Location Based Marketing

About WebTel Marketing WebTel is a Business Development, Marketing, and

Strategic Partnership Consulting Firm, established in

1994 by Paul Baron

• 1994 - Launched CTI software development

company, Page-Tel, grew sales channel to 2,800

dealers. Exited with a sale to a public co. in 1999

• 2003 – 2011. Represented Russian voice/video

SPIRIT Technologies in North America

• 2008 - Launched Hometowntimes, franchise

system and nationwide network of 525 community

advertising and information websites. Exited 2011.

• 2012 – Acquired exclusive license for US and

Russian distribution rights of Media2Go platform

About Media2Go Media2Go founded in 2005, privately held wireless

technology company. HQ is Tel-Aviv, Israel.

Early in 2008, Media2Go identified the mobile

computing revolution, and shifted its focus to advanced

product development. This resulted in the launch of the

Media-Streamer which supports both Wi-Fi and

Bluetooth technologies together, and the Media2Go

Advertising System (MAS), a comprehensive cloud

web-based campaign management system.

The system provides a ‘Proximity’ or Location Based

Marketing (LBM) platform.

Enable clients to engage consumers in relevant ways

via their mobile phones based on their location

regardless of phone type and without an app.

Relevant

Content

Mobile

Phones

Point of

Influence + + =

• Traffic

• Sales

• Loyalty

• Data

LBM Value Proposition

Location Based ‘Proximity’ Marketing Is Used to Increase

• … Per-consumer spend in the store or venue

• … Brand loyalty & repeat customer visits

• … Engagement with brand or venue

• … Traffic to the store or venue

• … Sales of higher margin items

Worldwide Trends

1.47 Billion cell phones been sold during 2010,

including 458 million smart phones.

The forecast for 2015 – 4 Billion smart phones with

Internet Wi-Fi connectivity

Market Opportunity

• Location-Based Services to reach $12.7B by 2014

• Mobile proximity-based advertising in the US will spring to $6B by 2015

• 70M mobile coupons worth $2.4B are expected to be redeemed in 2013

Source: Juniper Research, 2011. Borrell Associates, 2011. Yankee Group, 2011.

• 80% use phones for shopping and shopping-related

activities

• 67% use smartphones for product research and then

purchase an item in store

• 40% who “opt out” online want to “opt in” while in store

• 34% of users that receive an alert, make a purchase

• 70%-90% of all consumer purchase decisions are made in

store

• 10x’s higher redemption of mobile coupons vs.

traditional

Source: Ipsos OTX, “the Mobile Movement: Understanding Smartphone

Users, April 2011. Comscore, 2011.

Location Based Trends

How LBM Works

** WiFi requires network selection, launch browser

**

The Technology

• The Media2Go system is based on a cloud server, which manages all Media-Streamers, tracks all type of mobile devices and sends rich media content via Wi-Fi and BT.

• The Media2Go Advertising System (MAS) a SaaS web based management UI enabling remote management of all Media-Streamers and campaigns, over the cloud.

• At any point in time during a campaign, you can view statistical data and get a visual snapshot of the engagement level of users, per campaign or location.

1. Choose locations where people are relaxed (therefore have time to view/download your ad)

2. Support your Proximity campaigns with visual signage "Turn Bluetooth/Wi-Fi On!"

3. Send out useful content (e.g. discount vouchers, useful product information, music)

Top 3 Key Rules of Successful Bluetooth and Wi-Fi LBM Campaigns

System functionality – Wi-Fi

System functionality – Bluetooth

How to install the Media-Streamer in the location

Electricity Internet

Plug and Play

Locations without standard Internet connection

Electricity ** Cellular Modem 3G

** The cellular modem is provided by M2G – you add a SIM

card from your preferred local mobile data service provider.

