Logo Design - storage.googleapis.com€¦ · Logo Design ForKids This organization wanted me to...

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Mark Anderson Portfolio Logo Design This organization wanted me to update there logo, by simplifying and making it more modern. ForKids Norfolk, VA Spring 2014

Transcript of Logo Design - storage.googleapis.com€¦ · Logo Design ForKids This organization wanted me to...

Page 1: Logo Design - storage.googleapis.com€¦ · Logo Design ForKids This organization wanted me to update there logo, by simplifying and making it more modern. Norfolk, VA Spring 2014.

Mark Anderson Portfolio

Logo DesignThis organization wanted me to update there logo, by simplifying and making it more modern.ForKids

Norfolk, VASpring 2014

Page 2: Logo Design - storage.googleapis.com€¦ · Logo Design ForKids This organization wanted me to update there logo, by simplifying and making it more modern. Norfolk, VA Spring 2014.

Mark Anderson Portfolio

I went to the essence of the logo, focused on a “books” and “food”. I used colors from the Forkids identity guide. In the beginning I wanted the image to stand alone without nesting the type.

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First VisionForKids

Norfolk, VASpring 2014

Page 3: Logo Design - storage.googleapis.com€¦ · Logo Design ForKids This organization wanted me to update there logo, by simplifying and making it more modern. Norfolk, VA Spring 2014.

Mark Anderson Portfolio

The design team leader desired all the info to be compressed into the “book” design. Arguably, I had a difficult time.

Second RevisionForKids

Norfolk, VASpring 2014

Page 4: Logo Design - storage.googleapis.com€¦ · Logo Design ForKids This organization wanted me to update there logo, by simplifying and making it more modern. Norfolk, VA Spring 2014.

Mark Anderson Portfolio

I had to work through multiple iterations until we settled on an “open book” design. The final design was a drawing from the design team leader.

Before After

Before After

Final DesignForKids

Norfolk, VASpring 2014