Looking for the next Apple in emerging markets - Five tips for building a global brand

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© IMD 2007-2013 WWW.IMD.ORG 1

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By IMD President Dominique Turpin - It’s official: emerging-market brands are going global. This is especially the case in fashion and technology, where consumer tastes and lifestyles change all the time. Read the full article: http://link.imd.org/Looking-for-the-next-Apple IMD is ranked FIRST in open programs worldwide (Financial Times 2012 & 2013) and FIRST in executive education outside the US (Financial Times 2008-2013) www.imd.org

Transcript of Looking for the next Apple in emerging markets - Five tips for building a global brand

Page 1: Looking for the next Apple in emerging markets - Five tips for building a global brand

© IMD 2007-2013 WWW.IMD.ORG 1

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http://link.imd.org/Looking-for-the-next-Apple

http://link.imd.org/Looking-for-the-next-Apple

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