágalo usted mismo” y visite elMundo de las Cocinas, la Exposición de Vida al Aire Librey Jardines y el Patio de Sus Sueños. Para más información,visite thehomeshow.com o llame al 818.557.2950.

Carrera/Caminata de 5k/10k deLos Angeles Chinatown Firecrackerel 11 de febrero

Es el año Chino del cerdo. Qué mejor manera de celebrarloque asistiendo a la carrera de la 29va Carrera/CaminataAnual de 5k/10k de Los Angeles Chinatown Firecracker el11 de febrero.

Los eventos se inician a las 7 de la mañana en las callesCollege y North Broadway en Chinatown con unapresentación de los Lion Dancers y el lanzamiento de100,000 fuegos artificiales para ahuyentar a los demoniosy llamar a los corredores a la línea de partida.

Para información sobre la carrera y registro, visitefirecracker10k.org. La Estación Chinatown de Metro Rail esuna forma fácil de llegar a toda la acción. Use el Trip Planneren metro.net para información sobre las mejores conexiones.

15voFestival Anual Pan Africanoempieza el 8 de febrero

El 15vo Festival Anual de Cine y ArtePan Africano, el más grande y prestigiosofestival de cine de su tipo regresa a losteatros de Magic Johnson y la plaza deBaldwin Hills-Crenshaw. El festival sepresentará desde el 8 al 19 de febrero,y ofrecerá lo mejor en cine, arte,artesanía y moda.

Adicionalmente a la presentación de másde 150 películas de todo el mundo, elfestival exhibe el trabajo de cientos deartistas finos y artesanos únicos. Paramás información, visite paff.org.

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February 2007 metro briefs

Metro Briefs: Insertion Summary

Armenian/English Asbarez Armenian Daily Newspaper Nor Gyank-New Life Armenian Weekly

Cambodian Khemara Times

Chinese Chinese Daily News Sing Tao Daily

English Altadena/Pasadena/So Pas Arcadia Weekly Arcadia/Temple City Asian Journal Azusa Highlander Baldwin Park/La Puente Highlander Beach Reporter Beverly Hills Courier Beverly Press Blue Pacific News Burbank Leader California Examiner Covina Highlander Culver City News Culver City Observer Culver City Star Daily Breeze Daily News Del Rey News Diamond Bar Highlander Downtown Gazette East Wave Easy Reader El Segundo Herald Encino Sun Foothill Leader Gardena Valley News Glendale News Press

Glendora Highlander Grunion Gazette Hacienda Heights

Hawthorne Press Tribune Herald-American Hollywood Independent

Inglewood News LA Downtown News LA Watts Times

LA Alternative La Canada - Flintridge Weekly LA CityBeat/ValleyBeat La Puente Highlander LA Times-San Fern Valley LA Times-San Gabriel Valley LA Times-Westside/SB/SE LA ValleyBeat Las Virgenes Enterprise Lawndale News LB Press-Telegram Los Angeles Garment & Citizen Los Angeles Sentinel Los Cerritos Community News Lynwood Press MetroLA Mid Valley News Monrovia Weekly Monrovia/Duarte/Bradbury MORE San Pedro MVN News Magazine Northeast Wave Our Weekly Newspaper LA Park La Brea News Pasadena Independent Pasadena Star-News Pasadena Weekly PV News

Random Lengths News Rowland Heights Highlander San Dimas/La Verne Highlander San Fernando Valley Sun San Gabriel Valley Tribune Santa Monica Daily Press Santa Monica Mirror Sherman Oaks Sun Sierra Madre Weekly South Pasadena Review Studio City Sun Sunday Star

The Argonaut The Compton Bulletin The Malibu Times The Press The Tolucan Times Valley Vantage Highlander Walnut Highlander

Warner Center News West Covina Highlander West Hollywood Independent West Wave Westside Chronicle Whittier Daily News

