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LOGONA History

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1978

1985

1992

1998

2004

2006

2007

LOGONA History

The story of LOGONA is closely associated with

the rise of the German natural marketplace,

where the company today serves as a leading

supplier of natural personal care products.

During the 1970s, a wave of environmental

consciousness and activism rolled through

Europe, giving life to many alternative

enterprises and political groupings. Organic

agriculture, renewable energy and

environmental responsibility became the

watchwords of this movement. In 1975 in

Hanover, Germany, a group of friends opened

a shop featuring the few available products

that fit the values of this new, green alternative

movement. To expand their store’s selection,

this “Lorien Goods” group began to import

products, and then to wholesale these products

to other stores. In 1977, they tried their hand

at manufacturing simple bodycare products,

and the LOGONA idea was born.

Bodycare products manufactured and

packaged from a broad ecological standpoint

resonated with a growing number of

consumers. The product line has steadily

expanded over the years to meet growing

consumer interest. Today, over 200 natural

personal care and cosmetic products carry the

LOGONA label.

Strict ingredient quality standards have always

been fundamentally important to LOGONA

product formulation and manufacturing.

LOGONA products utilize the highest quality,

natural raw materials, such as premium

botanical oils, herbal extracts and essential oils

derived from organic agriculture and

wildcrafting.

Aside from rigorous ingredient standards,

LOGONA products must also conform to

industry leading ecological standards regarding

minimal resource consumption during

manufacturing, and minimal and recyclable

packaging for the finished products.

Quality creates Trust

Manufacturing personal care products without synthetic

preservatives requires especially careful procedures to handle

both raw materials and finished products. Only the slightest

contamination can ruin an entire production run. LOGONA

utilizes GMP (Good Manufacturing Practice), the pharma-

ceutical production standard, to guide its manufacturing. In

spring of 1999, LOGONA successfully completed an

“Environmental Audit” of its entire operation, conducted

under mandate of the German federal government.

30 Years Expertise with Natural Personal Care

Despite its steady growth, LOGONA has remained true to its

founding principles. Many personnel from those early days

still work with the company today. The collectively organized

LOGONA employs more than 220 full time employees, and

places special emphasis on social responsibility and fairness

towards employees and community.

LOGONA product quality standards have continually

improved to correspond with advances in manufacturing

know-how and more rigorous ingredient standards. For

example, every LOGONA product complies with the stringent

BDIH ingredient criteria as a certified natural product, and

carries the BDIH Seal of Approval.

No advance in product quality, however, has come at the

cost of the company’s steadfast commitment to environ-

mental responsibility. The goal to make quality personal care

products with minimal impact on the planet and its resour-

ces remains foremost.

Why German personal care products anyway?Manufacturing personal care products and cosmetics using natural, herbal ingredients has

very deep roots in Germany. Long before the beginnings of LOGONA, German companies led

the world in terms of both quantity and quality for these products. The relatively new generation

of German natural manufacturers, among which LOGONA still counts itself, stands firmly on

the shoulders of this tradition.

Strong competition increases quality and stimulates innovation

Many strong natural brands of personal care products thrive in Germany, and

new companies emerge with new brands every year. This large group of suppliers,

competing for the same consumers with similar arguments for similar products,

has helped create a very vibrant market. To succeed, a supplier must first meet

the high quality standards of the competition. The products must also perform

well to meet consumer expectations. Finally, to remain successful, a German

supplier must continually innovate and keep pace with market developments.

Table of Contents

History 2

German Quality 3

Facial Care 4-16

Natural Nails Series 17

Color Cosmetics 18-21

Makeup Removers 22

Hair Color 23-27

Hair Care 28-29

Mineral Cleansers 30-31

Daily Care Series 32-33

Body Care 34-39

LOGONA Free 40

LOGONA for Man 41

Baby Care 42

Child Care 43

Oral Care 44-45

ÖKO-TEST & Animal Testing 46

BDIH Certified Natural 47

The German natural product industry enforces its own high standards

Despite the sometimes intense competition, German manufacturers of natural personal care products have recognized that common

interests and values bind them strongly. For example, they have adopted a common definition for the term “natural”, as it applies to

personal care products. Moreover, they have accepted a tough (and costly) enforcement mechanism, overseen by the trade associa-

tion BDIH. The BDIH “Certified Natural” seal of approval is awarded only to products that conform to the published criteria, described

on page 39 and, in more detail, on the website www.kontrollierte-naturkosmetik.de. This highly successful program grows from year

to year, and now includes many products from countries outside Germany.

German Quality

Nat

ural Cosme

tic

30yearsofExpertise

Government controls protect consumers

Unlike the American FDA, which also establishes rules for ingredients in personal

care products, German governmental agencies enforce their rules rigorously. For

example, government agents visit manufacturers regularly to inspect

manufacturing procedures, and to take product samples for testing. The testing

includes checking the accuracy of ingredient declarations printed on packaging.

As a result, fraudulent ingredient listings have been practically eliminated. By

contrast, accepting the truthfulness of American personal care products requires

from the consumer a leap of faith in the honesty of the manufacturer.

Active media role increases consumer confidence

The German consumer enjoys a high level of accessible, quality information to

assist in evaluating products. For example, the monthly magazine, ÖKO-TEST,

publishes critical reviews of consumer products from natural and environmental

standpoints. It analyzes leading brands from both the natural and conventional

marketplaces in terms of ingredients, packaging, performance and price. The

magazine has been a leading factor in increasing German consumer awareness,

manufacturer responsibility, and product quality.

See page 46 for a listing of LOGONA products recently evaluated by ÖKO-TEST.

Vegan products in the brochure are identified by this symbol.

This brochure is printed on chlorine-free and

acid-free bleached paper from sustainable forestry.

The biological rhythm of skin

Underlying the LOGONA facial care program is a

solid knowledge base focussed squarely on the

natural functions of human skin. Derived from

both modern dermatology and traditional herbo-

logy, this expertise enables development of

products which gently, but effectively stimulate

the skin’s own powers of correction and healing.

Corresponding to the natural rhythms and require-

ments of your skin, LOGONA formulates its facial

products to deliver moisture and protection from

external influences during the day, and to stimulate

the skin’s regenerative functions during the night.

In this way, the LOGONA program of coordinated

day-and-night facial care supports optimally the

protective, regenerative, and self-correcting

functions of our skin.

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Facial Care

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Sensitive skin care

Sensitive facial skin is characterized by a very low

tolerance to external or internal stress factors. These

can include environmental and climatic factors, or

emotional upset and inner disharmony. Sensitive skin

reacts with red blotches, irritated patches, tightness of

the skin, or itchiness. This increased level of sensitivity

can occur as a temporary condition for all skin types.

LOGONA facial care products for sensitive skin contain

active phytocosmetic ingredients that soothe, protect

and moisturize skin. They provide relief to the troubling

conditions of blotchiness, irritations, and uncomfortable

skin tautness. The products also contain stimulating

and enlivening ingredients, intended to reinforce and

strengthen the skin’s own resistance and natural repair

functions.

Day Cream Aloe

delivers the stimulating moisture and protective care

your sensitive skin needs. Aloe, almond oil and green

tea extract help reduce problem skin tension and

reinforce your skin‘s own protective functions. Your

skin feels cared for and relaxed.

Night Cream Aloe

supports your skin‘s natural regenerative functions as

you rest through the night. Aloe, jojoba and avocado

oil soothe and relax your sensitive skin, and supply the

moisture it needs. Regular use helps reduce chronic

skin tension and tiny wrinkles.

Dry skin care

Dry skin is characterized by a finely pored, thin and somewhat

brittle surface layer. It tends to suffer from patches of irritation

and red blotchiness, and frequently lacks elasticity. Symptoms

that accompany dry skin include uncomfortable feelings of

tension, itchiness, and premature wrinkling. External influences,

such as solar radiation, cold, wind, and indoor heating, generally

aggravate dry skin symptoms.

LOGONA facial care for dry skin employs a rich phytocosmetic

blend of deeply moisturizing, healing and soothing botanical

ingredients, as well as natural moisture retaining agents. Mild

vegetable oils ease skin tension and support natural regeneration

processes to increase skin elasticity, providing immediate and

tangible textural

improvement.

Day Cream Rose

delivers the deep, lasting

hydration your dry skin

needs. Cocoa butter and

other natural moisturizers,

premium botanical oils, and

rose blossom extract

combine to restore a supple,

silky texture to your skin.

Night Cream Rose

supports your dry skin's natural regenerative functions as it rests

through the night. Rich in premium oils, natural moisturizers, and

moisture retaining agents, this treatment cream restores healthy

skin balance and elasticity, and reduces tiny wrinkles and fine

lines.

Show the worldyour most beautiful face

Experience the unique pleasure of naturally beautiful,

healthy skin. LOGONA products protect and nurture

your skin using gentle botanical forces. Active phyto-

cosmetic ingredients and premium plant oils deliver

your skin all it needs to retain its natural radiance and

healthy good looks.

LOGONA formulates its facial care products to meet

the individual requirements of your particular skin

condition. All formulations incorporate the latest

advances in dermatology, and take into consideration

the changing environmental influences impacting your

skin every day.

LOGONA follows the principle of skin self-correction

Human skin is alive and sensitive. It reacts to seasonal

changes, to changes in life’s circumstances, and to

environmental influences. These factors can cause

normal, healthy skin to become oily, dry, or highly

sensitive. The typical approach of skin care products

to add oil and moisture to dry skin, or to withdraw them

from oily skin, is simply not adequate. With this

approach, the skin generally receives the wrong signal

to correct the underlying problem. LOGONA products

work differently.

Cleansing

dry and sensitive skin

Cleansing Milk Wild Rose

The silky formula gently

frees the skin from particu-

lates and makeup residue.

Ideal for daily use.

Eye Gel Quince & Aloe

for dry and sensitive skin

delivers ideal, rich hydration to firm the slack,

sometimes puffy skin around the eyes. It helps

reduce fine lines and tiny wrinkles. Your skin

looks refreshed and enlivened.

Facial Scrub Cream

The gentle formula contains very finely ground particles

and refreshing cleansing agents to exfoliate dead skin cells

and impurities, producing a radiantly fresh skin tone.

Facial Toner Wild Rose

This mild, alcohol-free toner gently harmonizes and

stimulates the skin after cleansing, and prepares it optimally

for the moisturizing or treatment product to follow.

LOGONA facial care features

+ 100% BDIH Certified Natural

– 0% synthetic colors, fragrances, or

preservatives

– 0% paraffins or other ingredients

derived from petrochemicals

– 0% ingredients derived from animal

suffering or death

+ Dermatologist testing to ensure superior

skin compatibility and effectiveness of

every product

Facial Care

Supplemental Carefor the special needs of your skin

Vitamin Cream Avocadoprovides rich, intensive care for skin areas deficient in bothmoisture and oil. Premium avocado, almond and olive oils,soothing chamomile extract, and moisture retaining glycerincombine to provide lasting care and a noticeable improve-ment in elasticity and skin texture. Natural Vitamin E supportsthe skin's own protective functions against free radicals andother external stressors, which can lead to premature ageing.

Vitamin Cream Lindendelivers your skin stimulating hydration around the clock.The light composition of jojoba and almond oil, lindenblossom extract, and natural moisturizing agents, gives yourskin a soft, supple feel. Natural Vitamin E enhances yourskin's resistance to free radical damage, which can lead topremature signs of ageing.

Vitamin Cream Carrotgives your complexion a fresh, radiant tone. Premiumbotanical oils and phytocosmetic extracts provide lastingcare and stimulating hydration to all skin types. Natural

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Vitamin E and Provitamin A help improve your skin's naturalresistance to external stressors, which can lead to prematuresigns of ageing.

