London 2012: Delivering

International Business Legacy

Martin HallBusiness Development Manager - Olympic Legacy Unit

• 500 days to go (15 March 2011)

• SportAccord London (4 April 2011) - UKTI stand and lounge to deliver branding and key messages

• 1 Year to Go: 27 July 2011 - Key HMG announcements and media briefings

• March 2012: Launch of Innovation Showcase• June 2012 Queen’s Diamond Jubilee

• 27 July 2012: OPENING CEREMONY - Investment Activity Begins - Opening of British Business Embassy

UKTI International Business Legacy – Key Milestones

The British Business Embassy, Lancaster House 2012A prestigious venue in the heart of London and the 2012 Games to promote UK plc.

Lancaster House

• International Investment Events– Provide selling platform for UK offer to influence key decision

makers from Global CEO’s and business leaders

• UK Innovation Showcase– Digital showcase for UK innovation excellence

• The British Business Embassy– A series of sector themed days– Opportunity to engage with international buyers / UK Companies– Aim to provide 500 one-to-one meetings

The British Business Embassy, Lancaster House 2012

London 2012: Delivering

International Business Legacy