Looking for solutions in climate change communications

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Invited speaker at Connect4Climate's "Be the movement" workshop in Warsaw, Poland on the sidelines of the 19th UN Convention on Climate Change Conference of the Parties (COP19).

Transcript of Looking for solutions in climate change communications

  • 1. Looking for solutions in climate change communications Michelle Kovacevic Editor, ForestsClimateChange.org Twitter: @kovamic

2. Doomsday images = climate change 3. From Center for Research on Environmental Decisions People think climate change is tomorrows problem 4. Outline The Messages The Models The Media 5. Indonesia Still at High Risk of Catastrophic Fires Why doesnt the forestry sector use more positive images to inspire action? 6. Lots of information and ideasbut it is scattered all over 7. ed to invest r energies in thways wards utions 8. Illustration by Frits Ahlefeldt (Hiking Artist) Solutions = interesting (and sometimes weird) ideas 9. Consider the needs and preferences of your audience 10. Policy-orientated research: breaking down problems and suggesting tailored solutions 11. Dont mention climate change but conservation, energy efficiency 12. ForestsClimateChange.org Synthesizing information on forests & climate issues Follow us! @forestsCC 13. People who feel isolated do not t action on climat change -BBC Media Actions Asia study 14. Build communities through events and conferences 15. Root communication campaigns in peoples values 16. pacity ilding and ining goes a ng way 17. Need to focus on how to fix what is broken 18. News headline 6 months after fires : Indonesia Risk of Catastrophic Fires We shouldnt ignore the problem, but should we continue framing the debate?