Hydrating Gel Aloea light, oil-free moisture gel that refreshes and stimulates skinwith nourishing aloe vera combined with the extracts ofhorsetail, eyebright and rose petal. Your skin appears enlivenedand refreshed, and wrinkles and fine lines are diminished.

Combination skin care

Combination facial skin is characterized by the

simultaneous occurrence of both dry and oily skin

areas. Typical for this condition is an oily area of

larger pores in the forehead, nose, and chin

(the T-Zone), and a dry area of fine pores in the

cheeks. The oily areas frequently tend to develop

skin blemishes.

LOGONA addresses the unique requirements of

combination skin with products containing

specific active ingredients known to have

harmonizing effects on the natural functions of

skin. The goal of each product is to induce more

balance in the skin. LOGONA combination skin

products also hydrate the skin intensively, which

is critical for this condition to achieve a naturally

attractive, fine complexion.

Day Cream Hamamelisdelivers the harmonizing care and hydrationyour combination skin needs. Mild botanical oilsand soothing extracts of witch hazel, mallowand chamomile help regulate your skin‘s oil andmoisture balance. Promotes an even, matte andfinely textured appearance.

Night Cream Hamamelissupports the natural regenerative processes ofyour skin. The light, harmonizing formula withmild botanical oils, witch hazel and mallow helpsnaturally balance your skin‘s oil and moistureneeds. Promotes a harmonious, cared-forappearance.

Clear Skin Moisture Fluid Sage & Mintdelivers light, refreshing moisture to oily, blemish-prone skin. The antibacterial agentUsnea barbata, coupled with the active constituents in sage and mint, help clarifyand refine your skin‘s appearance.

Clear Skin Blemish Stick Sage & Mintdelivers targeted, natural, antibacterial treatment to troubled skin areas. A gentlebut effective botanical blend of sage, mint, rosemary and Usnea lichen extracts, incombination with pure organic ethanol, helps control the bacteria that causesblemishes, without irritating your skin.

Clear Skin Blemish Concealercovers pimples and blemishes effectively. Extracts of sage, rosemary, and Usnealichen also help control the bacteria that cause blemishes, without irritating the skin.

Blemished skin care

Youthful skin is especially

susceptible to skin eruptions and

blemishes. Hormonal changes

accompanying puberty tend to

cause an overproduction of sebum

(skin oil). The often enlarged skin

pores can become blocked, pre-

venting the normal flow of sebum

and metabolic waste products to

the skin surface. The resultant

bacterial infection causes the

formation of a whitehead or

blackhead blemish.

Using natural cosmetic expertise,

LOGONA Clear Skin products

offer an effective, systemmatic

approach to combat the problem

of blemish-prone skin. The light

Moisture Fluid nurtures the skin

with necessary hydration, while

stimulating the skin’s own healing

and regenerative processes.

The Blemish Stick, rich in botanical

antibacterial agents, provides

targeted treatment to problem spots.

Finally, during the day, the Blemish

Concealer effectively covers

blemishes, allowing you to relax

about your appearance.

Cleansing Foam Mintfrees the skin from particulates,excessive skin oil, and makeupresidue with gentle sudsingaction. A natural botanical com-plex protects the skin from mois-ture loss and helps produce aclear, finely-textured complexion.

Facial Toner Mintclarifies and refreshes the skinafter cleansing with an anti-bacterial formula supplyingpotent botanical ingredients, andprepares the skin optimally forthe treatment product to follow.

Cleansing products for combination and blemished skin

Facial Scrub Gelvery finely ground particles andmild foaming agents exfoliateexcess skin oil, dead skin cells andimpurities.A balanced ingredient complexpreserves the skin’s naturalsmoothness.

Cleansing Mask Mintclarifies and controls shine, andfights blemish producing bacteriawith an active botanical complex.Removes excessive skin oil,particulates, and dead skin cellswithout irritating skin.

Natural Lip CareThe delicate skin of your lips isextremely sensitive. With nosebaceous glands to supplyprotective oil, andonly a thin epidermallayer, it tends to dryout readily,appearing chappedand sometimeseven tearing.This becomesespeciallyproblematic inextreme climateconditions.

Lip Balmprovides your lips abalanced supply of both oil andmoisture with a blend of premiumbotanical oils and waxes. LOGONALip Balm will not make your lips“dependent”, as is sometimes thecase with paraffin based products.

Facial Care Facial Care

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CleansingFacial skin needs regular cleansing to remove

accumulated dead skin and dirt particulates,

excessive oil, perspiration and metabolic wastes, and

makeup. Cleansing opens the pores, preparing the

skin to receive subsequent treatment. A good facial

cleanser must function gently, without irritating the

skin with aggressive ingredients. LOGONA cleansers

contain only the mildest cleansing agents, plus

natural ingredients that soothe and moisturize.

Cleanse twice daily, in the morning and before

retiring.

ToningAn important step of a facial care program, toning,

follows cleansing and precedes moisturizing or

similar facial care treatment. Applying a toning lotion

provides a supplemental cleansing and facial rinse,

and floods the open pores with pure botanical

extracts selected to benefit a specific skin condition.

LOGONA toning lotions target specific responses

from vital skin functions.

Apply after every facial cleansing. Either massage

and pat directly into the skin with your fingertips, or

use a couple of toner-moistened cotton pads to wipe

skin completely.

Deep cleansingA skin care program designed for combination and/or

blemished skin should include periodic deep

cleansing provided by a facial mask. This cleansing

step complements and reinforces the regular daily

skin cleansing. Because this skin type tends to react

to external influences with excessive oil production

or skin eruptions, the cleansing mask should contain

only very gentle ingredients, carefully chosen for

their positive effect on blemished skin. LOGONA Mint

Cleansing Mask, for example, contains soothing

herbal extracts with anti-inflammatory and healing

effects.

Use once or twice weekly. Follow with an application

of toning lotion.

Facial Care 101

ExfoliationMost skin types benefit from occasional gentle exfoliation by a facial cleanser containing finely ground particles

that loosen dead skin cells, open encrusted pores, and stimulate circulation. Skin generally appears smoother

and clearer following exfoliation. However, gentle ingredients and a gentle technique are both important to

avoid irritating the skin. For dry and sensitive skin, LOGONA offers a creamy, non-foaming exfoliating cleanser,

and for combination and blemished skin, a sudsing gel.

Use once or twice weekly in place of your regular cleanser. Follow with toning lotion.

Hydration and ProtectionEvery good skin care moisturizer and treatment product has the ultimate

goal to regulate and stabilize the skin’s own acid mantle, a very thin layer

of emulsified oil-and-water with a slightly acidic pH. This mantle, or hydro-

lipid film, varies according to skin condition and type. The closer a skin

product matches the mantle’s composition, the more readily the skin will

absorb it. With this in mind, LOGONA utilizes only carefully selected, purely

natural botanical oils, natural moisture retention agents, and botanical

extracts to stimulate the skin’s self corrective mechanisms.

LOGONA Day Creams reinforce the fragile acid mantle, deliver it additional

moisture, and protect it from negative environmental factors. Since these

creams often underlie foundation and other makeup, they penetrate readily

into the skin quickly, and leave hardly a trace.

LOGONA Night Creams support the natural regenerative functions of the

skin. Each night cream delivers to the acid mantle a specific blend of active

and nourishing ingredients, selected to benefit a specific skin condition.

Botanical extracts stimulate and strengthen the self healing and regeneration

of the skin. In this way, the skin can recover during the night from the

exertions and stressors which it encountered during the day. Despite their

rich content of active botanical ingredients, LOGONA night creams have a

fine, light consistency. Heavier creams can interfere with the skin’s respiration

and metabolism during the night.

For blemished skin, hydration is best achieved with a very light emulsion,

like LOGONA Clear Skin Moisture Fluid, which binds excessive surface skin

oil (sebum) for re-absorption. This also reduces the shininess of the skin. At

the same time, antibacterial agents counteract inflammation associated with

blemishes.

For maturing skin, the standard approaches to hydrate and protect the skin

almost always require supplementation of specialized, therapeutic products.

LOGONA offers a six product series of facial products, the Age Protection

series, formulated to address the unique requirements of maturing skin.

Care and Protection

for the delicate area around the eyesFor the delicate skin surrounding your eyes, which contains practically no

oil and very little water, a specialized hydration and treatment product is

generally recommended. These particularly dry skin areas tend to develop

premature wrinkles. In the area below the eyes, watery deposits and puffiness

tends to develop. Cooling, soothing moisture gels, such as LOGONA’S Quince

& Aloe Eye Gel, are particularly well suited to moisturize and firm slack, puffy

skin and reduce fine lines and tiny wrinkles.

Facial Care Facial Care

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Facial Care

LOGONA Age Protection

What happens to your skin as it ages?

Viewed scientifically, your skin begins to age in your mid-20s,

when metabolic, circulatory, and lymphatic systems all begin

to slow down. The resulting lowered intake of nutrients and

oxygen causes a reduction in the skin’s fatty tissues, which are

needed to bind and store moisture. Lowered moisture retention

creates the conditions for line and wrinkle formation. Also, the

depletion of skin oils and moisture weakens the skin’s natural

repair functions and its resistance to external influences.

Weakening of regenerative powers reduces your skin’s self-

correcting capabilities. The first signs are increased dryness,

reduced elasticity, and increased sensitivity of your skin.

Comprehensive protective care with Nature’s

finest ingredients

LOGONA Age Protection products provide a very high level

of skin care and treatment, reflecting the much more

demanding requirements of maturing skin. These products

rely upon three kinds of mutually reinforcing ingredients:

concentrated phytoactive ingredients, natural moisturizing

agents, and premium botanical oils. They compensate for

skin deficiencies, stimulate the skin’s own self-correcting

capabilities, and improve the skin’s acid mantle.

Comprehensive protective care at this level produces in

maturing skin a natural radiance and healthy vitality.

LOGONA Facial Care

• BDIH Certified Natural

• free of synthetic colorants,fragrances and preservatives

• free of paraffin and otherpetrochemical derivatives

• free of ingredients derived from animal death

• Dermatologist tested for compatibility andeffectiveness

Vegan products are identified by this symbol.

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NEW

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Age Protection Facial Steam Bath

relaxes your skin, opening the pores

fully to make your skin optimally

receptive for the skin care treatment to

follow. Premium extracts from orchid,

papaya, chamomile, horsetail and silky

lotus blossom help refine and improve

the skin structure. The subtle fragrance

of pure essential oils enhance the

therapeutic benefits of the treatment.

Application: We recommend a steam

bath once a week after cleansing with

LOGONA Age Protection Cleansing

Foam. Pour the content of one ampule

into a bowl with about half a liter of

very hot water. Lean over the bowl and

let the warm steam work into your facial

skin. Prepares ideally for subsequent

facial care product, such as the Age

Protection Moisture Treatment, Wrinkle

Therapy Fluid or Night Cream.

Cleansing

Age Protection Cleansing Foam

frees your skin gently but thoroughly of particulates, make-

up residues and excess skin oils, and prepares it optimally for

the skin care treatment to follow. The mild formula, which

includes aloe vera, extracts of bamboo and algae, and a small

amount of plant-derived sudsing agents, gives your skin a

fine, matte texture. The pleasantly mild foaming action leaves

your skin feeling clean, supple and smooth. Botanical skin

nutrients moisturize and protect it from dehydration.

Application: Gently massage LOGONA Age Protection Clean-

sing Foam into your moistened skin and rinse with ample

warm water.

Age Protection Clarifying Toner

refreshes and clarifies maturing skin after cleansing, optimally

preparing it for the skin treatment to follow. The stimulating

combination of aloe vera, circulation-improving natural

caffeine, and the extracts of witch hazel and rosemary flood

the open pores of cleansed skin for maximum benefit.

Application: Use after cleansing your face, morning and

evening. Apply to cotton pad and gently massage into your

skin – face, neck and décolleté.