MAS User Interface for Campaign and Data Management

• Define Media-Streamer nodes and arrange them in zones for easy management

• Define new campaigns with exact start and end timing

• Upload new content: VIDEO, AUDIO, JPG, Animated GIF, URL, PPT, PDF, DOC, XLS

• Unique number of users who viewed promotional messages over Wi-Fi and over BT.

• Campaign trends over a duration of time, during week, month, per location, zone, campaign.

MAS Report from Azrieli Mall, Tel-Aviv

Malls & Retail In Store Shopping

Media2Go transforms the mall, lifestyle center, and in-store shopping experience by extending the time consumers spend in the mall or store, and capturing shoppers’ attention with promotions, coupons, and in-store specials. Wi-Fi hotspots can be dynamically branded with advertising and messages displayed during network sign up. Bluetooth hotspots can distribute offers and coupons from stores, restaurants and movie theaters directly to shoppers’ mobile devices.

Case study: A mid-size shopping mall included a central Wi-Fi and Bluetooth hotspot. Marked by a large floor sticker at the center of the mall, it offered shoppers to enable their Bluetooth phones to receive discount coupons. On a daily basis, different stores provided discount coupons, which shoppers received directly to their phone.

Coffee Shops & Restaurants Wi-Fi hotspots

Media2Go enables coffee shops and restaurants to leverage their Wi-Fi hotspot offering to promote brands, offer coupons, or call attention to different social/environmental campaigns. While users login to connect, selected content is delivered. For multi-location chains, a remote, web-base control panel enables controlling all hotspots and displaying different content.

Case study: A large coffee shop located in a financial district had an up-scale clientele that was an attractive target for a foreign exchange (forex) trading company. Through a Media2Go Wi-Fi/Bluetooth hotspot,coffee shop clientswere exposed to a promotional movie offering an Asus notebook for joining the Forex company. The same promotional message was delivered via Bluetooth to users with regular phones

Events Generate Buzz

Whether indoor or outdoor, Media2Go can boost the excitement and success of any event with Wi-Fi & Bluetooth hotspots that enhance brands, deliver contextual content, and generate buzz. For outdoor events, Media2Go offers portable, battery-powered hotspots that can be carried by brand ambassadors. You can deliver video, MP3 music, ringtones, or branded applications via Wi-Fi or Bluetooth to mobile devices in any setting. Media2Go has been deployed in a range of events such as music festivals, museum openings, sporting events, fashion shows, business and academic events.

Case study: A Coca Cola sponsored music village was covered with Wi-Fi and Bluetooth hotspots. Teenagers were offered 16 different messages (video, audio, screen savers) for free download, which strengthened the Coca Cola brand. Within the 5-day event, more than 30K users were exposed to messages, out of a total of 90K users that were identified.

Bars & Nightclubs Advertising messages

While engaged in leisure activities, consumers can be targeted with content such as quizzes or contests. Engaging consumers with such content keeps clients a longer time on the premises, and strengthens your brand.

Case study: To drive traffic into bars and encourage people to try its new beer, Coors ran a Bluetooth-based proximity marketing coupon campaign. Bar visitors were prompted to enable Bluetooth on their mobile phones to get a Coors-branded quiz for a chance to win a free Carling beer.

Airports Captivated audience

With travelers spending time waiting for flights, an airport is an ideal ground for location based marketing campaigns. Using combined Wi-Fi & Bluetooth hotspots, a range of messages and promotional content can be delivered directly to travelers’ mobile devices, within various locations within the airport. This may include: • Promotional content related to stores, restaurants, or duty-free

offers • Travel-related information such as queue time, gates, departures,

arrivals, delays, weather, car parking, public transportation, etc.

Case study: A fast food chain used a Bluetooth-enabled billboard within an airport to offer passenger’s a discount coupon to be downloaded to their phones. This generated traffic to the fast food branch located in a quiet area of the airport.

Contact

Paul Baron

paul@media-2go.net

paul@webtelmarketing.com

Tel: +1 678-571-2254

www.media-2go.net

http://media2go.wordpress.com/