FONT- Clear to read. The title is rememberable partly because it is all in capitals. This emphasises the logo.

Colour is bright and is therefore associable.

The font is simply and attractive. Capitals are used again. Logo has a theme of being around the

sea. Lighthouse logo ties in with this theme. Calming image given off.

Font is thick and therefore stand out. The colour also ensures this.

Logo is rememberable and prominent.

Capitals are used.

This is presented as being much smaller but in a still clear and simple font.

The title is in capitals. The font is clear and thick so it stand out.

My Ident will feature characteristics from these two Idents. I feel when researching into the Logos and fonts these will suit and work well with my trailer. I want a calm and attractive Ident so the trailer that follows will contrast with the atmosphere created at the beginning. Therefore emphasising the dramatic storyline. I wish to make my extra piece of information relevant to the logo I will use. I wish to use waves and then position smaller writing below (like the Columbia image) which reads ‘A seaside entertainment company’. This relates to the wave image. The wave idea was inspired by the logo from the Castle rock Ident. The main title above the moving wave will be in capitals and will be white. Therefore overall creating a clear , rememberable I dent which will create a mellow atmosphere contrasting and emphasising the dramatic tone of the trailer.