Logic Classroom - Maximizing Lead Conversion
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Transcript of Logic Classroom - Maximizing Lead Conversion
Presented by:
David Friedman,
Founder & President
617.266.9166
Maximizing Lead Conversion
4/13/2010
Overview• Search• Stickiness• Consistency of user experience• Landing pages• User -> Lead conversion• Modal window lead capture• Social media
Consistency of the user experience
Search Engines
Consistency of the user experience
Consistency of the user experience
Be Sticky• Engaging• Interactive• Information resource• Draw the user back
for repeat visits
Your website should be the user’s ‘Go To’ source during their buying or selling process.
Averages Site vs Great Sites
• Design Matters!!!• Minimize options above the scroll• User should know where to click
Landing pages• Speaks to the keyword• Engages user• Lead capture• Useful in all kinds of marketing
– Search engine– Traditional– etc
• SEO– Keyword Rich– Google will send the user to the page they
want to, not your home page
Lead Capture
Lead Signup• Account creation• Contact form• Schedule a showing• Home valuation form• Sign up for Blog• Free report• Give them a carrot
Modal Window• Examples
Lead Management/CRM
Features• User Tracking• Deal Tracking• Property Updates• Schedule Showings• Contact listing agent• Newsletter
Benefits• Organize pipeline• Focus your time on the
best leads• Know your customer better
Closing %
Client Intelligence
Getting them to come back
Email Communication• Daily email updates• Newsletter• Drip email
Resources• Tools• Saved
Favorites• Calculators• Information• Search• Photos
Social Media• Facebook• Twitter• Linked In
Blogging• RSS
Leveraging Social Media
• Make connections• Syndicate content• Economies of scale• Generate website traffic• Engage users/community• Position yourself as an expert• Improve search engine ranking
Result:• Convert Customers!
eMail Marketing
• Effective Subjects– Provocative– Engaging
• Effective Headlines– Grab the reader– Ask a question– Challenge an assumption
• Segment your content– Help the user skim to find the content that appeals to
them
• Unique to Real Estate – Daily property updates
Questions
? ? ? ?For more information contact: David Friedman [email protected], or call 617.266.9166
For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com
Also, check out our main blog at www.bostonlogic.com/blog