LOGO Group members: Tina Chris Karen Rae Janet Queenie Artistry.
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Transcript of LOGO Group members: Tina Chris Karen Rae Janet Queenie Artistry.
LOGO
Group members: Tina Chris Karen Rae Janet Queenie
Artistry
Product
1. SKIN CARE2. AMWAY’S ARTISTRY
ESSENTIALS3. ARTISTRY'S TIME DEFIANCE 4. ARTISTRY PURE WHITE5. ARTISTRY ESSENTIALS COLOUR6. ARTISTRY™ CREME L/X
Skin Care Amway understands that sun exposure can
damage your skin's DNA and disrupt natural cell repair, it is therefore essential to protect your skin and your DNA.
AMWAY’S ARTISTRY ESSENTIALSSerious science with every day simplicity. Amway’s
ARTISTRY Essentials is for the practical side of a woman whose beauty routine is quick and efficient. Essentials is a comprehensive product line for all skin types providing optimal skin health with maximum ease of use.
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ARTISTRY'S TIME DEFIANCE Amway understands that today's woman is
determined to seize control of every aspect of her being. ARTISTRY'S TIME DEFIANCE products preserve and restore the appearance of youthful skin and prevent the visible signs of aging.
ARTISTRY PURE WHITE Revealing the skin's pristine essence through
targeted treatments. For the woman who believes everything is
possible and seeks nothing less than the ideal ARTISTRY'S Pure White is the answer. Pure White products work to prevent, treat, and protect against skin discolouration.
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ARTISTRY ESSENTIALS COLOUR Makeup made easy with everything you'll need to
enhance your natural beauty Color cosmetics designed embrace and enhance
your own natural beauty including mistake-proof products to even your skin tone with neutral shades to subtly enhance the eyes, cheeks, and lips.
ARTISTRY™ CREME L/X Experience the truth of skin transformation. Amway understand that today's woman expects
and demands the very best. ARTISTRY Creme L/X gives women the power of Cell Effect, re-energizing skin for optimum performance and a revitalized appearance
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Price
ARTISTRYARTISTRY
¥ 1998
¥ 1650
ARTISTRY
Price
Raging from RMB100 to 2000 some small pieces such as oil-Absorbing Sheets and
powder puff would be as cheap as RMB16.
They stated that ARTISTRY will no make any discounts but has special offer if you buy in suit.
¥ 1680
Target Market
Economics factors White collars
demographics
gender
age
Both males and females, but generally for females
From 25 to 60
Geography Has expand to over 80 markets Focus on whitening and anti-aging market in
China.
Social values Idea: Concise fashionable
Distribution
direct selling consumer goods and services were directly sold to consumers on a person-to-person basis, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations
Producer Wholesaler Retailer Consumer
Traditional (fixed location) Retail Channels
Producer Independent Contractor Consumer
Direct Selling Channels
promotion
AdvertisementPacking Sales brochurePersonal selling
Advertisement
1.Websides 2. TV advertisement 3.sponsers
Advertisement
Packaging 1.mini -----easy to carry
2.Colorful –attractive 3.high quality
Sales brochurePersonal selling 1.easier to persuade ----the best way 2.Know the products directly 3.Truly touch and have a try
More Information
http://www.amway.com.cn/Amway/Amway001.html#artistry
http://baike.baidu.com/view/4220.htm http://www.artistry.com/