10/13/09Mr. Bourgase

NAME:

Logos and SlogansWorksheet 16

1) Slogansa. A slogan is a catchy and memorable phrase attached to

the company name and logob. Examples

i. Tim Hortons: “Always Fresh”ii. Harvey’s: “Makes a hamburger a beautiful thing”

c. Explain the qualities and image that you think of when you see the following slogans:

COMPANY/PRODUCT

SLOGAN QUALITIES / BRAND IMAGE

Jaguar Don't dream it. Drive it!

I.B.M. Solutions for a small planet

Sprite Obey Your Thirst

Milk Marketing Board Full of natural goodness

Gilette The best a man can get

Delta Airlines You'll love the way we fly

Xerox The document company

U.P.S. Moving at the speed of business

Have it your way

I’m Lovin’ It

Worksheet 16Logos and Slogans

2) Logosa. A logo is a symbolic way to create a brandb. Logos can be the company name (Bell Canada), an

acronym (U.P.S. / McDonald’s), or an image (Taco Bell)c. Explain the qualities and image that you think of when you see the

following logos:COMPANY/PRODUCT

SLOGAN QUALITIES / BRAND IMAGE

7-11 Stores

Shell Gas Stations

Taco Bell

Rogers Communications

Future Shop

Barack Obama