Logo Process Book
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Transcript of Logo Process Book
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corporateidentitySPRING
2012
PROFESSOR SLOAN
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table ofcontents
GREENVALE VINEYARDS LOGO
MAAZA FINE INDIANCUISINE LOGO
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assignmentthe
PICK A BUSINESS FROM THE LIST BELOW AND BEGIN EXPLORATION TO CREATE A NEW LOGO & IDENTITY SYSTEM
NEWPORT MANSIONSMUSEUM OF HISTORYGREENVALE VINEYARDSTHE STIRRING SPOON
CROSSROADS RIRI JAPAN SOCIETYDEFENDERS OF ANIMALSPIPPIN ORCHARDS
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researchLOCATED IN PORTSMOUTH, RHODE ISLAND ON AQUIDNECK ISLAND KNOWN FOR IT’S RICH SOIL, TEMPERATE CLIMATE, AND LOCATION TO WATER MAKE PERFECT CONDITIONS FOR HARVEST
PRODUCES SMALL QUANTATIES OF ESTATE GROWN WINES
OPERATED BY CORTLAND AND NANCY PARKER, FOURTH GENERATION WINE
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meet the vineyard
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conceptsBARN & HORSE STABLEBEFORE GREENVALE WAS A WINERY, IT WAS A FUNCTIONING HORSE STABLE
AQUIDNECK ISLANDTHE LOCATION IS WHAT MAKES THIS WINERY UNIQUE
HORSE WEATHERVANE
WINE LEAF A PLAY ON THE HISTORY OF THE VINEYARD
A CLASSIC SYMBOL OF A WINERY
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computer exploration
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color optionsV I N E Y A R D SGREENVALE
V I N E Y A R D SGREENVALE
V I N E Y A R D SGREENVALE
V I N E Y A R D SGREENVALE
V I N E Y A R D SGREENVALE
V I N E Y A R D SGREENVALE
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thecompleted
logoV I N E Y A R D SGREENVALE
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logo number
two
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the assignment
SELECT A THEME FOR A RESTAURANT BELOW, AND DEVELOP A CONCEPT. DESIGN A SYMBOL AND TYPE THAT REPRESENTS THE CONCEPT OF YOUR RESTAUANT
ASIANJAPANESEINDIAN
MEXICANCARIBBEANGREEK
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name ideasCURRY IN A HURRY
HENNA
MAAZA
ABHILASHA
TASTY, DELICIOUS IN SANSKRIT
INDIAN TATTOO DESIGNS
DESIRE IN SANSKRIT
FAST FOOD INDIAN JOINT
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inspiration meet the vineyard
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henna designs traditional dance
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indian cuisine
typeexploration
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maazamaaza
color combinations
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rough final sketch
GET RID OF WHITE OUTLINES
EXPLORE MORE TYPE OPTIONS
SMOOTH THE BOTTOM OF HENNA SHAPE
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suggestions
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thecompleted
logo
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the end.