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Facial Care

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Clinical dermatological studies have shown:

+ intensive improvement of skin moisture– reduced depth of lines and wrinkles

Facial Care

Age Protection Day Cream

protects and cares for the special needs of maturing skin

with a carefully selected blend of premium oils and

essences. Shea butter, broccoli seed oil, and argan oil

leave your skin feeling incredibly soft and silky. Extracts

of aloe vera and samphira deliver deep, essential

hydration. The active ingredient complex of white tea,

isoflavones and Vitamin E protects skin naturally against

external stress factors, such as free radicals. Your skin

develops a radiant, well-cared for appearance, as fine

lines and signs of fatigue diminish.

Application: for optimal results, apply to clean skin every

morning.

Age Protection Eye Wrinkle Cream

delivers nourishing moisture and care to the delicate

skin surrounding your eyes with a creamy, phytoactive

complex of certified organic almond oil and calendula

extract, plus grape seed oil, shea butter, and eyebright

extract. It reduces tiny dry skin wrinkles and lines, giving

skin a lively and refreshed appearance.

Application: Morning and evening pat gently into the

delicate skin surrounding the eyes. If you tend to have

puffiness below the eyes, we recommend the Eye Gel

Quince and Aloe for dry and sensitive skin.

Age Protection Night Cream

promotes the natural regeneration of mature skin with an

extremenly rich blend of bio-active ingredients.

An effective ingredient complex of premium vegetable

oils and essences, including shea butter, jojoba oil and

bamboo extract, nourishes the skin with deep, lasting

hydration. Precious argan oil supports the natural repair

functions of the skin and leaves it feeling smooth and

supple. Natural caffeine combines with the highly

effective extracts of samphira and Indian myrrh to activate

cell metabolism, improvingelasticity and retarding

wrinkle development. For re-freshed and radiantly

beautiful skin.

Clinical dermatological studies have shown:

Highly effective skin protection againstfree radicals

Application: Apply before retiring to the cleansed, toned

skin of your face, neck and décolleté. Ideal for use after

treatment with LOGONA Age Protection Hydro-Lipid

Balance.

NEW

Clinical dermatological studies have shown:

+ improved skin moisture content– reduction of depth of lines and wrinkles

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Facial Care

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Clinical dermatological studies have shown:

+ distinct improvement of skin firmness and elasticity

Clinical dermatological studies have shown:

+ intensive enrichment of skin moisture– significant reduction of wrinkle depth

Age Protection Lip Contour Cream

relieves the microtensions that cause tiny wrinkles of

expression in the delicate area around the lips. Aloe vera,

precious argan oil and jojoba oil deliver nourishing,

intensive moisture and care. Concentrated active

components from Indian myrrh minimize and diminish

wrinkles. The result is visibly smoother lip contours.

Application: Apply morning and evening

to the skin surrounding the lips.

Clinical dermatological studies have shown:

+ high efficient improvement of skin moisture– reduced depth of lines and wrinkles

Age Protection Eye Gel

reduces fine lines and signs of fatigue of the delicate

skin surrounding your eyes, and leaves the skin feeling

instantly refreshed. An effective ingredient complex

consisting of eyebright, quince and natural caffeine

nourishes and stimulates the skin, while reducing

puffiness and dark rings under the eyes. Aloe vera and

vegetable-based glycerin provide vitalizing moisture,

and bamboo extracts leave the skin feeling incredibly

smooth. The gel reflects incident light in a way that also

reduces the appearance of fine lines

Application: Apply morning and evening by gently

dotting around the eyes. The gel may be refrigerated

prior to application for an added freshness effect.

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Age Protection Hydro-Lipid Balance

reinforces the natural barrier function of your skin's

hydro-lipid film, also known as the acid mantle. It

retards moisture loss, and provides increased elasticity.

The startling 2-phase consistency of the product

stems from immiscible botanical oils and moisturizing

agents. White tea, one of nature's best antioxidants,

slows premature skin ageing. The vitamin-rich Sea

Buckthorn oil soothes your skin and, thanks to its

slight coloration, instantly freshens your appearance.

Asian bamboo extract leaves the skin feeling

extraordinarily smooth and delicate.

Application: Shake well before use. Mix in palms of

hands and apply to face, neck and décolleté. Can be

used as an alternative to day cream, or in the evening

for added intensive moisture, prior to application of

LOGONA Age Protection Night Cream.

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Facial Care

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Clinical dermatological studies have shown:

+ facial moisture– tautness and strength

Clinical dermatological studies have shown:

+ increase in skin firmness– significant reduction of wrinkle depth

Age Protection Skin Firming Gel

refreshes appearance of dry, maturing skin

immediately following application. The gentle,

purely botanical formulation stimulates cells and

refines pores. Vitalizing hydration produces a

measurable improvement in skin texture. Balancing

and nurturing herbal extracts strengthen and tighten

facial contours, reducing the depth of tiny, dry skin

wrinkles and fine lines. Skin appears firmer,

smoother, and finer-textured.

Application: Apply a thin layer onto cleansed skin

in the morning and evening, and follow with your

customary LOGONA day or night care product.

Age Protection Wrinkle Therapy Fluid

treats the full range of skin ageing issues, delivering long

lasting moisture, protection and care. Its phytoactive

ingredient complex includes certified organic jojoba, soy

oil, and sea buckthorn oil, plus hyaluronic acid, shea

butter, grape seed oil, and the extracts of bamboo and

quince.

It stimulates your skin's own repair functions, tightening

skin tissues and giving your skin a supple, velvety texture.

Facial fatigue and stress, fine lines and wrinkles are

significantly reduced. Skin feels fresh and looks fresh.

Application: Apply a thin layer morning and evening to

the cleansed skin of face, throat and décolleté. To enhance

the effectiveness of the Wrinkle Therapy Fluid, we also

recommend using LOGONA Hydro Active Ampule Cure

on a monthly basis.

Age Protection Lifting Serum

produces instantly visible lifting effects. The

luxurious, delicately fragranced serum contains a

high concentration of phytoactive ingredients,

including bamboo, gotu kola, witch hazel and

Indian myrrh, which visibly reduce wrinkles.

Premium nourishing substances such as jojoba oil

and Shea butter leave the skin feeling silky and

smooth. Natural caffeine and the highly effective

extract of Indian myrrh stimulate cell metabolism

and prevent the development of wrinkles.

Application: Apply a thin layer mornings and/or

evenings after cleansing and toning to face, neck

and décolleté. Follow with your regular LOGONA

Age Protection day or night cream.

Clinical dermatological studies have shown:

+ intensive enrichment of skin moisture– significant reduction of wrinkle depth

NEW

Facial Care

L_KAT USA AP 10-17 5P 29.05.2008 15:54 Uhr Seite 6

15

Clinical dermatological studies have shown:

+ improvement in skin moisture+ skin tautness and elasticity

Age Protection Hydro Active Ampule Therapy

stimulates cellular activity and natural regenerative

processes with a rich blend of phytocosmetic

concentrates. Moisture retention visibly improves, and

skin texture becomes finer, smoother, and firmer.

Application: Use over a 10-20 day period, massaging

the contents of one ampule into the cleansed skin

before retiring at night. Follow with your customary

LOGONA care product.

Age Protection Moisture Treatment

hydrates dry and maturing skin deeply with a very

rich formulation, producing moisturizing benefits you

can see and feel immediately. Grape seed oil and

natural humectants protect from renewed moisture

loss and restore a healthier, suppler skin condition.

Fine lines and tiny wrinkles are reduced.

Application: 1-2 times per week apply generously to

cleansed face, throat and décolleté, and allow to

penetrate for 20 minutes. At your option, remove

excess with warm compresses or cotton pads. Follow

with your customary LOGONA facial care product.

Clinical dermatological studies have shown:

+ skin tautness and elasticity

Facial Care

L_KAT USA AP 10-17 5P 29.05.2008 15:54 Uhr Seite 7

NEW Foundation

Age Protection Cream Foundations

provide a radiantly beautiful complexion throughout

the day. Three shades, derived from the combination

of nourishing botanical oils, moisturizers, and light-

reflecting mineral pigments, produce even, balanced

and natural skin tones. Conceal fine lines and fight

premature skin ageing. The luxuriously silky texture

applies easily and blends into your skin readily.

Application: After cleansing and skin care treatment,

apply Age Protection Foundation to your forehead,

nose and cheeks, and massage in gentle downward

outer movements. Finish by smoothing foundation

out towards neck and hairline.

Facial Care

Simplicity, subtlety,

and natural balance

Tinted Day Creams from

LOGONA give your skin

an even, natural tone,

and nurture it with the

lasting care of a quality

moisturizer. Available in

two shades, beige gold

and golden bronze, for

both dry and sensitive

skin types. And for

combination and oily

skin types, the two

shades beige gold matte

and golden bronze

matte.

16

L_KAT USA AP 10-17 5P 29.05.2008 15:54 Uhr Seite 8

LOGONA Natural Nailsfor naturally beautiful hands and nails

Beautiful hands and nails are simply part of a well-groomed

appearance. Hands and nails in particular call for special care as

they are subject to external factors such as heat, cold and

mechanical strain. In addition, the skin in these areas is especially

sensitive and tends to lose elasticity quicker than other areas.

LOGONA Natural Nails offers you everything you need for

beautiful hands and magnificent nails – without any nail polish

or chemicals whatsoever.

Nail Repair Therapy

reinforces and protects soft nails

LOGONA Nail Repair Therapy hardens your nails and naturally

strengthens their structure. The regenerating formula with myrrh

extract also helps prevent bacterial inflammations.

Apply to unpolished, brittle nails in need of regeneration twice

a day for two weeks, and then 1-2 times a week as needed.

Because the Nail Repair Therapy contains nourishing oils, it

cannot be combined with nail polish.

Cuticle Fluid

cares, protects and strengthens cuticles

LOGONA Cuticle Fluid cares for and protects both your cuticles

and nails. Premium vegetable oils, such as certified organically

grown almond and jojoba oils, smooth your skin, and help

prevent hard skin formation and cuticle splitting.

Chamomile and calendula extracts support healthy skin

regeneration, and myrrh extract helps prevent bacterial

inflammations. Highly recommended to promote naturally

beautiful, healthy nails.

Application: Gently massage into your cuticles daily or, if

necessary, because of an acute problem, more frequently.

Hand Care Concentrate

ultimate care for stressed hands

LOGONA Hand Care Concentrate intensively cares for stressed

hands. Premium jojoba, grape seed oil and shea butter provide

your skin with rich care and make it soft to the touch.

Almond oil and a mixture of natural essential oils add a

subtle fragrance. Myrrh extract and bisabolol, a constituent

of chamomile, work to prevent inflammations and support

the natural balance of the skin. Apply sparingly.

Glass Nail File

for extra gentle nail care

LOGONA Glass Nail File gently shapes your nails, sealing

their edges and preventing nail breakage. Ideal for brittle

or soft nails.

File your nails only when they are dry. Always file from the

outside inwards, in order to prevent the nail from breaking.

Occasionally rinse off the file under running water.

Buffer

for naturally shiny nails

With the LOGONA Nail Buffer you will easily have shiny,

well-groomed nails – without nail polish! The first phase

removes ridges and irregularities, the second phase

smoothes the nail, and the third gives it a wonderful shine.

Always buff across your nails. Refresh the shine as needed

with the polishing side. To care for the nails we recommend

the LOGONA Nail Repair Therapy and Cuticle Fluid.

NEW

Nail Care

17

Concealers

LOGONA Coversticks cover skin tone irregularities,such as reddish areas, visible capillaries, dark areasaround the eyes, age spots, or small scars. Followingthe liquid foundation, apply the coverstick to theproblem areas, blending gently with your fingertips.Follow with a powder to blend and fix the concealer.

