Looking For Eric Film Poster Research

By Harry Donnelly

Films usually have a variety of different film posters. The main reason for this is to attract a number of different type of audiences. In this presentation I will be looking

into three film posters from the film ‘Looking For Eric’.

Poster #1• This poster seems to be aimed more

at the football fans/hooligans as there is a trumpet and a group of men at the bottom.

• The group of men seem to be the typical “footy lads” that go to every match.

• This could appeal to men as they might feel it to be appropriate to go with all of ‘the lads’ to watch the film.

Poster #2

• This poster seems to be aimed at the average football fan.

• I think this due to the inclusion of the Manchester United t-shirt.

• Football fans will see this and will be able to immediately relate to the character.

• Football fans will also be attracted to this poster as they seem to be training, just like footballers would for a match.

Poster #3

• I think this poster hasn’t got a specific audience as it seems to have a more general layout and pictures.

• The inclusion of a woman suggests love interest which may appeal to women as well as men.

• Women may be intrigued to see if any romance occurs which could mean they go and watch the film.

• The flowers also suggest romance and love.