Lorraine Gunnette Portfolio

Table of Contents Print Ads Online Ads Direct Mail Dimensional Mailings Customized Marketing Materials Collateral Materials Trade Show Materials

Print Ads

Print ad that ran in the SHRM (Society of Human Resource Management) Annual Conference Daily Show magazine.

Circulation: 15,000

Print Ads

Print ad currently running in HR Professional Magazines.

Online Ads

Online ads running on HR Professional Media sites.

Direct Mail – Broker Mailing

6

Postcard sent to increase the number of brokers who offer Pet Insurance as part of their portfolio.

Direct Mail – Pre-Show Postcard

Pre-show postcard sent to attendees of HR Professionals trade shows.

Dimensional Mailings – Pop-Up Card

8

Pop-card sent to existing accounts announcing our new National Account Executives.

Dimensional Mailing – Dog Toy Mailing

9

Dog toy that was sent to large company attendees of a major HR trade show. Purpose of piece was to get past gatekeepers and to decision makers in large companies.

Response rate: 20%

Dimensional Mailing – Tiffany Reception

10

Invitation to reception in our trade show booth. Recipient was invited to come to our booth, fill out a survey and they would receive a Tiffany keychain.

Response rate: 27%

Dimensional Mailing – Penny Postcard

Postcard included with every Welcome Kit sent to new groups. Card has a link to a web survey that asks the new group about their on-boarding experience.

Customized Marketing Pieces

12

Advocacy

Coupon create to run in a coupon booklet distributed all 500,000 McDonald employees.

Collateral Materials – Brochures

13

Employee Brochure – that explains the different policies available.

CareGuard Brochures – Explains additional wellness coverage available.

Trade Show – Booth Graphics

Booth graphic for SHRM (Society of Human Resource Management) trade show.

Trade Show – Booth Graphics