Coverstick 02 works with every skin tone, functioningaccording to the principle of complementary colors.Its yellow-green coloration balances every skin toneirregularity with your natural complexion, and isextremely simple to use.

As an additional concealer option, LOGONA also offersa silken textured concealer cream, usedmuch in the same way as a coverstick.

Foundations

LOGONA liquid foundations give yourcomplexion a flawless finish and naturalradiance. These lightly-textured foundationscontain skin nourishing oils, shine reducingnatural clay particles, and natural pigments. Theirpowdery liquid texture applies easily toharmonize skin irregularities and discolorations,to conceal fine lines, and to bind moisture.

Application Tip: Apply small drops offoundation onto your forehead, nose, cheeksand chin, and spread with your fingertips ormakeup sponge, using outward strokes.

Liquid Foundations 01 02

1918

Color Cosmetics

Concealers

Coverstick 01

Coverstick 02

Cream Concealer

Blush Powder Duos

LOGONA silken blush powders add freshness, warmth andcontours to your features with just a couple of strokes. Theirexceptionally fine consistency permits them to glide oneffortlessly. Each color option contains both a light and darkershade of the same family for greater variety and possibilites. Ingeneral, use the lighter shade for a subtle understated makeup,and the darker shade for more dramatic effects in the evening.Or blend the two shades for a unique color nuance.

Application Tips: To narrow a round face, apply a narrow bandof blush below your cheekbones toward your nose. To feminizethe contours of an angular face, apply a blush arc from thecheekbone toward the middle of the nose. To balance atriangular shaped face, apply a short upright blush stroke abovethe cheekbones. For an oval shaped face, apply a delicatelycurved blush stroke directly onto the cheekbones.

Blush Powders 01 02 03

LOGONA Cosmetics - Colors from Nature

LOGONA's longstanding commitment to decorative cosmetics beganin the mid-1980s, when the idea of makeup products in a naturalfood store was little more than a topic of amusement. At that time,when no natural alternatives to conventional cosmetics existed,LOGONA launched a modest set of lipstick and eyeliner pencilsthat met with immediate success. Since then, LOGONA has continuedits pioneering efforts, steadily expanding product selection andincreasing both quality and performance.

Women have gradually come to expect comparable performance fromboth natural and conventional cosmetics. But LOGONA clearly exceedsthis measure. Not only do LOGONA cosmetics offer finely nuanced,sophisticated cosmetic options for every look, they do so using thefinest ingredients Nature has to offer, such as certified organic botanicals,vitamins, and natural colorants. Each LOGONA cosmetic product com-plies fully with the rigorous European criteria for certified naturalcosmetics. Guaranteed to perform. Guaranteed to benefit your skin.

BDIH Certified Natural Cosmetics

• Free of synthetic colors, fragrances and preservatives• Free of silicones, paraffins and other petrochemicals• Free of animal testing• Dermatologist tested for optimal skin compatiblity

Color Cosmetics

Makeup Powders

Powders help to “fix” your makeup base – whether a tinted daycream or liquid foundation – and provide a silken, matte finish.Also, Blush Powder and Eyeshadow Powder adhere better onpowdered skin.

Application Tips: Wait until the foundation has penetratedbefore applying a powder. In choosing between pressed andloose powder, bear in mind that a loose powder softenscontours, whereas pressed powders create sharper, more clearlydefined effects. Also, pressed powders are ideal to freshen yourmakeup. Always apply powder with a brush or puff. Apply inthe direction of the tiny hairs – otherwise, your complexion willhave a dull appearance. For a natural, understated look, choosea color one shade lighter than your natural skin tone.

Pressed Powders 01 02 03

Loose Powders 01 02

Liquid Eyeliner

Glamorous events and very special evenings call for cosmeticswith dramatic impact. LOGONA liquid eyeliner can producevery special accents and depth to your eyes. A delicate linemakes your eyelashes look thicker, and a thicker line producesa more extravagant look.Tip: The anthrazite shade has an interesting green shimmer,especially suitable for light blue and green eyes.

Liquid Eyeliner 01 02

Eyeliner Pencils

LOGONA eyeliner pencils, formulated with protective waxesand jojoba, emphasize and help model your eyes. Thanks totheir mild, skin friendly formula, you can wear LOGONA eyelinersboth on the outside and inside of the lid. One basic tip: lightshades make your eyes appear larger; darker shades smallerand deeper.

Eyeliner Pencils

01 02 03 04 05 06

Vegan products are identified by this symbol.

Lip Glosses

01 02 03 04 05

2120

Lipstick Pencils

01 02 03 04* 05 06 07 08

Lipliner Pencils 01 02 03

*Red – the classic lipstick color. Considered impossible to make usingonly natural colorants, LOGONA research has now produced for thefirst time a clear, pure red. We invite you to try and compare!

Mascaras – volume, color, definition, sex appeal

LOGONA mascaras enhance your lashes with color, volume, anddefinition, while protecting them from breaking and splitting.The large, full brush coats each lash from base to tip for maximumlength, thickness, separation, and rich color. Mild and non-irritating, the new LOGONA mascaras condition your lashes withpremium ingredients.

Application Tip: For maximum volume and expressiveness,apply mascara in several light layers, allowing each to dry brieflybefore the next layer.

Mascara 01 02 03

Eyebrows

We often underestimate the expressive potential of oureyebrows. But nicely-arched, accented eyebrows cancommunicate our intent and feelings in so many ways. The firmconsistency of LOGONA’s eyebrow pencil helps you color,contour and shape your brows. With the sharpened pencil, youcan draw very fine and delicate lines between your eyebrowhairs.

Eyebrow PencilBrown-Black

LOGONA Lip Colors – sensual and expressive

Color on your lips provides a counterpoint to your eyes, a fresh,strong visual that focusses your sensuous potential. LOGONA’scollection of lip color options include classic LOGONA lipstickpencils, richly-pigmented lipsticks in various finishes, lipliners,and luscious lip glosses. The vibrant color options range fromthe glossy and nearly sheer to the bold and expressive. LOGONAcolors are vibrant and radiant, and provide full coverage. Richin natural botanical oils and waxes, they nourish your lips andkeep them moist and healthy looking. The textures are naturaland velvety, and moisturize your skin with the finest naturalingredients.

Lipsticks

01 02 03 04* 05* 06 07 08

Eyeshadows

LOGONA eyeshadow powder duos feature an extraordinarilyfine, silken texture and superior skin compatibility. Each of thefour color options consists of two complementary shades inthe same family, one lighter and one darker. Natural mineralpigments produce the rich colors of the skin friendly formulas,enriched with jojoba oil and vitamin E.

Eyeshadow Powder Duos

01 02 03 04

Eyeshadow PencilsThe two LOGONA eyeshadow pencils create both dramatic andsubtle accents. While the highlight silver shade gives your eyesa cool depth, the highlight gold produces warm, soft contours.Thanks to the pencils’ rich, creamy texture they apply veryeasily. Blend them with a fingertip for a softer impact.

Eyeshadow Pencils 01 02

Lip Makeup – how it’s done

Use a lipliner pencil to model the form of your mouth. Lipliner also acts as a barrier to prevent your lipstick color fromspreading into the tiny lines surrounding your mouth. Begin by drawing the little “M” on your upper lip, and then outlinethe entire mouth with a thin line. Follow the actual edge of your lips, or draw the line just on the inside or the outside ofthis edge, in order to make your mouth look smaller or larger, respectively.

Then, simply fill in the entire lip area within the liner outline with your favorite LOGONA lip shade. For an understated,natural appearance, use the same or similar shade of lipstick as your lipliner. For a stronger, more expressive look, use adarker lipliner.

Eye Makeup - how to make it work for you

First, apply a light shadow over the entire lid up to theeyebrow, and follow with a darker shade over the movingpart of the lid. In general, lighter shadows make your eyeslarger; darker shadows smaller. A line of eyeliner drawnabove the lashes makes them appear thicker and helpsmodel the eye. An eyeliner line on the inside of the lidedge also produces interesting effects. A lighter shade ofeyeliner drawn on the inside edge of the eye gives youreyes a radiant effect, whereas an eyeliner the same coloras your eyes intensifies your eye color. Finally, define yourlashes with several light strokes of mascara, applied inthe direction of the lash growth. Your lashes will appearthicker and longer, if you apply several layers of mascara,giving the mascara a moment to dry between layers.

Color Cosmetics Color Cosmetics

22

Makeup Removers

New LOGONA Makeup RemoversUltra Gentle Care

Makeup removal in the evening is vitally important to maintain beautiful,

well-cared for skin. The new makeup removers from LOGONA are formulated

for all skin types, even very sensitive skin. They effectively remove makeup

and other particulates, and nourish the skin with premium botanical

extracts and oils.

Makeup Removal Pads

with rosehip and grape seed oils

These ultra soft, organic cotton pads remove makeup gently, without

leaving a residue. They nourish the sensitive areas around the eyes with

jojoba, rosehip and grape seed oils.

Application: wipe gently over closed eyes and then rinse the skin with

warm water.

Makeup Removal Tissues

with balm mint and aloe vera

Soft, organic cotton tissues, drenched in a mild, alcohol-free cleansing emulsion, gently remove makeup and particulates

from eyes, face, and throat. Sweet balm, witch hazel, silk protein and Aloe Vera nourish the skin, and help give it a

wonderfully clear and refreshed appearance.

Application: wipe tissue gently over eyes, faces and throat, and then rinse skin with warm water.

Eye Makeup Remover Oil

Pure botanical oil blend formulated to cleanse makeup gently from the delicate skin around your eyes, and to nourish

the skin and lashes. Pure, simple, and non-irritating. For best results, apply a few drops to a cotton ball or tissue, and stroke

gently over the closed lids.

23

Herbal Hair Colors

Herbal Hair Colors

Colors in harmony

with nature

Enjoy healthy, glossy hair colored to a

fresh and lively shade using LOGONA

Herbal Hair Colors. Whether you want

only to add depth or a subtle nuance to

your existing color, or to change your

hair color altogether, LOGONA Herbal

Hair Colors can do the job. And do it

without attacking the natural structure

or native color of your hair!

Herbal Hair Colors really work

differently

Chemical hair colors aggressively remove

natural pigments from the interior of the

hair shaft, and replace them with

synthetic dyes. In this way, your initial

hair color can be completely changed.

However, since natural hair pigments

have a stabilizing effect on overall hair

structure, repeated chemical color

treatments can make hair fragile and

lifeless.

LOGONA Herbal Hair Colors penetrate

only into the outer, scaly layer of the hair

shaft, giving a coating of color over this

outer layer. The natural pigments of your

hair shine through this color layer. Your

new hair color results from the

combination of your initial color with the

applied hair color layer.

Brilliant color, shine and volume

The botanical ingredients strengthen the

hair and give it naturally enhanced

volume. The extra shine results from the

smoothing effect the hair color layer has

on the outer layer of the hair shaft. This

increases the light reflected off the hair,

which produces the typical glossiness

and shine of hair colored with a LOGONA

Herbal Hair Color.

+ LOGONA Herbal Hair Colors color your hair

gently, but with long lasting results.

+ Independent labs test each hair color batch

for residues of agricultural chemicals and

heavy metal concentrations.

– LOGONA hair colors do not attack the hair

structure, as do permanent hair colors.

– LOGONA hair colors are completely free of

synthetic colorants, fragrances, preservatives,

and aggressive ingredients.

24

Natural Ingredients. Period.

LOGONA Herbal Hair Color Powders contain only 100% natural,

botanical colorants and conditioning agents. The colorants include

certified organically grown henna, powdered walnut shells,

buckthorn, indigo, hibiscus, rhatany, coffee, rhubarb, curcuma,

and beet root. The conditioners are powdered wheat protein and

jojoba. Additionally, the products contain a bit of algin to improve

the texture of the color mixture, and essential oils to improve the

fragrance.

Choosing the right color

A LOGONA Herbal Hair Color combines with your individual hair

color and hair structure to produce an individual color result not

completely predictable. Fine or very light hair typically binds the

hair color quicker and more intensively than thicker or darker hair.

Consult with your hair stylist if you have questions about

categorizing your hair structure and color.

Mixing Herbal Hair Color Powders

Many users achieve unique and beautiful color results by mixing

two or three hair colors together. Especially in the red and brown

color ranges all imaginable nuances are possible. Mixtures of

The Classics:LOGONA Herbal Hair Color Powders

For nearly thirty years

countless women around

the world have achieved

breathtaking color results

with LOGONA Herbal Hair

Color Powders.

Available in 10 shades,

ranging from a luminous

golden blonde to a shimmery

black, LOGONA hair color

powders represent the gold

standard of the mix-it-yourself

hair colors.

Herbal Hair Colors

golden blonde and sahara produce many variations in

the golden to reddish range.

Also common among many users is to mix a small amount

of Henna Black into a base of Mahogany, Chestnut Brown,

or Walnut Brown to darken the color result.

Henna Neutral Hair Treatment

gives hair increased volume and a silky gloss. Pure, finely-

ground plant materials nourish the scalp and protect and

strengthen the hair structure. Also recommended to treat

problem conditions, such as chronically oily hair or irritated,

flaky scalp.

The innovation:LOGONA Herbal Hair Color Creams

Nature’s most beautiful colors – now even simpler and easier!

25

Ready-to-Use Formulations

The LOGONA Herbal Hair Color Creams represent a truly new and innovative approach to hair

coloring. Based solidly on decades of experience with the popular LOGONA Herbal Hair Color

Powders, the new Color Creams add convenience and simplicity to the process. The Color

Creams are ready to use right out of the tube! No mixing with hot water or coffee or anything.

Just squeeze the product from the tube and apply.

Optimized Coverage of Gray

The new Color Creams feature greatly improved gray hair coverage. This is achieved by the

addition of green clay, which, thanks to its gentle stripping effect, prepares the hair so that

the pigment particles adhere better to the hair.

Touch Up Coloring of New Growth and Roots

LOGONA hair colors are long lasting. For most people, after 4-8 weeks a clearly visible difference

exists between the colored hair and the color of the new growth. The “roots” problem. This

unsightly contrast, however, is generally much more subtle than for chemically colored hair.

Now, thanks to the creamy texture and ease of application of the Color Creams, you can color

your new growth much more easily. The products’ film-forming characteristics also produce

a much more blended look between your newly-colored roots and your previously color hair.

Color Creams

100% Natural Ingredients

LOGONA Color Creams contain

only natural plant colorants, such

as certified organically grown

henna, walnut shells, rhubarb,

and chamomille, which color

your hair gently and produce

natural looking color results. Free

of synthetic colorants, fragrances,

and preservatives, LOGONA hair

colors contain none of the

aggressive ingredients, such as

ammonia and peroxides,

normally contained in hair

coloring products. Each LOGONA

Herbal Color carries the BDIH seal

of approval as a “certified natural

cosmetic” product.

Coloration

LOGONA Herbal Hair Colors are

applied strand for strand using a

paintbrush. First apply the color

to the roots and then spread it

along the length of each strand.

Leave the Herbal Hair Colors for

between 15 minutes and two

hours, depending on the desired

color intensity.

The hair is then rinsed with plenty

of warm water.

26

Every color unique

A LOGONA hair color combines with your individual hair color and structure to produce a color result not

completely predictable or standardizable. Finely structured hair and lighter shaded hair, for example, tend

to bind LOGONA hair colors much quicker and more intensively than coarser or darker hair. We strongly

recommend that you take the time to do careful strand testing.

Herbal Hair Colors and Perms

We recommend that you perm first, and color second. In this way, you will achieve a full coloration, and

improve the structure of hair damaged by the perm.

LOGONA Hair Colors and Chemical Hair Colors

Using a LOGONA Herbal Hair Color on hair that has been chemically colored can easily produce an undesirable

color result. Therefore, always conduct careful strand testing before attempting this.

LOGONA Hair Colors and Gray Hair

In general, LOGONA Herbal Hair Colors are very suitable to color gray hair. However, there is no magic wand

to make gray simply disappear with purely natural colorants. Due to its unique characteristics, gray hair will

always produce a lighter result than non gray hair when colored with a single application of a LOGONA hair

color. The more gray you have, the lighter the overall color result will be.

Color Creams

Preparation before coloring

LOGONA Color Plus cleanses

deeply and prepares your hair

optimally for coloring with any

LOGONA Herbal Hair Color. Its

unique combination of green

mineral clay and birch leaf

extract gently removes all traces

of styling products and other

foreign residues, which vastly

improves the bonding between

your hair and the color mixture.

After coloring

Instead of a shampoo, we

recommend LOGONA Color

Conditioner, a specialized cleanser

which seals the color into your hair,

increasing the intensity and

brilliance of the color result. Rich

in nourishing burdock seed oil,

betaine, and wheat protein,

LOGONA Color Conditioner

smooths your hair structure while

sealing the color to ensure a long

lasting color result. You can also

use it between colorings to

maintain the original brilliance and

intensity of your color result.

A perfect color result in three steps:

· Ready-to-useformulations

· Especially gentle coloration

· 100% botanical colorants

· ideal for roots cover-up

· BDIH certified natural

· no synthetic colorants,fragrances or preservatives

· no peroxides or ammonium

27

30%gray

natural brown

brown umber

flame red

golden blonde

henna red

henna black

mahogany

chestnut brown

walnutred-brown

sahara

lightblonde

mediumblonde

lightbrown

mediumbrown

darkbrown

colo

red

wit

h:

Color Creamtizian

Color Creamindian summer

Color Creamcopper blonde

Color ChartHerbal

Hair Colors

Color Creamteak

Color Creamnougat brown

Pri

nt

tech

no

log

y m

ay

pro

du

ce s

ligh

t co

lor

va

ria

tio

ns

Herbal Hair Colors

Herbal Hair Color Creams:

Initial hair colors:

Herbal Hair Color Powders:

29

Natural luxury for your hair

Nothing attracts more than healthy, radiant hair. LOGONA hair care products give

your hair and scalp all that it needs to keep its natural beauty.

Every hair type needs individualized care. Whether fine, damaged, oily, dull, or

dandruffy hair, the newest hair program of LOGONA shampoos and hair care

products will help you restore the natural healthy balance of your hair and scalp.

Vitalizing botanical active ingredients and natural moisturizing agents provide

lasting care and a new glossy, supple elasticity. Because of the mild, plant-derived

cleansing agents they contain, LOGONA shampoos are suitable for daily use.

LOGONA shampoos contain no

synthetic preservatives, colorants,

or fragrances. They fully comply

with the European BDIH criteria for

certified natural cosmetic products,

and carry the BDIH seal of approval.

28

LOGONA haircare

- natural without compromise

· BDIH certified natural

· carefully selected and tested herbs and oils

from organic agriculture or wildcrafting

· especially mild, plant derived cleansing

agents

· free of synthetic colorants and preservatives

· free of paraffin, silicone and petrochemical

derivatives

Hair CareHair Care

Repair Shampoo Gingko

restores healthy structure and glossy good

looks to your dry, damaged hair. Gentle clean-

sing agents, plus a phytoactive complex of

gingko, organic calendula, silk protein, and

wheat bran extract, repairs damaged hair to

a more manageable, supple, and shiny condi-

tion.

Treatment Shampoo Juniper

gently cleans hair and scalp, and soothes itchy,

irritated, flaky scalp conditions. The innovative

phytoactive complex of juniper oil and organic

nettles extract, plus the extracts of willow bark,

birch leaf, and poplar, helps restore healthy,

balanced skin functions.

Balance Shampoo Lemon Balm

developed especially for overly oily hair, and

the sensitive scalp that often accompanies it.

Contains gentle cleansers and a soothing com-

plex of betaine, silk protein and wheat bran,

which combine to remove excess oil and har-

monize the scalp and sebaceous gland func-

tions. Organic lemon balm and natural mois-

turizing agents help your hair regain its

bounce and natural good looks.

Cream Shampoo Bamboo

developed especially for the unique needs of

hair characterized by a brittle, weakened struc-

ture. Mildly foaming cleansers, combined with

a therapeutic botanical complex of moisturi-

zing bamboo extract and structure enhancing

broccoli seed oil, vitalize your hair and deliver

volume, elasticity and a healthy shine.

Volume Shampoo Honey Beer

delivers visible improvement

to the volume, elasticity, and strength of fine

and fragile hair. Mild cleansing agents, struc-

tural enhancing beer, acacia honey, organic

calendula, wheat bran, and moisture retaining

glycerin care for the hair without making it

look heavy.

Essential Care Shampoo Nettles

provides gentle, effective hygiene and glossy

good looks for the whole family. The natural

formula, developed especially for normal hair,

contains a combination of gentle cleansing

agents, moisturizing botanical oils, moisture

retaining glycerin, organic nettles extract and

wheat bran.

Styling

Hair Spray Silken Gloss

for hold and volume. With natural film formers, botanical

conditioning agents, such as non-coloring henna and

sesame oil, plus moisture retaining glycerin for enhanced

hold, volume, and elasticity.

BlowDry Styler Bamboo

LOGONA BlowDry Styler, with strengthening bamboo

extract, was created especially for creative hair styling

using a blow dryer. Natural, structure enhancing

ingredients give your hair lasting volume, flexible hold

and bounce, and protection from potentially damaging

frequent, excessive heat. Your hair looks and feels fuller,

healthier, and livelier. Application: Spray onto freshly

washed, towel-dry hair, comb through briefly, and style

with blow dryer as customary.

Styling Gel Bamboo

LOGONA Styling Gel provides flexible, natural hold; radiant,

healthy gloss; and bounce and elasticity to curls. With

nourishing bamboo extract. Close container after use!

Conditioners and TreatmentsIf you wash your hair frequently, or treat it

chemically in some way, then you should regularly give it the

extra care of a conditioner or treatment product. LOGONA offers

several products that deliver your hair rich amounts of botanical

extracts and oils, restoring vitality, suppleness, and manageability.

Hair Conditioner Wheat Protein

for every hair type

conditions and moisturizes your hair with burdock seed oil, natural

betaine, wheat bran and birch leaf extract, without making it

limp or heavy. Improves manageability of every hair type.

Repair Hair Treatment Jojoba

improves structure and nourishes deeply

delivers intensive care to damaged hair, from the

roots to the ends, with a natural complex of nettles

extract and organic jojoba, premium botanical oils,

and structural enhancers. Though developed for

very dry, damaged hair, it offers benefits to every

hair type.

Coconut Oil

Precious, pure coconut oil cares for and smoothes

damaged and over-treated hair. Also suitable for skin care.

Conditioner Spray

Moisture and combability for every hair type

The Conditioner Spray with natural betaine provides your hair

with refreshing moisture, without weighing it down. Your hair is

easy to comb and is given a natural bounce.

Henna Neutral Hair Treatment

gives hair increased volume and a silky gloss. Pure, finely-ground

plant materials nourish the scalp and protect and strengthen

the hair structure. Also recommended to treat problem

conditions, such as chronically oily hair or irritated, flaky scalp.

Vegan products are identified by this symbol.

30 31

Mineral Cleansers

LOGONA mineral cleansers have

many advantages

+ clean skin and hair without

stripping natural protective

layers

+ make hair soft, shiny, and

supple, while enhancing

volume

+ gradually reduce the frequency

of hair washing

+ contain no synthetic colors,

fragrances and preservatives

+ full compliance with BDIH

certified natural criteria

+ environmentally friendly, since

they contain no surfactants or

other ingredients that could

harm water resources

Mineral Cleansers

LOGONA Mineral Cleansers

Surfactant free

alternatives

Ghassoul (also known as Rhassoul) and

Kaolin are natural clay compounds that offer

very gentle, non-sudsing alternatives to soap

and shampoo. Ghassoul is mined only in the

Atlas Mountains of Morocco, and has been

used for centuries throughout the Middle

East as a skin and hair cleanser. Kaolin is a

white, iron-free clay of extremely fine texture

found in several locations worldwide. Its

name derives from the Chinese area Gaoling,

where its use was first documented.

