Creating a successful app doesn’t take rocket science—it takes Localytics.

App Owners& Developers

DISCOVERY GUIDE

Challenges for App Owners60,000 new apps are added monthly to the app store. That’s a lot of competition.

How do you standabove the crowd?

You’re on a startup budget. It’s time to

split up the pie between user experience,

marketing and acquisition.

How do you prioritize what to invest in?

Your app’s getting more users. It’s time

to do something with all that great

user data you’ve been gathering.

Is your app reaching its full potential?

Track, Process & Act On Your Data Instantly Apps built with Localytics feature custom marketing interactions powered by real-time, cross-channel data. This is how our customers make a difference.

Maximize ROI Localytics gives you the data intelligence you need to improve your user experience and decide when to scale your acquisition efforts. We help you make smart choices.

Grow Your App Localytics gives app owners the most actionable analytics and marketing features at every stage of the app lifecycle. You can easily build, implement and measure data-driven app strategies.

The Solution: Localytics

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Our Mission

We are helping companies make

marketing interactions personal to

maximize profitability, engagement,

lifetime value and loyalty at every

stage of the app lifecycle.

Localytics analyzes more than 50

billion datapoints every month to help

6,000 businesses create great app

experiences across 32,000 apps and

2.3 million devices combined.

Localytics empowers businesses to provide the best app experience to their users.

COMPANIES6,000

APPS32,000

DEVICES MONTHLY DATAPOINTS

Customers see real results with Localytics.

As simple as it sounds, I just like Localytics’ UI. I knew the ease-of-use would be strong but I was really impressed by the UI. And our developer was in awe of how easy it was to set everything up.” —Benjamin Diggles, Co-founder of Yix

Implementing Localytics has dramatically improved the way we collaborate at Backflip Studios. Anyone is now able to grab the data they need because it is easily accessible through the dashboard, and I can allocate my time more efficiently.” —Kyle Campbell, Data Analyst at Backflip Studios

Localytics’ real-time insights enabled us to make changes quickly and improve on our KPIs. We’ve been expanding our user base and improving session length with each new release.” —Varun Srinivasan, Co-founder of SoundFocus

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Localytics is the only Integrated App Marketing Solution of its kind.

When it comes to creating personalized app experiences, integrative strategies always win.

Collect Raw Data and Measure Performance

Identify and Create User Personas

ANALYTICS

PROFILES

Interact in aPersonal Way

Anticipate and Act on yourCustomers’ Next Move

Fuel Your App With Valuable Users

SMART MARKETING

PREDICTIVE

ATTRIBUTION

Attribution

Real-time Analytics

Raw Data

Sessions

Events

Funnels

Retention

LTV

CRM

Predictive Recommendation

Intelligent Segment

Dynamic Messaging

Auto-Optimization

A/B TestingAutomation

Omnichannel

Native Mobile MessagingCustom & Auto-Profiles

Remarketing

Our App Lifecycle

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Did users complete the onboarding tour? Where’s the drop off?

Learn from your data

STEP 2: GET INSIGHTS

Looking at retention data, the company discovers that in-app retention is 2X higher after 30 days when people share their activity on Facebook.

STEP 3: TAKE MEANINGFUL ACTIONS

New Sign-up Screen

STEP 1: TRACK USER BEHAVIOR

Funnel Analysis: The fitness app finds that most people completing a physical activity fail to share it on Facebook.

SELECT ACTIVITY TYPE

START WORKOUT

ENABLE LIVE TRACKING 88%

83%

26%SHARE ON FACEBOOK

Get support & reach your full potential!

Sign in with Facebook

Log in Join now

or

In-App Message

Share on Facebook

Best Run Ever!Share your run with

your friends on Facebook

Behind every good app is a data-informed strategyIn the past few years, the app ecosystem has grown exponentially. These days, the businesses who take a data-informed approach to every app investment are the only ones playing their cards right. That’s why Localytics is unique: In one platform, it brings together the most advanced analytics to help you track app usage, filter data according to your business goals, and take actions based on those insights. You can customize the Localytics Dashboard to create the reports you need, and export your raw data to use outside Localytics.

ANALYTICS

USE CASE Fitness app uses Analytics to increase social sharing and in-app retention

Which newly-added features are bringing the most value to my app?

How are my push messaging campaigns impacting user behavior?

Store customer data today for tomorrow’s marketing and acquisition campaigns.Analytics is key to a successful app launch. It’s how you’ll get to know your customers and measure your app performance. As your app grows, using marketing capabilities based on those data insights helps your business reach its full potential.

Localytics gives owners and developers everything they need, exactly when they need it. Localytics Profiles enables you to store all your customer data for later, when marketing efforts are top of mind. When you’re ready to engage in marketing, you can seamlessly use Localytics’ data to launch your first campaigns through Localytics.

