Location Panels - Opting in to sharing your every movement - Placed
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APRIL 1-3, 2014 TORONTO
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Transcript of Location Panels - Opting in to sharing your every movement - Placed
APRIL 1-3, 2014 TORONTO
APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners
LOCATION PANELS Opting in to sharing your every movement
PLACED: THE LEADER IN LOCATION
The leader in location-driven research,
insights, and mobile ad intelligence.
Largest Opt-In
Location Panel
Locations
Measured
Daily
Locations
Customer
Validations
150K 25B 150M 6M
Panelists join by downloading mobile app to their smartphone
Background location measurement
Data validation and attitudinal research via surveys
WHAT IS A LOCATION PANEL?
Little to No Interaction
Required:
Earn Points
Redeem for Rewards
Respond to Optional Surveys for
Bonus Points
USER EXPERIENCE
Triple Opt-In
PRIVACY CONSIDERATIONS
Mutual Value
Exchange
Aggregated
Insights
OPT OUT APPROACHES TO LOCATION
Little to No Notification to Consumer, No Value Exchange
ADDITIONAL BENEFITS OF OPT IN
Richer Data Set, Demographics, Feedback Loop
USE CASES FOR LOCATION INSIGHTS
COMPETITIVE INTELLIGENCE
SHOPPER INTERCEPT SURVEYS
Access to thousands of responses in less than a week
Coffee Chain: Surveyed visitors during launch of new breakfast
sandwich to get feedback on new offering
Auto Dealership: Gained insight into visit drivers and cross-
shopping behaviors
QSR: Learned why customers chose to eat at nearby competitor
restaurants
CONNECT MOBILE TO IN-STORE ACTIVITY
Amazon Showrooming: Retailer Risk Index
Q: Have you purchased an item on Amazon.com after looking at the
same item in a physical retail store? January 2013
CUSTOM SURVEYS
-60%
-40%
-20%
0%
20%
40%
60%
80%
% D
iffe
rence fro
m U
S P
opula
tion
In-Store Couponing - Smartphone Preferences
Scan barcode/QR code Visit coupon website/app Visit grocery store website/app
PLACED TARGETING FOR YOUR CAMPAIGN GO BEYOND THE GEO-FENCE TV TO BRICK AND MORTAR
PLACED TARGETING FOR YOUR CAMPAIGN GO BEYOND THE GEO-FENCE TV TO BRICK AND MORTAR
PLACED TARGETING FOR YOUR CAMPAIGN GO BEYOND THE GEO-FENCE APPS TO RETAIL
PLACED TARGETING FOR YOUR CAMPAIGN AD TARGETING
Location Based Behavioral Targeting –
Move Past Proximity to Reach Target Audiences
MEASURE OFFLINE IMPACT OF ADS
BUSINESS AFFINITIES
QUESTIONS?
Andrea Eatherly
Head of Operations
www.placed.com
APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners
APRIL 1-3, 2014 TORONTO
