Lorenzo Tonti on his work for Gubeen at Outstanding By Design

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outstanding by design making the gubbeen brand

description

The presentation given by Lorenzo Tonti on his work over a decade with Gubeen during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard. You can see more here: www.biabeag.com

Transcript of Lorenzo Tonti on his work for Gubeen at Outstanding By Design

Page 1: Lorenzo Tonti on his work for Gubeen at Outstanding By Design

outstanding by designmaking the gubbeen brand

Page 2: Lorenzo Tonti on his work for Gubeen at Outstanding By Design

design:before we design anything we need to know you better

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who are the gubbeeners?

tom!giana!fingal!clovisse

farm!cheese!meats!vegetables& herbs

lots more!!eggs!catering!catering

!lots more!!knives!music

markets!shops!supermarkets!trade!national!international

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passionate peopleindividuals with strong beliefs

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creative individualsmake innovative products

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carecare in the making will be reflected in the product and will reflect a care for the consumer

care for their environment and habitat

integrity

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innovation and failuresconstantly thinking of and trying new ideas forms the basis of gubbeen

close collaboration

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how does gubbeen work?the reality of interaction

TOMFARMGIANA

CHEESE

FINGAL

MEATS

CLOVISSE

VEGETABLES & HERBS

EGGS CATERING

IDEAS & MORE

KNIVES

MUSIC

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the gubbeen flow

FROM GRASS TO CATTLE TO MILK TO CHEESE AND WHEY TO PIGS AND HERBS TO MEATS

Page 10: Lorenzo Tonti on his work for Gubeen at Outstanding By Design

gubbeenthe reality of interaction

TOMFARMGIANA

CHEESE

FINGAL

MEATS

CLOVISSE

VEGETABLES & HERBS

EGGS CATERING

IDEAS & MORE

KNIVES

MUSIC

ME

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but, what about design???what we do is visualising who you are and what you dobranding is its visual expression

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gubbeen, since 2002brand evolution goes hand in hand with business development

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at the startone simple task: a label

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cheese labelexisting box, and an old drawing

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cheese labelthe old drawing, reused

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next phasemore cheese labels, plus

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gubbeeningcollaborationvaried product range ‘organic’ product development constant evolutionsimultaneous & multi-directional evolution

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gubbeeningcollaborationvaried product range organic product development constant evolutionmulti-directional evolution non-linear working methodadaptability in work practices adaptable design solutioncollaboration

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who are the gubbeeners?

tom!giana!fingal!clovisse

farm!cheese!meats!vegetables& herbs

lots more!!eggs!catering!catering

!lots more!!knives!music

markets!shops!supermarkets!trade!national!international

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varied?

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gubbeening