Loftwines Corporate Wine Tasting Events Ang
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Transcript of Loftwines Corporate Wine Tasting Events Ang
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www.Loftwines.com
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www.Loftwines.com
Corporate Wine Tasting Events
'Reflections on what is a wine event What is the process of creation, what to consider, what decision-making, what
is essential to organize a corporate wine event '
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www.Loftwines.com
Tourism
Enotourism
Where we are…
Enohospitality
Corporate Wine Events
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www.Loftwines.com
Tourism
Enotourism
Where we are…
Company
Enohospitality
Mk & RH
Wine
CWTE
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How does a Corporate Wine Event work?
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The visionis communicate the wine culture
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With the missionto use wine as a communication tool
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What does ‘communicate the wine culture’ mean?
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Origins
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Explain Interpreters
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And how we use it to create communication ?
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And how we use it to create communication ?
Communication needs ?
Format elected ?
How to fill it ?
But what is essential to be successful ?
Place to organize ?
Which setup ?
Atmosphere created ?
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Communication, Network, Team Building…
What communication needs ?
And how we use it to create communication ?
To define the event objective is
important to take
posterior decisions
Nº of wines, format,
Speech or not,
Additional materials,
place to organize…
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Atmosphere created ?Formal, Casual
Rural, cosmopolitanApprenticeship
Defined communication objectives
Have to create the best atmosphere
to communicate
The versatility of the wine as
main thread is infinite.
And how we use it to create communication ?
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There is a large diversity of formats
To involve the participant and make
him enjoy the wine culture, while
creating a communication objective.
Format elected ?Classes, Seminaries,
Meetings, Dinners, Trips
And how we use it to create communication ?
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To adapt the setup to the number
of persons, wines to drink, time
to taste, additional material…
Which setup ?U shape, Imperial, Wine Bar, Cocktail
Fairs, Dinner
And how we use it to create communication ?
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The event can be organize
in a city o between vineyards.
In a Cellar, a Hotel o a singular place.
Place to organize ?Cellar, Venue Hotel
And how we use it to create communication ?
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Catering, ComplementsPresentations, Music
How to fill it ?
To complete the event with catering
and animation elements, allow
the invited feeling relax and enlarge
his experience.
And how we use it to create communication ?
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But what is essential ?Interesting Wines, Behaviour
and Spontaneity
Wines to speak about
( score and interpreter )
Receptive attitude and empathy
of everybody to the assistant
Spontaneity and plain language
And how we use it to create communication ?
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www.Loftwines.com
Catering, ComplementsPresentations, Music
Communication, Network, Team Building
Communication needs ?
Format elected ?Classes, Seminaries,
Meetings, Dinners, Trips
How to fill it ?
But what is essential?Interesting Wines, Behaviour
and Spontaneity
Place to organize ?Cellar, Venue Hotel
Which setup ?U shape, Imperial, Wine Bar, Cocktail
Fairs, Dinner
Atmosphere created ?Formal, Casual
Rural, cosmopolitanApprenticeship
And how we use it to create communication ?
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www.Loftwines.com
3 last and questions…
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Organizer profile for this kind of events ?
Capacities
• Deep knowledge's of the wine and gastronomy worlds.
• Experience and costumer contacts, hospitality and empathy.
• Capacity of designing rooms and places, to organize events of
communication.
Values
• Independence and strictness for a strong message.
• Humility to escape snobbism.
• Passion to communicate.
• Oriented to services.
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www.Loftwines.com
Advantages to bear in mind
• Ideal to break the ice.
• Experience that last in time.
• Possibility of identifying the brand with different values.
• Versatility of the wine world.
• Include apprenticeship.
• Actual added value of the wine world.
• Feeling of customization for the guests.
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One message; “The Wine World can be a Communication Tool.”
Thank you!
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Loftwines sommeliers uses his passion for the wine world, creating experiences for amateurs and companies
And also commits himself with the wine culture, through formationand collaboration with professionals and Cellars.
www.Loftwines.comwww.SommelierAlumni.org