Looking is a practice of interpretation- Not a neutral process. It involves judgments and power...
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Transcript of Looking is a practice of interpretation- Not a neutral process. It involves judgments and power...
Looking
is a practice of interpretation-
Not a neutral process.
It involves judgments and power relations.
We encounter thousands of images every day, produced by various technologies - means of production.
A pencil or paintbrush is a technology as much an iMac is.
Technology of images is part of our experience of visual culture.
QuickTime™ and a decompressor
are needed to see this picture.
We take for granted the use of digital technology in advertising and entertainment media, as shown in the well-known “Dove Evolution” film.
Image on the right is CBS official photo of Katie Couric when she joined the network in fall 2006; image on the right was used in an in-house CBS newsletter.
representation
• Like language, images are symbol system through which humans create meaning.
• Words and images do not simply “reflect” the world back to us; they are the means through which we create the world.
What made some viewers of this image say that it is a racist image?
What is photographic truth?
Look at the following photographs.
Are they true?
Photo #1
Photo #2
Photo #3
Photo #4
Photo #5
Photo #6
What do images communicate about ideology?
Associated Press caption: “Republican vice presidential candidate Alaska Governor Sarah Palin stands on stage during a campaign rally in O'Fallon, Missouri on August 31.”