TRUE TREND ™

LONDON FASHION WEEK TREND REPORT

VALIDATION TECHNOLOGY

FOCUSED TREND REPORTING

CONSUMER VALIDATED RUNWAY TRENDS

TRUE SILHOUETTESTRUE COLOURS

fFASHION

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SPRING SUMMER 2015-16 TRENDSSTREET - RETAIL - PSYCHOLOGY

WWW.F-TREND.COM

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LONDON FASHION WEEK SS15 REPORTS

CONTENTS

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CONSUMER VALIDATED RUNWAY TRENDSTHE DESIGNERS INSPIRATION OF THE SEASON13 FASHION STORIES OF THE SEASON8 COLOR MOODSTHE 9 FABRICSTHE 6 DETAILSTHE 15 ACCESSORIESTHE 34 PRODUCTSTHE 6 MOST NOTICABLE PRINTSTHE 6 NEW SILHOUETTESTHE 6 NEW DETAILINGSTHE 7 FOOTWEARSTHE 7 BAGS AND PURSESTHE RETAIL TRENDS

THE COMMERCIAL HITS

ARISTOCRATIC ELEGANCECUTE AND SEXYPOWER WOMENNUDITY INTIMATEDECORATIVEDUEL NATURE-TRANSPARENTPURE TAILOREDFREE AND FLUIDHEAVY COUTUREFLAMBOYANTWORKING WOMENIMMACULATE-CLEAN

13 FASHION STORIES OF THE SEASON

FASHION STORIES fFASHION

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RETAIL OVERALL SKIRT TREND

A-Line Skirts Leather Skirts

Maxi Skirts Midi Skirts Mini Skirts

Pencil Skirts Pleated Skirts Printed Skirts Skater Skirts

TOTAL 1017SKIRTS

WrapKnee LengthMiniMaxiMidiTailoredPencilStatementLeatherBridal

MINI

MIDI

MAX

I

Colour

Beige Black Blue Brown Copper Cream Gold Green Grey

SKIRTS BY LEGNTH

SKIRTS BY SILHOUETTES

SKIRTS BY COLOR’S PERCENTAGE

Navy Orange Pink Purple Red Silver Stone White Yellow

PENCIL SKIRTS

SKATER SKIRTA LINE SKIRT

PLEATED SKIRT

BLACK

BLUE

RED

GREEN

NAVY

GRAY

PINK

WH

ITE

BEIGE

ORANGE

YELLOW

SILVER

CREAM

SKATER SKIRTPLEATED SKIRTPENCIL SKIRTA-LINE SKIRT

TOTAL 1017 RECORDS

7f

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CLUTCH

BIG LEATHER BAGS

MEDIUM LEATHER BAGS CHAIN/STRAP BAGS DECORATED PURSE/ BAGS BOX PURSE/BAGS

PRINTED BAGS

BAGS

BAGS AND PURSE

7BAGS

FOOTWEARS

VALIDATED FOOTWEAR TRENDS

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7High HeelsSandles - The comfort and stylePrints - Novice and VibrantLeather shoes- Masculine approachGladiater boots and sandlesMajor colors Wooden style

7F-TREND, THE LEADING TREND, STYLE AND INNOVATION CONSULTING AGENCY

We bring value to our clients by not only decrypting and anticipating socio-cultural, fashionand lifestyle trends, but also by translating them into creative insights and recommendations todevelop better designed and more desirable products.Founded in 2010, f-trend is an international agency head-quartered in Delhi with o�ces inNew York and Shanghai. We are proud to work with our network of exclusive Business Partnerswho are covering 30 countries in the world.

ANTICIPATE, INNOVATE, INSPIRE & CREATE

Trendboo ksFrom Future(s), F-trend’s most forward looking and unique macro trend research in themarket, to Colours with its exclusive “home-made” colours, to Inspirations, a must-have book tostart your creative process, down to a wide range of more product-focused publications for newproduct development, F-trend o�ers a comprehensive portfolio to inspire and guide yourinnovation and product design process.Trend consultingWith the objective to give brands a deeper andmore visionary outlook on their market and consumersF-trend develops together with itsclients forward thinking analysis that is both local and global, market speci�c, product categorizedor targeting a speci�c consumer segment.Brand & style strategyF-trend wants to confront existing brand platforms with forward thinking analysis, and thentranslate them into new, de�ned and coherent style strategies and positioning.By combining future insights, creative intuition and market strategy expertise,F-trend’ mission is to reconcile brand and style strategy.Style consultingMore than giving brands a theoretic perspective, F-trend trend analysis gives actionable,creative and inspiring directions. Taking into consideration upcoming trends and brand strategies,F-trend o�ers unique and tailor-made creative recommendations to develop the mostdesirable collections and product

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GET IN TOUCH

facebook.com/ftrendtwitter.com/ftrend_indialinkedin.com/company/f-trendwww.f-trend.com

WE ARE ALWAYS READY TO HELP YOU, MAIL US INFO@F-TREND.COM

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ANTICIPATE AND INNOVATE

FUTUR(S)F-TREND most forward-looking research, a unique “innovation tool box”.• Deciphers new codes and values that will in�uence future consumer attitudes.• Creative scenarios to inspire and accelerate innovative product & service development.+ Our creative options+ Interactive website links to go deeper

INSPIRING CREATIVITY

COLORSF-TREND exclusive colours.• Tools: early colour orientations, trend book and market con�rmation.• Colours available on detachable papers, yarns and fabrics.• Colour harmonies applicable to all markets.• Analysis of colour evolution season to season.

INSPIRATIONS

A creative inspiration trend book for all business sectors: fashion, home, beauty…• F-TRED seasonal themes translated into inspiring creative directions.• Exclusive colours and fabric swatches.+ The Key Highlights of the Book

TRANSLATING TRENDS INTO PRODUCTS

WOMEN’S FASHIONThe reference trend book for all segments of the women’s fashion market.Organized by theme, each covering:• One exclusive colour range.• One “portrait of a woman” to illustrate each fashion personality in images.• 5 inspirational double-pages with cultural and artistic in�uences.• 5 double-pages of style directions including silhouettes, product details, fabrics, yarns, exclusive prints….The Key Highlights of the Book

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