Logo design. Successful logos are: Distinctive Memorable Appropriate Simple And, the most successful...
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Transcript of Logo design. Successful logos are: Distinctive Memorable Appropriate Simple And, the most successful...
Logodesign
Successful logos are:
• Distinctive• Memorable• Appropriate• Simple• And, the most successful ones
are usually Clever
Distinctive
Memorable
Appropriate
Designed by Joe Finocchiaro
Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land
Simple
• Designed by Herb Lubalin and Tom Carnase in 1965•Logo for a magazine
Clever
• Designed by Herb Lubalin and Tom Carnase in 1980•Communicates meaning figuratively through the logo• Also designed Brooks Brothers, MacWorld, Calvin Klein
• Implies everything from A to Z and a smile
• Designed by Ron Wayne (3rd co-founder of Apple) in 1976.
• Represents inspiration and innovation. Too complex.
• Designed by Rob Janoff 1977• Bite mark to symbolize knowledge, play on byte• Rainbow colors (in different order), break from standard
• Introduced in 1997• Minimalism, controversial, new millenium
Your Assignment:Design a logo for your client.
Business Cards with logos