English/Spanish Bell Gardens Sun City Terrace Comet Commerce Comet Eastern Group Eastside Sun ELA Brooklyn-Belvedere Comet Inglewood Today Weekly Mexican American Sun Montebello Comet Monterey Park Comet Northeast Sun Wyvernwood Chronicle

Japanese/English The Rafu Shimpo

Korean The Korea Times Korea Daily

Russian Panorama

Spanish HOY Impacto USA LA Guia La Opinión La Voz Libre Mundo LA

Thai Sereechai Newspaper

Thai/Lao/English Asian Pacific News

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Si le gustaría saber más, favor de llamar al 1.800.464.2111 o visite metro.net.

Libérese del tráficoNo pase horas y horas cada año atrapado en la congestión del tráfico. Setenta y tres millas de Metro Rail libres de tráfico, 2,000 autobuses de Metro en más de 200 líneas y un creciente número de rutas rápidas y frecuentes de Metro Rapid son más que suficientes razones para que Viaje en Metro.

Viaje en Metro y ahorre $10 para Universal, LA Kings Muestre su pase de Metro o boleto de Metro Rail válido en la taquilla de los Estudios Universal Hollywood y reciba $10 de descuento en la entrada general. O puede obtener un ahorro instantáneo de $10 en los boletos de los juegos en casa de los LA Kings desde ahora hasta el 7 de abril. Para información acerca de otros descuentos, revise la sección Go Metro Specials en metro.net.

Feria de trabajos el 17 de marzo Entérese cómo convertirse en un conductor de autobús de Metro. El pago inicial es de $13.36 por hora después de su capacitación. Visite el puesto de Metro en la 12vo Feria Anual de Trabajos de la Comunidad el sábado 17 de marzo de las 10am a la 1pm en Dodger Stadium cerca del Centro de Los Angeles. Llame al 213.922.DRIVE o visite metro.net.

Viaje en Metro sin horarios No se preocupe si pierde su autobús. Viaje en Metro a cualquier lugar que usted desee con el “Mapa de 12 Minutos” que le muestra las rutas de los autobuses que brindan servicio cada 12 minutos o menos durante el día. Solamente vaya a una de las paradas y puede estar confiado que su autobús llegará pronto. Vea el mapa en metro.net.

Viaje en Metro al Maratón de Los Angeles el 4 de marzo Use Metro Rail y un Pase Diario de $3 para ver toda la acción del 22vo Maratón Anual de Los Angeles el domingo 4 de marzo. Este año, la carrera empieza en Universal City, pasando por partes de Los Angeles y termina en el Centro de Los Angeles. Asegúrese de visitar metro.net para obtener más información sobre los desvíos de los autobuses el 4 de marzo debido a la carrera.

Los mejores de América

MetroBriefs

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Untangle Yourself From Tra;cDon’t spend countless hours each year trapped in tra;c’s web. Seventy-three miles of tra;c-free Metro Rail, 2,000 clean-burning Metro buses on more than 200 lines and a growing number of fast and frequent Metro Rapid routes are more than enough reasons to Go Metro.

See LA Marathon March 4 On Metro Use Metro Rail and a $3 Day Pass to see all the action for the 22nd Annual LA Marathon on Sunday, March 4. This year’s course starts in Universal City and winds through the heart of LA to finish downtown. Be sure to check metro.net for information on extensive March 4 bus detours prompted by the race.

Ride The Best For Less Test-ride any one of 18 selected lines for only 50 cents during the week of February 18-24. The 50-cent rides are offered on lines 102, 127, 154, 168, 177, 201, 202, 209, 214, 220, 233, 258, 265, 275, 305, 550, 577X and 761. For more information on the routes, visit metro.net.

Go Metro Without Timetables Don’t worry about missing your bus. Go Metro whenever you like with the “12-Minute Map” showing Metro bus routes that run every 12 minutes or less throughout the day. Just go to a stop and you can expect your ride to arrive soon. Check out the map at metro.net.