Kaolin has many commercial applications,

perhaps the least well known of which

relates to personal hygiene.

Mineral cleansers function

differentlySoaps and shampoos clean by reducing the

surface tension of the water, allowing water

to rinse away dirt and oil particles more

easily. Ghassoul and Kaolin work in a

different manner. When combined with

water, the tiny clay particles swell to form a

homogenous gel texture with an enormous

absorption capacity. The gel binds

particulates and excessive oil, much as an

ink blotter, and rinses away readily with

water. Washing with a LOGONA mineral

cleanser never removes too much of the oils

in your hair or skin, as aggressive soaps and

shampoos often do. Nor will these cleansers

strip the protective acid mantel layers of

your skin, or irritate sebaceous glands.

Ghassoul Clay Powder

Recommended to cleanse sensitive or blemish-prone skin types. Its extremely

mild, non-irritating, and non-sudsing cleansing action neither damages the

skin’s protective acid mantle nor alters the skin’s pH. Also recommended to

wash oily or dandruffy hair. Fragrance free. Available in both 300 g (10.6

oz) and 1 kg (2.2 lb) package sizes.

Ghassoul Cleansing Gel

Ghassoul clay premixed to an optimal gel consistency for convenient

application. Use for sensitive or blemished skin, and oily hair. Lightly fragranced

with patchouli essential oil.

White Kaolin Powder

Recommended especially to cleanse both dry or sensitive skin types. Its

extremely mild, non-irritating, and non-sudsing cleansing action neither

damages the skin’s protective acid mantle nor alters the skin’s pH. Also

recommended to wash and volumize fine hair. Available in a 150 g pack.

White Kaolin Cleansing Gel

White Kaolin premixed to an optimal gel consistency for convenient

application. Use for dry or sensitive skin, and fine hair. Lightly fragranced

with lotus blossom extract.

32 33

LOGONA Daily Care+ BDIH certified natural products

+ Made with organically grown herbs and oils

+ Dermatologist tested

– No synthetic colors or fragrances

– No PEGs or paraffins

LOGONA Daily Care –

real talents in natural care

The Daily Care series offers quality, BDIH certified

personal care products formulated with the entire family

in mind. It also offers natural product newcomers a

straightforward, uncomplicated way to explore natural

personal care. Each Daily Care product, whether for

body, skin, or hair, represents a solid, basic option in a

market awash with choices, which many consumers find

overwhelming. With this set of products, we break it

down and simplify it for you.

LOGONA Daily Care products make no compromise with

ingredients. They utilize the gentlest, natural cleansers

available, premium vegetable oils from certified organic

agriculture, and pure, natural fragrances. And each

product is dermatologist tested.

Daily Care Daily Care

Skin Cream Bio Aloe & OliveDeep, nourishing hydration for both face and body.

Ideal to care for problem dry skin areas. Also

recommended for delicate children’s skin.

Shampoo Bio Aloe & OliveA very gentle shampoo for normal hair. Cleanses and

nurtures hair with super mild sudsing agents, aloe vera

and olive oil. Ideal for daily use. Free of synthetic

preservatives, colors, and fragrances.

Liquid Soap Bio Aloe & Limeskin friendly

A very gentle natural soap recommended for frequent

handwashing and/or rough hands. pH neutral and free

of synthetic preservatives, colors, and fragrances.

Shower Gel Bio Aloe & LimeA mild, refreshing shower gel for daily use. Nurtures

with aloe vera and refreshes with natural lime fragrance.

Free of synthetic preservatives, colors, and fragrances.

Body Lotion Bio Aloe & LimeLight, quickly penetrating moisturizer, rich in aloe vera,

jojoba and shea butter. Ideal for daily use. Free of

synthetic preservatives, colors, and fragrances.

Body Oil Bio Aloe & LimeA blend of certified organic oils to cleanse and massage

skin. Improves skin elasticity and smoothness of every

skin type. Free of synthetic preservatives, colors, and

fragrances.

Hand Cream Bio Aloe & JojobaIntensive care for dry, rough hands with shea butter,

aloe vera and jojoba. The Hand Cream penetrates quickly

and gives your skin a soft, supple feel.

Peppermint ToothpasteGently foaming toothpaste with refreshing peppermint

aroma. Fine mineral particulates remove plaque build-

up, without damaging tooth enamel. Zero Sodium

Lauryl Sulfate. Fluoride free. No synthetic preservatives.

34

NordicEnjoy the remarkable freshness of the pristine North in your

daily body care. Costly extracts of arctic cranberry and richly

nourishing sea buckthorn oil protect and care for your skin.

Cool aromatic notes of peppermint and bergamot combine

with fresh citrus notes to stimulate skin and spirit throughout

the day.

35

OrientalExplore the sensual world of the beguiling Orient with your

daily body care. Costly sesame oil and pomegranate extract

provide your skin with intensive care and protection. The

warmly seductive aromatic composition of patchouli,

jasmine, sandalwood, bergamot, and orange oil fully engage

your senses.

Bodycare Bodycare

LOGONA BodycareWellness from

Around the World

Inspired by aromatic and bodycare

traditions from exotic regions of the

world, LOGONA now offers five sets

of bodycare products that invite you

to explore and experience new

wellness worlds for your body and

spirit.

+ BDIH certified natural products+ Made with organically grown

herbs and oils+ Dermatologist tested– No synthetic colors

or fragrances– No PEGs or paraffins

Nordic Deo Spray

Arctic Cranberry & Sea Buckthorn

Enjoy the remarkable freshness of the pristine North

in your daily body care. Nurturing extracts and oils

of arctic cranberry and sea buckthorn, plus a

carefully selected composition of essential oils

deodorize your skin gently and effectively.

Nordic Hand Cream

Arctic Cranberry & Sea Buckthorn

Enjoy the remarkable freshness of the pristine North

in your daily body care. Costly arctic cranberry

extract and rich sea buckthorn oil provide intensive

therapy for raw, rough hands. The cream penetrates

quickly and produces a tender, supple skin texture.

Nordic Body Wash

Arctic Cranberry & Sea Buckthorn

The mild botanical cleansers of LOGONA Nordic Body

Wash cleanse your skin gently, while costly extracts

of arctic cranberry and moisturizing sea buckthorn

prevent it from drying. Its stimulating cool fragrance

surrounds you throughout the day.

Nordic Body Lotion

Arctic Cranberry & Sea Buckthorn

Enjoy the remarkable freshness of the pristine North

in your daily body care. The costly arctic cranberry

extract and rich sea buckthorn oil of LOGONA Nordic

Body Lotion nourish your skin and supply new

elasticity and suppleness. The pleasant light cream

formulation penetrates your skin quickly. Its

stimulating cool fragrance surrounds you throughout

the day.

Oriental Body Wash

Pomegranate & Sesame

LOGONA Oriental Body Wash contains

mild botancial cleansers, costly sesame

oil, protective pomegranate extract, plus

a warmly seductive blend of essential

oils.

Oriental Body Butter

Pomegranate & Sesame

LOGONA Oriental Body Butter, with

costly sesame oil and pomegranate

extract, delivers intensive, deep skin

therapy and a silky skin texture. The

warmly seductive blend of essential oils

envelops your skin and delights your

senses.

Oriental Deo Roll-on

Pomegranate & Sesame

LOGONA Oriental Roll-on Deodorant

delivers lasting, gentle freshness

throughout the day with costly botanical

oils and extracts, plus a warmly seductive

blend of essential oils.

36

TropicLOGONA Tropic

bodycare products invite

you to explore the exotic

world of the Caribbean.

Pineapple and papaya

extracts, shea butter,

coconut, and the

irresistible aroma of

natural vanilla transform

your daily bodycare into

a unique indulgence for

both skin and senses.

Bodycare

37

MediterranLOGONA Mediterran bodycare products enchant the senses with an aromatic

blend of herbs and essential oils native to Mediterranean lands. The inspiring

bouquet of basil, bergamot, ylang ylang, and vanilla revitalises your senses and

refreshes your spirit like a day at the sea.

Bodycare

Tropic Body Wash

Papaya & Coconut Milk

Tropic Body Wash, rich in pineapple and

papaya extracts and nourishing coconut milk,

turns routine bathing into an extraordinary

experience for both skin and spirit.

Tropic Body Exfoliant

Coconut & Papaya

Tropic Body Exfoliant, with gently exfoliating

coconut fibers and vitalizing extracts of

pineapple and papaya, produces a clearer,

more refined skin texture.

Tropic Body Butter

Cocoa Butter & Pineapple

Tropic Body Butter, with nourishing oils and

extracts of cocoa butter, shea butter, papaya

and pineapple, provides rich, intensive care

to your skin.

Tropic Deo Roll-on

Pineapple & Papaya

Tropic Deo Roll-on, rich in pineapple and

papaya extract, plus nourishing coconut

milk, deodorizes gently and delivers lasting

freshness.

Tropic Bubble Bath

Coconut Milk & Vanilla

Rich, gentle suds combine with a Caribbe-

an-inspired aromatic composition for a

deliciously indulgent experience for both

body and spirit. Contains nurturing coco-

nut milk, vitalizing papaya and pineapple

extracts, plus natural vanilla and coconut

aromas. Contains no harsh ingredients,

synthetic fragrances or preservatives.

Mediterran Body Wash

Sage & Apricot

cleanses and stimulates your skin completely naturally with

a special composition of apricots, olive oil, rosemary, and sage.

Mediterran Deo Spray

Sage & Red Grapes

deodorizes gently and provides lasting freshness. Contains

the stimulating sage extract, a vitamin rich extract from red

grapes, plus nourishing safflower oil.

Mediterran Body Lotion

Sage & Apricot

delivers your skin stimulating hydration with a harmonic

composition of apricot and olive oil, sage, rosemary, plus a

vitamin rich extract from red grapes.

Mediterran Body Oil

Sage & Apricot

delivers renewed elasticity and suppleness to your skin texture through

a deeply nourishing composition of apricot and olive oil, plus extracts

of sage and rosemary. Ideal for relaxing massage and for daily bodycare.

Packaged with a practical pump dispenser.

Mediterran Bubble Bath

Sage & Red Grapes

Rich, gentle suds combine with a Mediterranean-inspired aromatic

composition to transform a simple bath into a wonderfully relaxing

mini-vacation from the day's routine. Contains warming extracts from

sage and vitamin-rich red grapes, nurturing olive oil, combined an

essential oil blend of cedar, bergamot, ylang-ylang and vanilla.

LOGONAAge Protection

Body Shaping Lotion

Tightens skin and increases elasticity

Age Protection Body Shaping Lotion gives skin with weak-

ened connective tissue and noticeable cellulite new elasti-

city and suppleness. Safflower and jojoba oils, shea butter,

and rare, organically grown argan oil nourish the skin with

deep, lasting hydration. White tea-derived theine, butcher’s

broom and horse chestnut extracts improve microcircula-

tion in the skin and transport capacity of the lymphatic

system. Quince and algae extracts increase the hydration

and smoothen the skin. Produces visibly firmer and more

supple skin texture.

Application: morning and night, massage lotion into skin

areas with cellulite, such as thighs, buttocks, and upper

arms. For best results, apply in combination with Age

Protection Massage Oil.

