Lorenzo Martellini - Improving Web Strategies and maximizing Social Media Presence of LLP Projects
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Transcript of Lorenzo Martellini - Improving Web Strategies and maximizing Social Media Presence of LLP Projects
Improving web strategies & maximizing social media presence of LLP projects
I m p r o v i n g W e b S t r a t e g i e s a n d m a x i m i z i n g
S o c i a l M e d i a P r e s e n c e o f L L P P r o j e c t s
Lorenzo Martellini, PIXEL, Italy
Web2LLP
This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
Improving web strategies & maximizing social media presence of LLP projects
Social Media
Improving web strategies & maximizing social media presence of LLP projects
Dissemination and Exploitation of Results
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP projects
• Lack of skills and competences of LLP project teams regarding the effective use of Internet & social media (SM) tools
• Loose embeddedness of SM in the communication strategy set up by LLP project managers
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP projects
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP projects
• 93% of the sample had a project website
• 7% of the sample had no internet presence at all
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP projects
• 47 projects (31% of the sample) had at least 1 SNS account
• Only 6 Projects (4% of the sample) had more than 1 SNS account
Social Networking Sites
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP projects
Media sharing tools were only used by 8% of the sample
Media Sharing
5% of the sample used video sharing tools (YouTube/ Vimeo)
3% of the sample used pictures sharing tools (Flickr/ Picasa)
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP projects
Use of Others Social Media• A Blog was used by 7% of sample• Microblogging (Twitter) was used by 15% of sample • A social bookmarking application was used 0.6% of sample (only 1
project)• No project had a Presentation Repository• No project had a web 2.0 public library• Widgets enabling rapid sharing (AddThis button) were used by 6.25% of
sample• An SM feed (Twitter, Flickr or Picasa) was used by 5% of sample
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP projects
The Causes• lack of visibility of good practices in the field, displaying what can be
achieved in an LLP context through the use of social media.
• lack of information on how to use social media tools in the framework of a dissemination/exploitation strategy of an LLP project
• lack of time for project managers to customise a web strategy which can boost dissemination and exploitation of results for LLP projects.
Improving web strategies & maximizing social media presence of LLP projects
Project Objectives
• raising the visibility of innovative good practices in the use of social media for LLP projects, in order to promote a common understanding as to how social media can be used as part of an effective dissemination and exploitation strategy in the framework of LLP projects
• providing customised training based on a bottom-up approach, mindful to the needs of each project, so that managers of LLP projects can develop the necessary skills to promote their results in the way which is more suitable for them
Improving web strategies & maximizing social media presence of LLP projects
• Needs analysis • Identification of good practices in
the field• Development of training material • Delivery of training course
Main Project Activities
Improving web strategies & maximizing social media presence of LLP projects
Identification of good practices in the fieldMain Project Activities
http://www.web2llp.eu/videos
Improving web strategies & maximizing social media presence of LLP projects
Development of Training MaterialMain Project Activities
http://www.web2llp.eu/training
Improving web strategies & maximizing social media presence of LLP projects
Development of Training MaterialMain Project Activities
http://www.web2llp.eu/handbooks
Handbooks
Improving web strategies & maximizing social media presence of LLP projects
Development of Training MaterialMain Project Activities
http://www.web2llp.eu/tutorials
Video Tutorials
Improving web strategies & maximizing social media presence of LLP projects
Development of Training MaterialMain Project Activities
Delivery of Training
Improving web strategies & maximizing social media presence of LLP projects
• Project Website• Video Showcase• Handbooks • Video Tutorials
Main Project Outcomes
http://www.web2llp.eu/home http://www.web2llp.eu/videos http://www.web2llp.eu/handbooks http://www.web2llp.eu/tutorials
Improving web strategies & maximizing social media presence of LLP projects
Project WebsiteMain Project Outcomes
http://www.web2llp.eu/home
Improving web strategies & maximizing social media presence of LLP projects
For more information, helpdesk and our training courseshttp://www.web2llp.eu/
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Learn more about Web2LLP
This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu