MAKING MY LOGOSTEP BY STEP

By Beth Rowling

MY SKETCH

This was my first idea which came from the ‘DreamWorks’ logo. I liked the idea of everything being surreal, I liked the clouds which gave me the idea of the thought bubble, and ‘the only way is up’. In this sketch I have made the thought bubble blue, but I am thinking about making a plain black logo, to see if I like this better.

This is my first finished logo, I am going to discuss how I made this, and why I chose to make a logo like this. I will be making more than one logo, so that when it comes to having my animation lesson, I can choose my favourite logo to animate.

STEP ONE

First I used the ‘shapes’ tool on PowerPoint, to create a basic thought bubble. I wanted to use a thought bubble because it resembles a cloud, which fits in with he idea of ‘UP’ which is the slogan for my productions. If I was to animate this logo, I would make the 3 smaller bubble appear one after the other.

STEP TWO

Then I changed the colours and the thickness of the lines, to make theshape suitable to what I wanted it to look like. I want to keep my colourpalette simple so I have just used two different shades of blue and my logo will consist of black writing. Looking at professional logos, their colourpalette is very simple, which is the reason I want to keep mine simple. To resemble a real logo.

STEP THREE

I then saved the shape as a JPEG which I then opened up in Photoshop.Where I Added my basic text. I chose a font that I think is suitable for acompany logo. I had to ensure that my ‘U’ and ‘P’ were on differentlayers so I could carry out the next part.

STEP FOUR

I ensured that both the ‘U’ and the ‘P’ were on separate layers so I couldjoin them together (as shown above) I did this to create a more eye-catching and unique logo. I know that film companies often have a less detailed version of their logo on the credits, which I could use the ‘UP’ for.

STEP FIVE

This is the final product, this is the logo which I would use at the start of the trailer. All I have done here is added the company name underneath in capital & bold letters, to ensure that people read the company name. This logo will only be on screen for a few seconds, which is why I didn’t want it to be too detailed.

CREDITS LOGO

I decided to make a different version of the same logo, to go at the end of my trailer, if I decided to put credits on. I have taken the ‘UP 'and just simplified the logo by taking away the cloud. I mentioned earlier that I Would use the ‘UP’. I think it looks very effective.

I like this logo better than the original version

because although it is not as eye

catching, I think it looks more

professional, maybe if I made

the thought bubble just a black

outline, the other would look

professional.

MY SKETCH

I based this idea around animation. I was thinking of ways in which I could animate my logo. I thought of using a train because the movement and animation is obvious. I don’t think this logo relates directly to any one professional logo, but I wanted to keep it simple and small like many professional logos.

This is the second logo which I decided to make, I will now discuss how I made this logo and why I chose this logo. I don’t think that this is the logoThat I will choose to animate, but at least I know I have a few to choose From.

STEP ONE

I found an image on Google of an animated train which I liked, I thenopened this up in Photoshop, ready to add my production title. I did try usingA few different pictures of trains, but I think this one is the best, it has a spacePerfect for the text to fit in.

STEP TWO

I then simply just added in some text, in a font which I liked, and thinklooks professional and suitable for a logo. I decided to just stick with plainBlack, mainly because when I created my first logo, I used colour but thenPreferred the simplified version, which was all black.

MY SKETCH – PARADISE PRODUCTIONS

I got the idea for my paradise productions logo from the ‘Columbia’ logo. I liked this logo because I like the way it is a full screen logo, I like the sunset, which is what I searched when I was looking for my logo. This logo has a centre piece which is obviously the woman, I chose a picture with a centre piece also, which in my case is the boat.

This is my final logo idea, this is the most detailed logo. I have based this idea on the idea of the ‘Columbia’ logo, which is a whole screen picture. I like the colours of this logo and think that an animation would look really effective.

STEP ONE

I found this picture of a sunset on Google, I then opened it up in Photoshop and resized it to the correct size for my logo. I like this picture because, as it is coming up to my animation lesson I think it would be a good idea to animate the water, a ripple effect or even to move the boat. I think this logo would be the most effective.

STEP TWO

I did try black writing on this logo, but I decided that the white stands out a lot more and makes the logo a lot more bright and clean cut. I am using a large ‘P’ and am going to fit the other text in, for this reason I have ensured that each piece of text is on a different layer.

STEP THREE

I added the work ‘Paradise’ I chose to put this in capital letters to emphasise to quality of my ‘productions’ I think the white looks very effective.

STEP FOUR

This is the final logo, this is my favourite logo, I think this is the logo I am going to animate. I did try to cut out the water on this picture, to add a ripple effect when it comes to my animation lesson, however this was too hard. I think that when it gets to my lesson I may have to select a different picture, but of a similar nature.

ANIMATION

I have taken some screen grabs to show the process of animating my logo.

ANIMATION (STAGE TWO)

ANIMATION (STAGE THREE)

ANIMATION (STAGE FOUR)

CREDITS LOGO

Since this is the logo I have decided I am going to use and is the logo I chose to animate – I have made a credits logo, I have just simply take the orange colour of the sunset glow and made a very simplistic logo.