London Roadshow 20th March
28
Campaign Roadshow Improving support for campaigning in London Welcome to
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Titus Alexander Improving Campaigning Support in London
Transcript of London Roadshow 20th March
Campaign Roadshow
Improving support for campaigning
in London
Welcome to
Peter LewisChair
London Voluntary Service Centre
Melba WilsonNational Director for Delivering Race Equality in Mental Health
(DRE)
London Development Centre
Why Campaign?Campaign effectiveness in the
community and voluntary sectors
Titus AlexanderHead of Campaigning NSG
Who is here?
Other
Activist / campaigner
Statutory body / public service
Community / Voluntary organisation
Voluntary / community support provider
Second tier VCS support provider
1. What is campaigning?
2. Why campaign?
3. How to campaign
4. Building campaign effectiveness
campaign support needs
What is campaigning?Organising
to influence others to get
what you want
What is campaigning?
Name a campaigner
What is campaigning?
Peter Tatchell, Shadow Trade & Industry Secretary Alan Duncan MP
Behaviour change campaigns
Behaviour change campaigns
What is campaigning?
lobbyingAwareness
raising
Behaviour change Institutional change
advocacyGovernance /
politics
Public affairs
Empowerment Participation
Learning active citizenship& practical politics
Policy
Why campaign?
Community problems …
• debt / credit• unemployment • childcare • support for carers• transport• unemployment• play space • youth facilities• litter
• migration • racism• social cohesion• public services• planning issues • benefits system
• poverty
• inequality
Crises face humanity …
• climate change • loss of biodiversity • fresh water • fish stocks • food security • population growth • aids and disease • resource
distribution• poverty
• inequality• unemployment, • migration, • refugees • racism &
xenophobia • arms proliferation• conflict • crime • terrorism
Why campaign?
One way to achieve your aims
Why campaign?
Collective problem solving
Why campaign?
1. World is not perfect
2. Achieve your aims
3. Collective problem solving
Why campaign?
AdvocacyExperts by experienceEmpowermentActive citizenship / Take PartDuty to promote democracyImproving public servicesPublic participation
Public agenda
How to campaign
How to campaignWhat is most important for success?
Listen&
learn
1
2
How to campaignWhat is most important for success?
Mobilise your
Power3
Forms of power
confidence, intergrity and self belief
knowledge and expertise
resources – money, tools and other assets
position - control over decisions
collective action
networks
celebrity
self-knowledge
NCVO/CapacityBuilders campaiging effectiveness
1. Conferences
2. Publications
3. Courses / workshops
4. Case studies
5. LOUDER websitewww.ncvo-vol.org.uk/campaigning
Campaign Support Issues Mapping
Campaigning in
London1. What are you campaigning about?
2. What support is there?
3. What support is needed?
During the coffee break
put dots on support for campaigning
you want more of in London
You can put all dots on one point
or spread them around
Thank you
