London #B3Seminar: How many SEOs does it take to sell a lightbulb? - Stephen Kenwright
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Welcome to…
description
In 2014 ‘Content for SEO’ is nothing like the ‘SEO Copywriting’ we know and hate. We don’t need to create content for Google when we can create content that sells – Stephen discusses what content should look like when rankings are the by-product of creative that drives business value.
Transcript of London #B3Seminar: How many SEOs does it take to sell a lightbulb? - Stephen Kenwright
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Welcome to…
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How many SEOs does it take to sell a light bulb?
Stephen Kenwright – Head of Search
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Fresh content
Profit
#B3Seminar
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#B3Seminar
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#B3Seminar
Awareness
Consideration
Conversion
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Traffic Share – Breakdown Cover
No. of keywordsMax Potential Traffic
(monthly)
86 31,950
22%
65%
59%
28%
21%
13% 12%8%
6%4%
0%
10%
20%
30%
40%
50%
60%
70%
-
5,000
10,000
15,000
20,000
25,000
Traffic Est Traffic Share
#B3Seminar
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#B3Seminar
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Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
#B3Seminar
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#B3Seminar
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#B3Seminar
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Manual Action
Manual Action Revoked
Content
#B3Seminar