Logotype for contraceptive pill (Lays)

SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009

LETTER DESIGNGUIDE : TARUN DEEP GIRDHER


Select any exisiting product, cost not exceeding RS.10.

Select any other product, from a different sector.

Using the name of the first product, create a logotype in Black and White for the second product.

SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009 SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009


ANALYSIS OF LAY’S WAFER

Lay’s Founded in 1938.• Brand name for a number of potato chips varities.• Marketed as a division of Frito - Lay , Owned by Pepsi - Co. Inc. • since 1956.•

Three logos has been changed since1. 1960’s - mid 90’s2. late 90’s to Sept’ 073. Sept’07 (present)

Analysis of Lay’s Logo Background color :Shades of Yellow Foreground color :Shades of Red Text color : White Drop shadow Font style : ( Handwritting Sort of )


OVERALL COLOR STUDIES OF LAYS (in CMYK) :

Meaning of Lay :To put or place in a horizontal position or position of rest; set down: to lay a book on desk.To set, place, or apply (often fol. by to or on): to lay hands on a child.To devise or arrange, as a plan.

C 0.0165M 0.8253Y 0.7539K 0.1999C 0.0442

M 0.0300Y 0.4239K 0.000

C 0.1251 M 0.1898 Y 0.4080K 0.0052

C 0.0166 M 0.1986 Y 0.8266K 0.0199

C 0.0165 M 0.1826 Y 0.8197K 0.0193

C 0.0732 M 0.8471 Y 0.7342K 0.0699

C 0.2402 M 0.2881 Y 0.6881K 0.0565

C 0.2997 M 0.5718 Y 0.7914K 0.1790


ORAL CONTRACEPTVE PILLS :


Meaning Of Contraceptive : Birth Control Contraceptive Pill (ORAL) available in India : Brand name { No. of Cycle Per Pack / Retail Price } 1. Apsara 1/3 4.00/10.00

2. Arpan 1 5.00

3. Choice 1 7.00

4. Ecroz 1/3 6.00/10.00

5. Julie 1

5.00

6. Mala D12.00

7. Pearl1/35.00/10.00

8. Suvida1/37.00/20.00

9.Khushi15.00

10.Hamjoli1/35.00/10.00


OVERALL STUDIES OF LOGOTYPE OF ORAL CONTERCEPTIVES PILLS:

Fonts: Arial, helvetica, handwritting font, etcColors: Black, White, Green, Red, Pink and Turquoise blue.Features: Simplicity, feminish and Readablity, Spacing.

PROCESS OF SELECTION OF FONT FOR LAY’S :

Brodley Hand Itc TtBauhas 93Bichkam Script ProHobo StdLithos ProMurray Hill BtZapfinoSavoye Let


MAKING OF LOGOTYPE OF CONTRACEPTIVE PILLS :

S represents the body of a modern woman who is confident, is in command of her life and can take decisions about when to have children as lay’s has put her anxieties and fears about undesired pregnancy to rest.

It represents confidence which lay’s contraceptive pills gives even when the couples are holidaying. A represents key to successful married life just like the pills.


Lay’s as a whole made in such form that it indicate safety, protection, freedom, confidence and decision making command of her life.

L indicate safety, protection and S indicate freedom, confidence and decision making com-mand of her life.


It represents safety inside the cosy home. The women feels safe after conusming lay’s contraceptive pills and there are not scared of conceiving and having to abort their unborn child.

This represents protection from fear of unwanted pregnancy. As it symbolises the way a mother protects her foetus in her womb and later on; her kids from externl stress by embracing them.It also saves the mother from guilt and trauma of killing her unborn child.It has become a part of everyday life of modern women just like lay’s wafers has become a part of modern kids.


It represents safety inside the cosy home. The women feels safe after conusming lay’s contraceptive pills and there are not scared of conceiving and having to abort their unborn child.


FINAL SELECTION OF LAY’S CONTRACEPTIVE PILLS

SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009

Logotype for contraceptive pill (Lays)

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