Join The Best At March 17 Job Fair Find out about becoming a Metro Bus operator. Starting pay is $13.36 an hour after training. Visit the Metro booth at the 12th Annual Community Job Fair on Saturday, March 17 from 10am to 1pm at Dodger Stadium near downtown Los Angeles. Call 213.922.DRIVE or visit metro.net.

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February 2007 customer signage

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The following signage updates have been made to the system:

> 1,117 displays have been installed in bus stations, rail stations and rail cars.

> Green Line Mapcases

> Grand Pylons at Firestone and Artesia stations

Signage

February 2007 web

Web Recap

During the month of February the metro.net homepage had 42,791,918 hits including 1,748,434 trips planned using our Metro Trip Planner.

Major Projects in February> Site revamp for Expo Line> Site revamp for Orange Line > Site revamp for Metro Gold Line Eastside Extension> Eastside Gold Line Flavors Map> Metro Gold Line Eastside Extension multilingual content> CMIP (Projects & Programs) information addition> 12-Minute Map Email Blast> 12-Minute Map Ads for other site ad buys> Metro Valentine’s Day E-mail Blast> Mini-Call Application addition> Risk Management Intranet site> Labor Contracts Intranet site> LA Marathon Rotating Ad, Map and Service Change updates> 50¢ Ride Rotating Ad and information> Video press releases and podcasts for Harlem Globetrotters, Pasadena Lunar New Year Festival, LA Marathon, American Heart Association

Rotating Ads> Multi-taskers, We Commute You> Go Metro without Timetables. 12-Minute Map > Save on Admission to Universal Studios> Come Ride America’s Best > Metro Destinations for your iPod > Connecting to LAX just got easier > Why wait in line? Buy Passes online!> Save $10 Dollars on LA Kings Tickets> Go Metro to the Pan African Film Festival> Try the Best for Less! 50¢ Test Rides on 18 Lines February 18-24> Get ½ Off Admission to the LA Home Show> Go Metro to the Starting Line on March 4 Spotlight> Go Metro to the LA Marathon> February Service Sector Public Hearings> Go Metro without timetables (PDF)> Union Station to LAX Flyaway> Why wait in line? Buy Passes Online!> Buy Online - Cool stuff at Metro Store> This Month’s Go Metro Specials> Free Metro Art Tours

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February 2007 media relations

Generated publicity with an equivalent ad value of $1,673,530. Fiscal year-to-date total is $8,482,724, which exceeds the fiscal year goal of $6 million.

Media Relations/Cable Television/Video Production:4 press events were coordinated: > Metro Gold Line Eastside construction/Metro Red Line tour for U.S. Transportation Secretary> Go Red for Women Heart Health Event> Hollywood/Vine groundbreaking> Globetrotters promotion for Metro riders

5 news feature videos:> LA Marathon> Heart Health > Go Metro to Chinese New Year’s Events> Harlem Globetrotters Promotion> Spring Motion cable television show

February 200� Press Release Log:

