Logo research

InstagramInstagram is a social media site where you can share photos and edit them with loads of filters. The logo on the left is Instagram’s old logo which is eye catching to everyone and has been running for 2010-2015. The old logo is creamy brown camera with four colours on the top left corner, this shows that this app is camera/photo related. Some of the filter which are on the app have a polaroid effect, this gave the designer an idea to create the logo looking like an old polaroid camera. The new logo which came out in 2015 has a mixture of sunset colours. The logo was re-designed when they were bought by Facebook. The designer thought to update the logo as it is a new site however people on twitter have been tweeting that the logo looks like something that would have been done on Powerpoints WordArt and isn’t very eye catching as the previous one.

AppleApple is an international technology company with one of the well known logo. The logo is an apple (hence the name) which has been bit into so people wouldn’t get confused with a cherry also the bite is a tribute to Alan Turing with his bite. The first logo created by Ron Wayne was rainbow apple to represent that apple can generate graphic colours. The logo changed by Steve Job into a simple black one so it would more humanize for the company.

PringlesPringles is a potato chip company made owned by Kellogg Company. The name Pringles was the owner last name Julius Pringles. The logo on the left was made in 2002 and slightly adjusted in 2009. The logo on the left is the 2002 logo which is a cartoon Julius with big mustache also a middle parting hair style. As time flew by in 2009 Pringles changed a few a bits of the logo. On the Right you have more hair being grown also the dot on the i has been changed into the shape of the chips.