Jibike Adekunle, Alessia Grassi, Ailen Gomez, Jordan

Moorhouse, Samantha Stewart, Urte Urbonaite

Idea

0

5

10

15

20

<30 years >30 years Total

Yes

No

0

5

10

15

20

<30 years>30 years Total

Yes

No

0

5

10

15

20

25

<30years

>30years

Total

Yes

No

Sheffield (Trendy) Sheffield Tram Stops Meadowhall

Shoppers! Families

Lazy Youth

Customer

Customer

15%

33%

21%

31%

18-22

23-27

28-32

33 +

A second primary research

made us to narrow the target

from under 30s to a 23 – 27

age group

Customer Profile

Age: 23-27 73% own a Smartphone in the UK

(http://academic.mintel.com/display/714941/?highlight#hit1)

Independent

shop

Empty shops in

mall

Coloured

Opportunity

Hi-Tech

Mobile device charging No more plugs New technologies charge devices

in 15 minutes

CCTV System High security

control

No worries for the customer

Locker service

provided ONLY storage

facility

Delivery Service Storage in secure lockers together

with optional delivery service

NO ONE offers the

same serviceEnlarge market

Once the business starts running it is

possible to target tourists, people

staying in entertainment area, etc.

We asked people through a questionnaire if they

would be interested in a locker service that gave

them they opportunity to leave their shopping bags.

44%

56%

NO YES

On-line survey

First Logo ideas

Solution We are here

Shop Layout

Team

Store Staff

Interior Decorator

App Development

Security

Advantage

The project Idea was a result of personal

experiences when shopping. Through our interests, diverse

educational backgrounds, age range and service focused nature

we believe we are best positioned to provide a service which not

only solves a problem we have suffered, but does it in a way

nobody would expect.

Result

Research on start up cost

suggests the business would

initially need £31550 of

investment

If all the lockers were charged at £1

per hour and full all day the store

would make £209.93

This would leave each

team member with £9027

• Lockers are unlikely to be constantly and consistently full.

• There is potential to create partnerships with other shops, we plan on finding a way to prove our

service valuable to them.

• Members of the team could work in the shop part time in order to decrease staff costs.

Not carrying and lifting

heavy bags can reduce

Stress level

Mental health

Depression

This reduce NHS cost of

£ 100bn

According to

McDonaldization

theory

People stay longer in

a shopping mall

because of the

environment make

them feel comfortable

People feel comfortable

and are encouraged to

spend more

What Next?

Website and App development

Further research on costs to help

develop business plan.

Develop a marketing and promotional

strategy.

Research into potential partnerships

Research and develop a plan for

future expansion.

References(n.d.). Retrieved from http://www.ilkestonadvertiser.co.uk/news/local/big-response-to-town-centre-appeal-1-5504668

(n.d.). Retrieved from http://www.theguardian.com/business/economics-blog/2014/may/21/retail-recovery-consumers-spend-more

(n.d.). Retrieved from http://successimg.com/site-plan-floor-plan/prop.favistat.com*img*project_images*original*Floor-plan-of-Suncity-Success-Tower-Retail-Space-Commercial-4000-f4.jpg/www.favista.com*Gurgaon*suncitysuccesstowersector65P615.html/

(n.d.). Retrieved from http://openbuildings.com/buildings/ada-shopping-center-profile-3751

(n.d.). Retrieved from http://www.dailymail.co.uk/health/article-2078988/Take-care-sales-Carrying-heavy-bags-cause-shoppers-stress-researchers-find.html

Ritzer, G. (2015). The McDonaldization of society. Thousand Oaks, CA: SAGE Publications.

Shop layout images

(n.d.). Retrieved 25 February, 2015 from http://www.tmcdist.co.uk/?portfolio=test-5

(n.d.). Retrieved 25 February, 2015 from http://www.shutterstock.com/pic-105353591/stock-vector-fragile-wooden-box-texture-vector-background-eps.html?src=&ws=1

(n.d.). Retrieved 25 February, 2015 from http://www.dreamstime.com/royalty-free-stock-photo-fragile-handle-care-image646025

(n.d.). Retrieved 25 February, 2015 from https://www.etsy.com/market/fragile

(n.d.). Retrieved 25 February, 2015 from http://www.ebay.co.uk/itm/800-Fragile-Handle-with-Care-Labels-Large-99-x-34mm-/200522268162

(n.d.). Retrieved 25 February, 2015 from http://locker-catalogue.co.uk/

(n.d.). Retrieved 25 February, 2015 from https://popart11.wordpress.com/2014/11/06/el-pop-art/

(n.d.). Retrieved 25 February, 2015 from http://hdw.eweb4.com/search/pop+art/

(n.d.). Retrieved 25 February, 2015 from http://blog.shiito.es/pop-art/

(n.d.). Retrieved 25 February, 2015 from http://www.artlex.com/ArtLex/p/popart.html

(n.d.). Retrieved 25 February, 2015 from http://freshome.com/2010/12/09/fun-and-original-furniture-design-split-personality-sofa/

(n.d.). Retrieved 25 February, 2015 from https://www.tumblr.com/tagged/aplanghighartessay

Thank

You!!