Look Like A Million
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Transcript of Look Like A Million
K Squared Communications®, Inc.
www.ksqrd.com
Marketing Magic: Look like a Million without
Spending a Million
Presented by: Kate Koziol
K Squared
K Squared Communications®, Inc.
www.ksqrd.com
K Squared Communications®, Inc.
www.ksqrd.com
K Squared Communications®, Inc.
www.ksqrd.com
• Know your strengths
• What do you deliver to customers?
• Differentiate from competition
• Beware of mass mailings
• Find your markets
Messaging and Targeting
K Squared Communications®, Inc.
www.ksqrd.com
Ask the Right Questions
• Who do you want to reach?
• Where do they live? Work?
• What do they read?
• What is your competition doing?
• What do you want to say?
• How are you going to reach them?
K Squared Communications®, Inc.
www.ksqrd.com
PR, editorial
K Squared Communications®, Inc.
www.ksqrd.com
Target the Right Groups
• One Example:
High-Stress Professions
1. Student
2. Medical Professional
3. Teacher
4. Parent
5. Hospitality Professional
6. Law Enforcement
K Squared Communications®, Inc.
www.ksqrd.com
Marketing Tactics
• Unique Identity and Brand
• Video
• Online and Offline Collateral
• Presentations or Classes
• Social Media Outreach
• Trade Shows
• Mobile
K Squared Communications®, Inc.
www.ksqrd.com
Marketing Tactics
• Email Programs
• Bloggers/Journalist Outreach
• Author Articles
• Event Management
• Networking/Associations
• Advertising
• Direct Mail
K Squared Communications®, Inc.
www.ksqrd.com
K Squared Communications®, Inc.
www.ksqrd.com
K Squared Communications®, Inc.
www.ksqrd.com
Relationship Marketing
• Co-Op Opportunities
• Find quality businesses and
institutions
• Be creative in your thinking
• Cross-market to partner databases
• Investigate and approach the best
candidates
K Squared Communications®, Inc.
www.ksqrd.com
• Identify your best customers
• Ask them to advocate for you
• Listen to them about what they love
• Build on your strengths
Client Development
K Squared Communications®, Inc.
www.ksqrd.com
Client Referrals
• References
• Referrals
– Ask people who trust you
– Ask when it is natural to ask
– Ask for an action, not a contact
– FOLLOW UP!
K Squared Communications®, Inc.
www.ksqrd.com
Keys for Success
• Demonstrate Quality
• Unique Identity and Brand
• Measurement of KPIs
• Business Management Tools
• Expert Advice
• Consistency
K Squared Communications®, Inc.
www.ksqrd.com
K Squared Communications®, Inc.
www.ksqrd.com
Marketing Game Plan
• Find Your Market
• Build Your Brand Demand
• Promotion Tools and Tactics
• Grow Your Clients
• Reap the Rewards!
K Squared Communications®, Inc.
www.ksqrd.com
Your Marketing Magic will
Drive Profits
