Looking Beyond the SEO Plugin

LOOKING

beyond the

SEO plugin

You'll be on page one You'll be seeing great sights!

You'll join the webmasters who soar to high heights.

You’ll easily rank, because you'll have great speed.

You'll pass your competitors and you'll soon take the lead.

Copyright © 2017 Web Savvy Marketing | All Rights Reserved

DO YOU REMEMBER:

When a keyword was just a keyword? One word and no more and no less?

When webmaster’s hid keywords in white text on white backgrounds?

When desktop was the only search?

When 300 words was a worthy blog post and it earned green dot approval and page one ranking?


OR EVEN…

When “not provided” was actually provided in reports?

When a #1 rank meant you’d actually be at the top of page one search results?


TODAY WE CAN QUICKLY LOSE CONTROL OF SEO DUE TO:

Lack of data Focus on plugins and green dots Stronger competition Information overload Rules and restrictions Pandas and penguins Knowledge graphs and rich cards Personalized search Mobile and voice search Malware and performance issues


Years ago I lost my love for SEO.

I felt abandoned in a sea of clients, their love of green dots, and their penalties from tricks and shortcuts.

When I lost my love for SEO, I lost control of my destiny.


I needed to remember that SEO really isn’t

about green dots.


I needed to remember what made me special

and unique.

I needed to remember that SEO was really about helping

others succeed.

I needed to remember that I could move mountains. I needed to remember that I did move mountains.


SEO showed me that I could moved mountains. I fought against the big guys and I won.

I did it by focusing entirely on the user and by helping the user at each stage of his journey.

I educated, I gained trust, and I built authority. All before we knew such tactics helped ranking.

And the best part – it was all by chance!


SEO has changed a lot in the last decade. And yet, SEO is still the exact same.

The goal of search has always been on the user and creating a positive user experience.


How can you stand out in today’s overcrowded, constantly changing world of search?


A. Get back to basics B. Focus on the user C. Use a solid process


•  Start with questions about you and your target market

•  Review your data

•  Research competitors

Research

•  Build a seed list

•  Pull search volumes

•  Score for Relevance

•  Create a sitemap for keywords

Plan

•  Write quality content

•  Optimize for both SEO and usability

•  Promote and link build

•  Reverse engineer success and repeat

Execute

Good SEO still starts and ends with structure.


YOUR FIRST STEP IS TO ASK QUESTIONS ABOUT YOU & YOUR VISITOR:

Who are you? What do you do? What makes you different? Who do you compete with? Who do you help? How can you help them? What problems do your visitors have? What questions do they want to ask? Can you answer any of these questions?


Keywords are still important. They’re just more diverse! We just need to review them differently than in the past.


New users are coming online every day so queries are much more diverse than ever before.


What’s the temperature in Portugal? Is Mac and Cheese healthy? How do I build a website? How many centimeters are in a meter?

What’s the average age for buying a cell phone? Where’s the closest Starbucks?


You don’t have to fight the knowledge graph, voice search, or any other Google shift.


You need to embrace Google’s shifts and educate yourself on the source of these changes.

You need to use SEO to help the user succeed.

You need to ask questions and offer solutions.

How do I make green eggs and ham?


Embrace what makes you unique.

It’s the easiest way to stand out in a crowd and the easiest way to make an impact with organic search.


Can I answer any questions?


Rebecca Gill WordPress Agency Owner & SEO Instructor

@rebeccagill RebeccaGill.com

Digital agency serving small business through enterprise level clients. Services and products include custom website design and development, SEO consulting, and stock WordPress themes.

Eight hour online course for DIY SEO education. Course includes videos, how-to tutorials, template downloads, and quizzes.

Three day intensive SEO training workshop taking place in May of 2017. Learn my SEO process from start to finish in an interactive and activity driven classroom setting. Tickets are limited.


Looking Beyond the SEO Plugin

Marketing

Transcript of Looking Beyond the SEO Plugin