Overview of Location-Based

Services and

How to Get Started with

Location-Based Marketing

Adam Steinberg

Co-Founder, PlacePunch

adam.steinberg@placepunch.com

Introduction

Adam Steinberg

Co-Founder & CEO

PlacePunch

adam.steinberg@

placepunch.com

678.608.1411

@placepunch

@adams472

Agenda

Evolution of social media

What is a check-in?

How to check-in

Location-based marketing overview

5 tips for starting with location-based

marketing

Evolution of Social Media

2000 2004 2007 2010

Share ideas

Share photos,

updates

Share what

you’re doing

Share where

you are

What’s causing this change in

social media?

GPS-Enabled Smartphones

•

Smartphone Affordability

Smartphone popularization

2004 2010

Smartphone usage to exceed

flip phone in 2011

What is a Check-In?

Check-ins are social location

broadcasting and sharing

Check-ins connect friends and

venues

How to Check-In

Download a check-in application

to your smartphone

What applications (location-based

services) offer check-ins?

Check-in at restaurants, stores

Share check-ins on Twitter,

Facebook

Meet friends

Discover new venues

Earn badges

Become the mayor

Foursquare Mayor:

Customer with the most days

checked into your venue over

the last 60 days

Redeem Check-In Specials

Why check-in?

Socialize

Earn badges; Become the mayor

Receive offers

Location-Based

Marketing Overview

Check-Ins for Business

Check-Ins Are:

Customer Visits

Free Advertising

Customer Data

Why do check-ins matter?

5 million users

+ 150,000 new users a

week

2,500 media mentions

weekly

Facebook opens

check-ins to 500

million members

Brands marketing through

location-based services

Restaurants Retailers

What is location-based marketing?

Location enable marketers to target customers

according to real preferences at the right time

Goals of location-based

marketing

+ Repeat customer visits

+ New customer visits

+ Word of mouth awareness

+ Smarter marketing

Location-based marketing is

data and insights

• Where your customers are

• Where else do they visit

• How many friends they have

• Who they are (demographics)

Can you harness location data?

In other words …

Timeliness

+

Personalization

Customer Loyalty +

Word of Mouth Marketing

What location-based marketing is not

5 Tips for Starting With

Location-Based Marketing

1. Claim venues and offer

specials to nearby customers

2. Deliver timely, relevant

messages to customers

Message customers when

they check in

• Goodwill

• Promotional / Bounce backs

• SMS/Email/Twitter

Benefits

• Affinity

• Future visits

• Retweets / Awareness

3. Automate personalized

marketing

Based on check-ins,

create personalized

messages for:

• Frequent customers

• New customers

• Lapsed customers

Examples

Send thank you messages and

special rewards to best

customers (that must be shared

– buy one get one free)

If a customer hasn’t visited in

last 60 days, automatically send

coupon or offer.

4. Identify your potential customers

Market to potential customers that visit

competitors’ locations

5. Measure. Rinse. Repeat.

Bonus: Incorporate location data in

other marketing efforts

Send the right offers to the right people based

on their check-in history

2 Minutes on PlacePunch

PlacePunch connects your brand to

customers through location check-ins

Your Brand

PlacePunch enables marketers to:

Build check-in loyalty programs

Send timely, relevant messages

Build email list

Learn about customers

www.placepunch.com

Who do we work with?

Learn more at …

www.placepunch.com

Thanks for your time

Adam Steinberg

Co-Founder & CEO

PlacePunch

adam.steinberg@

placepunch.com

678.608.1411

@placepunch

@adams472

Questions?