Logo

SIGNS

• We see signs everywhere like 'BUY THIS!', 'BUY THAT!', 'DON'T' TOUCH THIS!, 'DON'T TOUCH THAT!', DANGER, NO SMOKING.

• Signs basically tell us what to do and what not to

• Signs also give us information.

Samples of various signs

Symbols

• A symbol is something such as an object, picture, written word, or particular mark that represents (or stands for) Association, Brand or Company.

• Symbols indicate (or serve as a sign for) and represent ideas, concepts, or other abstractions.

Symbols

Logo

• A logo is a graphical element (symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.

• Logos are also used to identify organizations and other non-commercial entities.

Types of Logo (Basic)

Text-Logo


Symbole logo


Text-symbole logo


Monograms logo

Logo designs by include (similar ideas)

The Principles of Effective Logo Design


1. A logo must be simpleA simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or

unique without being overdrawn.


2. A logo must be memorableFollowing closely behind the principle of simplicity, is that of memorability. An effective logo design should be

memorable and this is achieved by having a simple, yet, appropriate logo.


3. A logo must be timelessAn effective logo should be timeless that is, it will stand the test of time.

Will the logo still be effective in 10, 20, 50 years?


4. A logo must be versatileAn effective logo should be able to

work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.

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5. A logo must be appropriateHow you position the logo should be appropriate for its intended

purpose. For example, if you are designing a a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.

Some Logos, Ads, their meanings…

Notice the hidden symbol in the Federal Express logo ? I mean the 'arrow' that you can see between the ‘E’ and the ‘x’.

This was to underscore speed and precision - Part of the company’s positioning.

SUN Microsystems logo is a nice example of symmetry and order.

The letters ‘u’ and ‘n’ are arranged adjacent to each other, also looking like the ‘S’ perpendicularly.

Their attempt to communicate what they are about (figuratively), catches my attention.

This logo of a hair stylist for the cheeky humor it brings to the (dressing) table

This is the logo for a puzzle game called Cluenatic.

This game involves unraveling four clues. The letters C, L, U and E are arranged as a maze.

And from a distance, the logo looks like a key!

For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.

Eighty-20, a small consulting company, does sophisticated financial modeling and some solid database work. Its highly quantitative, and also relies on serious computational power. The logo is meant to convey it.

Do you guess 20% of the squares are darkened? Well, the trick is to view dark squares as 1's and light squares as 0's. The top and bottom lines read 1010000 and 0010100, which represents the binary 80 and 20

The logo was designed in-house for an internal event of a famous company. It shows they are quite relaxed about the logo, even if its for their internal promotions. Didn’t you recognize the company yet? See an I (Eye) then B (Bee) and M

You think the arrow does nothing here?

It says Amazon has everything from ‘a’ to ‘z’.Also, do you notice the smile that the arrow represents ?

This is a British company for the homeless and the badly housed people.

Now what’s yours ?

Logo

Design

Transcript of Logo