02.01.07 Go Metro to Harlem Globetrotters

02.02.07 Go Metro to Pasadena Lunar New Year

02.02.07 Eastside Extension Construction Notice #39

02.06.07 Go Metro to Pan African Film and Arts

02.05.07 President’s 2008 Budget Calls for Metro Transit Funding

02.09.07 Metro Offers 50¢ Fare for the Week February 18 - 24

02.09.07 Multilingual Pocket Guides

02.13.07 Advisory - American Heart Association/Metro Event, February 14

02.14.07 American Heart Association/Metro Heart Healthy Exercise Facts

02.14.07 American Heart Association/Metro Heart Healthy Event

02.14.07 Special Release to CSU Long Beach to promote Line 577X 50¢ Fare

02.14.07 Heart Shapes on Metro and other Downtown Buildings

02.15.07 Metro to Join Regional Panel to Discuss Mobility Options for South Bay

02.16.07 Regular Service on Presidents’ Day

02.20.07 Metro Red Line Bypass Oscar Awards Ceremony, Bus Detours

02.20.07 Metro to Detour 80 Bus Lines for LA Marathon

02.21.07 Gloria Molina CTC Statement

02.26.07 Sector Governance Council March Meetings

02.28.07 LA Marathon Second Notice

02.28.07 CEO Statement on CTC Funding Approval

02.28.07 Molina Statement on Revised CTC Funding

Metro StoreThe Metro Store began selling the new Matchbox® Metro Local bus, developed in a licensing agreement with Mattel. These buses are available for sale worldwide and at the Metro Store as well as the online store at metro.net/metrostore.

Media Relations

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February 2007 cross promotions and pr events

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The promotional in-kind trade value generated in February had an equivalent promotional advertising value of $495,000; for a year to date total of $3,012,000. February Filming Revenue – $32,773

Seasonal Promotional Trades and Added Value for Metro Patrons

> Metro provides the following monthly promotional inclusion for seasonal partners: - Metro News - Metro Briefs (when space is available), - Metro homepage banner ad - Press releases and some pod casts - This Month’s Go Metro Specials - If the trade agreement is large enough, inclusion on Transit TV

> LA Kings (Metro riders save $10 on LA Kings tickets, when you show your Metro Pass at the Staples Center box office) - Metro included in press releases and press kits - Metro mentioned in the following promotional outlets during each home game: - Kings Sports games broadcasts on KTLK - Fox Sports Net West - Kings radio network - :30 second mentions of Metro during LA Kings intermissions - Metro included in Kings rotating web banner promoting $10 discount with Metro - Metro flyer distribution during one home game per month (minimum 1 monthly) - In-arena mentions with center-hung LED video board promoting Metro discount offer (minimum 5) - Included in LA Kings directions information to Staples with link to metro.net

> Universal Studios Hollywood Theme Park (Show your Metro Pass and receive $10 off admission) - Metro logo or Metro was included in the following promotional materials - Metro information located on their website - Metro discount promotion sent out in press advisory from USH - USH is in the process of developing a :30 second video spot to promote the discount offer

> LA Home Show (Show your Metro Pass and receive 50% off admission to all LA County Home Shows (Jan-Oct.) Home Show in Pasadena and LA Convention Center) - Metro included in monthly radio, TV and print ads, web link exposure on partner’s home page - Metro booth at all shows - February Metro will receive ¼ page insert in their San Gabriel Valley Tribune tabloid insert

> Seasonal trade agreements with AT&T for Yellow Page photo covers & Metro informational page inserts for Metro in both English and Spanish to the following areas: - San Fernando Valley East - San Fernando Valley West - Pasadena and San Gabriel Valley - Alhambra/East LA

> LA Chinatown Firecracker 5k/10k Run Walk, February 11 at Chinatown - Metro logo and web address included on all participant registration forms, homepage, print ads and program - Metro was included in all press releases encouraging attendees to “Go Metro” - Metro booth at event & banner at event - Metro information included in all 15,000 runners and VIP goodie bags

Cross Promotions and PR Events

February 2007 cross promotions and pr events

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> 15th Annual pan African Festival, Feb 8-19 at Crenshaw - Metro logo on save the date cards - Designation as official transportation partner on sponsor page - Metro logo and Trip Planner copy on PAFF page - Metro Rail Safety video was include in Festival for 15,000 kids to view - Insert of Metro Destinations brochures in PAFF goodie bags - Free Metro booth at PAFF fair at Baldwin Hills Crenshaw Plaza - Ad in PAFF souvenir program - Metro logo banner placed in Magic Johnson Theatre throughout film festival - Metro booth at event

> Lunar New Year Festival Pasadena, February 18 - Metro logo & web address included on all event collateral materials, homepage, print ads and on event maps - Metro ad in event program - Metro was included in all press releases encouraging attendees to “Go Metro” - Metro booth at event

> Harlem Globetrotters at Staples Center and Honda Center (Show your Metro Pass and receive $4 discount on tickets) - Metro was included in their press release along with the discount offer for Metro patrons.

