PSIEE LOGO DESIGN

Needs

Why use a logo? “PSIEE” is not a great acronym and our name is really long written out. A logo should be: • Unique and recognizable • Represent the organization • Look good on the Web, but also: • Print well • Look nice and be recognizable when tiny • Look good in one color • Be a useful size (not tall & skinny or too wide) • Be fresh and modern/on trend • … yet timeless.

Don’t fade away…

POP!

Theory

What should the logo say or do? • #1 is be recognizable. • Can be used without a work mark. Re: designing the logos, these fall into one or more of these three categories: • “Safe” and timeless logos (more corporate style,

simple shapes) • Logos that are more figurative: they represent

something (Penn State, Collaboration, the natural world)

• Attractive, more artistic symbols. Meant to be abstract and not related to specifics. (Is recognizable for the organization, but so general that we can change themes/initiatives with no worries.)

Goals today: Narrow down to three or four top favorites among the staff • Including logo • And/or typeface for word mark (not required) • Not including colors Then I will send out the top favorites to Tom and the Design Focus Group for further discussion.

Which to present first?

All of them!

Disclaimer* These are mockups. Some are VERY rough mockups! They may be non- symmetrical, have imperfectly straight lines, fuzzy things, oddities, etc. The colors, the typefaces, the spacing etc. can all be changed. (And will be!)

“Ribbon E”

“Artsy”

“Silos”

“Corporate”

“Modern P”

“E Block”

“Linked Es”

“Crossover Es”

“PSIEE Bird”

“Stained Glass

Lions”

Thoughts?

Some of the Losers

… some things look better on paper

The “Creative Process” (LOL)

Why won’t this happen for me?

The “Creative Process” (LOL)

“I’m not doodling, I’m DESIGNING.”

Typefaces

*Choice is dependent on logo

League Gothic

Intro

Roboto

Collaborate

Gill Sans / Century Gothic

Penumbra

Didot

Florence

Maiers

Matchbook