Location marketing-lite
14
LOCATION BASED MARKETING
-
Upload
andy-poulton -
Category
Business
-
view
108 -
download
0
description
Location based marketing is an exciting way for businesses who are reliant on their location to market themselves to people with Smart Phones
Transcript of Location marketing-lite
LOCATION BASED MARKETING
Search based Location Marketing
www.google.com/places
Tablets and Smartphones
One thing in common
GPS driven Location Marketing
GPS driven Location Marketing
Arrive at venue
Check in
Points and/or badge awarded
Offers based on • Check In• Mayorship • Wildcard offers
GPS driven Location Marketing
Location focused businesses need to
1/ Register with service (s)2/ Consider location based offer
o Dominos – Free pizza for Mayoro Debenhams – Free coffee Friday
(selected stores)o Cheltenham Racecourse – Prize draw, Gold Cup Ticketso Weatherspoons – 20% Discounto Cotswold Deli – Discount + Offer for Mayoro Stuart Holmes Hair & Beauty - discount
AUGMENTED REALITY
Augmented Reality
Augmented Reality
