LOGO Creation service of marketing and marketing environment of the pharmaceuticalenterprise.

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LOGO Creation service of marketing and marketing environment of the pharmaceuticalenterprise

Transcript of LOGO Creation service of marketing and marketing environment of the pharmaceuticalenterprise.

LOGO

Creation service of marketing and marketing 

environment of the pharmaceuticalenterprise

Organisation of marketing department of chemical - pharmaceutical company

Marketing service of pharmaceutical enterprises are formed to develop behavior strategy and tactics of the enterprise on market of goods and

services.

The aim of their operation is to ensure the survival of the pharmaceutical enterprises of different forms of

ownership based on improvement of production and realization of

products that satisfy consumers‘ needs and requests.

There are following models of marketing services in accordance with their orientation:

FunctionalCommodityRegionalSegmentCombined

Functional organization of marketing department

• It is typical for pharmaceutical enterprises, which have a small number of markets, goods.

• In the functional organization of marketing divisions of each department or sector develops and carries one or several specific functions:

• market research• product planning and product range,• advertisement• Forming goods delivery channels (choice of

suppliers, consumers , the analysis of the effectiveness of goods delivery)

• postmarketing service.

Commodity Organization of Marketing Service

For pharmaceutical enterprises, which produce variety of products with different technology for producing and specializing in marketing a small number of markets, relatively homogeneous character.

Marketing services are targeted to certain groups of pharmacologic or commodity group.

This worker or group engaged in only his product, performing all the functions of marketing.

Regional organization Marketing Service

Featuring a regional public pharmaceutical enterprises orientation marketing activities that work for minorities, inhomogeneous, with a clearly limited boundaries of the market.

In this case, priority belongs to vocational knowledge of local peculiarities, traditions of residents of the region

Segment organizational structure

• Especially appropriate to use in a differentiated market, depending on the specificity of specific segments and features, the needs of different groups of consumers.

• It enables to orient all the activities of pharmaceutical enterprises in the terminal and to consumers this basis be developed for each group of individual, specialized, comprehensive policy of the market throughout the process of reproduction.

In the process of pharmaceutical marketing services organization there are following main

stages:

definition of primary purpose and tasks of pharmaceutical marketing services at this enterprise

regulations on the development of marketing in the enterprise

study organizational structurecreation Marketing Serviceseparate divisions of tasks and functional duties

of officers Marketing Service employees

The main objectives of pharmaceutical marketing services are:

market segmentation fee information on market structure and dynamics of its

changes forecasting of market dynamics change its analysis of the competitive situation organization of training your potential customers and

distribution of information materials worked in an organization on foreign economic relations

with foreign partners development of long-, medium-and operational marketing

plans with each production, pharmaceutical, pharmaceuticals group

demand creation and sales promotion - DCSP.

Functions of marketing are: • Fee, study, evaluation, analysis and generalization of home and

foreign materials on the market sales of medical products • Fee and analysis of competitors activity, producing products analogy • Analysis of contingent and groups of consumers of medicinal

preparations • Survey preparation, expert estimates, the requirements of consumers

in quality• Study of demand needs in production, output of which can make this

enterprise • Organization of training advertising journals, letters, information

sheets and other promotional papers • Selection preparation of specimens for enterprise products exposition

in a specialized trade fairs and exhibitions • Study of the advanced experience in the field of analysis of market

situation, marketing, advertising, work with consumers.

The head of department of marketing - marketing director

маркетинг-директор Report to Marketing - Director of marketing

departments are: DCSP, marketing research department and if necessary care and services to service foreign economic relations.

Department DCSP organizes work for:

creating demand for goods assortment, is looking for possible sales channels,advertising pharmaceuticals to healthcare and

pharmaceutical workers,holding editorial and publishing activities, fairs,

exhibitions,improvement of commercial agreementscontrol over compliance with terms of agreementdeveloping a system of incentives consumers and

mediators.

The Department of marketing research conducts:

Information - research work in the field collection process and economic, commercial information,

is the enterprise business plan in accordance with the forecast of future realization medicinal means;

conducts analysis of internal and external environment of the enterprise,

investigates the market situation of pharmaceutical goods; need investigates requests of potential consumers, detect possible Consumer market segments, competitors

and possible suppliers, examines the range of products offered by them, price policy of these enterprises;

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