Logo and Branding Pack 2022
Transcript of Logo and Branding Pack 2022
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Logo and Branding Pack 2022FOR ADELAIDE FRINGE ARTISTS & VENUES
Logo and Branding Pack 2022FOR ADELAIDE FRINGE ARTISTS & VENUES
Social Media Cheat-Sheet PG 3
Digital Assets – Facebook Cover Images PG 4
Digital Assets – Social Media Tiles PG 5
Digital Assets – EDM Banners PG 6
Councils & Venues – FB & EDM Banners, Social Media Tiles PG 7
Adelaide Fringe 2022 Colours PG 8
Logos – Adelaide Fringe 2022 – Web Address PG 9
Logos – Adelaide Fringe 2022 – Dates & Web Address PG 10
Logos – Adelaide Fringe & FringeTIX Lockup PG 11
Logos – FringeTIX Logo PG 12
Logos – FringeTIX Logo Minimum Sizes & Clear Space PG 13
Logos – Incorrect Use Of Adelaide Fringe Logo PG 14
Extra Bits & Pieces PG 15
CONTENTS
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SoCIaL MeDIaCheAT-ShEet
FACEBOOKLIKE our Adelaide Fringe page from your business page
Tag us in your Facebook posts with @Adelaide Fringe
Upload one of the provided Facebook cover photos
SHARE Adelaide Fringe posts and videos
TWITTERFOLLOW @ADLfringe on Twitter
MENTION @ADLfringe in comments
USE #ADLfringe whenever you’re talking about anything Fringe
INSTAGRAMFOLLOW @ADLfringe on Instagram
TAG US in your photos with @ADLfringe and #ADLfringe
WEBSITESearch our website to find your official Fringe Event page at adelaidefringe.com.au/fringetix
Remember to link your Fringe Event to all communications on Social Media, EDMs and more!
IMPORTANT DATESMark these important marketing dates in your social media calendar to leverage existing Adelaide Fringe campaigns.
DEC 2021FRINGEMAS! What better gift than tickets to a Fringe show?
2 DEC 2021Program Launch (tickets on sale) (1 December is BankSA pre-sale)
12 JAN 2022Official Fringe Guide distributed
18 FEB – 20 MAR 2022Official Adelaide Fringe dates
#ADLfringe
@ADLfringe
@ADLfringe
@ADLfringe
/adelaidefringeinc
/adelaide-fringe
SHARE THE LOVE!Tag us in your social media posts and use our Adelaide Fringe hashtag!
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Buy TIX Now!
AF22_FacebookCover_BuyTIX PNG EPS
Download
Official Fringe Artist
AF22_FacebookCover_Artist PNG EPS
Download
Come See Me
AF22_FacebookCover_SeeMe PNG EPS
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Come See Us
AF22_FacebookCover_SeeUs PNG EPS
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A&V STYLE GUIDE 2022
DIGITAL ASSETS – FACEBOOK COVER IMAGES
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DIGITAL ASSETS – SOCIAL MEDIA TILES
Buy TIX Now!
AF22_SocialTile_BuyTIX
Official Fringe Artist
AF22_SocialTile_Artist
Come See Me
AF22_SocialTile_SeeMe
PNG EPS
Download
PNG EPS
Download
PNG EPS
Download
Come See Us
AF22_SocialTile_SeeUs PNG EPS
Download
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Buy TIX Now!
AF22_EDM_BuyTIX
Come See Me
AF22_EDM_SeeMe
Come See Us
AF22_EDM_SeeUs
A&V STYLE GUIDE 2022
DIGITAL ASSETS – EDM BANNERS
PNG EPS
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PNG EPS
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PNG EPS
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EDM Banner / Facebook CoverOfficial Fringe Venue!
AF22_Venues_Banner_Venue
Social TileOfficial Fringe Venue!
