Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors...
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Transcript of Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors...
![Page 1: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/1.jpg)
Logo Design in Black & White
![Page 2: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/2.jpg)
Apple Ravens CBS TV Dunkin Donuts
Dodge ESPN Network
Firestone
Ford Motors General Mills Hoover Hilton Hotels IBMJohnson & Johnson John Deere
K-Mart Kodak LG Electronics
Motorola Mercedes Benz
Nabisco NBC TV
Play Station Quizznos Radio Shack Rolls Royce Suzuki Toyota United Airlines
Vans White Castle WhirlpoolX-Box
Yahoo Verizon Chevrolet
![Page 3: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/3.jpg)
Logo Design in Black & White
• What do They all Have in Common?
– Simple Shapes & Text
– Most Designs are easily recognized
– Not Very Complicated
![Page 4: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/4.jpg)
Logo Design in Black & White
• To Begin With/ Start Simple
• Use simple shapes/ Repeat those shapes/Rotate/ Re-Size
![Page 5: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/5.jpg)
Logo Design in Black & White
• Try Experimenting with Lines
– Try Thick, Thin, Wavy– Mix it up, Experiment
![Page 6: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/6.jpg)
Logo Design in Black & White
• Now Combine Elements to Create Designs
– Interesting Designs are the simplest
– Remember a key rule
– K.I.S.S.• Keep It Stupid Simple
![Page 7: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/7.jpg)
Logo Design in Black & White
• To Start With, Create a series of sketchescalled “Thumbnails”
• Thumbnails are Quick, Easy, Sketchesdesigned for “exploring Ideas
– Not Very Detailed– Used for “Ideas”
![Page 8: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/8.jpg)
Logo Design in Black & White
• For Today..• Start with a series of
“Thumbnail Sketches”• Will do an exercise drawing out
3 ideas• Will complete 2 more on your
own• Pick best idea and work out on
computer– Work directly into computer
![Page 9: Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551be332550346af588b5f97/html5/thumbnails/9.jpg)
Logo Design in Black & White
• Project– Create New Logo for existing Company– 5 Black and White Versions– THEN 2 “Color” versions to follow– Sketches are worth 25 pts. of final grade