Clinical studies document:

+ increase in skin tautness+ increase in skin elasticity- significant reduction of

appearance of cellulite- noticeable reduction of

thigh circumference

AsiaLOGONA Asia products offer you a new world of

bodycare experience utilizing the positive energy of

traditional Asian extracts and oils. Inspiring aroma

blends of ginger, sandalwood and carnation caress

the senses and create precious moments of relaxation.

BodycareBodycare

38 39

Asia Body Wash

Lotus Blossom & Bamboo

a wonderfully silky, shimmering body wash with costly

extracts of lotus blossom and bamboo that harmonizes your

skin and produces a wonderfully delicate skin texture.

Asia Body Moisture Fluid

Lotus Blossom & Bamboo

a deeply moisturizing lotion with a very light gel consistency,

rich in jojoba, sesame oil, and costly lotus blossom and

bamboo extracts, nourishes the skin and delivers renewed

elasticity and suppleness.

Asia Body Exfoliant

Lotus Blossom & Bamboo

costly extracts of lotus blossom and gently exfoliating

bamboo fibers, fragranced with a hint of ginger, stimulate

your skin, while smoothing and refining its texture.

Asia Deo Spray

Lotus Blossom & Bamboo

costly extracts of lotus blossom and bamboo, plus nourishing

safflower oil, deodorizes gently and delivers lasting freshness and

fragrance.

Asia Bubble Bath

Lotus Blossom & Bamboo

Rich, gentle suds combine with an aromatic composition inspired

from Far East traditions for a wonderfully relaxing experience for

both body and spirit. Pure vegetable oils and costly extracts of

lotus blossom and bamboo produce a balanced skin texture and

feel. A touch of ginger, sandalwood, and cloves add depth.

Hand Cream

Hydration and protection

from skin discoloration

Age Protection Hand Cream offers protection

against development of age spots and skin

discolorations caused by sun exposure. Its very

rich formulation includes a mineral-based solar

shield and ricinus oil, a natural, skin brightening

active ingredient. Natural Vitamin E protects the

skin from environmental damages. Organically

grown almond, olive and jojoba oil, as well as

calendula extracts, provide essential hydration,

leaving hands noticeably soft and smooth.

Anti Cellulite Massage Oil

Tightens and nurtures weakened skin

Age Protection Anti Cellulite Massage Oil helps improve the

texture and appearance of skin areas suffering from weak

connective tissue. The oils of kiwi seeds, olive and jojoba

smooth the skin and provide new elasticity. Precious

argan oil, rich in unsaturated fatty acids, leaves

the skin soft and supple. Rosemary and arnica

extracts stimulate blood circulation and fat

metabolism. Produces visibly firmer and more

resilient skin.

Application: morning and night, massage affected

skin areas thoroughly until the oil is completely

absorbed. For optimal results, apply Age Protection

Body Shaping Lotion afterwards.

40

LOGONA FREE

very gentle care

for very sensitive skin

Exposed to environmental change,

stress, or improper skin care, highly

sensitive skin often reacts negatively,

becoming irritated, blotchy, or red, and

feeling excessively drawn and tight. To

minimize the risk of an allergic or

negative reaction, highly sensitive skin

requires an intelligent, balanced hygiene

and care program. LOGONA Free

products give sensitive skin the delicate

care it needs.

Especially formulated for the care of sensitive, allergy-prone skin, and for skin care during homeopathictreatment

LOGONA Free products contain only the

mildest, natural ingredients to help very

sensitive skin restore a more balanced,

healthier condition. They protect and

strengthen the skin’s acid mantle, your

first line of defense against negative

external influences.

Extensive dermatological testing has

accompanied every step of the

development of LOGONA Free products.

Each product carries the Seal of Approval

of the DAAB (German Allergy & Asthma

Association).

LOGONA Free products comply fully

with the stringent criteria of the BDIH

for certified natural cosmetic products,

and carry the BDIH seal.

LOGONA mann

Created specifically for the

special requirements of men’s

skin – which is thicker and more

robust than women’s skin – the

eight product Mann series

addresses all main personal

care needs for today’s man. All

products complement one

another in function, and share

a tangy, woodsy fragrance

derived from pure essential oils

of cedar, citrus, pine, and

sandalwood.

+ BDIH certified natural

+ Dermatologist tested

+ Organically grown herbs and oils

– Free of synthetic colors, fragrances, and preservatives

– Free of petrochemical ingredients and PEGs

41

Hypoallergenic Care LOGONA for Men

LOGONA Free – natural,simple, effective

• Tested and endorsed by the

German Allergy & Asthma

Association (DAAB)

• Dermatologist tested

• Free of synthetic colors, fragrances,

and preservatives

• Free of petrochemical ingredients

• BDIH certified natural

FREE Cleansing Milkmeets the unique requirements ofhighly sensitive, easily irritated skin.Very mild, plant-derived cleansingagents and nourishing jojoba, grapeseed and sweet almond oils, combineto cleanse, clarify, and refresh the skingently, without drying or irritating it.Use morning and evening, and followwith LOGONA Free Moisture Cream.

FREE Moisture Creammoisturizes and cares for sensitiveskin with a combination of the verymildest natural ingredients, such asjojoba, grape seed oil, and shea butter,plus moisture-retaining vegetableglycerin, to provide balancedmeasures of moisture and oil in theskin’s outer layers.

FREE Shampoo & Shower Gelcleans both hair and skin, withoutdrying, with a gentle combination ofvery mild, plant-derived cleansingagents plus moisture-retainingvegetable glycerin.

FREE Body Lotionrestores a more supple texture to yourskin and produces a well cared-forappearance. Premium botanicalingredients, such as sweet almond oil,jojoba, shea butter, and burdock seedoil, nurture and protect the skin, andhelp balance its oil and moisture levels.The neutral pH value reinforces the acidmantle, strengthening the skin’sresistance to negative environmentalinfluences.

FREE Deo Sprayoffers dependable, long-lastingfreshness, without irritating the skin.Purified spring water and sulfated claycrystals combineto stabilize the acid mantle of the skinand prevent the formation of odorcausing bacteria. Free of alcohol.

FREE Glycerin Soapcleans skin gently, without drying, witha mild, fragrance-free formula. Containsno EDTA or aggressive antibacterialingredients.

Shaving Cream

mild, richly foaming cream, con-

taining a selection of soothing

herbal extracts which reduce skin

irritations and reddening. For

best results, apply with a quality

shaving brush onto moistened

skin.

After Shave Balm

contains premium botanical oils

and extracts that soothe irritated,

reddened skin, and deliver

needed hydration. Guaranteed

not to burn or sting. Its subtle

masculine aroma accompanies

you subtly throughout the day.

After Shave Lotion

soothes irritated, reddened skin

and heals tiny shaving nicks with

a long-lasting masculine aroma

redolent of herbs, woods, and

spice. Much gentler than

the dreaded slap-in-the-face

sting of conventional after shave.

Moisturizing Gel

hydrates deeply with premium

botanical extracts and essential

moisture, enhancing skin elasti-

city and tightening tissues. Helps

reduce visible lines and wrinkles,

and is suitable for the sensitive

areas around the eyes. Oil-free.

Deo Spray

provides safe, effective, and long

lasting deodorant protection. The

skin friendly formula is complete-

ly free of aggressive ingredients

and synthetics. Instead, extracts

of witch hazel, birch leaf, poplar

buds, and organically grown

calendula combine with pure

essential oils to provide effective

protection and a subtle

masculine fragrance.

Shampoo & Shower Gel

a well-balanced combination

product for both hair and skin,

utilizing the mildest sudsing

agents available. Cleans

effectively without disturbing the

skin’s protective acid mantle.

Pure essential oils provide

refreshing masculine fragrance.

Hair Tonic

a carefully balanced combination

of herbal extracts, stimulating

menthol, and natural moisturi-

zers that strengthens hair struc-

ture and revitalizes both hair

and scalp. Use especially for

fragile, thinning hair. Splash a

small amount into your palm and

massage with fingertips into

scalp.

Hair Gel

vitalizes and strengthens hair

structure with natural, structual

enhancing ingredients and

nourishing herbal extracts.

Provides lasting hold for many

styles, without drying. Suitable

for every hair type. Massage into

either damp or dry hair.

Face & Body Lotion

cares for and protects skin with

a carefully chosen composition

of valuable botanical oils, and

nourishes the skin with long-

lasting essential moisture.

42

Natural care from the very start

LOGONA Babycare

because tender skin needs tender care

The tender skin of babies is extremely thin, and contains very

little protective oil. On average, the thickness of a baby’s skin

is only 1/5 that of an adult. The protective functions of the

epidermis and the skin’s acid mantle only begin to develop in

the fourth year. Baby skin is highly sensitive, and reacts very

quickly to external changes, such as temperature, and to

unsuitable skin care.

LOGONA Approach to Babycare

We began making baby products more than 25 years ago as

young adults with babies of our own. That personal, parental

perspective has never left us as we have continually refined

and improved upon our products over the years. We use only

the most carefully selected natural ingredients, universally

recognized for their gentleness, which soothe, protect, and

care for tender skin.

We formulate LOGONA baby products not only to protect and

care for your baby’s skin, but also to deliver the ‘extras” - the

love, warmth, and sense of security your baby constantly needs.

This holistic approach extends far beyond just “cleaning and

creaming.”

Cleansing tender baby skin

Because baby skin is so thin and, therefore, highly permeable, LOGONA

Calendula Baby Cream Bath and Calendula Baby Shampoo contain

only small amounts of the gentlest, plant-derived sudsing agents in

combination with moisturizing and soothing botanical essences.

Diaper area care

Frequent cleansing of the sensitive diaper area can quickly lead to skin

irritation and diaper rash. Applied as a regular part of diaper hygiene, our

Calendula Baby Oil, a special blend of premium, skin-compatible vegetable

oils and skin soothing herbal extracts, can reduce this irritation effectively.

Moisturize and protect

Calendula Baby Moisture Cream is an all-purpose

moisturizer for the daily care of your baby’s skin. The

especially mild emulsion hydrates tender baby skin,

helping to regulate the oil-water balance, and gives

it warming protection on cold, damp days. The

creamy soft, extremely mild Calendula Baby Body

Lotion is another excellent option for the head-to-

toe care of your baby. It spreads easily, and absorbs

quickly. Especially after the daily bath, its application

gives your little one an extra serving of warming,

protective care.

LOGONA for Kids

Natural care for children

The protective barrier functions of human skin, as

provided by its acidic surface (mantle) and the

healthy condition of the outer epidermal layer, are

not fully developed in young skin.

As a result, chemicals, pathogenic microorganisms,

and other harmful substances can penetrate into

the deeper layers of the skin. Young skin is also thin,

containing little of the protective oils and fats to

prevent transdermal water loss. As a result, a child’s

skin can easily become dry.

We formulate LOGONA for Kids products to reinforce

the protective functions of young skin, utilizing only

carefully selected botanical ingredients to soothe,

care for and help protect the young skin of children.

43

Product features

+ certified organic oils and herbs

+ fresh, fruity fragrance from essential oils

– free of synthetic preservatives, fragrances, and colorants

+ Dermatologist tested.

KIDS Shampoo & Shower Gel

An all-around product for shower and tub, our KidsShampoo & Shower Gel cleans hair and skin gently,because we use very mild, plant-based sudsing agents.Natural essential oils provide the fruity fragrance thatkids love.Also great as a bubble bath!

KIDS Bubble Bath

Combines sheer fun in the bath with natural care foryoung skin. Mild sudsy washing substances clean theskin gently, without dehydrating it. Aloe vera and abalanced combination of valuable extracts fromorganically-grown sources care for and soothesensitive children's skin. With a perky fruity perfume.Suitable for daily use; pH value neutral.

Baby Care Baby & Child Care

KIDS Body Lotion

provides young skin with refreshing moisture and gentle care.A combination of soya oil, almond oil and jojoba from organic sourcesgive children's skin gentle care, making it smooth and covering it with aprotective layer. Redness and irritations are soothed with exquisitecalendula and camomile extracts. The light care lotion is easy to spreadand is absorbed quickly.