> South Bay Cities Council of Governments - Roger Snoble was included as a panelist - Metro logo was included on event program, invitations & “Save the Date” cards - Metro booth at event - Metro included in their press releases and acknowledged at event

> American Heart Association, “Go Red for Women”, February 14 - Metro was featured in as a co-partner in the AHA media event and in their press releases - Metro was featured on morning TV live, promoting Metro as a way to get fit. - Metro was one of the buildings featured in the media as one of the lit hearts on Feb 14; as a reminder of February being national heart awareness month and picked up extensive TV coverage - Metro logo was included on all of their “Go Red” promotional materials and their website - Metro Executive Officer Carolyn Flowers spoke at event

Cross Promotions and PR Events (cont’d)

February 2007 regional communications programs

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Corridor Studies/Programs> Consultant interview schedule for Outreach RFP for Crenshaw Corridor EIR/S underway> Released Outreach RFP for Regional Connector AA/EIR/S> Conducted interviews for Outreach RFP for I-710 EIR/S > Conducted interviews for Outreach RFP for Canoga Orange Line extension > Released Outreach RFP for Westside Transit Corridor Extension> Toured proposed alignments for Eastside Transit Corridor Phase II in preparation of RFP> Held strategy session with City of Montebello Transportation Director regarding grade separations and community review process

Transportation Policy Program Communications> Hosted Metro sponsored LAWTC sponsored Public Private Partnership meeting with representatives from Governor’s Office, Senator Lowenthal’s office, DOT and private-sector panelists> Attended 2 days of 1909 Hearings > Coordinated briefing regarding Metro transit/rideshare alternatives for management at The Grove> Provided briefings to LA City Council office and Beverly Hills city staff on trip reduction/ride share policies and past Call for Projects grant for Wilshire Boulevard improvements> Presented LRTP overview to Westside Economic Collaborative/Westside Transportation Partners> Provided requested information to constituents regarding CTC decisions on CMIA bond funds> Assisted LA City Council office, LADOT and Century City property owners regarding identification of pedestrian and transit improvements in Century City> Coordinating Roger Snoble’s presentation to USOC Evaluation Commission regarding transportation and transit in Los Angeles for 2016 Olympic bid, including special rail car and Blue Line tour

Research and Development> Surveys, Studies and Analysis: Produced presentation charts, additional cross tabs and revised final draft report for ’06 General Public Survey; Finalized dataset for Fall ‘06 On-Board Customer Satisfaction Survey; Working with Service Sector staff on possible bus operator focus group on safety> Metro Vanpool Program: Creating employer promotions, media plan and public campaigns for March 2007 launch; Developed database to track program participation necessary for preparing reports to FTA> Metro Connections Pilot Signage Project: Released Bid to prepare permit application and pylon installation> Metro Kiosk Project: Preparing first kiosk for installation in customer center at the Metro Headquarters in April 2007> Bike to Work Day: Soliciting sponsors and pit stop hosts; Developing marketing materials and web site; Organizing media event Transit Education Programs> Safety Orientation Tours were conducted for 799 students> Presentations were given to 1,400 students in classrooms> The Metro Experience participated in a week long Rail Fair at Union Station reaching 1,500 people> Advertising at Albertson’s check-out stands continued reaching 316,229 with a rail safety message running every 6 minutes

Regional Communications Programs

February 2007 regional communications programs

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During the month of February, the following activity was reported for Metro’s construction projects.

