Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of...
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Logo Design Part 2 Saul Bass
Transcript of Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of...
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Logo Design Part 2
Saul Bass
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Types of Logos
PictorialAbstractTypographic, LetterformInclusiveEmblem
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Pictorial
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Abstract
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Typographic, Letterform
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Inclusive
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Emblem
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Type Classifications
Serif Sans-Serif
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Type Classifications
Script Display
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Kerning
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Kerning
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Make a Cohesive ShapeAlign, align, align!
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...Even if it’s an Implied Shape
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Consider the Stacked Square