Look up more digital shoreditch presentation 16th may 2013
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Transcript of Look up more digital shoreditch presentation 16th may 2013
www.lookupmore.info
www.lookupmore.co.uk
@look_up_more
‘A plug in and play photo app that helps us
share our passion for the world’
Is an antidote to the way we live our lives today
We often miss the world around us
We really ought to Look Up More
What is Look Up More ?
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Look Up More has the apparent simplicity of an‘upload, pin and share’ functionality ; which belies
thecomplexity that lurks beneath the surface.
At the point of upload there is a stream of functionalities that come in to play –
• From the mathematical complexity associated with geo-spatial positioning within Euclidean space….
• …to allocating information to a registered member who has associated information and membership values.
The Science behind Look Up More
The site is a completely bespoke and unique solution,utilising specialised APIs and frameworks – designedand built purely to house all the specific needs of the site
BUT it is also engineered so it can be tailored to the needs of individual Clients and Brands
The Science behind Look Up More
Look Up More - operates on two levels
1) It is an existing website (www.lookupmore.co.uk/.info) - a community and photo sharing web site that celebrates the amazing architecture and wonderful views above and around us
2) It is also an advanced widget or app, that can power a ‘plug in and play’community - relevant for any brand or product; which seeks to encourage user interaction and generation of fresh content.
1) A look at the core Look Up More website
What is Look up More?
'Look Up More', is a community and photo sharing web site that celebrates the amazing architecture and wonderful views above and around us; along with surprising facts and stories associated with them.
‘Our environments are full of beautiful buildings and views, that we pass every day but never seem to notice. 'Look Up More' is your guide to a hidden world, and a community where we can all share....the history above our heads.’
How does it work?
Users take photos of their favorite landmarks and locations, upload them and then add some personal observations or click on the Wikipedia link to copy in more detailed information.
They can search for different types of landmark and by location, share their passions for different places with others in the community and connect easily with other social channels
Homepage
Gallery
Map
Upload
Uploaded Image
2) A plug in and play photo app that helps us share our passion for the world
This App is relevant for any brand or product, which is seeking to encourage user interaction and generation of fresh content.
Is this true about your digitalbusiness ? You are using existing Social Networks
and Communities, but not in the wayyou would like
Your activity is not truly interactive
All the data is owned by somebody else - and increasingly, they can do what they like with it
All the activity takes place away from your website - so you the
lose benefit of fresh content generation and associated traffic
You get comments or ‘likes’ but this is not true consumer interaction
Encouraging the regular creation of
fresh content on your website
Would your business benefit from the following ?
Getting ownership of YOUR customer information(that is currently held by someone else)
Generating REAL interaction with and between customers?
The Look Up More app - can assist with ALL of these
Growing visitor numbers and frequency of visits ?
Which brand categories would benefit from the Look Up More App ?
- Any brand looking to encourage fresh and engaging user generated content. Especially those who are struggling to
find something relevant to say to their customers . . .
Travel Banking
Mobile Telephony Architecture
Environment
Education Heritage Charity
Museums / Galleries
Summary How would a partnership with the Look Up More
App deliver for your brand ?
By assisting with the generation
of fresh, user generated content
By boosting the number of visitors and the frequency of their
visits
By getting back ownership of YOUR information
By generating REAL interaction with and between customers
By gaining revenues from business partners who want access to YOUR community
www.lookupmore.info
www.lookupmore.co.uk
@look_up_more
‘A plug in and play photo app that helps us
share our passion for the world’