Lomography Pamphlet

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description

A pamphlet created as part of a brand strategy project to reposition the brand Lomography.

Transcript of Lomography Pamphlet

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Welcome ...Lomography is a Magazine, a Shop, and a Community dedicated to analogue photography.

It began with a fateful encounter in the early 1990s, when two students in Vienna, Austria, stumbled upon the Lomo Kompakt Automat – a small, enigmatic Russian camera. Mindlessly taking shots from the hip, and sometimes looking through the viewfinder, they were astounded with the mindblowing photos that it produced – the colours were vibrant, with deep saturation and vignettes that framed the shot – it was nothing like they had seen before! Upon returning home, friends wanted their own Lomo LC-A, igniting a new style of artistic experimental photography that we now know as Lomography!

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POINTSHOOTEXPERIMENTHAVE FUN

THIS IS WHAT WE LOVE

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THE TEN GOLDEN RULES

Take your camera everywhere you go.

Use it any time – day or night.

Lomography is not an interference of your life, but part of it.

Try the shot from the hip.

Our 10 Golden Rules - they’re the very essence of our “Don’t Think, Just Shoot” motto! After all, Lomography is all about having fun while taking good pictures, so memorise them by heart or break all the rules; either way, be ready to throw your photography inhibitions away!

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Approach the objects of your Lomographic desire as close as possible.

Don’t think. (William Firebrace)

Be fast. You don’t have to know beforehand what you captured on film.

Afterwards either.

Don’t worry about any rules.

www.lomography.com

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Lomography newbie or analogue pro? With our wide selection of analogue cameras, there’s at least one for you!

www.lomography.com

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VISIT OUR WEBSITEWWW.LOMOGRAPHY.COM

GRAB AN ANALOGUE CAMERA AND SHOOT.

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www.lomography.com

JOIN OUR FOLLOWINGON NETWORKS SUCH AS

f:Tti

DOWNLOAD THELOMOGRAPHY APP

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Analogue photography is reclaiming it’s throne. To be part of the action visit www.lomography.com or join us at the following:

f:Tti