ollelogo or realted material (packaging, ads, displays, etc.) only during the provided dates. The...
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olle FINE CANDIES
Transcript of ollelogo or realted material (packaging, ads, displays, etc.) only during the provided dates. The...
olleFINE CANDIES
LOGO USAGE - MINIMUM SIZELOGO USAGE - SAFE SPACE
The logo should never appear smaller than 250 pixels or 30 mm. At this scale, the fine candies tagline should be removed.
olleF I N E C A N D I E S olleX
.5 X
.5 X
.5 X
.5 X
.5 X
LOGO USAGE - PHOTOGRAPHYLOGO USAGE - REVERSING COLOR
olleFINE CANDIES
olleFINE CANDIES
When reversing out of any dark color, the logo may be used in all white or remain as is provided the background color is black.
Any photography used should reflect the high quality products and standards möller strives to produce. The logo may be placed anywhere on the image as long as it is legible. A circle may be used if more contrast is needed.
olleFINE CANDIES
LOGO USAGE - DONT'SLOGO USAGE - DON'TS
olleFINE CANDIES
1 Do not alter colors
2 Do not alter scale of tagline
3 Do not change spacing
4 Do not alter fonts
5 Do not change kerning or tracking
6 Diaeresis and tagline should always be the same color
olleFINE CANDIES
olleFINE CANDIES
olle
olleFINE CANDIES
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olleFINE CANDIES
FINE CANDIES
PRIMARY COLOR PALETTE
olleF I N E C A N D I E S
CMYK: 48 59 36 8
RGB: 136 108 125
HEX: #886C7D
PMS: DS 137-6C
CMYK: 27 2 27 0
RGB: 185 218 195
HEX: #B9DAC3
PMS: DS 275-8C
SECONDARY COLOR PALETTESECONDARY COLOR PALETTE
CMYK: 0 35 70 0
RGB: 250 176 97
HEX: #FBB161
PMS: DS 32-3C
CMYK: 12 74 98 2
RGB: 213 98 42
HEX: #D5622A
PMS: DS 53-1C
THANKSGIVING PALETTE
CMYK: 20 82 79 9
RGB: 184 77 63
HEX: #B84D3F
PMS: DS 83-2C
CMYK: 66 23 54 3
RGB: 94 153 132
HEX: #5E9984
PMS: DS 269-5C
CHRISTMAS PALETTE
CMYK: 0 50 35 0
RGB: 246 151 143
HEX: #F6978F
PMS: DS 97-6C
CMYK: 16 100 79 5
RGB: 196 16 132
HEX: #C41039
PMS: DS 99-1C
VALENTINES PALETTE
CMYK: 29 57 11 0
RGB: 182 127 168
HEX: #B67FA8
PMS: DS 158-6C
CMYK: 5 3 72 0
RGB: 248 232 104
HEX: #F8E868
PMS: DS 2-5C
EASTER PALETTE
OCTOBER 20 - NOVEMBER 28 JANUARY 20 - FEBRUARY 14
NOVEMBER 31 - DECEMBER 25 APRIL 1 - APRIL 20
Seasonal palettes may be applied to the logo or realted material (packaging, ads, displays, etc.) only during the provided dates. The primary colors should be used during the rest of the year.
Secondary colors may be used to create patterns for packaging, ads, displays, etc. If using this method, no additional colors may be used in conjunction with the seasonal palettes.
SECONDARY COLOR PALETTE - VALENTINES
olleFINE CANDIES
olleFINE CANDIES
PMS: DS 97-6C
CMYK: 0 50 35 0
RGB: 246 151 143
HEX: #F6978F
VALENTINES PALETTEJANUARY 20 - FEBRUARY 14
PMS: DS 99-1C
CMYK: 16 100 79 5
RGB: 196 16 132
HEX: #C41039
SECONDARY COLOR PALETTE - EASTER
PMS: DS 158-6C
CMYK: 29 57 11 0
RGB: 182 127 168
HEX: #B67FA8
APRIL 1 - APRIL 20
PMS: DS 2-5C
CMYK: 5 3 72 0
RGB: 248 232 104
HEX: #F8E868
olleFINE CANDIES
olleFINE CANDIES
EASTER PALETTE
SECONDARY COLOR PALETTE - THANKSGIVING
olleFINE CANDIES
olleFINE CANDIES
PMS: DS 32-3C
CMYK: 0 35 70 0
RGB: 250 176 97
HEX: #FBB161
THANKSGIVING PALETTEOCTOBER 20 - NOVEMBER 28
PMS: DS 53-1C
CMYK: 12 74 98 2
RGB: 213 98 42
HEX: #D5622A
SECONDARY COLOR PALETTE - CHRISTMAS
PMS: DS 83-2C
CMYK: 20 82 79 9
RGB: 184 77 63
HEX: #B84D3F
PMS: DS 269-5C
CMYK: 66 23 54 3
RGB: 94 153 132
HEX: #5E9984
olleFINE CANDIES
olleFINE CANDIES
CHRISTMAS PALETTENOVEMBER 31 - DECEMBER 25
TYPOGRAPHY
FINE CANDIES olle
Avenir should be used as the primary typeface and Perpetua as the secondary.
It is recommened to use Avenir for headlines and Perpetua for most body text.
olleF I N E C A N D I E S
SECONDARY TYPEFACEPRIMARY TYPEFACE
AVENIR ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
BLACK ITALIC
PERPETUA ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
ITALIC
BOLD
BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789
olleFINE CANDIES
410.709.8122
www.moller.com
91 Fleet Street
Baltimore, MD 21231
COLLEEN WILMONT | manager
BUSINESS CARD
olleFINE CANDIES
ENVELOPELETTERHEAD
CURTIS HUGHES1021 Devere Court
Silver Spring, MD 20903
FINE CANDIESolle
91 Fleet StreetBaltimore, MD 21231
olleFINE CANDIES
Colleen Wilmont | [email protected] | 410.709.8122 | 91 Fleet Street Baltimore MD 21231 | www.moller.com
Dear Curtis,
Ultursum intimis traveres is vist ex me consul tu esim aut opublic ulintis? Servitiam, qui pore ac reor licam poti cem liuroximanum iam foria denat. et iae nonvoltorum nora, dius senam. Gracide stelles, dees? Opimur, Cupim paris inatum. Usquitina, nercepsentis etis horunum opori id nius, nequo videese deffrem enitiam iussern immovehem.
Us etrit, opublium. Lutum te, qua omnes M. Gractem, nost fin vis conclar tertero, sulis. Sciemerfex nos esil hilius illarita nostrae denius? Bunter que co me conosse publing.
Plicia pri prartermius faceper endendem atus suscio notili porte menihil hore, nen se nicaveri fec tum ne num orum te acivastam intilis fatum iam it. Sciam num quam que pressent. Ca eo, virmilici potasda cerebatia me con turatuas condam.Git inc re poentem ac rei perteatura, que comnerfec ingulius silnerceres abi pulis, conum condepo novehem ularides
Fin vis conclar tertero, sulis. Sciemerfex nos esil hilius illarita nostrae denius? Bunter que co me conosse publing.
Regards,Colleen Wilmont
CURTIS HUGHES1021 Devere Court
Silver Spring, MD 20903