AF22_Venues_SocialTile_Venue
EDM Banner / Facebook CoverFringe In Your ‘Hood
AF22_Venues_Banner_’Hood
Social TileFringe In Your ‘Hood
AF22_Venues_SocialTile_’Hood
A&V STYLE GUIDE 2022
COUNCILS & VENUES – FACEBOOK & EDM BANNERS, SOCIAL MEDIA TILES
PNG EPS
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PNG EPS
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PNG EPS
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PNG EPS
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ADELAIDE FRINGE 2022 COLOURS
Fringe Pink – PANTONE 212C
CMYK: 0, 84, 5, 0RGB: 239, 81, 150HEX: #EF5196
Fringe Claret – PANTONE 242C
CMYK: 48, 98, 35, 16RGB: 131, 35, 95HEX: #83235F
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Mono - White
AF22_Logo_Web_W
Colour
AF22_Logo_Web_C
Mono - Black
AF22_Logo_Web_B
When using the Adelaide Fringe logos: The colour and black logos should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones.
A&V STYLE GUIDE 2022
ADELAIDE FRINGE 2022 LOGO – WEB ADDRESS
PNG EPS
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PNG EPS
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PNG EPS
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Colour
AF22_Logo_Web_Dates_C
Mono - Black
AF22_Logo_Web_Dates_B
Mono - White
AF22_Logo_Web_Dates_W
When using the Adelaide Fringe logos: The colour and black logos should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones.
A&V STYLE GUIDE 2022
ADELAIDE FRINGE 2022 LOGO – DATES & WEB ADDRESS
PNG EPS
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PNG EPS
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PNG EPS
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A&V STYLE GUIDE 2022
ADELAIDE FRINGE & FRINGETIX LOCKUP LOGO
ALL ADELAIDE FRINGE LOGOS(INC FRINGETIX) – CLEAR SPACE
2X
2X
2X
2X2X
adelaidefringe.com.au 1300 621 255
Combined - Print
40mm
adelaidefringe.com.au 1300 621 255
ALL ADELAIDE FRINGE LOGOS(INC FRINGETIX) – MINIMUM SIZES
Combined - Screen
150 pixels
adelaidefringe.com.au 1300 621 255
Mono - Black
AF22_FringeTIX_Lockup_B PNG EPS
Download
Mono - White
AF22_FringeTIX_Lockup_W PNG EPS
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When using the FringeTIX logos: The black logo should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones. When using the black logo, the ‘FringeTIX’ text should remain white (as it appears in the eps file).
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When using the FringeTIX logos: The black logo should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones. When using the black logo, the ‘FringeTIX’ text should remain white (as it appears in the eps file).
Mono - Black
AF22_FringeTIX_Stacked_B
Mono - White
AF22_FringeTIX_Stacked_W
Mono - Black
AF22_FringeTIX_Inline_B
Mono - White
AF22_FringeTIX_Inline_W
A&V STYLE GUIDE 2022
FRINGETIX LOGO
PNG EPS
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PNG EPS
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PNG EPS
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PNG EPS
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When using any of the Adelaide Fringe logos, it is important to always keep a minimum clear space on all sides from typography, illustrations or any other graphic.
‘X’ clear space is equal to half the height of the ‘FringeTIX’ block.
FRINGETIX MINIMUM CLEAR SPACE
X
X
X
X
X
X
X
X
2X
2X
Stacked - Screen
70 pixels
Stacked - Print
20mm
Inline - Print Inline - Screen
200 pixels40mm
A&V STYLE GUIDE 2022
FRINGETIX LOGO MIINIMUM SIZES
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Adelaid e Fringe
Distort, stretch, recreate or alter the logo in any way
Change the orientation of the logo
Modify or omit any of the existing elements
Change the scale of the elements / modify or enhance any of the elements
Break the logo apart or cut pieces out
Style or apply different filters
Use a different font
Use an old Adelaide Fringe logo
A&V STYLE GUIDE 2022
INCORRECT USAGE OF ADELAIDE FRINGE LOGO
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Buy TIX Icon BLACK
AF22_Extras_BuyTIX_B
Buy TIX Icon WHITE
AF22_Extras_BuyTIX_W
Midweek Treat Icon BLACK
AF22_Extras_MidTreat_B
Midweek Treat Icon WHITE
AF22_Extras_MidTreat_W
Fringe Member Icon BLACK
AF22_Extras_FM_B
Fringe Member Icon WHITE
AF22_Extras_FM_W
A&V STYLE GUIDE 2022
EXTRA BITS & PIECES
PNG EPS
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PNG EPS
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PNG EPS
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PNG EPS
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PNG EPS
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PNG EPS
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