locationmarketing-100512191039-phpapp02

8/3/2019 locationmarketing-100512191039-phpapp02

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kristen vangthinqdigital.com.au

@kvang

location-based marketing:+ businesses.


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simply put, location changes everything.

- matthew honan, wired magazine, january 2009


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+ navigation+ discovery + context + relevance

location provides an enhanced user experience.


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location is a game changer for social networking.

passive

real-time

participatory

what are you doing right now?

what have you been up to?

where are you? can i join?


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how does it work?download the app.


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how does it work?build your network.


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how does it work?check-in.

select yourlocation from

the list


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how does it work?tell your friends.


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how does it work?add & share tips on venues.

nearby venue-specic push


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how does it work?get the inside scoop.where to go.

how to pay.

what to order.

how to get there.


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how does it work?create a to-do list.

add to your to

do list


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how does it work?earn points.

+1 for each place you check in duringthe day +5 for checking in at someplace new +5 for adding a new venue to the

directory


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how does it work?unlock badges.

i. generallocal: check in 3x at the same place in oneweek

swarm: check in at a place with 50+ otherusers

ii. city specicBrooklyn for life: check in 25+ times inBrooklyn

iii. event specicCES 2010: check in at the Las Vegas

Convention Center during CES 2010iv. branded

yard bird: check in at 6 of Harvardsrecommended campus locations


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how does it work?become a mayor.


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how does it work?unlock badges by becoming mayor.


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be inspired to do things.


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but, foursquare isn

t just a game.


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this one inputour coordinateshas thepotential to change all the outputs. where weshop , who we talk to, what we read, what we

search for, where we go they all change oncewe merge location and the web.

- matthew honan, wired magazine, january 2009

b i i i


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business opportunities:offer specials to bring people in the door.

places nearbyvenue page

b i i i


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business opportunities:add incentives to keep them coming back.

discounts badges

b i i i


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business opportunities:tie it to your loyalty program.

b i i i


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business opportunities:reward your mayor.

discounts special accessproducts

b i t iti


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business opportunities:reward your mayor.

recognition

b i t iti


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business opportunities:take visitors on a tour.

b i t iti


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business opportunities:encourage patrons to share tips.

business opportunities:


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business opportunities:give out product samples.



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business opportunities:organise a swarm.



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business opportunities:organise a super swarm.



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business opportunities:bring in some boats.



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business opportunities:connect reality to television.



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business opportunities:make broadcast participatory.



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business opportunities:support a cause.



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business opportunities:drive people within an event.



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business opportunities:create a scavenger hunt.



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business opportunities:make daily routine more fun.



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business opportunities:get to know your customers better.


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wanna play? its easy.

getting started:


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getting started:try it out for yourself.

getting started:


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gett g sta ted:claim & register your business.

foursquare.com/businesses

getting started:


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g gcreate your rst special.

mayor specials check-in specials frequency specials wildcard specials

getting started:


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g glet customers know youre involved.


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have fun with it. (after all its only a game.)

i di


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aj bombers - http://www.ickr.com/photos/ajbombersarticial ignorance - http://www.ickr.com/photos/articialignorance

foursquare - http://www.foursquare.com/

hig hholburn - http://www.ickr.com/photos/highholbur n/

miss _hg - http://www.ickr.com/photos/32615508@N 02/

msau - http://twitpic.com/1wvpeg

naveen - http://www.ickr.com/photos/naveen_/

roomjosh - http://www.ickr.com/photos/roomjosh/

super amit - http://www.ickr.com/photos/super amit/

image credits.
http://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeghttp://twitpic.com/1wvpeg

locationmarketing-100512191039-phpapp02

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