There’s no need to look elsewhere: The most powerfully integrated solution is right here.

PROFILES

STEP 1 - Track user adoption, engagement and retention with Localytics Analytics

The navigation app finds that on average, new users make their first in-app purchase after using the app for at least one week.

STEP 2 - Use our easy-to-setup Localytics Profiles APIs to store customer data from inside and outside the app

The company imports data from their CRM through Localytics. This enables them to look at 5 years worth of profile information, combined with in-app behavior data collected in Localytics.

STEP 3 - When you’re ready, use Localytics Marketing to create A/B tests and highly-targeted push, in-app and acquisition campaigns

Using this data, they are able to target users based on their purchasing behavior across channels.

Track user adoption, engagement and retention with Localytics Analytics

Power of Profiles

Use our easy-to-setup Localytics Profiles APIs to store customer data from inside and outside the app

Use Localytics Marketing to create A/B tests and highly-targeted push, in-app and acquisition campaigns

USE CASE GPS navigation app uses Profiles to bring customer data together in one place and send personalized push campaigns.

Apps are a primary customer engagement toolImplement a strong mobile marketing strategy and watch your business skyrocket. Your mobile app strategy should be an integral part of your overall business strategy. Localytics provides businesses with a comprehensive marketing solution tailored for mobile apps: mobile advertising integration to maximize return on ad spend, A/B testing to understand how content impacts customer lifetime value (LTV), in-app messaging to connect with users in real-time inside your app and push messaging to draw people back into the app, improving engagement and retention with well-targeted campaigns. Use Localytics’ rich APIs to run transactional and programmatic campaigns.

SMART MARKETING

PROMOTION ON FACEBOOK

Allison sees on Facebook a shoe app ad offering 30% off the Summer Collection.

IN-APP

After downloading the app, Allison visits the flat shoe section, but doesn’t buy anything.

REMARKETING ON FACEBOOK

On Facebook, Localytics Remarketing shows Allison the same flat shoe with a Free Shipping Offer.

AUTOMATED PUSH MESSAGES

30%

Allison, enjoy free shipping with any purchase. Offer valid until 5/15. View Offer

CONVERSION RATE TRACKING

Track what Allison did after seeing the remarketing ad and receiving the push message to measure conversion rates through Localytics.

Which percentage of my target segment opened the push message and performed the desired action? What did they do next?

Get answers with Localytics

Which of these four creatives drove the highest percentage of clicks and conversions? What tone and timing of message were the most impactful?

Which acquired users brought the most lifetime value and where were they coming from - Facebook or Twitter? Where should I spend my ad dollars?

USE CASE eCommerce shoe app uses Attribution to acquire individual users and re-engage them through Remarketing

CS CS Shoes now

Predict and act on your users’ next move to increase retentionCustomers expect businesses to provide them with exactly what they want before they know they want it. Localytics makes this possible with Predictive App Marketing.

Our predictive intelligence, built over the billions of data points we receive and analyze daily, allows you to maximize value for your customer at every stage of the customer journey. You can predict where to invest your acquisition budget to drive specific in-app conversion events, create personal product and content recommendations based on predicted behaviors, and identify which users are most likely to churn.

PREDICTIVE

INTELLIGENT SEGMENT

From in-app data, Predictive automatically creates a segment of new paid subscribers who read less than 10 articles in their first month.

PREDICTIVE RECOMMENDATION

Segment identified as highly likely to churn in the next 30 days.

AUTO-OPTIMIZATION

Localytics tracks what Tim did next after receiving the push message and helps you adjust your predictions and improve retention.

Hi Tim! We know that you’re interested in sports news, so here are the latest sports updates just for you. Latest News

DYNAMIC MESSAGING TO AT-RISK USERS

USE CASE Use Predictive App Marketing to prevent at-risk users from churning

Which users are most likely to churn and what can I do to keep them engaged?”

Know your next move

I have a specific conversion goal — how do I know which channel to invest in?

What will users who have performed this action do next?

What would make my power users even more engaged with the app?

gn Global News now

Our Culture

We’re a fun, hungry, smart group of people passionate about transforming the way consumers build meaningful relationships with the apps they love. We’re growing rapidly and have teams East and West – in Boston, San Francisco and London.

Once per month, we invite the local startup scene to come hang out for our Free Beer Fridays. We’re also committed to give back to our community through our Localytics Cares program.

On March 25th, 2015 we raised $35 million in Series D funding, bringing Localytics’ total investment to-date to $60 million. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners.

Contact us to learn more about our solution or request a demo at sales@localytics.com. Any questions? Our support team will get back to you quickly: support@localytics.com

PHONE

United States +1.800.418.0746

EMEA+44 20 37098835

Worldwide+1.617.418.4422

Learn more at www.localytics.com

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Bringing Analytics and Marketing together to drive personalized engagement.