Metro Gold Line Eastside Extension

> Distributed 4 Construction Notices that reached approximately 22,500 residences and businesses regarding - curb and gutter installations - street restoration - sidewalk improvements

> Supported the following 2 community meetings - Executive Review Advisory Committee - Review Advisory Committee

> Mitigation efforts included - Construction update presentation to Our Lady of Lourdes Principal - Briefing to Councilmember Huizar’s Office regarding Ramona Opportunity High School - Met with 12 residents and business owners to coordinate construction activities - Delivered 9 open during construction banners - Closed 13 mitigation cases closed

> Supported 2 community events - Boyle Heights Chamber of Commerce Installation Dinner - LAUSD groundbreaking ceremony

Expo Light Rail Transit Project

> Construction notices were distributed to the impacted communities regarding the following activities: - Storm Drain Work – Flower Street , February 5

> The following monthly standing meetings were held for Phase 1: - Project Status Update Community Meeting – Downtown, February 7 - Business Merchants Meeting – Downtown, February 7 - Urban Design Committee Meeting, February 13

> The following community meetings were held for Phase 2: - Scoping Meeting – Culver City, February 27 - Scoping Meeting – Hamilton High School, February 28

> Construction Safety presentations were made at the following school: - West Angeles Christian Academy

> Briefing was held with the following elected official office, February 23: - Councilman Bernard Parks’ staff

> Provided Tours of the alignment to the following: - Los Angeles Unified School District’s Office of Environmental Health and Safety, tour of Gold Line, February 21 - Federal Transportation Administration’s staff, February 28

> Participated in the following community events/activities: - Pan African Film Festival Vendor’s Fair, February 14 - V100 and LA Sentinel Luncheon, February 22

Capital Programs Mitigations

February 2007 government relations

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> Continued discussions regarding SAFETEA-LU implementation in Los Angeles County

> Participated in APTA’s Intergovernmental Committee meeting

> Continued lobbying activities in conjunction with a statewide coalition of transit properties facing potential federal excise taxes on lease transactions

> Tracked congressional hearings on transit and rail security

> Met with House and Senate staff to discuss strategy on local match provision for Expo and Congressman Waxman’s subway tunneling legislation

> Convened meetings between Metro federal advocacy team and Metro Board members

> Conferred with other cosponsors of the National Surface Transportation Policy and Revenue Study Commission’s field hearing in Los Angeles to begin discussing the hearing agenda and meeting logistics

> Monitored and continued to develop specific recommendations for State Infrastructure Bond proposals

> Monitored the CTC meetings

> Attended Southern California Legislative Roundtable meeting

> Attended Multi-County Goods Movement Action Plan Advisory Stakeholder meeting

> Monitored Infrastructure Bond working group committee meetings

> Reviewed all State Bill introductions/amendments

> Chaired weekly meetings of the CA Transit Association’s Legislative Committee

> Participated in monthly TAC and BOS meetings

> Supported Regional CEO meeting

> Supported Mobility 21 Coalition, Executive Committee and Summit Planning Meetings

> Co-Hosted the National Surface Transportation Revenue and Study Policy Commission hearing

> Attended the Senate Transportation and Housing Committee Hearing in Sacramento

> Attended the Ethics Lobbying Training Course in Sacramento

> Briefed legislative staff members in Sacramento

> Convened quarterly legislative briefing for state and federal district office staff

> Convened meetings in Sacramento with the Los Angeles County delegation regarding transit related issues

> Organized the City of Irving, Texas tour relating to transit oriented developments

> Organized the McMaster University of Canada tour relating to long range planning

> Organized an Indian delegation with an emphasis on bus rapid transit

> Organized a bus rapid transit tour for a group from Singapore

Government Relations

February 2007 sector activity

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Sector Activity

This section in the Public Eye report focuses on the work Communications does to support Metro’s Operations department and the bus and rail service sectors.