LOGONA Babycare Fundamentals

+ use only pure, certified organically grown oils and herbs

+ use calendula extract as the herbal base of each product

+ clinically test each product to ensure maximum skin

compatibility

– avoid synthetic colors, fragrances, and preservatives.

44

A Tooth is a Living

Structure

The visible part of a healthy

tooth, above the gum line, is the

crown. Below the gum line and

imbedded into the gum tissue is

the root, which firmly anchors

the tooth into the jaw. The crown

has a coating of enamel, the har-

dest substance found in the hu-

man body. The enamel repre-

sents the first line of defense for

the tooth throughout its entire

life. Up to 95% of the enamel con-

sists of minerals. Aggressive

acids, which build up after every

meal by decomposing food re-

mains, attack the minerals of the

enamel, eventually making it po-

rous to bacteria. The bacteria

cause plaque development and,

ultimately, other oral problems.

LOGODENT Oral Care

For every taste and

for every oral care need

LOGONA utilizes both the latest

scientific research as well as the

knowledge base of traditional

herbalism in formulating LOGODENT

oral care products or adults and

children.

Herbal ingredients such as echinacea,

anise, green tea, clove oil and a

saccharose ester retard development

of tooth decay and plaque-producing

bacteria. Myrrh, witch hazel, and

chamomile strengthen gums and help

prevent infection.

Silica and sea salt provide the

fine particulates which help your

toothbrush remove plaque build-up

gently, without damaging tooth

enamel. The foaming cleansers contain

only the gentlest sudsing agents.

Sodium lauryl sulfate and other

aggressive surfactants are completely

avoided.

All LOGODENT products are also

completely free of synthetic fluoride.

And they contain no synthetic

preservatives, colors, or fragrances.

LOGODENT for Kids

the proper care

from the very start

Baby teeth also need care

The assumption that baby

teeth need no special care,

since they fall out so soon

anyway, can be a serious

mistake! In fact, the first

teeth of a child can have a

lasting influence on the

development of the jaw

and the position of the

permanent teeth. Baby

teeth hold the correct

position for the teeth to

follow. If they are lost

prematurely, neighboring

teeth crowd into the

resulting space. When the

permanent tooth grows in,

it can be crooked or

misaligned.

LOGODENT for Kids makes brushing fun

We formulate LOGODENT Kids Dental Gels with the special needs of

children’s oral care in mind. Mild spearmint oil and natural strawberry

fragrance are the primary flavorings of the gels. Plant colorants make the

dental gels visually appealing and fun.

Extracts of echinacea and green tea effectively retard the development of

bacteria. Witch hazel, chamomile, and myrrh care for sensitive gum tissues

and help prevent infection. A small amount of fine silica works with the

brush to remove plaque gently.

Knowing that children often don’t

use proper brushing technique, and

that they often swallow toothpaste,

we use only the gentlest sudsing

agents to help disperse the herbal

ingredients into hard-to-reach areas.

Naturally, LOGODENT Dental Gels

for Kids contain no synthetic fluoride

and no synthetic preservative,

colorants or fragrances.

Kids Dental Gel

Strawberry

Kids Dental Gel

Spearmint

Oral CareOral Care

Herbal Dental Gel

Rosemary Sage

completely free of sudsing agents, this

extremely gentle cleanser is the ideal

cleanser for people with sensitive gums

and/or during their homeopathic

treatment.

Herbal Dental Gel

Peppermint

fresh tasting, gentle cleanser with low

sudsing action

Mineral Toothpaste

gentle, low sudsing cleanser to provide

optimal care for teeth and gums.

Proper Oral HygieneWhere you find no plaque, you find no

tooth decay, gingivitis or periodontal

disease. For this reason, dentists recom-

mend brushing teeth after every meal,

but at least twice daily.

The best brushing techniques move

from red (gums) to white (teeth), to mi-

nimize any damage to the gums.

Brushing should be complemented by

flossing, to clean the areas between the

teeth. A professional cleaning twice an-

nually should complement your hygie-

ne practices at home. Finally, a healthy

diet plays an important role in maintai-

ning sound oral health.

45

Effective help for

sensitive teethMany adults suffer from overly

sensitive teeth. LOGONA researchers

have developed a unique natural

toothpaste, which provides excellent

oral hygiene and reduces tooth

sensitivity.

A common cause of overly sensitive

teeth stems from gum recession,

which often exposes the tiny canals connecting the

tooth surface with the interior dentin, and opens a

direct pathway to the tooth nerve for irritating stimuli,

such as heat and cold. LOGODENT Sensitive

Toothpaste contains potassium chloride, a mineral

ingredient that forms a protective coating around

the nerve and reduces sensitivity.

Silica gel particles help gently remove food particles

and bacterial film from teeth and gums, without

damaging the enamel. Chamomile, sage, and witch

hazel reduce inflammation and strengthen the gum

tissues. And, of course, LOGODENT Sensitive Toothpaste

contains no sodium lauryl sulfate or synthetic fluoride.

Ökotest Certified Natural Cosmetics

47

LOGONA products recently

evaluated by ÖKO-TESTEach month, the German consumer magazine ÖKO-

TEST evaluates a range of consumer products –

similar to the American publication Consumer

Reports, only from an environmental and natural perspective. Products

evaluated might include laundry products, leather goods, lipsticks, children’s

toys, paints and stains, and so on. Nearly every month, the magazine evaluates

a personal care or cosmetic item. Evaluations are conducted by independent

laboratories. Most of the evaluation centers around ingredients, but other

environmental criteria, such as wasteful over-packaging, are also measured.

BDIH Certified Natural

Going beyond the talk

LOGONA has been a strong supporter of the European

movement to define and regulate the term natural personal

care (“Naturkosmetik”). Consumer confidence had suffered

over the years because of its rampant misuse by manufacturers.

To address this problem, the German trade association BDIH

worked diligently to define the border between natural and

conventional personal care products. The BDIH formulated a

set of guidelines to which products must comply in order to

receive the BDIH Seal of Approval. Manufacturers must submit

their nominated products to an independent laboratory for

analysis. If the lab results comply with the guidelines, the

product receives the BDIH Seal.

The BDIH current minimum requirements to receive the BDIH

seal of approval follow. More information is available at the

following web address: www.kontrollierte-naturkosmetik.de

1. Botanical IngredientsUse of botanical ingredients whenever possible isencouraged. Plants should be grown organically orwild-harvested, although consideration is given foralternatives based on quality and availability.

2. Animal Protection IssuesAnimal Testing of Finished ProductsNo testing on animals, whether conducted by themanufacturer or outsourced to a third party, ispermitted under any circumstances for finishedproducts.Animal Testing of Ingredients and Raw MaterialsAnimal testing is not permitted for any ingredientnew to the market since 1/1/1998. This restriction,however, does not include any animal testingconducted by third parties, operating with noaffiliation or contractual relationship to the BDIH orits member companies.Ingredients Derived from AnimalsNo ingredient or raw material derived fromvertebrates, such as animal fats or oils, animalcollagen, or spermaceti, may be used.

3. Mineral IngredientsThe use of inorganic salts, such as magnesium sulfate,and mineral ingredients, such as sodium chloride, isgenerally allowed. (See exceptions under 5).

4. Restricted IngredientsEmulsifying agents and surfactants may be used if they areobtained by the hydrolysis, hydrogenation, esterification, ortrans-esterification of the following materials: fats, oils and waxes;lecithin, lanolin, monosaccharides, oligosaccharides,polysaccharides; proteins and lipoproteins.

5. Unacceptable IngredientsSynthetic coloring agents; synthetic fragrances, ethoxylatedingredients; silicones; paraffin and other petroleum products.The criterion for permitted fragrances is the ISO Norm 9235.

6. PreservativesCertain preservatives identical to those found in nature areallowed along with natural preservation systems for the safetyand stability of the product. These include: benzoic acid, its saltsand ethyl esters; salicylic acid and its salts; ascorbic acid and itssalts; benzyl alcohol.

7. IrradiationSterilization of natural ingredients and their cosmetic endproducts through radioactive treatment is not allowed.

8. Independent laboratory certificationThe independent testing institute Ecocontrol in Osterode,Germany evaluates the compliance of the above criteria.Compliance with the criteria is rewarded with the BDIH "CertifiedNatural Cosmetic" seal.

The BDIH also recommends compliancewith the following supplemental criteria:

• full ingredient disclosure• avoidance of genetically-engineered

ingredients• environmental responsibility regarding

raw materials, manufacturing, and packaging

• social responsibility regarding domesticemployees and with 3rd World suppliersof raw materials (Fair Trade)

46

The latest evaluations of LOGONA products by ÖKO-TEST

Product Name Rating Published Date

Age Protection Wrinkle Therapy Fluid very good 1/07

Asia Bubble Bath Lotus Blossom & Bamboo very good 2/06

Baby Bath Calendula very good 4/06

Baby Body care Oil Calendula very good 4/06

Baby Body Lotion Calendula very good 5/06

Baby Moisture Cream Calendula very good 4/06

Balance Shampoo Lemon Balm very good 6/05

Body Lotion LOGONA FREE very good 3/03

Cleansing Milk Wild Rose very good 11/06

Clear Skin Blemish Stick Sage & Mint very good 5/06

Clear Skin Moisture Fluid Sage & Mint very good 7/07

Color Cream Indian Summer very good 3/06

Daily Care hand Cream Bio Aloe & Jojoba very good 11/05

Daily Care Shampoo Bio Aloe & Olive very good 9/06

Daily Care Shower Gel Bio Aloe & Lime very good 8/06

Day Cream Rose very good 1/07

Essential Care Shampoo Nettles very good 6/05

Eye Gel Quince & Aloe very good 1/07

Eye Make-up Remover Oil very good 9/06

Eyeshadow, Cacao + Rosé very good 9/07

Hair Conditioner Wheat Protein very good 1/07

Hair Spray good (best product in test) 3/05

Herbal Hair Color Mahogany very good 1/07

Herbal Hair Color Walnut Red-Brown very good 1/07

Kids Bubble Bath very good 9/05

Kids Shampoo & Shower Gel very good 7/06

Lip-Gloss pearl 01 very good 1/07

Lipstick Balm very good 10/07

Lipstick Terracotta 06 very good 12/07

LOGODENT Herbal Mouthwash Concentrate very good 3/03

Make-up Fluid very good 1/07

Mann After Shave Lotion very good (best product in test) 4/04

Mann Deo Spray very good 1/07

Mann Shampoo & Shower Gel very good 1/07

Mediterran Body Lotion Sage & Red Grapes very good 5/06

Moisture Cream LOGONA FREE very good 3/03

Relaxation Mask very good (best product in test) 2/04

Repair Shampoo Ginkgo very good 1/07

Tinted Day Cream beige-gold matte very good 1/07

Treatment Shampoo Juniper very good (best product in test) 1/07

Tropic Deo Roll-on very good 6/06

Vitamin Cream Avocado very good 9/05

Volume Shampoo Honey Beer very good (best product in test) 4/04

We oppose animal

testing!LOGONA products contain trusted,

traditional, plant-based ingredients

recognized for generations as

completely safe for the intended use by

humans. Testing takes place exclusively

on human volunteers. These tests

accompany every LOGONA product,

starting with self-testing by research and

development staff members, continuing

with similar staff testing during the

microbiological stability trial period, and

finally culminating with rigorous,

scientific testing on paid volunteers

under independent, dermatological

supervision. Only after a product has

successfully passed each of these phases

can it be introduced to the marketplace.

Respect for people, animals, and

environment is the basis of our ethical

self-image. For this reason we are actively

engaged in the movement to validate

alternative test methods, which do not

utilize animals. We strongly believe that

animal testing belongs to the past.