Look at the images and on your whiteboard write down who the target audience might be and why

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Look at the images and on your whiteboard write down who the target audience might be and why End

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Look at the images and on your whiteboard write down who the target audience might be and why. End. LO: To understand what a target audience is and how magazines use stereotypes. Stereotypes. By the end of the lesson you will have:. - PowerPoint PPT Presentation

Transcript of Look at the images and on your whiteboard write down who the target audience might be and why

Page 2: Look at the images and on your whiteboard write down who the target audience might be and why

Stereotypes

LO: To understand what a target audience is and how magazines use stereotypes

By the end of the lesson you will have:

ALL will be able to identify the

target audience of a given text

and explain why it appeals to

that audience

MOST will be able to explain

what stereotypes are and where they are used in the

media

SOME will be able to use their

knowledge of stereotypes to

create a magazine feature to meet a target audience

Page 3: Look at the images and on your whiteboard write down who the target audience might be and why

Think about a definition of stereotypes and target audience

Pair – share it to your partner, compare and come up with 2 final definitions

Share it with the rest of the class2:001:591:581:571:561:551:541:531:521:511:501:491:481:471:461:451:441:431:421:411:401:391:381:371:361:351:341:331:321:311:301:291:281:271:261:251:241:231:221:211:201:191:181:171:161:151:141:131:121:111:101:091:081:071:061:051:041:031:021:011:000:590:580:570:560:550:540:530:520:510:500:490:480:470:460:450:440:430:420:410:400:390:380:370:360:350:340:330:320:310:300:290:280:270:260:250:240:230:220:210:200:190:180:170:160:150:140:130:120:110:100:090:080:070:060:050:040:030:020:01End

Page 4: Look at the images and on your whiteboard write down who the target audience might be and why

In groups analyse your magazine cover

Young adult male model – probably aimed at gay men of a similar age range. Model is staring straight at reader – engaging image.

Masculine or neutral colours used – not stereotypical of ‘gay’ advertising. Could be a straight magazine; it isn’t really obvious

Magazine title connotes ‘coming out’ which fits target audience

Colour, images, shapes, font, titles, logos

Page 5: Look at the images and on your whiteboard write down who the target audience might be and why

Editor- In charge of the name of the magazine,

creating article titles and deciding on any adverts

- Keeping other groups members in line!

Reporter- You are in charge of the layout of the

front cover and making sure it matches your target audience

Designer- In charge of colour scheme and

images

1. Look at your target audience2. Decide on the story and main image for your front

cover3. Start designing your own front cover!

Pick a target audience and decide your group roles

Page 6: Look at the images and on your whiteboard write down who the target audience might be and why

Move around the room and on your post-it

write a comment explaining how that group has met their target audience and how they have used

stereotypes.

comment on if stereotypes have been

positively/negatively used.