All Sectors > Car Cards, newspaper ads, radio spots, press releases and web postings for Metro 50¢ Fare promotion February 18 – 24> Car cards and take-ones for 2007 LA Marathon service changes> Regional backlit maps for bus and rail services in the SGV, SFV and Central areas> 12-Minute Map backlit map and 2007 ‘Go Metro’ system backlit map in the East Portal Customer Center> Metro Briefs ads: Use Metro for the LA Marathon published throughout LA County> Bus Operator recruitment at Dodger Stadium Job Fair

Metro Rail> Marketing literature: Regional backlit maps for bus and rail services in the SGV, SFV and Central areas> Rail Destinations 4/C Rail Posters – 2 versions (Staples Center & Hollywood)> Metro Briefs ads: Go Metro to the LA Marathon

Metro Gateway Cities (GWC) > Promoted in (GWC) Metro Briefs publications: - Line 121 extension from Norwalk Green Line Station to the Whittwood Town Center in Whittier - Metro GWC March Governance Council meeting - 12-Minute Map showing routes with service every 12 minutes - Bus Operator recruitment at Dodger Stadium Job Fair

Metro San Fernando Valley (SFV) > Promoted in (SFV) Metro Briefs publications: - Metro SFV March Governance Council meeting - New Local Line 224 between Universal City and Sylmar - Operator recruitment at Dodger Stadium Job Fair Metro South Bay (SB) > Promoted in (SB) Metro Briefs publications: - South Bay to Downtown LA service using Harbor Transitway service - Metro SB March Governance Council meeting - Operator recruitment at Dodger Stadium Job Fair

Metro San Gabriel Valley (SGV) > Promoted in (SGV) Metro Briefs publications: - SGV Governance Council meeting - El Monte/Gold Line connection on new Line 287 and link with Line 487 from Downtown LA to MacArthur Park - Operator recruitment at Dodger Stadium Job Fair Metro Westside/Central (WSC) > Promoted in (WS/C) Metro Briefs publications: - Metro WS/C March Governance Council meeting - Use Metro for the LA Marathon -Operator recruitment at Dodger Stadium Job Fair

February 2007 volunteer program

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Agency representatives from Metro Volunteers (MV) and the Division Ambassador Committee (DAC) communicated ridership and transit safety messages to hundreds of county residents working on their personal time, these staff members convey the value of public transportation to the community.

Date Event Location Attendees

February 4 Chinatown Firecracker Marathon Los Angeles 1,000

February 14 Pan African Film Festival Los Angeles 1,000

February 17 New Lunar Year Festival Pasadena 5,000

February 23 South Bay Councils of Carson 200 Government General Assembly

Metro Volunteer Program

February 2007 commute services

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This month we are pleased to welcome the following business pass sales accounts: Cushman & Wakefield, Los Angeles World Airports and Natural History Museum, California Rain Co. Inc., Rite Aid, The Museum of Contemporary Art, Susana Mercedes, Valadon Hotel, Bryman College and Research Tool & Die Works. Sales of annual employer pass programs began in August of 2005 and since then 88 have been sold.

Institution Pass Programs

We are proud to welcome Southwestern College to the I-Pass program. Five colleges are now enrolled in program including UCLA, Los Angeles City College, Los Angeles Trade Tech and Rio Hondo College. Revenue from sales from Fall 2006 to Spring 2007 is about $682,000.

By the Numbers:

> Pass Program Sales Revenue YTD (estimated): $7,973,054

> Surveys Processed: 5,463 YTD: 185,866

> Public Pass Sales Outlets: 625

Upcoming Events

> Bike to Work Employer Workshop, March 22

> Vanpool Workshop, April 17

> Diamond Awards with Huel Howser, May 23

Commute Services

February 2007 metro art

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Objective Metro Art commissioned artist Roy Dowell to create rustic terrazzo paving and porcelain enamel steel art panels at both platforms of the Metro Orange Line Canoga Station.

Canoga Station

February 2007 standing publications

Rider’s Guide

Connections

Destinations

System Map

Note: These brochures are always available through Stationery. 2�

February 2007

Coming soon…

Some of the projects planned for March 200� include:

> Metro Monthly

> Metro Gold Line Eastside Extension, Next-of-Kin Outreach

> Vanpool Program Campaign

> Cesar Chavez

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